Omega S.A. v. Costco Wholesale

• Court: Court of Appeals for the Ninth Circuit
• Decided: September 3, 2008
• Docket: 07-55368
• Status: Published

Opinion

FOR PUBLICATION UNITED STATES COURT OF APPEALS FOR THE NINTH CIRCUIT

OMEGA S.A.,  Nos. 07-55368 Plaintiff-Appellant, 07-56206 v.  D.C. No. COSTCO WHOLESALE CORPORATION, CV-04-05443-TJH Defendant-Appellee.  OPINION

Appeal from the United States District Court for the Central District of California Terry J. Hatter, District Judge, Presiding

Argued and Submitted July 15, 2008—Pasadena, California

Filed September 3, 2008

Before: Barry G. Silverman, Johnnie B. Rawlinson, and Milan D. Smith, Jr., Circuit Judges.

Opinion by Judge Milan D. Smith, Jr.

12107 12110 OMEGA v. COSTCO

COUNSEL

David S. Richman and Kenneth E. Johnson, Theodora Oringher Miller & Richman, P.C., Los Angeles, California; OMEGA v. COSTCO 12111 Barry R. Levy, Horvitz & Levy LLP, Encino, California, for the plaintiff-appellant.

Aaron J. Moss and Norman H. Levine, Greenberg Glusker Fields Claman & Machtinger LLP, Los Angeles, California, for the defendant-appellee.

W. Stephen Cannon and Seth D. Greenstein, Constantine Cannon LLP, Washington, D.C., for the amici curiae.

OPINION

MILAN D. SMITH, JR., Circuit Judge:

In this opinion, we address whether the Supreme Court’s decision in Quality King Distributors, Inc. v. L’anza Research International, Inc., 523 U.S. 135 (1998), requires us to over- rule our precedents that allow a defendant in a copyright infringement action to claim the “first sale doctrine” of 17 U.S.C. § 109(a) as a defense only where the disputed copies of a copyrighted work were either made or previously sold in the United States with the authority of the copyright owner. Plaintiff-Appellant Omega, S.A. (Omega) filed claims for infringing distribution and importation under 17 U.S.C. §§ 106(3) and 602(a) in response to Defendant-Appellee Costco Wholesale Corporation’s (Costco) unauthorized sale of authentic, imported Omega watches bearing a design regis- tered at the U.S. Copyright Office. The district court granted summary judgment to Costco on the basis of the first sale doctrine, and awarded attorney’s fees. We have jurisdiction pursuant to 28 U.S.C. § 1291, and we reverse.

This circuit has construed 17 U.S.C. § 109(a) to provide no defense to an infringement action under §§ 106(3) and 602(a) that involves (1) foreign-made, nonpiratical copies of a U.S.- copyrighted work, (2) unless those same copies have already 12112 OMEGA v. COSTCO been sold in the United States with the copyright owner’s authority. We hold that the first portion of this construction is not “clearly irreconcilable” with Quality King, and that it remains the law of this circuit. See Miller v. Gammie, 335 F.3d 889, 900 (9th Cir. 2003) (en banc). Because there is no genuine dispute that Omega made the copies of the Omega Globe Design in Switzerland, and that Costco sold them in the United States without Omega’s authority, the first sale doc- trine is unavailable as a defense to Omega’s claims.

I. FACTUAL AND PROCEDURAL BACKGROUND

The facts are not disputed. Omega manufactures watches in Switzerland and sells them globally through a network of authorized distributors and retailers. Engraved on the under- side of the watches is a U.S.-copyrighted “Omega Globe Design.”

Costco obtained watches bearing the copyrighted design from the “gray market”1 in the following manner: Omega first sold the watches to authorized distributors overseas. Unidenti- fied third parties eventually purchased the watches and sold them to ENE Limited, a New York company, which in turn sold them to Costco. Costco then sold the watches to consum- ers in California. Although Omega authorized the initial for- eign sale of the watches, it did not authorize their importation into the United States or the sales made by Costco.

