Nicholas Goureau v. Marcus Lemonis

CourtCourt of Chancery of Delaware
DecidedMarch 30, 2021
DocketC.A. No. 2020-0486-MTZ
StatusPublished

This text of Nicholas Goureau v. Marcus Lemonis (Nicholas Goureau v. Marcus Lemonis) is published on Counsel Stack Legal Research, covering Court of Chancery of Delaware primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Nicholas Goureau v. Marcus Lemonis, (Del. Ct. App. 2021).

Opinion

IN THE COURT OF CHANCERY OF THE STATE OF DELAWARE

NICHOLAS GOUREAU and ) STEPHANIE MENKIN, individually and ) derivatively on behalf of ML FASHION, ) LLC, a Delaware limited liability ) company, ) ) Plaintiffs, ) ) v. ) C.A. No. 2020-0486-MTZ ) MARCUS LEMONIS, an individual, ML ) RETAIL, LLC, a Delaware limited ) liability company, MARCUS LEMONIS ) LLC, a Delaware limited liability ) company, ROBERTA RAFFEL aka Bobbi ) Lemonis, an individual, and MLG ) RETAIL, LLC, a Delaware limited ) liability company, ) ) Defendants, ) ) and ) ) ML Fashion, LLC, a Delaware limited ) liability company, ) ) Nominal Defendant. )

MEMORANDUM OPINION Date Submitted: December 4, 2020 Date Decided: March 30, 2021 Sean J. Bellew, BELLEW LLP, Wilmington, Delaware; Gerard P. Fox and Lauren M. Greene, GERARD FOX LAW P.C., Los Angeles, California; Attorneys for Plaintiffs Nicholas Goureau and Stephanie Menkin.

Brian E. Farnan and Michael J. Farnan, FARNAN LLP, Wilmington, Delaware; Michael D. Wexler, SEYFARTH SHAW LLP, Chicago, Illinois; Jesse M. Coleman, SEYFARTH SHAW LLP, Houston, Texas; Attorneys for Defendants Marcus Lemonis, ML Retail, LLC, Marcus Lemonis, LLC, Roberta Raffel and MLG Retail, LLC.

ZURN, Vice Chancellor. The Profit is a business-themed reality television series. It stars defendant

Marcus Lemonis, a well-known entrepreneur and CEO. In each episode, Lemonis

offers his own money, as well as his experience as an entrepreneur and executive, in

exchange for an equity stake in the featured struggling business. Plaintiffs and their

business, a women’s clothing store, were featured on a 2014 episode. During

filming, Lemonis agreed to invest in plaintiffs’ business and substantially renovated

one of plaintiffs’ retail stores.

Before the ink dried on Lemonis’ investment, he allegedly began a scheme to

take over plaintiffs’ business and use it for his own benefit. Unbeknownst to

plaintiffs, during the show’s production, Lemonis saddled their company with

millions of dollars in debt owed to Lemonis and his entities. When plaintiffs

protested, Lemonis told them they could only back out of the deal if they paid him

back. Unable to do so, plaintiffs agreed to Lemonis’ terms. Thereafter, Lemonis

continued to cause plaintiffs’ company to borrow money from Lemonis’ other

entities, threatening to foreclose if they defaulted. Meanwhile, he drove down

profits, forcing plaintiffs to incur even more debt just to stay afloat.

According to plaintiffs, their extensive debt and lack of foreseeable profit left

them with no choice but to acquiesce when Lemonis proposed they expand their

business relationship. The parties formed a new entity for their expanded venture

and began investing in other fashion brands that appeared on The Profit. As alleged,

1 Lemonis continued his pattern, saddling the new entity with debt owed to Lemonis’

other entities. With plaintiffs under his thumb, Lemonis leveraged their businesses

for his personal gain, enriching himself and boosting his personal brand at plaintiffs’

expense. Eventually, Lemonis removed plaintiffs from their salaried employment

positions and looted their businesses.

