Nacarino v. Chobani, LLC

CourtDistrict Court, N.D. California
DecidedAugust 9, 2021
Docket3:20-cv-07437
StatusUnknown

This text of Nacarino v. Chobani, LLC (Nacarino v. Chobani, LLC) is published on Counsel Stack Legal Research, covering District Court, N.D. California primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Nacarino v. Chobani, LLC, (N.D. Cal. 2021).

Opinion

1 2 3 4 UNITED STATES DISTRICT COURT 5 NORTHERN DISTRICT OF CALIFORNIA 6 7 ELENA NACARINO, Case No. 20-cv-07437-EMC

8 Plaintiff, ORDER GRANTING IN PART AND 9 v. DENYING IN PART DEFENDANT’S MOTION TO DISMISS 10 CHOBANI, LLC, Docket No. 30 11 Defendant.

12 13 14 I. INTRODUCTION 15 Plaintiff Elena Nacarino brings this putative class action against Defendant Chobani, LLC. 16 Ms. Nacarino asserts four claims based in California consumer-protection law over allegedly 17 deceptive labeling on a yogurt container. See Docket No. 26 (“SAC”). Specifically, she alleges 18 that the contested labeling falsely represents that the yogurt’s vanilla flavoring comes exclusively 19 from the vanilla plant. See id. ¶¶ 1-6. Pending before the Court is Chobani’s motion to dismiss 20 the operative complaint on five grounds: (1) the implausibility of Ms. Nacarino’s claims of 21 consumer deception, (2) her lack of particularity in pleading those claims under Federal Rule of 22 Civil Procedure 9(b), (3) her failure to plausibly allege a predicate violation of federal law under 23 California’s Unfair Competition Law and federal preemption of that UCL claim, (4) her lack of 24 standing to pursue injunctive relief, and (5) her inability to pursue equitable relief based on the 25 adequacy of available legal remedies. See Docket No. 30 (“Mot”). For the following reasons, the 26 Court GRANTS in part and DENIES in part Chobani’s motion to dismiss with leave to amend 27 only parts of the complaint. 1 Il. BACKGROUND 2 According to the Second Amended Complaint, the operative complaint in this case, Ms. 3 || Nacarino purchased a container of Chobani yogurt (the “Product”) at a Whole Foods grocery store 4 || in San Francisco, California, in 2020. SAC J 8. The Product is named “Greek Yogurt Vanilla 5 || Blended,” displaying what Ms. Nacarino terms the “Vanilla Representations” on its container!: (1) 6 the word “Vanilla,” without qualifiers, on the front; (2) images of the vanilla flower and vanilla 7 bean on all sides; and (3) the following text on the back: 8 Carried from some far-off, exotic place, where a little flower became a little bean. And that little bean, suspended and unremarkable, the 9 cloak that conceals the magic within. Flavor like perfume, folded up in earthen envelopes, rich and warm and wonderful. Entirely 10 vanilla, gently opening like the blossom that began it all. 11 =e, 2 <—Eaac>ri>=a2 be _——— see = Se — i = © Chobanl 5 16 ea O a \ ay | Greek Yogurt Ntav/ Vanilla 2 17 Blended Z 18 □ 19 XQ 20 21 22 23 24 25 ' As Chobani notes in its motion to dismiss, the complaint does not clearly define the particular container size(s) that comprise “the Product,” a pleading deficiency that is potentially important 6 t p p & y that 1s po y imp because the labeling on 5.3-ounce and 32-ounce containers of Chobani’s vanilla yogurt evidently 97 || differed during the relevant period; most notably, only the 32-ounce version displayed the “poem” discussed below. See Mot. at 4-6, 17-18. Because the Court finds Ms. Nacarino’s deceptive- advertising claims implausible as a matter of law even when the poem is considered, it need not 28 . . . resolve the parties’ dispute over container sizes.

— “a 1 □ — 2 Carried f far-off, exotic place, where a little flower (Gealacieae - _,. | Ingredients: Nonfat yogurt (cultured become alii bean, And that litle benn, suspeada am Nutrition Facts pares anus a cane sugar, unremarkable, the cloak that conceals the magic within, |Bevttarer tesa vanila extract. guar um, lemon 3 Flavor like perfume, folded up in earthen envelopes, rich and ——$———_ | juice concentrate. □ warm and wonderful. Entirely vanilla, gently opening like the Amountfenrving 6 live and active cultures: 5 blossom that began it all. a a S, Thermophilus, L. Bulgaricus, 3 | = %V"| L. Acidophilus, Bifidus, L. Casei, and 4 > Total FatOg 0% | L.Rhamnosus. : > | SauFotog OK Chobal, LLC, Neves 3 Trans Fat Og © 2019 Chobani, LL uthentically crafted For recipes using our Cholest. 10 ng aoe 5 = earhaathonn Veni Besiei Giese ann omar = ‘: No artificial sweeteners chobani.com/recipes Sodium 65mg 8% & _Nopreservatives Total Garb. OR 6 Seten | ere fami eee —- , Cain eR = honk | See = TESRERR □□ ecto | eS 8 "According to the FI pnd Quins or comments? 1474768 bay ber wee Am sk d ett Ror ft T it core ‘cows. A partion of pi jeer ees oa 9 a — 10 11 Id. §| 2-5 (emphasis added). Ms. Nacarino relied on the Vanilla Representations in concluding = 12 || that the Product’s vanilla flavor comes “exclusively from ingredients derived from the vanilla

