Nacarino v. Chobani, LLC

CourtDistrict Court, N.D. California
DecidedFebruary 4, 2022
Docket3:20-cv-07437
StatusUnknown

This text of Nacarino v. Chobani, LLC (Nacarino v. Chobani, LLC) is published on Counsel Stack Legal Research, covering District Court, N.D. California primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Nacarino v. Chobani, LLC, (N.D. Cal. 2022).

Opinion

1 2 3 4 UNITED STATES DISTRICT COURT 5 NORTHERN DISTRICT OF CALIFORNIA 6 7 ELENA NACARINO, Case No. 20-cv-07437-EMC

8 Plaintiff, ORDER DENYING DEFENDANT’S 9 v. MOTION TO DISMISS THIRD AMENDED COMPLAINT 10 CHOBANI, LLC, Docket No. 54 11 Defendant.

12 13 14 I. INTRODUCTION 15 Plaintiff Elena Nacarino (“Plaintiff”) brings this putative class action against Defendant 16 Chobani, LLC (“Defendant” or “Chobani”) based in California consumer-protection law over 17 allegedly unlawful labeling on a Chobani yogurt container. See Third Amended Complaint 18 (“TAC”); Docket No. 51. Plaintiff now specifically alleges that the “unqualified ‘Vanilla’ 19 representation on the front of the packaging, which she relied upon in making her purchase, 20 violated FDA regulations in that the vanilla flavor of the Product is not independently derived 21 from the vanilla plant but rather contains other non-vanilla plant flavoring that simulates, 22 resembles, or reinforces the characterizing vanilla flavor of the Product.” Id. ¶ 7 (emphasis 23 added). Pending before the Court is Defendant’s motion to dismiss Plaintiff’s third amended 24 complaint. See Motion to Dismiss (“MTD”); Docket No. 54. For the following reasons, the Court 25 DENIES Defendant’s motion to dismiss. 26 II. BACKGROUND 27 The Court previously noted that this case was one of many recent putative class actions 1 exclusively or in significant part, with vanilla extract or vanilla bean. See, e.g., Clark v. Westbrae 2 Natural, Inc., 2020 WL 7043879 (N.D. Cal. Dec. 1, 2020) (“Clark I”); Cosgrove v. Blue Diamond 3 Growers, 2020 WL 7211218 (S.D.N.Y. Dec. 7, 2020); Zaback v. Kellogg Sales Co., 2020 WL 4 6381987 (S.D. Cal. Oct. 29, 2020). Notably, many plaintiffs have focused on manufacturers’ use 5 of the term “vanilla” on product labels. See, e.g., Clark I, 2020 WL 7043879; Cosgrove, 2020 WL 6 7211218; Pichardo v. Only What You Need, Inc., 2020 WL 6323775 (S.D.N.Y. Oct. 27, 2020). 7 Plaintiff’s counsel filed this case on behalf of Plaintiff Elena Nacarino and a purported 8 class of California consumers on October 23, 2020. See Complaint; Docket No. 1. After a 9 hearing on Defendant’s motion to dismiss the second amended complaint, this Court issued an 10 order granting in part and denying in part Defendant’s motion to dismiss Plaintiff’s second 11 amended complaint with leave to amend. See Order; Docket No. 48 (August 9, 2021). 12 According to the second amended complaint, Plaintiff purchased a container of Chobani 13 yogurt (the “Product”) at a Whole Foods grocery store in San Francisco, California, in 2020. SAC 14 ¶ 8; Docket No. 26. The Product is named “Greek Yogurt Vanilla Blended,” displaying what 15 Plaintiff terms the “Vanilla Representations” on its container : (1) the word “Vanilla,” without 16 qualifiers, on the front; (2) images of the vanilla flower and vanilla bean on all sides; and (3) the 17 following text on the back:

