Multimedia Sales & Marketing, Inc. v. Marzullo

2020 IL App (1st) 191790
Appellate Court of Illinois·Decided December 21, 2020·No. 1-19-1790·Published·Cited by 4 cases

Opinion

2020 IL App (1st) 191790

No. 1-19-1790

Opinion filed December 21, 2020 First Division

IN THE

APPELLATE COURT OF ILLINOIS FIRST DISTRICT

MULTIMEDIA SALES & MARKETING, INC., ) Appeal from the ) Circuit Court of Plaintiff-Appellant, ) Cook County.

)

v.

) No. 12 CH 24766 MARISOL MARZULLO, as Administrator for the Estate ) of William Marzullo, Deceased; RADIO ADVERTISING, ) Honorable INC.; THOMAS GENOVESE; and TOM O’CONNOR, ) Pamela McLean Myerson, ) Judge, presiding.

Defendants-Appellees. )

JUSTICE HYMAN delivered the judgment of the court, with opinion.

Presiding Justice Walker and Justice Coghlan concurred in the judgment, and opinion.

OPINION

¶1 Multimedia Sales & Marketing, Inc. (MSM), sued Radio Advertising, Inc. (RAI), and former MSM employees alleging, in part, that defendants misappropriated trade secrets relating to the sale of radio advertising time. Specifically, MSM alleged that when three of its employees left MSM to work for RAI, they improperly took MSM’s potential customer lead lists (or renewal lead lists) that were protected by the Illinois Trade Secrets Act (Act) (765 ILCS 1065/1 et seq. (West 2018)) and used the information to solicit MSM customers.

¶2 The trial court granted summary judgment to defendants on the trade secret claims, finding that they presented evidence that many parties shared MSM’s renewal lead lists and MSM failed to raise a genuine issue of material fact that the lists qualified as a trade secret under the Act. After the parties voluntary dismissed the remaining claims and counterclaims, defendants filed a motion for attorney’s fees under section 5 of the Act. Id. § 5. The trial court granted the motion, finding that MSM’s trade secrets claims were made in bad faith, and awarded $71,688 in attorney’s fees.

¶3 MSM contends the trial court erred by (i) granting summary judgment on its trade secrets claims and (ii) awarding defendants their attorney’s fees. While the appeal was pending, defendants filed a motion for attorney’s fees incurred in defending this appeal, which we agreed to take with the case.

¶4 The trial court did not err in finding that MSM failed to raise a genuine issue of material fact that its renewal lead lists were trade secrets protected by the Act because MSM provided the names of its customers to radio stations and other parties. Further, the trial court did not abuse its discretion in finding that MSM’s trade secrets claims were made in bad faith and awarding attorney’s fees to defendants. As to attorney’s fees for defending this appeal, we deny defendants’ motion.

¶5 Background

¶6 MSM and RAI compete in the radio advertising business. Specifically, the companies contract with radio stations to purchase and sell airtime to businesses that want to air public service announcements (PSAs). To acquire new customers, MSM purchases sales leads from third-party sellers. If a sale is made, the customer becomes a renewal customer, and MSM generates a “renewal lead,” which contains the customer’s name and address. MSM claims it maintains sales leads and renewal leads in a secure computer database. A sales manager prints out paper copies of

sales leads and distributes them to salespeople. At the end of a particular sales run, the manager collects the sales leads and destroys them.

¶7 MSM’s owner and president, Thomas Hughes, and its director, Jeffrey Terchin, asserted in depositions that MSM’s sales leads list, renewal leads, and data about radio stations constitute confidential information. But they acknowledged that when MSM purchases a sales lead list, MSM sends it to radio stations for approval because stations have restricted customers that do not want MSM contacting them. After a sale, RAI sends the customer information to the radio station. And MSM employees signed confidentiality and nondisclosure agreements, but MSM does not have confidentiality agreements with its customers or the radio stations.

¶8 Defendants William Marzullo, Thomas Genovese, and Tom O’Connor were MSM sales representatives. (Marzullo died while this case was pending and Marisol Marzullo, as administrator of his estate, was substituted.) MSM alleges the three former employees left to work for RAI and improperly took MSM’s sales leads lists and renewal leads lists and used them to solicit MSM customers and encourage them to move their business to RAI. The defendants do not deny that they took the information when they went to work for RAI and used it to solicit MSM customers. Indeed, in his deposition, Marzullo said that 70% to 75% of his sales at RAI (or about $500,00 in sales) came from former MSM customers. But the defendants contend that the Act does not protect the information.

¶9 MSM filed its initial complaint against RAI in July 2012. MSM amended its complaint numerous times, and its fifth amended complaint, filed in March 2017, alleged 26 counts against RAI, and its former employees Marzullo, Genovese, and O’Connor. Of relevance here, counts V through VIII alleged that Marzullo, Genovese, O’Connor, and RAI violated the Act by misappropriating information about its customers and potential customers and disclosing it to RAI,

a direct competitor. MSM asked for damages and sought punitive and exemplary damages at twice the value of actual damages under section 4 of the Act. Id. § 4.

¶ 10 MSM and defendants both moved for summary judgment. The trial court granted defendants’ motion on multiple counts, including those alleging trade secret violations. As to the trade secret counts, the trial court stated “[d]efendants presented evidence that the information in question was widely shared with various parties, and, therefore, the burden was on plaintiff to raise a genuine issue of material fact as to those issues. And my holding is that it has not done so.” The parties then agreed to voluntarily dismiss all remaining counts.

¶ 11 Defendants moved for attorney’s fees under section 5 of the Act, which permits the court to award reasonable attorney’s fees to the prevailing party when a “claim of misappropriation is made in bad faith.” Id. § 5. The trial court granted the motion, finding that “[t]he depositions of plaintiff’s witnesses show that there were no actual customer lead lists, and behind the question of semantics of whether or not a collection of leads could constitute a list, the information on those individual renewal lead sheets were not kept confidential, and the fact was established by testimony of plaintiffs on witnesses ***. My holding is that the facts do not fit the requirements of a claim under the trade secrets act and those facts were known at the time the claims were first made therefore my finding is that the trade secrets claims were made in bad faith and in my discretion I am awarding the defense attorney’s fees associated with those claims.” After a hearing, defendants were awarded $71,688 in attorney’s fees.

¶ 12 MSM then filed a petition for leave to appeal the order granting summary judgment on its claims under the Act and the order awarding attorney’s fees. Defendants also filed a motion for attorney’s fees they paid in defending this appeal. We agreed to take that motion with the case.

¶ 13 Analysis

¶ 14 Standard of Review

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Multimedia Sales & Marketing, Inc. v. Marzullo, 2020 IL App (1st) 191790 (Ill. Ct. App. 2020).

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Multimedia Sales & Marketing, Inc. v. Marzullo
2020 IL App (1st) 191790 (Appellate Court of Illinois, 2020)