Omega filed a lawsuit alleging that Costco’s acquisition and sale of the watches constitute copyright infringement 1 “ ‘Gray-market’ goods, or ‘parallel imports,’ are genuine products pos- sessing a brand name protected by a trademark or copyright. They are typ- ically manufactured abroad, and purchased and imported into the United States by third parties, thereby bypassing the authorized U.S. distribution channels.” Parfums Givenchy, Inc. v. Drug Emporium, Inc., 38 F.3d 477, 481 n.6 (9th Cir. 1994). Retailers are able to sell these products at a dis- count because the gray market arbitrages international discrepancies in manufacturers’ pricing systems. OMEGA v. COSTCO 12113 under 17 U.S.C. §§ 106(3) and 602(a), and subsequently moved for summary judgment. Costco filed a cross-motion on the basis of 17 U.S.C. § 109(a), arguing that, under the first sale doctrine, Omega’s initial foreign sale of the watches pre- cludes claims of infringing distribution and importation in connection with the subsequent, unauthorized sales. The dis- trict court ruled without explanation in favor of Costco on both motions. The court also awarded $373,003.80 in attor- ney’s fees to Costco under 17 U.S.C. § 505. This appeal fol- lowed.

II. STANDARD OF REVIEW

We review de novo a district court’s grant of summary judgment under Federal Rule of Civil Procedure 56. Buono v. Norton, 371 F.3d 543, 545 (9th Cir. 2004). Rule 56(c) pro- vides that summary judgment is warranted when the “plead- ings, the discovery and disclosure materials on file, and any affidavits show that there is no genuine issue as to any mate- rial fact and that the movant is entitled to judgment as a mat- ter of law.” We review a district court’s award of attorney’s fees under 17 U.S.C. § 505 for an abuse of discretion. Colum- bia Pictures Television, Inc. v. Krypton Broad. of Birming- ham, Inc., 259 F.3d 1186, 1197 (9th Cir. 2001).

III. DISCUSSION

[1] The viability of Omega’s infringement claims hinges on the relationship among three sections of the Copyright Act of 1976: 17 U.S.C. §§ 106(3), 109(a), and 602(a). In relevant part, § 602(a) reads:

Importation into the United States, without the authority of the owner of copyright under this title, of copies . . . of a work that have been acquired out- side the United States is an infringement of the 12114 OMEGA v. COSTCO exclusive right to distribute copies . . . under section 106, actionable under section 501.2

Section 106(3) states:

Subject to sections 107 through 122, the owner of copyright under this title has the exclusive rights . . . to distribute copies . . . of the copyrighted work to the public by sale or other transfer of ownership, or by rental, lease, or lending.

Finally, § 109(a) provides:

Notwithstanding the provisions of section 106(3), the owner of a particular copy . . . lawfully made under this title, or any person authorized by such owner, is entitled, without the authority of the copy- right owner, to sell or otherwise dispose of the pos- session of that copy . . . .

This last section codifies the so-called “first sale doctrine,” which holds that “[o]nce [a] copyright owner consents to the sale of particular copies of his work, he may not thereafter exercise the distribution right with respect to those copies.” 2- 8 Melville B. Nimmer & David Nimmer, Nimmer on Copy- right § 8.12(B)(1), at 8-156 (1978 ed.).

[2] The text of the Copyright Act establishes by syllogism that the first sale doctrine of § 109(a) limits § 602(a): First, given that § 106(3) is “subject to sections 107 through 122” and § 109 falls within the designated portion of the Code, § 109(a) limits the exclusive distribution right in § 106(3). Second, infringing importation under § 602(a) is merely a 2 Section 501(a) provides: “Anyone who violates any of the exclusive rights of the copyright owner as provided by sections 106 through 122, . . . or who imports copies . . . into the United States in violation of section 602, is an infringer of the copyright . . . .” OMEGA v. COSTCO 12115 subcategory of “infringement of the exclusive right to distrib- ute copies . . . under section 106,” so conduct that does not violate § 106(3) cannot constitute infringement under § 602(a). Finally, because conduct covered by § 109(a) does not violate § 106(3), and because absent a violation of § 106(3) there cannot be infringement under § 602(a), conduct covered by § 109(a) does not violate § 602(a). In short, infringement does not occur under § 106(3) or § 602(a) where “the owner of a particular copy . . . lawfully made under this title” imports and sells that copy without the authority of the copyright owner. 17 U.S.C. § 109(a);3 see Quality King Dis- tribs., Inc. v. L’anza Res. Int’l, Inc., 523 U.S. 135, 144-45 (1998) (adopting this interpretation).

