Nourieli v. Lemonis

CourtDistrict Court, S.D. New York
DecidedAugust 6, 2021
Docket1:20-cv-08233
StatusUnknown

This text of Nourieli v. Lemonis (Nourieli v. Lemonis) is published on Counsel Stack Legal Research, covering District Court, S.D. New York primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Nourieli v. Lemonis, (S.D.N.Y. 2021).

Opinion

UNITED STATES DISTRICT COURT SOUTHERN DISTRICT OF NEW YORK

HOWARD NOURIELI, an individual, and BOWERY KITCHEN SUPPLIES, INC., a New York corporation,

Plaintiffs,

-v- 20-CV-8233 (JPO) MARCUS LEMONIS, an individual, MARCUS LEMONIS, LLC, a Delaware limited liability company, OPINION AND ORDER CAMPING WORLD HOLDINGS, INC., a Delaware corporation, MACHETE CORPORATION d/b/a MACHETE PRODUCTIONS, a California corporation; and DOES 1 through 10, inclusive, Defendants. J. PAUL OETKEN, District Judge: In a typical episode of the CNBC reality show The Profit, host Marcus Lemonis buys a stake in a struggling enterprise and spearheads a business makeover. In 2016, the show featured a store called Bowery Kitchen Supplies. True to form, the episode shows Lemonis buying a 33% stake and engineering a business facelift. But co-owner Howard Nourieli tells a different story: The on-air deal was just for show and Lemonis’s check was just a prop. And while Bowery Kitchen did sign a term sheet with Lemonis later, Nourieli claims that it was just a preliminary sketch rather than a binding contract. Thus, when a Lemonis-affiliated store later sold Bowery- Kitchen-branded products, it allegedly infringed Bowery Kitchen’s trademark. Nourieli and Bowery Kitchen bring a host of claims against Lemonis and several entities. Defendants move to dismiss the claims. For the reasons that follow, the trademark-related claims survive while all other claims are dismissed. The trademark claims turn on whether the term sheet was a binding contract, and the complaint plausibly alleges that there was no meeting of the minds, thus no contract, and thus no permission to use Bowery Kitchen’s trademark. I. Background The Profit is a CNBC reality show. It portrays Lemonis as business turnaround specialist. Each episode features a different fixer-upper business. As Lemonis explains in the show’s introduction: My name is Marcus Lemonis, and I fix failing businesses. I make the tough decisions, and I back them up [by] spending my own money. It’s not always pretty, but this is business. I do it to save jobs, and I do it to make money. This is The Profit. (Dkt. No. 23 (“Compl.”) ¶ 40.)1 Bowery Kitchen Supplies, Inc. was a retail store in the Chelsea neighborhood of Manhattan. It was featured in a 2016 episode of The Profit. Bowery Kitchen sold knives, glassware, and other kitchen accessories under the trademarked Bowery Kitchen Supplies brand. Howard Nourieli owns half of the company; Robyn Coval, his former spouse, owns the other half. (Compl. ¶ 3.) Nourieli and Bowery Kitchen (but not Coval) are the plaintiffs here. The Profit’s key motif is that Lemonis puts his money where his mouth is. Instead of just offering advice, he actually buys a stake in the companies that he rehabilitates. One of the show’s producers described to Nourieli the on-air process by which Lemonis negotiates his investments: The offer process is a true negotiation. What you see on [television] is the actual offer and counter . . . The deal is made there and then and like in business, there is no going back once you reach an agreement. There is no sleeping on it. (Compl. ¶ 61.)

