BERNSTEIN, Justice.
Plaintiff sued defendant for breach of an express warranty in connection with the breakdown of an electric submersible pump [282]*282sold "by defendant to plaintiff’s predecessor, Arrowhead 'Ranches, Inc. Arrowhead Ranches, Inc. was dissolved and plaintiff now operates as Nalbandian dba Arrowhead Ranches, and succeeded to certain assets, including this claim. He conducted the negotiations for the purchase of the submersible pump involved in this suit for the corporation. The complaint alleged that Arrowhead Ranches, Inc. purchased the electric submersible pump motor “ * * * upon the representation and warranty made to it by the defendant that said motor was in all respects properly constructed and constructed of good materials, and that said motor was well suited for the purpose for which it was to be used, and the defendant expressly guaranteed to said Arrowhead Ranches, a corporation, that said motor would operate properly and perform the services for which it was to be used for a period of not less than one year, and that if it failed to do so, defendant would pay all repair bills thereon or replace said motor with a new one.”
The case was tried by the Superior Court sitting without a jury. No findings of fact or conclusions of law were made or requested. The trial judge gave a judgment for defendant, and plaintiff has appealed.
The equipment involved was a submersible pump motor completely encased in oil, inside a metal container, sealed by the factory, and installed in the well by factory representatives. ' They détermined the depth at which the pump would be placed. There was- no opportunity for inspection, the pump operated automatically and there is no evidence that the breakdown of the pump could have been caused by improper operation or maintenance by the purchaser. The submersible pump is of a type commonly used for irrigation in Arizona, and was not unusual or experimental equipment of special design, but on the contrary, equipment commonly sold on the open market. Plaintiff ordered the submersible pump by telephone from defendant for the reason that the defendant had installed the same type of pump, which gave satisfactory service, in the same well.
Defendant’s regional sales manager, called as an adverse witness, testified that defendant warranted all its products against defective workmanship or materials for a period of one year, and that this warranty applied to the particular pump sold to Arrowhead Ranches, Inc. The witness said:
“Q By the way, you do have a waranty or guaranty on these motors, do you not?
“A Two warranties. Any products of our manufacture against defective workmanship or materials, for a period of one year.
“Q And that applies to this particular motor that you sold ,to Arrowhead Ranches, Inc., didn’t it?
“A That is correct.”
[283]*283Defendant’s regional specialist handling mainly deep wells and submersible pumps, called as a witness by the defendant, testified:
“Q Are you acquainted with the requirements of a well the size and depth of Mr. Nalbandian’s, with regard to the size of the motor and the type of motor to be used?
“A Yes.
“Q In your opinion, was the H-type motor placed in this well in 1958 suited for this particular type of a well?
“A Yes.”
Under A.R.S. § 44-215(1) there is an implied warranty that the pump was reasonably fit for the purpose for which it was to be used. Under A.R.S. § 44 — 215(6) this is in addition to any express warranty which is not inconsistent. Singleton v. Dunn, 71 Ariz. 150, 224 P.2d 643; Davidson v. Wee, 93 Ariz. 191, 379 P.2d 744; Colvin v. Superior Equipment Co., 96 Ariz. 113, 392 P.2d 778.
Where the suit is on the contract it is necessary to show that the warranted equipment failed to operate properly during the period for which it was guaranteed. When the pump failed, both parties at first thought failure was caused by lightning. This contention was abandoned prior to trial. Defendant made the necessary repairs and replacements, at á net cost of $4,089.46, which the plaintiff paid in order to place the pump back in operation immediately. He now sues to recover.
In contract, the failure of a product to be reasonably fit for the purpose for which it was to be used within the guaranteed time is all the plaintiff need prove to establish a prima facie case. The plaintiff need not prove negligence in the manufacture of the warranted product. 1 Williston, Sales § 237 (Rev.Ed.1948); Kessler, The Protection of the Consumer under Modern Sales Law, 74 Yale Law Journal 262, 272. See, Cotton, A Note on the Remedies of Injured Consumers, 1 Law & Contemporary Problems 67, 69.
Under the Uniform Sales Act, from which A.R.S. § 44-215 was taken, the liability of the manufacturer to consumer, where there was privity of contract, is a strict liability.