[3] Omega concedes that § 109(a) generally limits §§ 106(3) and 602(a), but contends that § 109(a) does not apply in this case. Specifically, Omega argues that § 109(a) provides no defense to the infringement claims because, although the Omega Globe Design was copyrighted in the United States, the watches bearing the design were manufac- tured and first sold overseas. Omega claims that the copies of the design were not “lawfully made under [Title 17]” in these circumstances. 17 U.S.C. § 109(a). Costco responds that although Omega’s position is correct under BMG Music v. Perez, 952 F.2d 318 (9th Cir. 1991), Parfums Givenchy, Inc. v. Drug Emporium, Inc., 38 F.3d 477 (9th Cir. 1994), and Denbicare U.S.A. Inc. v. Toys “R” Us, Inc., 84 F.3d 1143 (9th Cir. 1996), the Supreme Court effectively overruled those cases in Quality King, 523 U.S. 135. For the reasons set forth below, we hold that Quality King did not invalidate our gen- eral rule that § 109(a) can provide a defense against §§ 106(3) and 602(a) claims only insofar as the claims involve domesti- cally made copies of U.S.-copyrighted works. Because we 3 Other parts of § 109 qualify the first sale doctrine of § 109(a), see gen- erally 17 U.S.C. § 109, but the parties do not argue that any of those limit- ing provisions apply. 12116 OMEGA v. COSTCO also conclude that the exception to that rule does not apply, § 109(a) provides no defense in this case.

A. Current Rule in the Circuit

[4] Omega’s position was clearly correct under pre-Quality King Ninth Circuit precedent. This court has twice held on indistinguishable facts that § 109(a) provides no defense against a claim under § 602(a). In BMG Music, the defendant purchased copies of the plaintiffs’ U.S.-copyrighted, foreign- manufactured sound recordings, imported them into the United States without the plaintiffs’ authorization, and then sold them to the public. 952 F.2d at 319. Following CBS v. Scorpio Music Distributors, 569 F. Supp. 47, 49 (E.D. Pa. 1983), aff’d without opinion, 738 F.2d 424 (3d Cir. 1984), we held that § 109(a) provided no defense against a claim under § 602(a) in the circumstances because the phrase “lawfully made under this title” in § 109(a) “grants first sale protection only to copies legally made and sold in the United States,” and the copies at issue were made and first sold abroad. 952 F.2d at 319. The rationale for this interpretation was twofold: First, a contrary interpretation would impermissibly extend the Copyright Act extraterritorially. Id. (citing Scorpio, 569 F. Supp. at 49). Second, the application of § 109(a) after foreign sales would “ ‘render § 602 virtually meaningless’ ” as a tool against the unauthorized importation of nonpiratical copies because importation is almost always preceded by at least one lawful foreign sale that will have exhausted the distribution right on which § 602(a) is premised. Id. at 319-20 (quoting Scorpio, 569 F. Supp. at 49).

[5] Drug Emporium, 38 F.3d 477, followed BMG Music by holding on similar material facts that § 109(a) provided no defense. However, we criticized the prior interpretation of § 109(a)’s key phrase—“lawfully made under this title.” By permitting the first sale defense only against claims involving copies that are “legally made and sold in the United States,” BMG Music appeared to give greater copyright protection to OMEGA v. COSTCO 12117 foreign-made copies than to their domestically made counter- parts. See 38 F.3d at 482 n.8. We found that “such a result would be untenable, and that nothing in the legislative history or text of § 602 supports such an interpretation.” Id.; see also 2 Paul Goldstein, Goldstein on Copyright § 7.6.1, at 142 (3d ed. 2007) (criticizing the approach in BMG Music and Scor- pio). We therefore created an exception to BMG Music, con- cluding that § 109(a) can apply to copies not made in the United States so long as an authorized first sale occurs here. Drug Emporium, 38 F.3d at 481.

Denbicare, which involved copies made in Hong Kong and voluntarily sold by the U.S. copyright owner within the United States, applied the exception created by Drug Empo- rium. Denbicare, 84 F.3d at 1145-46. The copyright owner sued under §§ 106(3) and 602(a) after the defendant pur- chased the copies and resold them without permission, but we rejected the claims: The defendant was not liable for infring- ing importation under § 602(a) because the disputed copies were imported by third parties prior to the defendant’s pur- chase and resale. Id. at 1149. The defendant also was not lia- ble under § 106(3) because, in light of § 109(a) and Drug Emporium, the copyright owner’s voluntary sale of the copies within the United States exhausted the exclusive right of dis- tribution. Id. at 1149-50.

