Nicholas Goureau v. Marcus Lemonis

Court of Chancery of Delaware·Decided March 30, 2021·No. C.A. No. 2020-0486-MTZ·Published

Opinion

IN THE COURT OF CHANCERY OF THE STATE OF DELAWARE

NICHOLAS GOUREAU and ) STEPHANIE MENKIN, individually and ) derivatively on behalf of ML FASHION, ) LLC, a Delaware limited liability ) company, )

)

Plaintiffs, )

)

v. ) C.A. No. 2020-0486-MTZ )

MARCUS LEMONIS, an individual, ML ) RETAIL, LLC, a Delaware limited ) liability company, MARCUS LEMONIS ) LLC, a Delaware limited liability ) company, ROBERTA RAFFEL aka Bobbi ) Lemonis, an individual, and MLG ) RETAIL, LLC, a Delaware limited ) liability company, )

)

Defendants, )

)

and )

)

ML Fashion, LLC, a Delaware limited ) liability company, )

)

Nominal Defendant. )

MEMORANDUM OPINION

Date Submitted: December 4, 2020 Date Decided: March 30, 2021

Sean J. Bellew, BELLEW LLP, Wilmington, Delaware; Gerard P. Fox and Lauren M. Greene, GERARD FOX LAW P.C., Los Angeles, California; Attorneys for Plaintiffs Nicholas Goureau and Stephanie Menkin.

Brian E. Farnan and Michael J. Farnan, FARNAN LLP, Wilmington, Delaware; Michael D. Wexler, SEYFARTH SHAW LLP, Chicago, Illinois; Jesse M. Coleman, SEYFARTH SHAW LLP, Houston, Texas; Attorneys for Defendants Marcus Lemonis, ML Retail, LLC, Marcus Lemonis, LLC, Roberta Raffel and MLG Retail, LLC.

ZURN, Vice Chancellor.

The Profit is a business-themed reality television series. It stars defendant Marcus Lemonis, a well-known entrepreneur and CEO. In each episode, Lemonis offers his own money, as well as his experience as an entrepreneur and executive, in exchange for an equity stake in the featured struggling business. Plaintiffs and their business, a women’s clothing store, were featured on a 2014 episode. During filming, Lemonis agreed to invest in plaintiffs’ business and substantially renovated one of plaintiffs’ retail stores.

Before the ink dried on Lemonis’ investment, he allegedly began a scheme to take over plaintiffs’ business and use it for his own benefit. Unbeknownst to plaintiffs, during the show’s production, Lemonis saddled their company with millions of dollars in debt owed to Lemonis and his entities. When plaintiffs protested, Lemonis told them they could only back out of the deal if they paid him back. Unable to do so, plaintiffs agreed to Lemonis’ terms. Thereafter, Lemonis continued to cause plaintiffs’ company to borrow money from Lemonis’ other entities, threatening to foreclose if they defaulted. Meanwhile, he drove down profits, forcing plaintiffs to incur even more debt just to stay afloat.

According to plaintiffs, their extensive debt and lack of foreseeable profit left them with no choice but to acquiesce when Lemonis proposed they expand their business relationship. The parties formed a new entity for their expanded venture and began investing in other fashion brands that appeared on The Profit. As alleged,

Lemonis continued his pattern, saddling the new entity with debt owed to Lemonis’ other entities. With plaintiffs under his thumb, Lemonis leveraged their businesses for his personal gain, enriching himself and boosting his personal brand at plaintiffs’ expense. Eventually, Lemonis removed plaintiffs from their salaried employment positions and looted their businesses.

To stop Lemonis and recover their losses, plaintiffs filed two complaints on the same day: one in the United States District Court for the Southern District of New York, asserting derivative claims on behalf of plaintiffs’ original entity, and one in this Court, asserting derivative claims on behalf of the parties’ new holding company. Both complaints describe Lemonis’ alleged scheme of overloading plaintiffs with debt, and then using that leverage to mismanage their businesses for his benefit. They both describe allegations across the same time period, and point to many of the same underlying instances of misconduct.

Defendants moved to dismiss on several grounds, including that plaintiffs’

overlapping complaints violate the rule against claim splitting. They do. To remedy that violation, this action is stayed pending resolution of the proceeding in federal court. Defendants’ other grounds for dismissal, as well as the parties’ other disputes, are held in abeyance while this matter is stayed.

I. BACKGROUND On this motion to dismiss, I draw the facts from the first amended complaint in this action, as well as the documents integral to it.1 Because the motion to dismiss presents the question of whether plaintiffs engaged in improper claim splitting, I present their allegations with perhaps some unnecessary detail for the purpose of parsing their claims.

A. Plaintiffs Appear On The Profit.

In 2008, plaintiffs Nicholas Goureau and Stephanie Menkin (together, “Plaintiffs”), along with their mother, Neomi Goureau,2 founded Courage.B, a high- end women’s clothing store. Plaintiffs owned Courage.B through a New York entity, Gooberry Corporation (“Gooberry”). Over the next six years, the family business expanded to seven retail stores throughout the United States.

Plaintiffs first learned of Lemonis by watching an episode of The Profit on CNBC. The show portrays Lemonis as a savior for struggling small businesses who offers his personal investment and expertise in exchange for a share of the featured company. According to CNBC’s website, “In each one-hour episode of The Profit, Lemonis makes an offer that’s impossible to refuse; his cash for a piece of the

1 See Docket Item (“D.I.”) 17 [hereinafter “FAC”].

2 This opinion refers to Neomi Goureau by her first name to distinguish her from Plaintiff Nicholas Goureau. I intend no familiarity or disrespect.

business and a percentage of the profits.”3 During commercial breaks, Lemonis invites struggling business owners to apply to appear on the show through a casting website. That website states:

[Lemonis] has been called America’s number one business turnaround artist. He will do whatever it takes to fix YOUR failing business. When Marcus Lemonis isn’t running his multi-billion[-]dollar company, Camping World, he is on the hunt for struggling businesses that are desperate for cash and ripe for a deal. In the past 10 years, he’s successfully turned around over 100 companies.4

Generally, featured businesses are family-owned, and their owners are less sophisticated than Lemonis.

Courage.B was no exception. Goureau applied to appear on The Profit and in the spring of 2014, representatives from the show’s production company, Machete Corporation (“Machete”), reached out to Goureau for an interview. During that interview, a Machete producer explained to Plaintiffs that the successes portrayed in the show are real; she also explained that if Lemonis decided to invest, they would strike a deal during filming, and that deal would be real. Plaintiffs were selected for the show and filmed their episode in June 2014 (the “Episode”).

On the Episode, Lemonis offered Plaintiffs $800,000 in exchange for full control of Courage.B and 50% of Gooberry’s stock, with a warning: “before you

3 FAC ¶ 48 (italics added).

4 Id. ¶ 47.

answer, just know that if you don’t do a deal with me, you may not make it.”5 Plaintiffs and Lemonis agreed to a deal wherein Lemonis would invest $800,000 in exchange for a 30% stake in Gooberry.6 They also agreed on how that cash would be spent: $200,000 to renovate the Courage.B stores; $300,000 for new inventory; $150,000 as new working capital; $50,000 to build a new e-commerce site; $40,000 to eliminate high interest debt; and the final $60,000 for a yet-undetermined use. Lemonis’ investment was not formalized until several months after the Episode’s filming ended.

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