Nationwide Motorist Ass'n of Michigan, Inc. v. Nationwide Motorist Ass'n

273 F. Supp. 875, 1967 U.S. Dist. LEXIS 11409
CourtDistrict Court, W.D. Michigan
DecidedSeptember 15, 1967
DocketCiv. A. No. 4969
StatusPublished
Cited by5 cases

This text of 273 F. Supp. 875 (Nationwide Motorist Ass'n of Michigan, Inc. v. Nationwide Motorist Ass'n) is published on Counsel Stack Legal Research, covering District Court, W.D. Michigan primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Nationwide Motorist Ass'n of Michigan, Inc. v. Nationwide Motorist Ass'n, 273 F. Supp. 875, 1967 U.S. Dist. LEXIS 11409 (W.D. Mich. 1967).

Opinion

OPINION

FOX, District Judge.

This is an action brought by plaintiffs, Nationwide Motorist Association of Michigan, Inc., Nationwide Motorist Association of Ohio, Inc., Fred Mitchell, Edward Nedwick, Louis Hoekstra, and Willard A. Rink, against defendants, Nationwide Motorist Association, Inc., Gurn Freeman, Jack Freeman, and William Doyle, to recover damages for certain alleged material misrepresentations.

Count I of the amended complaint states that the individual defendants made material misrepresentations which induced plaintiffs to purchase the statewide distributorship for Michigan, and subsequently organize and operate the plaintiff Michigan corporation pursuant to the terms of the franchise agreement.

Count II of the amended complaint alleges that as a result of the misrepresentations set forth in Count I, plaintiff Fred Mitchell purchased the statewide distributorship for Ohio for the benefit of the plaintiff Ohio corporation formed after his purchase of the distributorship.

Plaintiffs seek damages in Count I and rescission of the contract and return of the purchase price in Count II.

A trial on the merits was held before the court without a jury, with the facts standing as follows:

Plaintiff Nationwide Motorist Association of Michigan (hereinafter referred to as “Michigan corporation”) was organized as a Michigan corporation on approximately March 29, 1963. It commenced doing business on April 1, 1963, with the following individuals as officers: Fred Mitchell, President; Louis Hoekstra, Executive Vice President; Edward Nedwick, Vice President; and Willard A. Rink, Secretary-Treasurer. Around March 11,1964, plaintiff Nationwide Motorist Association of Ohio, Inc. (hereinafter referred to as “Ohio corporation”) was organized.

Plaintiff Fred Mitchell was the Michigan distributor for Filter Queen Vacuum cleaners between 1959 and 1963. He is a high school graduate and attended Grand Rapids Junior College for two years.

Plaintiff Willard A. Rink is a college graduate. After graduation in 1955 he worked for a certified public accounting firm in New York state for eight months and then returned to Grand Rapids to work for Old Kent Bank & Trust Company, where he was employed until April 1963.

Plaintiff Louis Hoekstra has a Bachelor’s Degree in economics and business administration, and a Master’s Degree in education. He was employed as an instructor at Grand Rapids Junior College before his association with plaintiff corporations.

Plaintiff Edward Nedwick was a salesman for Thomas A. Edison Industries for many years before 1963.

None of the individual plaintiffs had any experience with the insurance industry or auto club industry before their affiliation with the Michigan corporation.

Defendant Nationwide Motorist Association, Inc. (hereinafter referred to as “NMA” or “National”) is a Delaware corporation with its principal place of business in Rolling Meadows, Illinois.1

Defendant Gurn H. Freeman was President and chief executive officer of NMA at all relevant times.

Defendant Jack W. Freeman was Executive Vice President of NMA until his resignation in May of 1964.

Defendant William Doyle was a Vice President of NMA, engaged principally ■in selling dealerships and training salesmen until September of 1964, when he left the employ of NMA.

[877]*877NMA was incorporated in 1957 to operate a national association of affiliated motor clubs. Its services allegedly include travel guidance, bail bond coverage, private police protection, travel insurance, and emergency towing and road service.

One method NMA used to implement its program on a national level was the sale of franchises on a statewide basis through the establishment of distributorships. The primary function of a distributorship was to sell sub-franchises to dealers, normally insurance agencies, which would act as retail outlets to the public. This distributorship system forms the subject matter of the instant action.

The first contract any plaintiff had with any member or representative of NMA was in October or November of 1962 when plaintiff Fred Mitchell became acquainted with a Mr. Leroy DenBesten, a salesman for NMA in the Grand Rapids area.

During the remainder of 1962 Mitchell and DenBesten met three or four times to discuss NMA. At one of their first meetings DenBesten gave Mitchell three NMA pamphlets, “Crossroads,” “Growth of a Franchise Empire,” and “Guide to Your Services,” describing its operation and purposes. At their third meeting they reviewed “Crossroads” and “Growth of a Franchise Empire.”

Over the course of these meetings DenBesten told Mitchell there were 17,000 insurance agencies in Michigan; there was no reason why Mitchell could not get at least 1500 to 2000 of these agencies as dealers; and past experience indicated that he could expect an 88% renewal rate of memberships in 1963.

Following their third meeting, when for the first time they discussed the possibility of Mitchell becoming a statewide distributor for NMA, Mitchell and DenBesten drove to Rolling Meadows to meet with Gurn Freeman. Freeman reviewed the automobile club business with Mitchell and examined his background to determine whether Mitchell was qualified to operate an NMA franchise.

During this meeting Freeman stated that NMA was the second largest association of its kind in the world; a half million members was a conservative estimate; it could be shown that renewal memberships would be 88% or better; George Hargrave of Hargrave’s Secret Service invested $500,000 in NMA when it was first organized; the motor club he operated in Gary, Indiana was organized at $10 a share and sold at $250,000 profit, and this money was used along with other monies to start NMA; National’s franchising program took the “if” out of the business; Mitchell would not fail if he followed NMA’s program; and National’s program was extremely profitable on both the agency and statewide distributorship level. Freeman refused to disclose any specific financial information about NMA or about its memberships.

On January 24, or 25, 1963, after a trip with Gurn Freeman to Charlotte, North Carolina to observe a motor club in operation, Mitchell met with Freeman in Rolling Meadows to discuss a proposed franchise agreement for the purchase of the Michigan franchise. At this meeting Gurn Freeman prepared a three-year projection based on data allegedly from NMA operations, which indicated a Michigan distributorship would have no difficulty in establishing 500 dealers per year, which in turn could enlist 50,000 memberships per year. According to this projection the net worth of the Michigan corporation’s stock at the end of each of its first three years of operation would be $125,068.08, $272,122.72, and $609,975.52. The projection also included expense figures for the Michigan operation.

In discussing the proposed Michigan franchise agreement, Mitchell expressed reservations about a provision in the contract requiring the owner to sell and/or renew 5,000 memberships per year. Freeman assured Mitchell that he would meet the quota and that the provision was only placed in the contract to prevent speculation and that National had never cancelled anyone for failure to [878]*878meet the quota.

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243 N.W.2d 292 (Michigan Supreme Court, 1976)
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Bluebook (online)
273 F. Supp. 875, 1967 U.S. Dist. LEXIS 11409, Counsel Stack Legal Research, https://law.counselstack.com/opinion/nationwide-motorist-assn-of-michigan-inc-v-nationwide-motorist-assn-miwd-1967.