“The effect of an express warranty undoubtedly is to bind the seller absolutely for the existence of the warranted qualities. If an implied warranty is properly called a warranty, the consequences should be similar. It should make no difference, therefore, whether the seller was guilty of any fault in the matter. Such is the well-settled law of England. And either because of the enactment of the Sales Act or because of an interpretation of the com[284]*284mon law most jurisdictions in the United States follow the English rule.” (Footnotes omitted.) 1 Williston, Sales, § 237 (Rev.Ed.1948.) Quoted with approval in Patterson v. Orange-burg Fertilizer Co., 117 S.C. 140, 108 S.E. 401, 405.
At the trial the judge stated that if the doctrine of res ipsa loquitur applied to this case, the judgment should be for the plaintiff. The doctrine of res ipsa loquitur does not apply to the case. Res ipsa loquitur is a rule of evidence applicable only in tort cases. Throop v. F. E. Young and Company, 94 Ariz. 146, 382 P.2d 560; Capps v. American Airlines, Inc., 81 Ariz. 232, 303 P.2d 717; Udall, Arizona Law of Evidence § 195.
The rule of strict liability in breach of warranty cases, however, serves the same purpose as the rule of res ipsa loquitur in negligence cases. That is, it relieves the plaintiff of the necessity of proving matters peculiarly within the knowledge of the defendant, if, indeed, they are known to anyone. Professor Williston gives this explanation of the English Rule, which under the Uniform Sales Act, in force in Arizona as A.R.S. § 44 — 201 et seq., is now universally applied in this country:
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BERNSTEIN, Justice.
Plaintiff sued defendant for breach of an express warranty in connection with the breakdown of an electric submersible pump [282]*282sold "by defendant to plaintiff’s predecessor, Arrowhead 'Ranches, Inc. Arrowhead Ranches, Inc. was dissolved and plaintiff now operates as Nalbandian dba Arrowhead Ranches, and succeeded to certain assets, including this claim. He conducted the negotiations for the purchase of the submersible pump involved in this suit for the corporation. The complaint alleged that Arrowhead Ranches, Inc. purchased the electric submersible pump motor “ * * * upon the representation and warranty made to it by the defendant that said motor was in all respects properly constructed and constructed of good materials, and that said motor was well suited for the purpose for which it was to be used, and the defendant expressly guaranteed to said Arrowhead Ranches, a corporation, that said motor would operate properly and perform the services for which it was to be used for a period of not less than one year, and that if it failed to do so, defendant would pay all repair bills thereon or replace said motor with a new one.”
The case was tried by the Superior Court sitting without a jury. No findings of fact or conclusions of law were made or requested. The trial judge gave a judgment for defendant, and plaintiff has appealed.
The equipment involved was a submersible pump motor completely encased in oil, inside a metal container, sealed by the factory, and installed in the well by factory representatives. ' They détermined the depth at which the pump would be placed. There was- no opportunity for inspection, the pump operated automatically and there is no evidence that the breakdown of the pump could have been caused by improper operation or maintenance by the purchaser. The submersible pump is of a type commonly used for irrigation in Arizona, and was not unusual or experimental equipment of special design, but on the contrary, equipment commonly sold on the open market. Plaintiff ordered the submersible pump by telephone from defendant for the reason that the defendant had installed the same type of pump, which gave satisfactory service, in the same well.
Defendant’s regional sales manager, called as an adverse witness, testified that defendant warranted all its products against defective workmanship or materials for a period of one year, and that this warranty applied to the particular pump sold to Arrowhead Ranches, Inc. The witness said:
“Q By the way, you do have a waranty or guaranty on these motors, do you not?
“A Two warranties. Any products of our manufacture against defective workmanship or materials, for a period of one year.
“Q And that applies to this particular motor that you sold ,to Arrowhead Ranches, Inc., didn’t it?
“A That is correct.”
[283]*283Defendant’s regional specialist handling mainly deep wells and submersible pumps, called as a witness by the defendant, testified:
“Q Are you acquainted with the requirements of a well the size and depth of Mr. Nalbandian’s, with regard to the size of the motor and the type of motor to be used?
“A Yes.
“Q In your opinion, was the H-type motor placed in this well in 1958 suited for this particular type of a well?
“A Yes.”
Under A.R.S. § 44-215(1) there is an implied warranty that the pump was reasonably fit for the purpose for which it was to be used. Under A.R.S. § 44 — 215(6) this is in addition to any express warranty which is not inconsistent. Singleton v. Dunn, 71 Ariz. 150, 224 P.2d 643; Davidson v. Wee, 93 Ariz. 191, 379 P.2d 744; Colvin v. Superior Equipment Co., 96 Ariz. 113, 392 P.2d 778.
