My Daily Choice, Inc. v. Lituski

District Court, D. Nevada·Decided August 6, 2021·No. 2:20-cv-02232·Unknown

Opinion

My Daily Choice, Inc., Case No.: 2:20-cv-02178-JAD-NJK

Plaintiff Order Scheduling Hearing Re: Motion to v. Dismiss and Consolidation

William Butler, Kristen Butler, & Arieyl, [ECF No. 23] LLC, Defendants My Daily Choice, Inc., Case No.: 2:20-cv-02225-JAD-NJK

Plaintiff Order Scheduling Hearing Re: Motion to v. Dismiss and Consolidation

Marissa Brooke Donnell, [ECF No. 13]

Defendant

My Daily Choice, Inc., Case No.: 2:20-cv-02228-JAD-NJK

Plaintiff Order Scheduling Hearing Re: Motion to v. Dismiss and Consolidation

Skylar Lambert, [ECF No. 17]

Defendant

My Daily Choice, Inc., Case No.: 2:20-cv-02232-JAD-NJK

Plaintiff Order Scheduling Hearing Re: Motion to v. Dismiss and Consolidation

Danielle Lituski & Chad Lituski, [ECF No. 11]

Defendants

My Daily Choice, Inc., Case No.: 2:20-cv-02237-JAD-NJK

Plaintiff Order Granting Motion to Dismiss and v. Closing Case

Erin Jackson, [ECF No. 5]

Defendant My Daily Choice, Inc. filed five separate lawsuits against its former affiliates William and Kristen Butler, Marissa Donnell, Skylar Lambert, Danielle and Chad Lituski, and Erin Jackson for breach of contract, copyright infringement, tortious interference, and fraud, alleging that they unlawfully launched a competing company, defendant Arieyl, LLC.1 Arieyl, the Butlers, Donnell, Lambert, and the Lituskis argue that this court lacks personal jurisdiction over them because they have no contacts with Nevada and their contracts with My Daily Choice, which contain identical Nevada forum-selection clauses, are unenforceable because they were imposed under economic duress.2 Jackson separately moves to dismiss for lack of subject-matter jurisdiction, presenting evidence that the company cannot exceed the $75,000 statutory minimum to maintain federal diversity jurisdiction over the suit against her.3 I find that this court lacks subject-matter jurisdiction over Jackson, but that factual disputes remain about whether the forum-selection clause was the product of unfair pressure. I also find that this matter may be 1 My Daily Choice v. Butler, case no. 2:20-cv-02178 (Butler), ECF No. 1 (complaint); My Daily Choice v. Donnell, case no. 2:20-cv-02225 (Donnell), ECF No. 1 (complaint); My Daily Choice v. Lambert, case no. 2:20-cv-02228 (Lambert), ECF No. 1 (complaint); My Daily Choice v. Lituski, case no. 2:20-cv-02232 (Lituski), ECF No. 1 (complaint); My Daily Choice v. Jackson, case no.: 2:20-cv-02237 (Jackson), ECF No. 1 (complaint). Allegations or arguments applicable to all parties are identified by reference to the documents filed in Butler. 2 Butler, ECF No. 23 (motion to dismiss); Donnell, ECF No. 13 (motion to dismiss); Lambert, ECF No. 17 (motion to dismiss); Lituski, ECF No. 11 (motion to dismiss). 3 Jackson, ECF No. 5 (motion to dismiss). facilitated by consolidation (given that My Daily Choice’s claims and allegations are largely identical for each defendant), but it is unclear whether consolidation may pose issues of convenience or prejudice. So I grant Jackson’s motion and dismiss the suit against her, and I order My Daily Choice and the remaining defendants to appear for a hearing about economic

duress and consolidation. Background4 My Daily Choice is a direct-sales company that relies on independent affiliates to market and sell its hemp-based products.5 Pyramidal in structure, the company’s affiliates earn revenue by selling merchandise, and they aspire to manage a team of “downline” recruits from whom they may take a percentage of sales profits.6 According to the company, this compensation plan is unique and subject to copyright.7 To become an affiliate, My Daily Choice requires its users to complete an affiliate application and agreement, which incorporates a variety of policies and procedures outlining the company’s terms and conditions. These conditions include: (1) a prohibition on cross-recruiting, which disallows managing affiliates to poach downline affiliates

