Orson, Inc. T/a Roxy Screening Rooms v. Miramax Film Corp. Orson, Inc., D/b/a/ Roxy Screening Rooms

79 F.3d 1358, 24 Media L. Rep. (BNA) 1545, 1996 U.S. App. LEXIS 6565, 1996 WL 144405
CourtCourt of Appeals for the Third Circuit
DecidedApril 1, 1996
Docket95-1399
StatusPublished
Cited by279 cases

This text of 79 F.3d 1358 (Orson, Inc. T/a Roxy Screening Rooms v. Miramax Film Corp. Orson, Inc., D/b/a/ Roxy Screening Rooms) is published on Counsel Stack Legal Research, covering Court of Appeals for the Third Circuit primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Orson, Inc. T/a Roxy Screening Rooms v. Miramax Film Corp. Orson, Inc., D/b/a/ Roxy Screening Rooms, 79 F.3d 1358, 24 Media L. Rep. (BNA) 1545, 1996 U.S. App. LEXIS 6565, 1996 WL 144405 (3d Cir. 1996).

Opinion

OPINION OF THE COURT

MANSMANN, Circuit Judge.

This antitrust case arises out of a business arrangement in the motion picture industry. The plaintiff, Orson, Inc., the owner of the Roxy Screening Rooms, a movie theater, alleged that the defendant, Miramax Film Corporation, a film distributor, violated section 1 of the Sherman Act, 15 U.S.C. § 1, and Pennsylvania common law by conspiring with another theater to drive the Roxy out of business and by granting that other theater exclusive, first-run licenses on Miramax films. Orson also charged that the licenses violated the length-of-run provision of Pennsylvania’s Feature Motion Picture Fair Business Practices Law. 73 P.S. § 203-7. Orson now appeals the district court’s decision to grant Miramax’s motion for summary judgment.

We hold that Orson failed to present evidence sufficient to show that Miramax engaged in an antitrust conspiracy or that the licenses were unreasonable restraints of trade. We further hold that the district court erred in interpreting 73 P.S. § 203-7’s requirement concerning the geographic expansion of first-run films. Thus, we will affirm the judgment of the district court granting summary judgment to Miramax on Orson’s antitrust claims. We will, however, vacate the district court’s grant of summary judgment to Miramax on Orson’s state statutory claim and remand for further proceedings.

*1362 I. 1

In January of 1992, Orson assumed the operations of the Roxy, a movie theater located in downtown “Center City” Philadelphia. The Roxy exhibited “art films,” as opposed to movies that may be characterized as “commercial” or “mainstream,” on two screens, each with a 130 person seating capacity. The Roxy charged between $3.50 and $5.50 for tickets.

The Ritz theaters, consisting of two separate five-screen facilities, the Ritz Five Theaters and the Ritz at the Bourse (collectively, the “Ritz”), also exhibited art films in Center City. The Ritz Five Theater, which opened in 1976 with about 1,125 seats, was owned and operated by the Poseí Corporation; the Ritz at the Bourse, opened in 1990 with approximately 710 seats, was owned and operated by the Raysid Corporation. Ramon L. Poseí was the President of both corporations. The Ritz’s admission prices typically ranged from $3.50 to $6.00.

In addition to the Roxy and the Ritz, there were six other theaters in Center City; four theaters with a total of 20 screens were operated by United Artists and two theaters with two screens each were operated by American Multi-Cinema.

Miramax, a nationwide distributor of feature-length motion pictures, including art films, distributed movies to all of the theaters located in Center City and to theaters in the greater metropolitan Philadelphia area.

In the motion picture industry, film distributors license films to theaters for exhibition for a given amount of time. Frequently, the license is exclusive, providing that during its duration, the film will not be licensed to other exhibitors in a prescribed area. Such licenses are called “clearances.”

In the usual ease, films are licensed for a sum which consists of a film rental amount and a house allowance. Under this system, the distributor and the exhibitor agree on a separate dollar amount which represents the exhibitor’s weekly expenses. The exhibitor retains a percentage of the weekly gross from ticket receipts above the house expense allowance; the remaining percentage inures to the distributor. Typically, the license provides that the distributor will receive a minimum percentage of the exhibiting theater’s box office gross. A film distributor’s revenues, therefore, depend directly upon a theater’s capacity to attract the public. Thus, the decision to license a movie to one theater or another is premised in considerable measure on a distributor’s assessment of a theater’s grossing ability.

The time a particular exhibitor is licensed to show a film is called the “run.” A “first-run” is the first exhibition of a film in a given geographic area; “subsequent” runs are exhibitions of that film in the area after the first-run has expired. Successive runs of motion pictures are a practical necessity in the industry because commonly, there are a limited number of prints made of any one film.