Where the suit is on the contract it is necessary to show that the warranted equipment failed to operate properly during the period for which it was guaranteed. When the pump failed, both parties at first thought failure was caused by lightning. This contention was abandoned prior to trial. Defendant made the necessary repairs and replacements, at á net cost of $4,089.46, which the plaintiff paid in order to place the pump back in operation immediately. He now sues to recover.
In contract, the failure of a product to be reasonably fit for the purpose for which it was to be used within the guaranteed time is all the plaintiff need prove to establish a prima facie case. The plaintiff need not prove negligence in the manufacture of the warranted product. 1 Williston, Sales § 237 (Rev.Ed.1948); Kessler, The Protection of the Consumer under Modern Sales Law, 74 Yale Law Journal 262, 272. See, Cotton, A Note on the Remedies of Injured Consumers, 1 Law & Contemporary Problems 67, 69.
Under the Uniform Sales Act, from which A.R.S. § 44-215 was taken, the liability of the manufacturer to consumer, where there was privity of contract, is a strict liability.
“The effect of an express warranty undoubtedly is to bind the seller absolutely for the existence of the warranted qualities. If an implied warranty is properly called a warranty, the consequences should be similar. It should make no difference, therefore, whether the seller was guilty of any fault in the matter. Such is the well-settled law of England. And either because of the enactment of the Sales Act or because of an interpretation of the com[284]*284mon law most jurisdictions in the United States follow the English rule.” (Footnotes omitted.) 1 Williston, Sales, § 237 (Rev.Ed.1948.) Quoted with approval in Patterson v. Orange-burg Fertilizer Co., 117 S.C. 140, 108 S.E. 401, 405.
At the trial the judge stated that if the doctrine of res ipsa loquitur applied to this case, the judgment should be for the plaintiff. The doctrine of res ipsa loquitur does not apply to the case. Res ipsa loquitur is a rule of evidence applicable only in tort cases. Throop v. F. E. Young and Company, 94 Ariz. 146, 382 P.2d 560; Capps v. American Airlines, Inc., 81 Ariz. 232, 303 P.2d 717; Udall, Arizona Law of Evidence § 195.
The rule of strict liability in breach of warranty cases, however, serves the same purpose as the rule of res ipsa loquitur in negligence cases. That is, it relieves the plaintiff of the necessity of proving matters peculiarly within the knowledge of the defendant, if, indeed, they are known to anyone. Professor Williston gives this explanation of the English Rule, which under the Uniform Sales Act, in force in Arizona as A.R.S. § 44 — 201 et seq., is now universally applied in this country:
“The English rule may seem somewhat harsh at first sight, but on grounds of policy it is probably superior to any modification of it based upon negligence. -If the buyer is compelled to contest the question of negligence with the seller, he will find it very difficult to recover. In the nature of the case the evidence will be chiefly in the control of the seller, and the expense of even endeavoring to make out a case of this sort will be prohibitive in cases involving small amounts. Moreover, if the buyer cannot recover from the seller he cannot recover from anyone for the defective character of the goods which he has bought. The wrong done by the sale of defective materials to the manufacturer who later sold the goods cannot form the basis of action by the ultimate buyer. Consequently, the real wrongdoer who has caused the ultimate injury escapes. On the other hand, if the manufacturer is held to an absolute liability irrespective of negligence, it will unquestionably increase the degree of care which he will use, and if in any case he is compelled to pay damages for breach of warranty where the real cause of the defect was inferior material which he himself innocently purchased, he will have a remedy over against the persons who sold him this inferior material, and his damages will include whatever he himself has had to pay for breach of warranty. Thus the loss will be borne ultimately by the person who should be responsible.” 1 Williston, Sales § 237a [285]*285(Rev.Ed.1948), quoted with approval in Patterson v. Orangeburg Fertilizer Co., supra.
The defendant here was both the manufacturer and the seller of the pumps. He may be held liable as manufacturer or as seller, or as both.
