OptumRX, Inc. v. Marinette - Menominee Prescription Center LTD.

CourtCourt of Appeals of Wisconsin
DecidedNovember 4, 2025
Docket2023AP001475
StatusPublished

This text of OptumRX, Inc. v. Marinette - Menominee Prescription Center LTD. (OptumRX, Inc. v. Marinette - Menominee Prescription Center LTD.) is published on Counsel Stack Legal Research, covering Court of Appeals of Wisconsin primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
OptumRX, Inc. v. Marinette - Menominee Prescription Center LTD., (Wis. Ct. App. 2025).

Opinion

COURT OF APPEALS DECISION NOTICE DATED AND FILED This opinion is subject to further editing. If published, the official version will appear in the bound volume of the Official Reports. November 4, 2025 A party may file with the Supreme Court a Samuel A. Christensen petition to review an adverse decision by the Clerk of Court of Appeals Court of Appeals. See WIS. STAT. § 808.10 and RULE 809.62.

Appeal No. 2023AP1475 Cir. Ct. No. 2022CV68

STATE OF WISCONSIN IN COURT OF APPEALS DISTRICT III

OPTUMRX, INC.,

PLAINTIFF-APPELLANT,

V.

MARINETTE - MENOMINEE PRESCRIPTION CENTER LTD., STRB, INC., FRITSCH’S CORNER DRUG STORE, INC., NICHOLAS L. SMITH PHARMACY, LLC, PHARMACARE, LTD., ALGOMA HOMETOWN PHARMACY LLC, BAY HOMETOWN PHARMACY, LLC, BEAVER DAM HOMETOWN PHARMACY, LLC, BELLEVILLE HOMETOWN PHARMACY LLC, BRILLION HOMETOWN PHARMACY LLC, CORNER DRUG STORE, INC., CUBA CITY HOMETOWN PHARMACY LLC, DEPERE HOMETOWN PHARMACY LLC, FOX VALLEY PRESCRIPTION CENTER LTD., HARTLAND HOMETOWN PHARMACY LLC, HOMETOWN LONG TERM CARE PHARMACY, LLC, JANESVILLE HOMETOWN PHARMACY LLC, KEWAUNEE HOMETOWN PHARMACY LLC, KIMBERLY HOMETOWN PHARMACY LLC, LAKE MILLS HOMETOWN PHARMACY LLC, LANCASTER HOMETOWN PHARMACY LLC, LODI HOMETOWN PHARMACY LLC, MAYVILLE HOMETOWN PHARMACY LLC, MONROE HOMETOWN PHARMACY LLC, MONROE HOMETOWN PHARMACY WEST LLC, MURDOCK HOMETOWN PHARMACY LLC, NEENAH HOMETOWN PHARMACY LLC, NORTHLAND HOMETOWN PHARMACY LLC, OREGON HOMETOWN PHARMACY LLC, PESHTIGO HOMETOWN PHARMACY, LLC, PINNOW PHARMACY, INC., PLOVER HOMETOWN PHARMACY LLC, RACINE HOMETOWN PHARMACY LLC, RHINELANDER HOMETOWN PHARMACY LLC, SAWYER STREET HOMETOWN PHARMACY LLC, SISTER BAY HOMETOWN PHARMACY LLC, STEVENS POINT No. 2023AP1475

HOMETOWN PHARMACY LLC, SUN PRAIRIE HOMETOWN PHARMACY LLC, THE MD GROUP LLC, THE MD GROUP II LLC, TUTTLE’S PHARMACY, INC., WATERTOWN HOMETOWN PHARMACY LLC, WAUKESHA PRESCRIPTION CENTER LTD., WAUNAKEE HOMETOWN PHARMACY LLC, WAUPACA HOMETOWN PHARMACY LLC, WAUTOMA HOMETOWN PHARMACY LLC, WI RAPIDS HOMETOWN PHARMACY LLC, WILZ DRUGS, INC., WINNECONNE HOMETOWN PHARMACY LLC, HOMECARE PHARMACY LLC, HEALTH CARE PHARMACIES, INC., WATERLOO HOMETOWN PHARMACY LLC AND FHHP- KEWASKUM, LLC,

DEFENDANTS-RESPONDENTS.

APPEAL from a judgment of the circuit court for Marinette County: JAMES A. MORRISON, Judge. Reversed and cause remanded with directions.

Before Stark, P.J., Hruz, and Gill, JJ.