: . : : : 13 plant, such as vanilla beans or vanilla extract,” and in purchasing the Product. See id. J 6, 8

UO . . . . 14 || (emphasis in original). 15 ‘Despite the Vanilla Representations,” however, “scientific testing” indicates “that the

Q 16 || vanilla flavoring of the Product does not come exclusively from the vanilla plant.” Jd. 4] 4; see

= 17 || also Docket No. 26-1, Ex. A (comprising the test results). Rather, a mass spectrometry analysis

. . Z 18 || performed in March 2020 reveals that “the Product is spiked with” flavor enhancers such as 19 || vanillin,” which is detectable “in a significantly greater amount than [it] would be if it were only 20 || present as part of vanilla extract.” Id. J] 4, 38. Additionally, “the testing did not detect other 21 aromatic compounds that would exist if vanilla extract or other ingredients derived from the 22 || vanilla [plant were] the source of the vanillin found in the Product.” Jd. 438. In making these 23 || inferences, Ms. Nacarino compares the Product with two competitor yogurts whose “vanilla flavor 24 || comes exclusively from ingredients derived from the vanilla plant.” See id. 39. The mass 25 26 . . . . ? According to the complaint, mass spectrometry “analysis is the method laboratories typically 07 rely on in determining the presence of vanilla flavor components, because it is capable of detecting trace levels of compounds and there is minimal to no degradation of compounds in the extraction 2g || and detection process.” SAC □□□ Vanillin is a chemical compound that can be derived from non-vanilla sources in addition to vanilla beans. See Mot. at 14. ry

1 spectrometry testing showed that one of these yogurts, under the brand name Siggi’s, contained 2 vanillin “at a mere 0.2556 PPM compared to the Product’s level of vanillin at 81.748 PPM.” Id. 3 ¶ 41. Testing on the Siggi’s yogurt also “detected the presence of aromatic compounds associated 4 with real vanilla that are not found in [Chobani’s] Product.” Id. Similarly, a yogurt under the 5 brand name Oui “revealed vanillin . . . at 1.783 PPM, compared to the [Chobani] Product’s level at 6 81.748 PPM, and detected the presence of various aromatic compounds associated with real 7 vanilla that are not found in [Chobani’s] Product.” Id. ¶ 43. The mass spectrometry analysis thus 8 implies that “the Product relies upon added vanillin to boost its vanilla flavor” in ways that 9 competitor products flavored exclusively with the vanilla plant do not. Id. ¶ 44. 10 Ms. Nacarino contends that, by identifying the Product as a “vanilla” yogurt, “with no 11 qualifiers,” Chobani violates a U.S. Food and Drug Administration (“FDA”) regulation, which 12 requires that products flavored “in any part from non-vanilla plant sources” include the words 13 “with other natural flavor” on their labels. See id. ¶¶ 16-19, 64 (citing 21 C.F.R. § 101.22(i)). 14 The complaint further alleges that the Product’s labeling is misleading and deceptive for 15 purposes of state consumer-protection laws.

Free access — add to your briefcase to read the full text and ask questions with AI

Related

American Life Insurance v. Stewart
300 U.S. 203 (Supreme Court, 1937)
Guaranty Trust Co. v. York
326 U.S. 99 (Supreme Court, 1945)
Foman v. Davis
371 U.S. 178 (Supreme Court, 1962)
Bell Atlantic Corp. v. Twombly
550 U.S. 544 (Supreme Court, 2007)
Ashcroft v. Iqbal
556 U.S. 662 (Supreme Court, 2009)
Maya v. Centex Corp.
658 F.3d 1060 (Ninth Circuit, 2011)
United States v. Juan Martin Garcia
19 F.3d 1123 (Sixth Circuit, 1994)
Vess v. Ciba-Geigy Corp. USA
317 F.3d 1097 (Ninth Circuit, 2003)
Cortez v. Purolator Air Filtration Products Co.
999 P.2d 706 (California Supreme Court, 2000)
Manzarek v. St. Paul Fire & Marine Insurance
519 F.3d 1025 (Ninth Circuit, 2008)
Williams v. Gerber Products Co.
552 F.3d 934 (Ninth Circuit, 2008)
Farmers Insurance Exchange v. Superior Court
826 P.2d 730 (California Supreme Court, 1992)
Cel-Tech Communications, Inc. v. Los Angeles Cellular Telephone Co.
973 P.2d 527 (California Supreme Court, 1999)
J.B. Aguerre, Inc. v. American Guarantee & Liability Insurance
59 Cal. App. 4th 6 (California Court of Appeal, 1997)
City of Hollister v. Monterey Insurance
165 Cal. App. 4th 455 (California Court of Appeal, 2008)
Daugherty v. American Honda Motor Co., Inc.
51 Cal. Rptr. 3d 118 (California Court of Appeal, 2006)

Cite This Page — Counsel Stack

Bluebook (online)
Nacarino v. Chobani, LLC, Counsel Stack Legal Research, https://law.counselstack.com/opinion/nacarino-v-chobani-llc-cand-2021.