18 Carried from some far-off, exotic place, where a little flower became a little bean. And that little bean, suspended and unremarkable, the 19 cloak that conceals the magic within. Flavor like perfume, folded up in earthen envelopes, rich and warm and wonderful. Entirely vanilla, 20 gently opening like the blossom that began it all. 21 Id. ¶¶ 2-5 (emphasis added). Plaintiff relied on the vanilla representations in concluding that the 22 Product’s vanilla flavor comes “exclusively from ingredients derived from the vanilla plant, such 23 as vanilla beans or vanilla extract,” and in purchasing the Product. See id. ¶¶ 6, 8 (emphasis in 24 original). Plaintiff brought claims under (1) the unlawful prong of California’s Unfair 25 Competition Law (“UCL”), Cal. Bus. & Prof. Code § 17200 et seq.; (2) the unfair and fraudulent 26 prongs of the UCL; (3) California’s False Advertising Law (“FAL”), Cal. Bus. & Prof. Code §§ 27 17500 et seq.; and (4) California’s Consumer Legal Remedies Act (“CLRA”), Cal. Civ. Code § 1 disgorgement, injunctive relief, compensatory and punitive damages, and attorneys’ fees and 2 costs. See id., Prayer for Relief at 25. 3 In its August 9, 2021 Order, the Court held that no reasonable consumer would take the 4 Product’s use of the word “vanilla” on the front and the package’s vanilla imagery as indicating 5 that the Product’s flavor is derived exclusively from the vanilla plant, as the Product does not 6 display any statements “even arguably conveying that vanilla bean or extract is the exclusive 7 source of its vanilla flavor.” Order at 11-12. The Court emphasized that “[h]ere, the Product 8 nowhere asserts that it is, e.g., ‘made with all-natural vanilla’ or ‘100%’ vanilla, nor displays any 9 other statements even arguably conveying that vanilla bean or extract is the exclusive source of its 10 vanilla flavor.” Id. at 13. As such, the Court dismissed Plaintiff’s claims under the unfair and 11 fraudulent prongs of the UCL, the FAL, and the CLRA without leave to amend “since further 12 amendment would be futile, given the manifest implausibility of her deceptive labeling 13 claims. . . .” Id. at 15. 14 However, the Court found that Plaintiff “adequately alleged that the Product does not 15 comply with [21 C.F.R. §] 101.22(i), as she asserts that the Product’s flavoring does not derive 16 exclusively from the vanilla plant and that its label does not include ‘with other natural flavor’ in 17 compliance with the prescriptive terms of Section 101.22(i)(1)(iii).” Id. at 16. Section 18 101.22(i)(1) provides in its entirety:

19 (1) If the food contains no artificial flavor which simulates, resembles or reinforces the characterizing flavor, the name of the 20 food on the principal display panel or panels of the label shall be accompanied by the common or usual name of the characterizing 21 flavor, e.g., “vanilla”, in letters not less than one-half the height of the letters used in the name of the food, except that: 22 (i) If the food is one that is commonly expected to contain a 23 characterizing food ingredient, e.g., strawberries in “strawberry shortcake”, and the food contains natural flavor derived from such 24 ingredient and an amount of characterizing ingredient insufficient to independently characterize the food, or the food contains no such 25 ingredient, the name of the characterizing flavor may be immediately preceded by the word “natural” and shall be 26 immediately followed by the word “flavored” in letters not less than one half the height of the letters in the name of the characterizing 27 flavor, e.g., “natural strawberry flavored shortcake,” or “strawberry (ii) If none of the natural flavor used in the food is derived from the 1 product whose flavor is simulated, the food in which the flavor is used shall be labeled either with the flavor of the product from 2 which the flavor is derived or as “artificially flavored.”

3 (iii) If the food contains both a characterizing flavor from the product whose flavor is simulated and other natural flavor which 4 simulates, resembles or reinforces the characterizing flavor, the food shall be labeled in accordance with the introductory text and 5 paragraph (i)(1)(i) of this section and the name of the food shall be immediately followed by the words “with other natural flavor” in 6 letters not less than one-half the height of the letters used in the name of the characterizing flavor. 7 8 21 C.F.R. § 101.22(i)(1). As relevant here, this Section states that a manufacturer can label its 9 product as a “vanilla” product so long as it contains no artificial ingredients that provide the 10 vanilla flavor, although there are certain exceptions.

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