In Canadian Fire Insurance Company v. Wild, 81 Ariz. 252, 254, 304 P.2d 390, 391, we said:
“This action is based upon the breach of an implied warranty as evidenced by the agreement of counsel at the conclusion of the pre-trial conference in this case. It is therefore an action ex contractu and the following quotation in Greenwood Cotton Mill v. Tolbert, 105 S.C. 273, 89 S.E. 653, 654, is applicable here:
“ ' * * * When the law implies a warranty as to the soundness of the commodity, it necessarily follows, in the absence of an agreement, that it cannot be defeated or rendered ineffectual to any extent by the action of the seller. And the fact that the defect in the article may have been latent and unknown to the seller, or that he may not have been guilty of negligence in ascertaining it, will not relieve him from liability, when there has been a breach of the warranty. * * * ¡ »
“Plaintiff contends that he has established by competent evidence two defects in the refrigerating unit; primarily that the fuse plug was defective in that it failed to function, * *
The fact situation in Canadian is strikingly similar to that in this case. The evidence in Canadian was merely that the fuse plug failed to function, but the court held that that was sufficient to require a reversal of a judgment for defendant. In the instant case the pump failed to function. See also Fraley v. Ford, 81 Ariz. 268, 304 P.2d 1068.
In his brief the defendant concedes:
“There was no evidence whatsoever as to what the defect was; the only evidence was that there was a failure of the motor and a report of the damage to it.”
Defendant in his argument stresses the fact that the plaintiff’s theory is one of express oral warranty, as stated by his counsel at the trial. The implied warranty, however, is preserved by A.R.S. § 44-215(6) unless it is inconsistent with the express warranty. We find no inconsistency between a warranty of workmanship and materials, and a warranty that an article is fit for the purpose for which it was purchased. Under the Uniform Act it has been held that where there is an express warranty, the implied warranties are merged therein and survive unless ex[286]*286pressly made inapplicable. Warren Co. v. Exodus, 114 Ind.App. 651, 54 N.E.2d 775.
Defendant also contends that it was not shown that plaintiff relied on the warranty. In Vitro Corp. of America v. Texas Vitrified Supply Co., 71 N.M. 95, 376 P.2d 41, 48, the court said:
“The statements of Snow, that he purchased for Ruidoso on the strength of his previous ‘experience’ and that he did not rely on any warranties or representations made ‘at the time’ of that purchase, do not rule out the reasonable inference which could be drawn from all the circumstances that one of the material inducements for the purchase was the knowledge possessed by Snow of the warranties made to him by Ward on the previous purchase. These warranties constituted a part of his previous ‘experience’ with the pipe at Grants. “It is not necessary that a buyer prove reliance on a warranty by direct evidence. * * * ”
ífc 5¡í ‡ Sfc * *
“It has never been contended, to our knowledge, that a buyer must prove reliance on the skill or judgment of the manufacturer in order that he may recover for the breach of an implied warranty of merchantability. The warranty is implied because the manufacturer holds himself out as being skilled in the construction of his products and as being able to manufacture them without latent defects- in materials or workmanship. The reasons for the evolution of the implied warranty as applied to manufacturers as distinguished from other sellers are so well and clearly stated in Kellogg Bridge Company v. Hamilton, 110 U.S. 108, 3 S.Ct. 537, 28 L.Ed. 86, that we quote from the opinion rather than attempt a restatement:
“ ‘The authorities to which we have referred, although differing in the form of stating the qualifications and limitations of the general rule, yet indicate with reasonable certainty the substantial grounds upon which the doctrine of implied warranty has been made to rest. According to the principles of decided cases, and upon clear grounds of justice, the fundamental inquiry must always be whether, under the circumstances of the particular case, the buyer had the right to rely and necessarily relied on the judgment of the seller and not upon his own. * * ’ ”
Expert testimony was introduced that sand might have caused damage of the type which this pump suffered. No direct evidence, however, was presented that there was an undue amount of sand in this well. It is immaterial, whether sand was present in the well. Defendant made the installation. He knew the well having installed [287]*287the pump previously used. Defendant -also determined the level at which the pump was installed. We do not have a case in which a purchaser installed a good pump in a sandy well, but a case where the purchaser relied on the seller to pick a pump suited to the conditions in his well and to install it properly.
Since this case was tried by a-judge without a jury, “ * * * if we can on any reasonable view of the evidence deduce therefrom facts which, on any theory of the law, would sustain the judgment, we must affirm it.” Babbitt & Cowden Livestock Co. v. Hooker, 28 Ariz. 263, 266, 236 P. 722, 723; Colvin v. Superior Equipment, supra. But here there is no evidence in the record which would sustain a judgment for the defendant.
Defendant’s counterclaim is admitted. Judgment is directed to be entered for plaintiff in the amount of $4,089.46, less the amount of the counterclaim.
Reversed and remanded for further proceedings as directed in this decision.
STRUCKMEYER, V. C. J., and UDALL and McFARLAND; JJ., concurring.