[6] Under these cases, Costco would not be entitled to sum- mary judgment on the basis of § 109(a). The statute would not apply because Omega made copies of the Omega Globe Design in Switzerland and Costco sold the copies without Omega’s authority in the United States. The district court’s unexplained grant of summary judgment on the basis of § 109(a) was at odds with BMG Music, Drug Emporium, and Denbicare.4 4 Denbicare’s rejection of a § 602(a) claim due to the defendant’s lack of involvement in importation suggests that Omega’s claim under § 602(a) is similarly unmeritorious because, like the defendant in Denbicare, 12118 OMEGA v. COSTCO B. The Impact of Quality King

We next address the degree to which the Supreme Court’s decision in Quality King invalidates this circuit’s construction of § 109(a). This panel may overrule BMG Music, Drug Emporium, and Denbicare if Quality King “undercut[s] the theory or reasoning underlying the prior circuit precedent in such a way that the cases are clearly irreconcilable.” Miller, 335 F.3d at 900.

1.

[7] It is clear that Quality King did not directly overrule BMG Music, Drug Emporium, and Denbicare. Quality King involved “round trip” importation: a product with a U.S.- copyrighted label was manufactured inside the United States, exported to an authorized foreign distributor, sold to unidenti- fied third parties overseas, shipped back into the United States without the copyright owner’s permission, and then sold in California by unauthorized retailers. 523 U.S. at 138-39. The Court held that § 109(a) can provide a defense to an action under § 602(a) in this context. Id. at 144-52. However, because the facts involved only domestically manufactured copies, the Court did not address the effect of § 109(a) on claims involving unauthorized importation of copies made abroad. See id. at 154 (Ginsburg, J., concurring) (“[W]e do not today resolve cases in which the allegedly infringing imports were manufactured abroad.”). Moreover, the Court never discussed the scope of § 109(a) or defined what “law- fully made under this title” means.

Costco did not import the disputed copies. See 84 F.3d at 1149. However, Costco waived this argument by not raising it in its opening brief. See Greenwood v. FAA, 28 F.3d 971, 977 (9th Cir. 1994) (“We review only issues which are argued specifically and distinctly in a party’s opening brief.”). In any event, we must still decide whether § 109(a) provides a defense against Omega’s claim under § 106(3). OMEGA v. COSTCO 12119 2.

[8] We next consider whether the reasoning5 of Quality King is clearly irreconcilable with our general rule that § 109(a) is limited to copies “legally made . . . in the United States.” BMG Music, 952 F.2d at 319; see also Denbicare, 84 F.3d at 1150. The basis for that rule was our concern that applying § 109(a) to foreign-made copies would violate the presumption against the extraterritorial application of U.S. law. BMG Music, 952 F.2d at 319 (citing Scorpio, 569 F. Supp. at 49); cf. Subafilms, Ltd. v. MGM-Pathe Commc’ns Co., 24 F.3d 1088, 1093-98 (9th Cir. 1994) (en banc) (describing the “undisputed axiom” that United States copy- right law has no extraterritorial application). Quality King dis- missed a similar concern that the triggering of § 109(a) by foreign sales would require an invalid extraterritorial applica- tion of the Copyright Act, explaining that merely recognizing the occurrence of such sales “does not require the extraterrito- rial application of the Act any more than § 602(a)’s ‘acquired abroad’ language does.” 523 U.S. at 145 n.14. Costco con- tends that this explanation is irreconcilable with our interpre- tation of § 109(a) in BMG Music.