already involved with My Daily Choice; (2) various non-compete provisions, prohibiting the sale of competing products or affiliation with competing programs; (3) non-disparagement; and (4) in the case of a terminated relationship, a year-long prohibition on the use of social-media pages used to promote or sell My Daily Choice’s products.8 4 Aside from jurisdictional facts provided by the parties, this is merely a summary of the complaints’ allegations and should not be construed as findings of fact. 5 Butler, ECF No. 1 at ¶¶ 7–8. 6 Id. at ¶ 8. 7 Id. at ¶¶ 16, 20–22. 8 Id. at ¶¶ 11–15. My Daily Choice’s terms also have modification, choice-of-law, and forum-selection clauses. From November 2014 to October 2018, My Daily Choice specified that its terms and conditions would be “construed in accordance with the laws of the State of Texas” and that “[a]ny controversy or claim arising out of or relating to the business relationships” between the

company and its affiliates “shall be resolved by mandatory, final, binding[,] nonappealable [sic] arbitration in Dallas, Texas, United States of America.”9 That 2014 agreement contained a broad modification clause, reserving the company’s “right to make any modifications” to the terms, “provided that the modifications are communicated” to affiliates “at least thirty [] days prior to taking effect.”10 In 2018, My Daily Choice altered these provisions. Among other things, it rendered its modification provision more circumspect, specifying that “[a]mendments shall not apply retroactively.”11 And it noted that “[j]urisdiction and venue of any matter not subject to arbitration shall reside exclusively in Clark County, State of Nevada.”12 The Butlers, Donnell, Lambert, and the Lituskis became affiliates with My Daily Choice under the 2014 agreement, and Jackson joined when the 2018 agreement was in place.13 But

even the 2014-agreement affiliates consented to be bound by the 2018 agreement through a popup window on My Daily Choice’s website.14 That popup notified the defendants of new disclaimers for the program; provided a hyperlink for the company’s policies and procedures;

9 Butler, ECF Nos. 23 at 4; 23-1 at 24. 10 Butler, ECF No. 23-5 at 19. 11 Butler, ECF No. 23-6 at 8. 12 Id. at 52. 13 Butler, ECF No. 24-1 at ¶ 10; Donnell, ECF No. 15-1 at ¶ 8; Lambert, ECF No. 18-1 at ¶ 8; Lituski, ECF No. 12-1 at ¶ 3; Jackson, ECF No. 5 at 2. 14 Butler, ECF No. 24-1 at ¶ 12–14; Donnell, ECF No. 15-1 at ¶ 10; Lambert, ECF No. 18-1 at ¶ 10; Lituski, ECF No. 12-1 at ¶ 10; Jackson, ECF No. 5 at 2. and, in a blue box with white text directly beneath that hyperlink, required users to click a button acknowledging that they “[u]nderstand and [a]gree to these [p]olicies and [p]rocedures.”15 The popup did not block affiliates from accessing their accounts; even if affiliates ignored the popup or failed to agree to the terms and conditions, they could still use their accounts and would

continue to receive payments from My Daily Choice for their direct sales.16 But the parties dispute whether the popup impeded managing affiliates’ ability to receive a percentage of their downline affiliates’ sales—revenue that ostensibly could be recouped for years. Despite having profitable relationships with My Daily Choice, the defendants decided to sever ties with the company and start their own venture.17 In 2020, the Butlers formed Arieyl, a competing direct-sales company that marketed products resembling those produced by My Daily Choice.18 They started with a 25-person team, which included former My Daily Choice affiliates Donnell, Lambert, Jackson, and the Lituskis, and they all promoted Arieyl on social-media pages that they had previously dedicated to selling My Daily Choice’s merchandise.19 The Butlers also used My Daily Choice’s compensation structure as source material for their own business.20 So

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