Mygallons LLC v. U.S. Bancorp

521 F. App'x 297
CourtCourt of Appeals for the Fourth Circuit
DecidedMay 31, 2013
Docket12-1287
StatusUnpublished
Cited by4 cases

This text of 521 F. App'x 297 (Mygallons LLC v. U.S. Bancorp) is published on Counsel Stack Legal Research, covering Court of Appeals for the Fourth Circuit primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Mygallons LLC v. U.S. Bancorp, 521 F. App'x 297 (4th Cir. 2013).

Opinion

Affirmed in part, vacated in part, and remanded by unpublished opinion. Judge NIEMEYER wrote the opinion, in which Judge MOTZ and Judge KEENAN joined.

Unpublished opinions are not binding precedent in this circuit.

NIEMEYER, Circuit Judge:

MyGallons LLC, a Florida company that had not yet begun doing business, sent out a press release on June 30, 2008, announcing the launch of a nationwide prepaid gas program using the Voyager payment net-woi’k operated by Voyager Fleet Systems, Inc. (“Voyager”), a subsidiary of U.S. Ban-corp (collectively “USB”). MyGallons and *299 USB had been in discussions about using the Voyager network to back the issuance of prepaid gas cards but had not yet reached final agreement. In response to MyGallons’ press release, USB released a series of “desk statements” that, in effect, denied any connection or affiliation with MyGallons. As a consequence, MyGallons’ announcement was distrusted, and it subsequently received an “F” rating from the Better Business Bureau of Southeast Florida; was labeled a “scam” in the media; and was unable to secure another payment processor for its prepaid gas program.

MyGallons commenced this action for defamation, breach of contract, and related claims, and after a trial, a jury awarded MyGallons $4 million in damages on the defamation claim. USB now appeals, contesting both the jury’s finding of defamation and its award of damages.

We conclude that sufficient evidence was presented to the jury to enable a reasonable jury to have found that USB defamed MyGallons. But we also conclude that the damage award was either excessive or unsupported because the expert testimony at the heart of the award was admitted in violation of Daubert v. Merrell Dow Pharmaceuticals, Inc., 509 U.S. 579, 113 S.Ct. 2786, 125 L.Ed.2d 469 (1993). Accordingly, we affirm the verdict on liability, vacate the award of damages, and remand for a new trial on damages.

I

In early 2008, Steven Verona contacted Voyager to discuss piloting his prepaid consumer gas program. Under the program, members would pay an annual fee and be able to purchase a card prepaying gas at a designated price and thus be able to buy gas later at the prepaid price. Voyager, a wholly-owned subsidiary of U.S. Bank National Association ND, in turn a wholly-owned subsidiary of U.S. Bancorp, operated a payment processing network for commercial and fleet gas purchases, using fleet cards. Its program focused on commercial and government fleets, and about 95% of the service stations nationwide accepted payment through Voyager’s network. Voyager was not, however, set up to provide the disclosures necessary for the issuance of consumer gas cards.

After Verona explained his prepaid gas program to USB executives, the executives explained that USB would not work directly with Verona or any company of his until the program reached a certain size. One of the executives directed Verona to work with a “channel partner,” an authorized reseller of the Voyager payment processing system, specifically recommending USB’s channel partner K.E. Austin Corp., operating as “GoGas.”

In March 2008, Verona submitted a fleet card application to GoGas through Zenaeon LLC, a company that he had previously created for ownership of his various inventions. Verona informed GoGas that this was the pilot program for a larger consumer venture. GoGas forwarded Zenacon’s application to USB, which approved it. USB then issued Zenaeon several dozen cards using the Voyager payment network, which Verona distributed to family and friends, who had been identified as employees in Zenacon’s application. These individuals thereafter used the fleet cards to purchase gas.

Soon thereafter, Verona decided to brand his consumer prepaid gas program “MyGallons,” and on April 14, 2008, he formed MyGallons LLC, a Florida limited liability company. GoGas then requested that USB transfer Zenacon’s account to MyGallons. The account, however, was never formally transferred. But an internal USB communication from June 2008 stated that “MyGallons is an approved *300 Voyager fleet card account under the K.E. Austin GoGas channel partner program,” and “we are working to expand the program to a direct relationship with U.S. Bank and provide MyGallons with its own account to offer prepaid relationship^] to its members.” And by June 27, USB was in the process of drafting a new contract for its direct relationship with MyGallons. In the meantime, USB employees worked with GoGas and Verona to design fleet cards with the logos of both MyGallons and Voyager on them, even though up until that time the only cards in active use were those that had been issued pursuant to the agreement between GoGas and Ze-nacon.

On June 30, 2008, MyGallons publicly announced the launch of its prepaid gas program with a press release titled “My-Gallons Provides Americans with a Solution to Fight Rising Gas Prices: Fixed Price Gas Savings Program Allows Consumers to Save Money by Buying Tomorrow’s Gas at Today’s Prices.” The press release stated that “MyGallons offers its members convenience and freedom as the gas redemption program uses the Voyager fleet network, operated by U.S. Bank, which is accepted at over 95% of gas stations nationwide.” Verona did not, however, alert USB to the press release in advance, and USB stated that it was unaware of the consumer, rather than commercial, nature of MyGallons’ business plan until the press release.

The MyGallons announcement was widely picked up by the media, including Time Magazine, U.S. News and World Report, CBS Early Show, ABC Evening News, and CNN International, and Verona was interviewed on Good Morning America. Within days of the launch, MyGallons had over 6,000 members who had paid the annual fee, and even after. MyGallons stopped accepting memberships because it lacked a payment processor, approximately 25,000 to 30,000 additional people attempted to sign up.

The day after MyGallons’ announcement, on July 1, 2008, USB’s counsel emailed Verona, stating in relevant part:

This communication is to inform you that there is no agreement in place between MyGallons and U.S. Bank or Voyager for such a program as described on the MyGallons website. MyGallons had not communicated to Voyager that any potential program between MyGallons and Voyager was or is for consumer use. MyGallons also has no approval from U.S. Bank or Voyager to use Voyager’s marks, or to issue a press release naming either U.S. Bank or Voyager.... U.S. Bank further informs MyGallons that neither U.S. Bank nor Voyager will enter into any agreement with MyGal-lons as contemplated and described on MyGallons’ website.
We also understand you executed, as the president and chairman of a company called Zenacon, LLC, a GoGas Commercial Fleet Card application and agreement in April, 2008 (the “Agreement”). We further understand that Zenacon may be issuing cards to consumers, under a similar model to the program described on the MyGallons website. This constitutes an unauthorized use of commercial fleet cards, and a breach of the terms and conditions set forth in the Commercial Fleet Card. We are terminating this Agreement immediately.

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Cite This Page — Counsel Stack

Bluebook (online)
521 F. App'x 297, Counsel Stack Legal Research, https://law.counselstack.com/opinion/mygallons-llc-v-us-bancorp-ca4-2013.