[9] We reject Costco’s contention and hold that the Supreme Court’s brief discussion on extraterritoriality is not “clearly irreconcilable” with our general limitation of § 109(a) to copies that are lawfully made in the United States. Miller, 335 F.3d at 900. The common understanding of the presump- tion against extraterritoriality is that a U.S. statute “appl[ies] only to conduct occurring within, or having effect within, the territory of the United States, unless the contrary is clearly indicated by the statute.” Restatement (Second) of Foreign Relations Law of the United States § 38 (1965); see also 5 “[L]ower courts [are] bound not only by the holdings of higher courts’ decisions but also by their ‘mode of analysis.’ ” Miller, 335 F.3d at 900 (quoting Antonin Scalia, The Rule of Law as a Law of Rules, 56 U. Chi. L. Rev. 1175, 1177 (1989)). 12120 OMEGA v. COSTCO EEOC v. Arabian Am. Oil Co., 499 U.S. 244, 248 (1991). Recognizing the importance of avoiding international con- flicts of law in the area of intellectual property, however, we have applied a more robust version of this presumption to the Copyright Act, holding that the Act presumptively does not apply to conduct that occurs abroad even when that conduct produces harmful effects within the United States. See Suba- films, Ltd., 24 F.3d at 1096-98; see also William S. Dodge, Understanding the Presumption Against Extraterritoriality, 16 Berkeley J. Int’l L. 85, 101 (1998) (characterizing this cir- cuit’s approach under the Copyright Act as consistent with American Banana Co. v. United Fruit Co., 213 U.S. 347, 356 (1909), overruled on other grounds, Continental Ore Co. v. Union Carbide & Carbon Corp., 370 U.S. 690, 704-05 (1962), which described the presumption as a “general and almost universal rule . . . that the character of an act as lawful or unlawful must be determined wholly by the law of the country where the act is done”).

[10] Given this understanding of the presumption, the application of § 109(a) to foreign-made copies would imper- missibly apply the Copyright Act extraterritorially in a way that the application of the statute after foreign sales does not. Under the latter application, the statute merely acknowledges the occurrence of a foreign event as a relevant fact. The for- mer application would go much further. To characterize the making of copies overseas as “lawful[ ] . . . under [Title 17]” would be to ascribe legality under the Copyright Act to con- duct that occurs entirely outside the United States, notwith- standing the absence of a clear expression of congressional intent in favor of extraterritoriality. See 17 U.S.C. § 109(a); see also Subafilms, Ltd., 24 F.3d at 1096 (“There is no clear expression of congressional intent in either the 1976 Act or other relevant enactments to alter the preexisting extraterrito- riality doctrine.”). Specifically, it would mean that a copyright owner’s foreign manufacturing constitutes lawful reproduc- tion under 17 U.S.C. § 106(1) even though that statute does not clearly provide for extraterritorial application. This is pre- OMEGA v. COSTCO 12121 cisely what we proscribed in Subafilms, see 24 F.3d at 1098, and Quality King provides no basis for rejecting our approach.

[11] Other significant parts of Quality King’s analysis are also consistent with BMG Music’s limitation of § 109(a) to domestically made copies. The Court found that copies of a work copyrighted under Title 17 are not necessarily “lawfully made under [Title 17]” even when made by the owner of the copyright: The category of copies covered by § 602(a), it was explained, encompasses “copies that were ‘lawfully made’ not under the United States Copyright Act, but instead, under the law of some other country.” 523 U.S. at 147. Because § 602(a) extends to such copies, but on its terms permits an infringement action only by the “owner of copyright under [Title 17],” copies of a work can be lawfully made “under the law of some other country,” rather than “under [Title 17],” even when the copies are protected by a U.S. copyright. In short, copies covered by the phrase “lawfully made under [Title 17]” in § 109(a) are not simply those which are lawfully made by the owner of a U.S. copyright. Something more is required. To us, that “something” is the making of the copies within the United States, where the Copyright Act applies. See 2-8 Nimmer on Copyright § 8.12(B)(6)(c), at 8-178.4(6)-(7).

We also read one of the Court’s illustrations to be consis- tent with this understanding. The Court stated that given

a publisher of [a] U.S. edition [of a work] and a pub- lisher of [a] British edition of the same work, each such publisher could make lawful copies. If the author of the work gave the exclusive United States distribution rights—enforceable under the Act—to the publisher of the United States edition and the exclusive British distribution rights to the publisher of the British edition, however, presumably only those made by the publisher of the United States edi- tion would be ‘lawfully made under this title’ within the meaning of § 109(a). The first sale doctrine 12122 OMEGA v. COSTCO would not provide the publisher of the British edition who decided to sell in the American market with a defense to an action under § 602(a).

523 U.S. at 148 (emphasis added and footnote omitted). Assuming the British edition was made outside the United States,6 this illustration suggests that “lawfully made under this title” refers exclusively to copies of U.S.-copyrighted works that are made domestically. Were it otherwise, the cop- ies made by the British publisher would also fall within the scope of § 109(a). See 2-8 Nimmer on Copyright § 8.12(B)(6)(c), at 8-178.4(7).

