Nichols Media Consultants, Inc. v. Ken Morehead Investment Co.

491 N.W.2d 368, 1 Neb. Ct. App. 220, 1992 Neb. App. LEXIS 125
CourtNebraska Court of Appeals
DecidedJuly 7, 1992
DocketA-90-561
StatusPublished
Cited by11 cases

This text of 491 N.W.2d 368 (Nichols Media Consultants, Inc. v. Ken Morehead Investment Co.) is published on Counsel Stack Legal Research, covering Nebraska Court of Appeals primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Nichols Media Consultants, Inc. v. Ken Morehead Investment Co., 491 N.W.2d 368, 1 Neb. Ct. App. 220, 1992 Neb. App. LEXIS 125 (Neb. Ct. App. 1992).

Opinion

Sievers, Chief Judge.

This is an action for breach of an oral contract. The defendant, Ken Morehead Investment Company, Inc. (Morehead Investment), appeals the decision of the district court for Douglas County, Nebraska. The district court, sitting without a jury, found in favor of the plaintiff, Nichols Media Consultants, Inc. (Nichols Media), and awarded damages in the amount of $11,800. We affirm the judgment of the district court.

*221 A suit brought to recover damages for breach of contract is a law action. Buckingham v. Wray, 219 Neb. 807, 366 N.W.2d 753 (1985). In reviewing a judgment awarded in a bench trial, an appellate court does not reweigh evidence, but considers the evidence in the light most favorable to the successful party and resolves evidentiary conflicts in favor of the successful party, who is entitled to every reasonable inference deducible from the evidence. City of LaVista v. Andersen, 240 Neb. 3, 480 N.W.2d 185(1992).

In a bench trial of a law action, the trial court’s factual findings have the effect of a jury verdict and will not be set aside on appeal unless they are clearly wrong. Id. In a bench trial of a law action, the court, as the trier of fact, is the sole judge of the credibility of witnesses and the weight to be given their testimony. Kumar v. Douglas County, 234 Neb. 511, 452 N.W.2d 21 (1990). We review the essential facts taking the view most favorable to Nichols Media, as we are required to do.

Morehead Investment is a corporation with its principal place of business in Lincoln, Nebraska. In 1984, Morehead Investment was the majority shareholder of Ken Morehead Dodge, Inc. (Ken Morehead Dodge), in Omaha, Nebraska; Ken Morehead Leasing & Rental, Inc., in Lincoln, Nebraska; Ken Morehead Chevrolet, Inc., in Beatrice, Nebraska; and KEM Motors, Inc., doing business as Gladstone Dodge (Gladstone), in Kansas City, Missouri. Each of the automobile dealerships had a separate manager, and the managers all met periodically with Ken Morehead to discuss various business matters.

Nichols Mediáis a corporation doing business in Sioux Falls, South Dakota. Nichols Media is in the business of providing advertising services to automobile dealers. In 1984, Mike Nichols, owner of Nichols Media, contacted Ken Morehead for the purpose of soliciting advertising business for Nichols Media. Morehead told Nichols to contact Leon Larson, the manager of Ken Morehead Dodge in Omaha.

In early 1985, Larson called Nichols and asked him to come to Omaha and talk with Larson about a direct-mail program, which Nichols did. Nichols sent samples of mailers that had been used in other towns, and he explained the direct-mail program to Larson. Larson testified that he would have *222 checked with Morehead before agreeing with Nichols on a contract, and Morehead testified that Larson “reported] to me.”

The evidence shows that the promotions were operated in the following manner: Nichols Media obtained a mailing list of prospective customers in the dealership vicinity who earned $20,000 or more. Nichols Media then printed brochures, checks, and envelopes for mailing. The potential customer received a brochure and a check in the mail. The brochure stated that the customer would get a free electronic touch-tone telephone or a color television simply for participating in an “evaluation program.” To be eligible to receive a telephone or television, the customer had to take a test ride and evaluate a vehicle. Then, the customer had to fill out a questionnaire form, which was kept by the dealership.

The initial agreement was that Nichols Media would print and mail 15,000 mailings at the same cost as 10,000 mailings. The number of mailings was later increased to 17,500 at no additional cost. Nichols Media paid for the mailing list of prospective customers earning $20,000 or more and for the printing and mailing of 17,500 mailers for Ken Morehead Dodge and 17,500 mailers for Gladstone. Nichols Media bought 750 telephones and 1 color television set for each of the dealerships and had the items delivered. Nichols testified that in performing the contract, he made no distinction between Ken Morehead Dodge and Gladstone and that he treated the project as one promotional mailer.

The campaigns were not as successful as anticipated by the parties, and neither dealership made payments, when due, to Nichols Media. Additionally, Ken Morehead Dodge and Gladstone each returned approximately 400 of the promotional giveaway telephones to Nichols Media.

In letters dated August 27 and November 11, 1985, Nichols informed both Ken Morehead Dodge and Gladstone that he was reducing the price of the marketing campaigns provided to the two dealerships to $5,900 per dealership, which reflected the return of a portion of the promotional giveaway telephones. Ken Morehead Dodge and Gladstone still refused to pay for the campaigns provided by Nichols Media. On December 13,1988, *223 Nichols Media filed suit against Morehead Investment, alleging breach of an oral agreement between Nichols Media and Morehead Investment in connection with the direct-mail advertising campaigns provided to Ken Morehead Dodge and Gladstone. Morehead Investment denied responsibility for payment in its answer, which was a general denial.

During the trial, Nichols Media offered exhibit 27 as an admission against interest for the purpose of proving that Morehead Investment, as opposed to Ken Morehead Dodge and Gladstone, had entered into an oral agreement with Nichols Media for the promotional campaigns. Morehead Investment objected to the admission of this exhibit on the grounds of authentication, hearsay, and relevancy. Exhibit 27 consisted of a copy of a petition signed by attorney Thom Cope,' on behalf of Morehead Investment, and filed in the district court for Lancaster County. The petition contained an allegation by Morehead Investment that an oral agreement to provide the above-described marketing campaigns at the Ken Morehead Dodge and Gladstone dealerships was made between Morehead Investment and Nichols Media. The petition alleged that Nichols Media had used substandard marketing techniques and that, as a result, the campaigns had failed and caused Morehead Investment monetary damages. The allegation of a contract between Nichols Media and Morehead Investment in this petition (exhibit 27) is the very thing which Morehead Investment denied in the instant case. The court granted Nichols Media leave to obtain a certified copy of what had previously been marked as exhibit 27, and over Morehead Investment’s renewal of previous objections, the court admitted the certified copy (exhibit 31) as a judicial admission against Morehead Investment.

The district court for Douglas County, sitting without a jury, found generally for Nichols Media and against Morehead Investment in the amount of $11,800. The court refused to award prejudgment interest to Nichols Media because the amount in controversy was genuinely disputed and not liquidated. The court also ordered that Morehead Investment pay the taxable costs.

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Bluebook (online)
491 N.W.2d 368, 1 Neb. Ct. App. 220, 1992 Neb. App. LEXIS 125, Counsel Stack Legal Research, https://law.counselstack.com/opinion/nichols-media-consultants-inc-v-ken-morehead-investment-co-nebctapp-1992.