¶1 HRUZ, J. OptumRx, Inc., appeals a judgment dismissing its petition to compel arbitration against 71 pharmacies (“the Pharmacies”). OptumRx argues that the delegation provision in the parties’ arbitration agreement, which was incorporated into a separate agreement between OptumRx and the Pharmacies, clearly and unmistakably shows that the parties agreed to arbitrate threshold questions of arbitrability, such as whether the parties agreed to arbitrate or whether the arbitration agreement covers particular claims.

¶2 We agree with OptumRx that the delegation provision in the parties’ arbitration agreement clearly and unmistakably shows that the parties agreed an arbitrator would decide threshold questions of arbitrability. However, the Pharmacies’ pleadings sufficiently challenged the enforceability of the delegation provision itself, and a court must consider that challenge before either enforcing the arbitration agreement and sending the case to arbitration or addressing the

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challenge to the entire arbitration agreement. See Rent-A-Center, W., Inc. v. Jackson, 561 U.S. 63, 71-72 (2010). The circuit court did not consider the Pharmacies’ challenge to the enforceability of the delegation provision, but rather it considered their challenge to the entire arbitration agreement, which it may not do if the delegation provision itself is enforceable.

¶3 Accordingly, we reverse the circuit court’s dismissal of OptumRx’s petition and remand for the court to hold further proceedings, including an evidentiary hearing as necessary, on the Pharmacies’ challenge to the enforceability of the delegation provision. If the Pharmacies’ challenge is unsuccessful and the court determines that the provision is enforceable, the court must send the case to arbitration. If, however, the Pharmacies’ challenge is successful and the court determines that the provision is unenforceable, only then can the court address the Pharmacies’ challenge to the entire arbitration agreement.

BACKGROUND

¶4 OptumRx is a pharmacy benefits manager (“PBM”) that operates nationally and provides pharmacy-related administrative services to its clients in connection with various health and prescription drug plans and insurance programs. It contracts with pharmacies, on one end, and with health plans, on the other end, to reimburse pharmacies for prescription drugs. Participating pharmacies in OptumRx’s network contract with OptumRx either directly or through pharmacy service administrative organizations, which the industry refers to as “PSAOs.” The Pharmacies in this case have enrolled in OptumRx’s network through various PSAOs, with which the Pharmacies have separate agreements called “participation agreements.”

3 No. 2023AP1475

¶5 A PSAO can represent multiple pharmacies. Here, each PSAO, on behalf of the Pharmacies, entered into a “Provider Agreement” with OptumRx. In this case, there are eleven Provider Agreements at issue. The Pharmacies themselves did not sign the Provider Agreements, but each Provider Agreement stated that the PSAOs had authority to enter into the agreement for and on behalf of their affiliated Pharmacies as the Pharmacies’ agents. By entering into a Provider Agreement, the Pharmacies acquired access to OptumRx’s health plans and members.

¶6 The eleven Provider Agreements include a dispute resolution section. Within that section, all agreements, except one, contain arbitration provisions. The Provider Agreement that does not contain arbitration provisions is the agreement with the PSAO called Elevate (“the Elevate Agreement”). Only one of the Pharmacies, the Nicholas L. Smith Pharmacy, LLC (“the Smith Pharmacy”), was affiliated with Elevate between 2013 and 2018. That agreement’s dispute resolution section contained mediation provisions rather than arbitration provisions. After 2018, the Smith Pharmacy contracted with a different PSAO, and that Provider Agreement included arbitration provisions.

¶7 Each Provider Agreement, including the Elevate Agreement, incorporated by reference a “Pharmacy Manual,” which the agreement defined as “the rules, protocols, policies and administrative procedures adopted by [OptumRx] to be adhered to by [the Pharmacies] in providing Covered Prescription Services and doing business with [OptumRx] … under this Agreement.” The majority of the Provider Agreements stated that the Pharmacy Manual “and all such addenda, exhibits and schedules, as the same may be amended from time to time, are incorporated herein by reference and made a part

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hereof.”1 Each Provider Agreement also required the Pharmacies and the PSAOs to comply with the Pharmacy Manual and provided the following:

Any of the rules, policies, administrative procedures and guidelines adopted by [OptumRx] may be distributed in the form of a Pharmacy Manual or in other communications, including, but not limited to a website identified by [OptumRx]. The Pharmacy Manual may change from time to time. Any such changes shall be binding on [the PSAOs] and [the Pharmacies].

Some of the Provider Agreements further stated that the PSAOs would be notified of changes to the Pharmacy Manual.2

¶8 The Pharmacy Manual is updated annually and is publicly available online. Each version of the manual stated that it was incorporated and made part of a Pharmacy’s Provider Agreement.

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