Museum of Selfies, Inc. v. Miami Selfie, LLC

CourtDistrict Court, S.D. Florida
DecidedApril 3, 2022
Docket1:22-cv-20233
StatusUnknown

This text of Museum of Selfies, Inc. v. Miami Selfie, LLC (Museum of Selfies, Inc. v. Miami Selfie, LLC) is published on Counsel Stack Legal Research, covering District Court, S.D. Florida primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Museum of Selfies, Inc. v. Miami Selfie, LLC, (S.D. Fla. 2022).

Opinion

UNITED STATES DISTRICT COURT SOUTHERN DISTRICT OF FLORIDA

Case No. 22-cv-20233-BLOOM/Otazo-Reyes

MUSEUM OF SELFIES, INC.,

Plaintiff,

v.

MIAMI SELFIE, LLC, SELFIE MUSEUM, LLC, OLEKSII KURYLIN, ANDRII BUTENKO, IGOR BENCHAK, and MARY ECKHOUT,

Defendants. ________________________________/

ORDER ON MOTION TO DISMISS THIS CAUSE is before the Court upon Defendants Miami Selfie, LLC (“Miami Selfie”), Selfie Museum, LLC (“Selfie Museum”), Oleksii Kurylin (“Kurylin”), Andrii Butenko (“Butenko”), Igor Benchak (“Benchak”), and Mary Eckhout’s (“Eckhout”) (collectively, “Defendants”) Motion to Dismiss Plaintiff’s Complaint, ECF No. [28] (“Motion”). Plaintiff Museum of Selfies, Inc. (“Plaintiff”) filed a Response in Opposition, ECF No. [30] (“Response”), to which Defendants filed a Reply, ECF No. [33] (“Reply”). The Court has carefully reviewed the Motion, the record in this case, the applicable law, and is otherwise fully advised. For the reasons set forth below, the Motion is granted in part and denied in part consistent with this Order. I. BACKGROUND Plaintiff filed its Complaint against Defendants on January 19, 2022. See ECF No. [1] (“Complaint”). According to the Complaint, Kurylin and Benchak are managers of Miami Selfie and co-founders of Selfie Museum. See id. ¶¶ 4, 5. Butenko is also a manager of Miami Selfie, and Eckhout is a co-founder of Selfie Museum. See id. ¶¶ 6, 7. The Complaint asserts the following counts against Defendants: (1) Trademark Infringement of Registered Mark Under 15 U.S.C. § 1114(1)) (“Count I”); (2) Unfair Competition by False Designation of Origin Under 15 U.S.C. § 1125(a)) (“Count II”); (3) False Endorsement Under Lanham Act 15 U.S.C. § 1125(a)) (“Count

III”); Passing Off Under Lanham Act 15 U.S.C. § 1125(a) as to all Defendants (“Count IV”); Common Law Trademark Infringement and Unfair Competition as to all Defendants (“Count V”); Violation of Florida’s Deceptive and Unfair Trade Practices Act “FDUTPA”, § 501.201 et seq. as to all Defendants (“Count VI”); Contributory Trademark Infringement as to Defendants Selfie Museum, Kurylin, Benchak, Butenko, and Eckhout (“Count VII”); Declaratory Judgment of Trademark Rights (“Count VIII”). The basis for Plaintiff’s claims is that Plaintiff is the owner of the Museum of Selfies Mark (“Mark”), and Defendants have intentionally copied the Mark by using the confusingly similar “SELFIE MUSEUM” name for art exhibitions and museum locations throughout the country. See ECF No. [1] ¶¶ 22, 28-31. Defendants now seek to dismiss Plaintiff’s Complaint. See ECF No. [28]. Defendants argue

that (1) the Complaint is a shotgun pleading; (2) the Complaint fails to allege individual liability for trademark infringement; and (3) the Court does not have personal jurisdiction over Eckhout. See ECF No. [28]. Plaintiff responds that the Court should deny the Motion because (1) the Complaint is not a shotgun pleading; (2) the Complaint states a proper claim for individual liability for trademark infringement; and (3) the Court has personal jurisdiction over Eckhout. See ECF No. [30]. Plaintiff seeks, in the alternative, leave to amend the Complaint. See id. at 13. II. LEGAL STANDARD a. Shotgun Pleading “A complaint that fails to articulate claims with sufficient clarity to allow the defendant to frame a responsive pleading constitutes a ‘shotgun pleading.’” Lampkin-Asam v. Volusia Cnty.