To stop Lemonis and recover their losses, plaintiffs filed two complaints on

the same day: one in the United States District Court for the Southern District of

New York, asserting derivative claims on behalf of plaintiffs’ original entity, and

one in this Court, asserting derivative claims on behalf of the parties’ new holding

company. Both complaints describe Lemonis’ alleged scheme of overloading

plaintiffs with debt, and then using that leverage to mismanage their businesses for

his benefit. They both describe allegations across the same time period, and point

to many of the same underlying instances of misconduct.

Defendants moved to dismiss on several grounds, including that plaintiffs’

overlapping complaints violate the rule against claim splitting. They do. To remedy

that violation, this action is stayed pending resolution of the proceeding in federal

court. Defendants’ other grounds for dismissal, as well as the parties’ other disputes,

are held in abeyance while this matter is stayed.

2 I. BACKGROUND

On this motion to dismiss, I draw the facts from the first amended complaint

in this action, as well as the documents integral to it.1 Because the motion to dismiss

presents the question of whether plaintiffs engaged in improper claim splitting, I

present their allegations with perhaps some unnecessary detail for the purpose of

parsing their claims.

A. Plaintiffs Appear On The Profit.

In 2008, plaintiffs Nicholas Goureau and Stephanie Menkin (together,

“Plaintiffs”), along with their mother, Neomi Goureau,2 founded Courage.B, a high-

end women’s clothing store. Plaintiffs owned Courage.B through a New York

entity, Gooberry Corporation (“Gooberry”). Over the next six years, the family

business expanded to seven retail stores throughout the United States.

Plaintiffs first learned of Lemonis by watching an episode of The Profit on

CNBC. The show portrays Lemonis as a savior for struggling small businesses who

offers his personal investment and expertise in exchange for a share of the featured

company. According to CNBC’s website, “In each one-hour episode of The Profit,

Lemonis makes an offer that’s impossible to refuse; his cash for a piece of the

1 See Docket Item (“D.I.”) 17 [hereinafter “FAC”]. 2 This opinion refers to Neomi Goureau by her first name to distinguish her from Plaintiff Nicholas Goureau. I intend no familiarity or disrespect.

3 business and a percentage of the profits.”3 During commercial breaks, Lemonis

invites struggling business owners to apply to appear on the show through a casting

website. That website states:

[Lemonis] has been called America’s number one business turnaround artist. He will do whatever it takes to fix YOUR failing business. When Marcus Lemonis isn’t running his multi-billion[-]dollar company, Camping World, he is on the hunt for struggling businesses that are desperate for cash and ripe for a deal. In the past 10 years, he’s successfully turned around over 100 companies.4

Generally, featured businesses are family-owned, and their owners are less

sophisticated than Lemonis.

Courage.B was no exception. Goureau applied to appear on The Profit and in

the spring of 2014, representatives from the show’s production company, Machete

Corporation (“Machete”), reached out to Goureau for an interview. During that

interview, a Machete producer explained to Plaintiffs that the successes portrayed in

the show are real; she also explained that if Lemonis decided to invest, they would

strike a deal during filming, and that deal would be real. Plaintiffs were selected for

the show and filmed their episode in June 2014 (the “Episode”).

On the Episode, Lemonis offered Plaintiffs $800,000 in exchange for full

control of Courage.B and 50% of Gooberry’s stock, with a warning: “before you

3 FAC ¶ 48 (italics added). 4 Id. ¶ 47.

4 answer, just know that if you don’t do a deal with me, you may not make it.”5

Plaintiffs and Lemonis agreed to a deal wherein Lemonis would invest $800,000 in

exchange for a 30% stake in Gooberry.6 They also agreed on how that cash would

be spent: $200,000 to renovate the Courage.B stores; $300,000 for new inventory;

$150,000 as new working capital; $50,000 to build a new e-commerce site; $40,000

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