Finally, in the decision’s only direct language on the issue, Justice Ginsburg’s concurrence cited a copyright treatise for the proposition that “lawfully made under this title” means “lawfully made in the United States.” 523 U.S. at 154 (citing W. Patry, Copyright Law and Practice 166-70 (1997 Supp.)). The majority opinion did not dispute this interpretation, which aligns closely with the one adopted by our circuit. See BMG Music, 952 F.2d at 319.

[12] Costco contends that BMG Music’s limitation of § 109(a) to domestically made copies is inconsistent with the plain language of the statute and its legislative history. This criticism has been made before, including by this court. See, e.g., Parfums Givenchy, Inc. v. C & C Beauty Sales, Inc., 832 F. Supp. 1378, 1386-87 (C.D. Cal. 1993), aff’d sub nom. Drug Emporium, 38 F.3d at 482 n.8. Perhaps most compelling is the objection that BMG Music would provide substantially greater copyright protection to foreign-made copies of U.S.- copyrighted works. A U.S. copyright owner, for example, 6 The illustration offers no specific justification for making this assump- tion over any other regarding the site of manufacture, but Quality King cannot be “clearly irreconcilable” with our precedent even if the decision merely permits assumptions that are consistent with that precedent. Miller, 335 F.3d at 900. OMEGA v. COSTCO 12123 would be unable to exercise distribution rights after one law- ful, domestic sale of a watch lawfully made in South Dakota, but, without the limits imposed by § 109(a), the same owner could seemingly exercise distribution rights after even the tenth sale in the United States of a watch lawfully made in Switzerland. The difference would likely encourage U.S. copyright owners to outsource the manufacturing of copies of their work overseas. Drug Emporium and Denbicare, how- ever, resolved this problem by clarifying that parties can raise § 109(a) as a defense in cases involving foreign-made copies so long as a lawful domestic sale has occurred. See Drug Emporium, 38 F.3d at 481; Denbicare, 84 F.3d at 1150. Inso- far as Costco contends that § 109(a) should apply to foreign- made copies even in the absence of a lawful domestic sale, the surviving rule from BMG Music requires otherwise. See 952 F.2d at 319.

In summary, our general rule that § 109(a) refers “only to copies legally made . . . in the United States,” id., is not clearly irreconcilable with Quality King, and, therefore, remains binding precedent. Under this rule, the first sale doc- trine is unavailable as a defense to the claims under §§ 106(3) and 602(a) because there is no genuine dispute that Omega manufactured the watches bearing the Omega Globe Design in Switzerland. Id.; Fed. R. Civ. P. 56(c); see also Swatch S.A. v. New City, Inc., 454 F. Supp. 2d 1245, 1253-54 (S.D. Fla. 2006) (concluding that Quality King is consistent with the interpretation that “lawfully made under this title” means “le- gally made . . . in the United States”); 2 Goldstein on Copy- right § 7.6.1, at 143-44 (concluding that Quality King “indicates an intention not to disturb lower court holdings that the first sale defense is unavailable to importers who acquire ownership of gray market goods made abroad”).

3.

We need not decide whether Drug Emporium’s and Denbi- care’s exception to the rule in BMG Music also survives 12124 OMEGA v. COSTCO Quality King. There is no genuine dispute that the copies of the Omega Globe Design were sold in the United States with- out Omega’s authority. The exception, therefore, does not apply in this case. See Denbicare, 84 F.3d at 1145-46 (“[Section] 109 applies to copies made abroad only if the cop- ies have been sold in the United States by the copyright owner or with its authority.”). Because the exception does not apply, the question of its continuing viability cannot affect our con- clusion that § 109(a) provides no defense to Omega’s claims.

C. Attorney’s fees under 17 U.S.C. § 505

[13] The final issue is whether the district court abused its discretion in awarding attorney’s fees to Costco. The Copy- right Act provides for an “award [of] a reasonable attorney’s fee to the prevailing party as part of the costs.” 17 U.S.C. § 505. In deciding whether to award fees under this statute, a district court should consider “the degree of success obtained; frivolousness; motivation; objective unreasonableness (both in the factual and legal arguments in the case); and the need in particular circumstances to advance considerations of com- pensation and deterrence.” Columbia Pictures Television, Inc., 259 F.3d at 1197.

[14] The district court’s award of $373,003.80 in attorney’s fees to Costco was an abuse of discretion because neither party has prevailed in this litigation to this point.

REVERSED AND REMANDED.