Between January of 1992, when Orson began operating the Roxy, and February of 1994, the close of discovery, Miramax licensed about 28 films on a first-run basis and one film on a subsequent-run basis to the Ritz. By comparison, during this period, Miramax licensed one film on a first-run basis and approximately 14 films on a subsequent-run basis to the Roxy. Miramax also granted eight first-run licenses to the theaters in Center City operated by either United Artists or American Multi-Cinema 2 and six first-run licenses to theaters in the suburbs of Philadelphia.

At this same time, a number of other distributors also licensed films to the exhibitors in Center City. From the Roxy’s opening in January of 1992 until March of 1994, *1363 Orson was granted about 73 first-run, exclusive licenses by 59 different distributors. According to Orson’s President, Max L. Raab, art film distributors included, in addition to Miramax, three “distributors of consequence” — Sony Pictures Classics, the Samuel Goldwyn Company and Tristar Pictures.

All of the first-run licenses for films that Miramax granted to the Ritz were exclusive; that is, they provided that the films would not be licensed to another Center City theater while playing there. The licenses were established quite informally. Typically, Po-seí of the Ritz telephoned Martin Zeidman, Miramax’s Senior Executive Vice President and head of domestic distribution, to discuss the Ritz’s desire for a first-run license on a particular Miramax film. Having done business with one another for several years, Po-seí and Zeidman understood that the license would be exclusive and include standard terms. Once the parties agreed upon an opening date, Zeidman completed a “Theatrical Booking Worksheet,” which set forth the title of the film and the opening date, listed the Ritz Five Theaters or the Ritz at the Bourse as the exhibitor, identified Poseí as the buyer, marked the rental percentage terms, and designated the shipping territory as “Phila[delphia].” A day or two later, the booking worksheet was telefaxed from Zeid-man’s office in Los Angeles to Miramax’s office in New York, which was responsible for shipping Miramax film prints to theaters in time for the opening date.

On occasion, Orson’s film buyer, Jeffrey Fox Jacobs, asked Zeidman for a first-run, non-exclusive license on a Miramax film, indicating that Orson was prepared to offer Mir-amax a higher percentage of the Roxy’s box office receipts and a lower house allowance than those negotiated by the Ritz. Jacobs’ requests, however, were refused.

From time to time, Miramax held trade screenings for the movies it distributed in Philadelphia. Miramax would send a notice to exhibitors, inviting them to attend the trade screening of a certain film on a certain date.

Free access — add to your briefcase to read the full text and ask questions with AI

Related

Fraction v. Jacklily, LLC
E.D. Pennsylvania, 2020
Faulkner v. M&T BANK
E.D. Pennsylvania, 2020
Limandri v. Allstate Ins. Co.
379 F. Supp. 3d 400 (E.D. Pennsylvania, 2019)
J & V Developers, Inc. v. Malloy (In re Malloy)
535 B.R. 81 (E.D. Pennsylvania, 2015)
Clark v. Prudential Insurance Co. of America
736 F. Supp. 2d 902 (D. New Jersey, 2010)
Conservation Force v. Salazar
715 F. Supp. 2d 99 (District of Columbia, 2010)
In Re Tableware Antitrust Litigation
484 F. Supp. 2d 1059 (N.D. California, 2007)
Engers v. AT & T
428 F. Supp. 2d 213 (D. New Jersey, 2006)
Jodek Charitable Trust, R.A. v. Vertical Net Inc.
412 F. Supp. 2d 469 (E.D. Pennsylvania, 2006)
IQ Group, Ltd. v. Wiesner Publishing, LLC
409 F. Supp. 2d 587 (D. New Jersey, 2006)
In Re Aventis Pharmaceuticals, Inc.
372 F. Supp. 2d 430 (D. New Jersey, 2005)
GRAYZEL v. St. Jude Medical, Inc.
345 F. Supp. 2d 466 (D. New Jersey, 2004)
Aventis Pharmaceuticals, Inc. v. Barr Laboratories, Inc.
335 F. Supp. 2d 558 (D. New Jersey, 2004)
Penske Logistics, Inc. v. KLLM, Inc.
285 F. Supp. 2d 468 (D. New Jersey, 2003)
Net Construction, Inc. v. C & C Rehab & Construction, Inc.
256 F. Supp. 2d 350 (E.D. Pennsylvania, 2003)
Santana Products, Inc. v. Bobrick Washroom Equipment, Inc.
249 F. Supp. 2d 463 (M.D. Pennsylvania, 2003)

Cite This Page — Counsel Stack

Bluebook (online)
79 F.3d 1358, 24 Media L. Rep. (BNA) 1545, 1996 U.S. App. LEXIS 6565, 1996 WL 144405, Counsel Stack Legal Research, https://law.counselstack.com/opinion/orson-inc-ta-roxy-screening-rooms-v-miramax-film-corp-orson-inc-ca3-1996.