Sch. Bd., 261 F. App’x. 274, 277 (11th Cir. 2008) (quoting Byrne v. Nezhat, 261 F.3d 1075, 1128- 29 (11th Cir. 2001)). “Shotgun pleadings, whether filed by plaintiffs or defendants, exact an intolerable toll on the trial court’s docket, lead to unnecessary and unchanneled discovery, and impose unwarranted expense on the litigants, the court and the court’s parajudicial personnel and resources. Moreover, justice is delayed for the litigants who are ‘standing in line,’ waiting for their cases to be heard.” Jackson v. Bank of Am., N.A., 898 F.3d 1348, 1356-57 (11th Cir. 2018) (quoting Cramer v. Fla., 117 F.3d 1258, 1263 (11th Cir. 1997)). Overall, shotgun pleadings do not establish a connection between “the substantive count and the factual predicates . . . [and] courts cannot perform their gatekeeping function with regard to the averments of [the plaintiff’s claim].” Wagner v. First Horizon Pharm. Corp., 464 F.3d 1273,

1279-80 (11th Cir. 2006). The Eleventh Circuit has identified four types of shotgun pleadings: The most common type—by a long shot—is a complaint containing multiple counts where each count adopts the allegations of all preceding counts, causing each successive count to carry all that came before and the last count to be a combination of the entire complaint. The next most common type, at least as far as our published opinions on the subject reflect, is a complaint that does not commit the mortal sin of re-alleging all preceding counts but is guilty of the venial sin of being replete with conclusory, vague, and immaterial facts not obviously connected to any particular cause of action. The third type of shotgun pleading is one that commits the sin of not separating into a different count each cause of action or claim for relief. Fourth, and finally, there is the relatively rare sin of asserting multiple claims against multiple defendants without specifying which of the defendants are responsible for which acts or omissions, or which of the defendants the claim is brought against. The unifying characteristic of all types of shotgun pleadings is that they fail to one degree or another, and in one way or another, to give the defendants adequate notice of the claims against them and the grounds upon which each claim rests. Merch. One, Inc. v. TLO, Inc., No. 19-CV-23719, 2020 WL 248608, at *3 (S.D. Fla. Jan. 16, 2020) (quoting Weiland v. Palm Beach Cty. Sheriff’s Office, 792 F.3d 1313, 1321-23 (11th Cir. 2015) (footnotes omitted)). Shotgun pleadings are condemned by the Eleventh Circuit, which has specifically instructed district courts to dismiss shotgun pleadings as “fatally defective.” B.L.E. v.

Georgia, 335 F. App’x. 962, 963 (11th Cir. 2009) (citations omitted). b. Failure to State a Claim A pleading must contain “a short and plain statement of the claim showing that the pleader is entitled to relief.” Fed. R. Civ. P. 8(a)(2). Although a complaint “does not need detailed factual allegations,” it must provide “more than labels and conclusions, and a formulaic recitation of the elements of a cause of action will not do.” Bell Atl. Corp. v. Twombly, 550 U.S. 544, 555, 127 S. Ct. 1955, 167 L.Ed.2d 929, (2007); see Ashcroft v. Iqbal, 556 U.S. 662, 678, 129 S. Ct. 1937, 173 L.Ed.2d 868 (2009) (explaining that Rule 8(a)(2)’s pleading standard “demands more than an unadorned, the-defendant-unlawfully-harmed-me accusation”). Additionally, a complaint may not rest on “‘naked assertion[s]’ devoid of ‘further factual enhancement.’” Iqbal, 556 U.S. at 678, 129

S. Ct. 1937 (quoting Twombly, 550 U.S. at 557, 127 S. Ct. 1955).

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