Edward Ashby v. GES Corporation and Grizzlystick Corporation

District Court, W.D. Texas·Decided January 22, 2026·No. 2:25-cv-00045·Unknown

Opinion

IN THE UNITED STATES DISTRICT COURT FOR THE WESTERN DISTRICT OF TEXAS DEL RIO DIVISION

EDWARD ASHBY, § Plaintiff, § v. § § Case No. GES CORPORATION and § 2:25-CV-00045-EG-MHW GRIZZLYSTICK CORPORATION, § Defendants. §

REPORT AND RECOMMENDATION TO THE HONORABLE ERNEST GONZALEZ, UNITED STATES DISTRICT JUDGE: The Court referred the above-captioned matter to the undersigned for initial proceedings consistent with 28 U.S.C. § 636(b). Before the undersigned is the Defendants’ Motion to Dismiss [ECF No. 8] pursuant to Federal Rule of Civil Procedure 12(b)(6). Because the Plaintiff has pled a statement of his claim that shows he is entitled to relief, the undersigned RECOMMENDS that the Defendants’ Motion [ECF No. 8] is DENIED. I. BACKGROUND The Plaintiff, Dr. Ed Ashby, is a renowned expert in bowhunting known for his research on archery related subjects, and, in particular, designs for broadhead arrow tips (“broadheads”). (Plaintiff’s Amended Complaint, ECF No. 10, at ¶ 6.) He alleges that he has a licensing agreement with the Defendants where they can market archery products using his name if those products meet his standards. (Id. at ¶ 9, 18.) This dispute arises because he asserts that the Defendants’ broadheads, specifically, are not meeting his standards. (Id. at ¶ 8.) None-the-less, they continue to use his name to market their broadheads. (Id.) As a result, the Plaintiff is bringing three claims against the Defendants: breach of contract, common law misappropriation of name and likeness, and false endorsement under 15 U.S.C. § 1125(a). (Id. at ¶ 17-31.) The Defendants have moved to dismiss the breach of contract claim under Rule 12(b)(6) and does so on two primary grounds: 1) that the Plaintiff does not plausibly allege the elements of a breach of contract claim; and 2) that the claim is time-bared under its statute of limitations. (Defendants’ Motion to Dismiss, ECF No. 8, at ¶ 3.1, 3.10.)

The undersigned will address each of these arguments in turn after briefly discussing the procedural posture of the case. II. DISCUSSION

A. Procedural Posture The complaint before the undersigned is the Plaintiff’s Amended Complaint [ECF No. 10]. However, the Defendant also objected to the Plaintiff’s original complaint, and they maintain that those objections are still pertinent. (Defendants’ Reply, ECF No. 11, at ¶ 1.2.) Therefore, the undersigned will consider the Defendants’ objections to the original complaint to the extent that they apply to the amended one. See, e.g., Davis v. Baylor Reg’l Med. Ctr. at Grapevine, No. 3:11-cv-1350, 2013 WL 866173, at *1 (N.D. Tex. Mar. 8, 2013) (“If some of the

defects raised in the original motion remain in the new pleading, the court may simply consider the motion as being addressed to the amended pleading.”) (quoting Wright & Miller’s Federal Practice & Procedure § 1476 (2010)). The undersigned further considers all of the documents filed in connection with the Defendants’ original motion to dismiss [ECF Nos. 9, 11]. Additionally, the undersigned notes that the Court analyzes the Plaintiff’s breach of contract claim pursuant to Texas state law as that is the law the Plaintiff brings his claim under. See Retro Metro, LLC v. City of Jackson ex rel. City Council, 147 F.4th 551, 557 (5th Cir. 2025) (citing Exxon Corp. v. Burglin, 42 F.3d 948, 950 (5th Cir. 1995)) (holding that federal courts apply state substantive law and federal procedural law when adjudicating state-law claims).

B. Failure to State a Claim As stated, the Defendants’ first objection to the Plaintiff’s complaint is that it does not plausibly allege a breach of contract claim. A breach of contract claim is composed of four elements 1) the existence of a valid contract; 2) performance by the plaintiff; 3) breach by the defendant; and 4) damages sustained by the plaintiff as a result of the breach. See Smith Int'l, Inc. v. Egle Grp., LLC, 490 F.3d 380, 387 (5th Cir. 2007) (quoting Valero Mktg. & Supply Co. v.

Kalama Int'l, L.L.C., 51 S.W.3d 345, 351 (Tex. App. 2001)). The Defendants attack the Plaintiff’s pleading of the last three elements, contending that the Plaintiff does not sufficiently allege he performed under the contract, they breached the contract, or that he sustained damages as a result of the breach he alleges. (Defendants’ Motion to Dismiss, ECF No. 8, at ¶ 3.2, 3.4.)1 For the Amended Complaint to survive the Defendants’ motion, the undersigned must determine that the Plaintiff has plausibly alleged these elements pursuant to Federal Rule of Civil Procedure 8(a)(2) and 12(b)(6). Rule 8(a)(2) requires a “short and plain statement of the claim showing that the pleader is entitled to relief.” When a defendant alleges that a complaint has failed to do so via a motion to dismiss under Rule 12(b)(6), the undersigned is required to undergo a two-part test. First, it must

identify the factual allegations within the complaint and, second, it must assess whether those factual allegations “state a claim for relief that is plausible on its face.” Ashcroft v. Iqbal, 556

1 The Plaintiff challenged the validity of the contract in his original complaint but does not reassert that contention in the amended one. (Compare Plaintiff’s Amended Complaint, ECF No. 10, with Plaintiff’s Original Complaint, ECF No. 1, at ¶ 16-17.) Therefore, the undersigned does not consider it or the arguments that the Defendants raised against that contention. See King v. Dogan, 31 F.3d 344, 346 (5th Cir. 1994) (citing Boelens v. Redman Homes, Inc., 759 F.2d 504, 508 (5th Cir.1985) (stating that an amended complaint supersedes the original complaint). U.S. 662, 678-79 (2009) (citing Bell Atl. Corp. v. Twombly, 550 U.S. 544, 555-56 (2007)) (emphasis added). At this stage, it can only consider the allegations presented in a complaint and cannot consider matters outside of the pleadings. See Fed. R. Civ. P. 12(d) (stating that considering matters outside of the pleadings converts a motion to dismiss to one of summary judgment).2

The undersigned must also accept as true any factual allegations that it identifies, and it must draw all reasonable inferences from those allegations in favor of the Plaintiff. Hernandez v. W. Texas Treasures Est. Sales, L.L.C., 79 F.4th 464, 469 (5th Cir. 2023) (citing Heinze v. Tesco Corp., 971 F.3d 475, 479 (5th Cir. 2020)). Factual allegations will create a plausible claim where a court can draw a reasonable inference from those facts that a defendant is liable for the misconduct alleged. Ashcroft, 556 U.S. at 678 (citing Twombly, 550 U.S. at 556). Generally, this where the alleged facts suggest a defendant could actually be liable—rather than their liability simply being “conceivable.” See Ashcroft, 556 U.S. at 680 (citing Twombly, 550 U.S. at 570) (noting that a complaint must state factual allegations that take a claim “across the line from

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Edward Ashby v. GES Corporation and Grizzlystick Corporation, (W.D. Tex. 2026).

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