1 The facts in this section are taken from the First Amended Complaint (the “Complaint”) and are presumed true at this stage. The releases attached to the declaration at Docket No. 46, which are extensively referenced in the Complaint, are likewise considered for the purposes of resolving the motions to dismiss. See In re Thelen LLP, 736 F.3d 213, 219 (2d Cir. 2013). But the fine print said otherwise. The show’s producers asked Bowery Kitchen to sign a “Reality Participant Agreement,” which Nourieli did. (Compl. ¶ 63; Dkt. No. 46-2.) The section titled “Simulated Investment” provides that the on-air negotiation is just for show: “[Bowery Kitchen] acknowledges [that] Lemonis will perform [a] Simulated Investment transaction on-

air . . . for the purposes of portraying a dramatic moment” and may “present [Bowery Kitchen] with a prop check.” (Dkt. No. 46-2 at 3.) The real action happens off-air, as laid out in the section titled “Actual Investment/Equity Stake/Loan Transaction.” It provides that the parties “shall negotiate in good faith, in private and off camera, with respect to a potential separate agreement . . . which may differ from the Simulated Investment.” (Id.) The Profit filmed at Bowery Kitchen from June through August of 2016. (Compl. ¶ 65.) The episode aired on CNBC in October 2016. (Compl. ¶ 66.) The episode follows a familiar arc: Lemonis encounters a cluttered store and a flailing business; Lemonis dispenses tough love and blunt advice; Lemonis buys a 33% stake in the business for $350,000; Lemonis spearheads a bold redesign of the store and its operations; Lemonis reopens the store; the end.

But the Complaint alleges that the on-air deal was a sham. Lemonis made Nourieli and Coval an on-air offer of $350,000 for a 40% stake in the business. Nourieli and Coval turned him down and proposed that Lemonis receive a 33% stake for the same $350,000. Lemonis accepted their counteroffer on air. (Compl. ¶ 68.) But Lemonis gave them nothing other than a prop check. (Compl. ¶ 69.) And even that was taken away by a producer once the cameras were off. (Compl. ¶ 70.) Lemonis did, however, advise Nourieli and Coval (or, per the Complaint, pressured them) to sell off the entire inventory and to renovate the store. The Complaint implies that Lemonis paid for these renovations. (Compl. ¶¶ 80, 112.) But Lemonis never bought—or even tried to buy— an actual ownership stake. Instead, two months later and toward the end of filming, Marcus Lemonis LLC—a Lemonis-owned company—made a very different offer to Nourieli and Coval off air. The one- page document reads, in its entirety: Marcus Lemonis LLC has agreed to pay Bowery Kitchen Supply of $200,000 for working capital, 82k for payroll and rent, and 176k for It infrastructure, and $18,000 for credit cards, and $18,000 to pay down Chase Bank Loan, and renovation etc. in exchange for: 1. Robin and Howard are exempt from having to turn over any equity of bowery Chelsea market 2. Robin and Howard are not obligated to pay back any of the above said monies 3. Robin and Howard are entitled to 10% of all web net revenue not including shipping, taxes or returns but are not obligated to provide any capital but are provided to help with vendor lineup and department expertise 4. Robin and Howard are entitled to 3% of all revenue from any bowery store opened up globally but are not required to provide any capital and have no liability for anything. 5. Robin and Howard are entitled to receive 5% of any bowery branded products sold in the marketplace outside of the stores, ie qvc, bed bath and beyond. (Compl. ¶¶ 88–90; Dkt. No. 23-2.) Nourieli and Coval signed the document, with the following handwritten note: “We discussed rights we keep to N.Y., Miami, Amsterdam.” (Dkt. No. 23-2.) Lemonis paid Nourieli and Coval around $290,000, far less than the cumulative $494,000 payment described in the term sheet. (Compl. ¶ 91.) Lemonis exited the scene after filming wrapped, leaving the particulars of the business relationship to his employees. Lemonis’s employees asked Nourieli and Coval to sign agreements allowing Lemonis to use Bowery Kitchen’s trademarks. Nourieli and Coval refused. There were negotiations through August 2017, but no agreements were reached. (Compl. ¶¶ 94–104, 116– 17.) Sometime in 2017, the Complaint alleges, Lemonis and his companies began selling products bearing the Bowery Kitchen name and logo in a store called Camping World. (Compl. ¶ 105.) Lemonis is the CEO of Camping World; its stock is publicly traded. (Compl. ¶ 19.) These products were allegedly of inferior quality and sold without Nourieli’s and Coval’s knowledge or

permission.

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