Pacific Engineering & Production Company of Nevada v. Kerr-Mcgee Corporation and Kerr-Mcgee Chemical Corporation

551 F.2d 790
CourtCourt of Appeals for the Tenth Circuit
DecidedApril 25, 1977
Docket76-1238
StatusPublished
Cited by86 cases

This text of 551 F.2d 790 (Pacific Engineering & Production Company of Nevada v. Kerr-Mcgee Corporation and Kerr-Mcgee Chemical Corporation) is published on Counsel Stack Legal Research, covering Court of Appeals for the Tenth Circuit primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Pacific Engineering & Production Company of Nevada v. Kerr-Mcgee Corporation and Kerr-Mcgee Chemical Corporation, 551 F.2d 790 (10th Cir. 1977).

Opinion

HILL, Circuit Judge.

This is an antitrust action brought by Pacific Engineering & Production Company of Nevada (PE) against Kerr-McGee Chemical Corporation (successor to American Potash and Chemical Co., which shall be referred to as AMPOT) and its parent corporation, Kerr-McGee Corporation. The trial court gave PE judgment for treble damages totaling $4,590,594 and for attorneys’ fees of $528,000 based on its finding that AMPOT was guilty of monopolizing and attempting to monopolize in violation of § 2 of the Sherman Act, 15 U.S.C. § 2, and of price discrimination in violation of § 2(a) of the Robinson-Patman Act, 15 U.S.C. § 13(a). The court also dismissed AMPOT’s counterclaims against PE.

The trial court’s findings are commendably thorough and exact as to the basic facts. We disagree, however, with the application of the antitrust laws to those facts and reverse the judgment for treble damages. The judgment is affirmed as to the dismissal of AMPOT’s counterclaims. We will first consider the Sherman Act issues.

Section 2 of the Sherman Act proscribes both monopolizing and attempting to monopolize any part of trade or commerce. The elements of a monopolization case are (1) the possession of monopoly power in the relevant market and (2) the willful acquisition or maintenance of that power as distinguished from growth or development as a consequence of a superior product, business acumen, or historic accident. United States v. Grinneli Corp., 384 U.S. 563, 570-71, 86 S.Ct. 1698,16 L.Ed.2d 778 (1966). A case of attempted monopolization requires proof that defendant’s conduct was motivated by specific intent to monopolize and that a dangerous probability of monopoly existed. E. J. Delaney Corp. v. Bonne Bell, Inc., 525 F.2d 296 (10th Cir. 1975), cert. denied, 425 U.S. 907,96 S.Ct. 1501, 47 L.Ed.2d 758. The distinctions between the two offenses are not relevant to our decision, because the same conduct was relied upon to establish both the attempt and the willful maintenance of monopoly. The fundamental issue is whether AMPOT engaged in predatory price cutting.

PE and AMPOT manufacture ammonium perchlorate (A/P), a chemical used almost exclusively as an oxidizer in solid rocket fuel. The ultimate consumer of A/P is the federal government. Demand is fixed by government procurement policies and thus is not responsive to price. The direct customers of PE and AMPOT are missile manufacturers for NASA and the Department of Defense.

The first A/P producer was Western Electrochemical Company, which became AMPOT in 1954. Kerr-McGee acquired AMPOT in 1967 and reorganized it into the Kerr-McGee Chemical Corporation in 1970. PE was organized in 1955 by a former Western officer and began A/P production in 1958. The same year, two large industrial chemical manufacturers, Hooker Chemical Co. and Pennwalt Chemical Corp., also entered the market.

In the period of 1954-1957, when AMPOT was the only A/P producer, the price was above 40 cents a pound. From 1958, when the other three firms entered the market, until 1961, the price ranged from 32 to 35 cents a pound. During this time the industry outlook was bright; the mood was characterized by one witness as euphoric. Industry capacity was increased in response.

By December 1963, this optimism had vanished. The anticipated demand did not materialize, primarily because of NASA’s conversion from solid to liquid rocket fuel and the diversion of defense appropriations *792 from missile programs to the Vietnam war effort. Prices continuously declined as the companies competed frantically for the work that existed. In 1964, prices first went below 20 cents a pound when PE bid a major order at 19.25 cents. In 1965, AM-POT bid 16.40 cents on another major procurement. The low point came early in 1966 at 14.92 cents, bid by PE. Pennwalt closed its plant in 1965, and Hooker followed suit in 1966. Both continued to sell from inventory for about a year. The trial court found AMPOT’s antitrust violations began in 1966 and continued through 1970. During this time, prices were between 15 and 20 cents a pound with the majority of sales being made at prices under 18.25 cents.

The extent of the price cutting must be attributed in some part to the practices of the three major consumers of A/P which were prime contractors on such projects as Minuteman, Poseidon, and Titan missiles. The so-called Big Three 1 accounted for the bulk of total A/P sales. Their practice was to obtain all their A/P needs for a period of months or years in one contract. The winner of the contract secured a substantial share of the total market for the immediate future. In letting the contract, a buyer would first send out a request for quotes and bid the prime contract on the basis of the quotes received. These quotes in effect locked the A/P producers into a ceiling price. After receiving the prime contract, the buyer would again request quotes on which the A/P contract would supposedly be let. Instead of notifying the low bidder, however, the buyer would single out one or two low bidders and tell them to “sharpen their pencils” if they wanted the contract. Often a buyer would succeed in getting the low bidder to underbid itself. The trial court noted that these “whipsaw” tactics were “unethical if not unlawful.”

The trial court recognized that until 1966 the decline in the A/P price was due to market forces beyond the control of AM-POT. The court held that after that time AMPOT began violating the antitrust laws because it “sought to take advantage of a troublesome situation and force PE out of the market.” The primary factor in the trial court’s decision was AMPOT’s below-cost pricing. It is uncontested that AM-POT’s prices of 15 to 20 cents were well below its average total cost 2 which, although not specifically set out in the findings, was probably in the range of 20 to 26 cents. AMPOT’s prices were above its “out of pocket cost,” that is, above average variable cost. 3 At this price, it was more profitable to produce than to shut down. The cost of producing A/P is highly volume-responsive and decreases consistently with increased production until full plant capacity is reached. Both AMPOT and PE possessed plant capacity sufficient to supply substantially the entire market for A/P. 4

There was ample evidence that AMPOT knew PE could not survive at the low price level. PE was a one-product company which was vastly undercapitalized, while AMPOT was larger and more diversified. In 1965, a memorandum on the situation was prepared for AMPOT by a Mr. Cable, its government contracts administrator and special financial analyst. Cable based his *793 memorandum on the following assumptions which proved to be essentially correct:

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Bluebook (online)
551 F.2d 790, Counsel Stack Legal Research, https://law.counselstack.com/opinion/pacific-engineering-production-company-of-nevada-v-kerr-mcgee-ca10-1977.