Omar Jaso v. Coca Cola Company

435 F. App'x 346
CourtCourt of Appeals for the Fifth Circuit
DecidedAugust 1, 2011
Docket10-20786
StatusUnpublished
Cited by44 cases

This text of 435 F. App'x 346 (Omar Jaso v. Coca Cola Company) is published on Counsel Stack Legal Research, covering Court of Appeals for the Fifth Circuit primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Omar Jaso v. Coca Cola Company, 435 F. App'x 346 (5th Cir. 2011).

Opinion

*349 PER CURIAM: *

Plaintiff-Appellant Omar Jaso commenced this lawsuit against DefendantsAppellees, alleging, inter alia, that they had infringed a copyright he held in a musical composition by creating a derivative composition that they used in a widespread advertising campaign. Defendants moved for dismissal of Jaso’s amended complaint under Federal Rule of Civil Procedure 12(b)(6) on the basis that Jaso’s claims were barred by the statute of limitations and otherwise failed to state a claim. In response, Jaso sought to further amend his complaint. The district court granted Defendants’ motion to dismiss on the basis that Jaso’s claims were time-barred and refused to allow a further amendment to his complaint on the basis that those claims, as pled, were also time-barred. We REVERSE and REMAND for further proceedings as to the claims alleged in Jaso’s proposed second amended complaint that did not facially occur outside of the limitations period. We otherwise AFFIRM the judgment of the district court.

I. Factual & Procedural Background

Omar Jaso claims that he composed a musical work entitled “El Juego,” which he registered with Mexico’s Public Copyright Registry in 1987. Jaso claims that, in 1994, he learned that The Coca Cola Company (“Coca Cola”) and The Coca Cola Export Corporation (“Export”) were using a song entitled “Always Coca-Cola” (“Always”) in an advertising campaign produced by its marketing company, McCann Erickson (“McCann”) (Coca Cola, Export, and McCann, collectively, “Defendants”). He alleges that Coca Cola registered “Always” with the United States Copyright Office in 1994. Jaso alleges that Defendants derived “Always” from “El Juego” without his permission and that they continue to use it bo market Coca Cola products.

In 1994, Jaso commenced an unsuccessful lawsuit for criminal copyright infringement against Coca Cola in Mexico. On July 7, 2010, Jaso commenced this lawsuit against Defendants, alleging that Defendants’ creation and use of “Always” infringed his copyright in “El Juego” in violation of United States copyright law, 17 U.S.C. §§ 101, et seq. Additionally, Jaso claimed that: (1) Coca Cola contributed to copyright infringement by third parties; (2) Defendants engaged in “racketeering activity” in violation of 18 U.S.C. § 1962(c); (8) Defendants’ use of “Always” was unfair competition in violation of the Lanham Act, 15 U.S.C. § 1125(a), and Texas unfair competition law; (4) Defendants were unjustly enriched by their use of an unauthorized derivative of “El Juego”; (5) Defendants conspired to deprive Jaso of his intellectual property in violation of Texas law; and (6) he was entitled to a declaratory judgment stating that Coca Cola’s copyright in “Always” was invalid and his copyright in “El Juego” was valid.

After Jaso filed his first amended complaint, 1 Defendants moved to dismiss all of Jaso’s claims on the basis that they were facially barred by the applicable statutes of limitations. Defendants argued that Jaso was aware of his claims against Defendants beginning in 1994, and that the *350 applicable statutes of limitations for those claims had run. Defendants also argued that none of Jaso’s claims had been alleged with sufficient factual specificity to establish liability. Coca Cola and Export attached, as an exhibit to their joint motion to dismiss, a document purporting to demonstrate that the advertising campaign that used the song “Always” ended in 2000 and was replaced with a different advertising campaign. This document was a printout of a webpage entitled “Highlights in the History of Coca-Cola Television Advertising” (“Highlights Exhibit”) taken from the Library of Congress’s website.

In response to Defendants’ motion to dismiss, Jaso claimed that the statutes of limitations should have been equitably tolled because he was unable to commence his suit against Defendants until he moved to the United States in 2008 and because he had been threatened with death in 2000 if he pursued any copyright claims against Coca Cola. Jaso simultaneously moved to amend his complaint, for the third time, proposing what he designated as his Second Amended Complaint. Jaso argued that the amendment should be allowed because it incorporated his equitable tolling arguments and provided greater factual detail for several of his claims.

The district court attempted to resolve all of these issues at an initial conference on October 22, 2010. Throughout the conference, counsel for Coca Cola stated as a fact that Coca Cola had used “Always” in marketing ten years ago but had stopped in approximately 2000. 2 Although it is not clear whether the district court based its decision on the Highlights Exhibit or Defendants’ flat assertions that their use of “Always” stopped on that date, the district court accepted that Coca Cola stopped using “Always” in marketing after 2000 and relied upon this “fact” when making its final decision. The district court rejected Jaso’s allegations of infringement by Defendants in the first amended complaint and proposed second amended complaint that could have occurred after 2000, reasoning that Jaso did not plead “an act by the person you’re suing ... within the limitations period.”

The district court also rejected the equitable tolling arguments that Jaso asserted in his proposed second amended complaint. The district court was not persuaded by Jaso’s claim that the statute of limitations should have been tolled until 2008 when Jaso arrived in the United States, reasoning that Jaso’s absence from the country did not bar his access to the United States court system. The district court also concluded that Jaso’s allegations that he and his family had been threatened with harm in 2000 if he pursued a copyright claim against Coca Cola did not toll the statute of limitations on his claims. The district *351 court reasoned that those threats “didn’t last 17 years” and this argument was “inconsistent with [Jaso] having persisted ... in his criminal complaint against Coca Cola [in Mexico].”

The district court concluded that “[t]he time within which Mr. Jaso can complain about acts between 1993 and 2000 has long ago passed,” and entered a final judgment in favor of Defendants on all of Jaso’s claims. Jaso now appeals.

II. Discussion

On appeal Jaso does not challenge the district court’s dismissal of his first amended complaint as time-barred. Instead, Jaso’s entire argument on appeal is that he should have been allowed to amend his complaint because the proposed second amended complaint: (1) alleged unlawful acts by Defendants within the limitations period; and (2) established Jaso’s entitlement to equitable tolling of the statute of limitations.

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435 F. App'x 346, Counsel Stack Legal Research, https://law.counselstack.com/opinion/omar-jaso-v-coca-cola-company-ca5-2011.