Mule-Hide Products Co., Inc. v. Midlantic Builders VA, LLC

CourtCourt of Appeals of Virginia
DecidedJanuary 6, 2026
Docket1693241
StatusPublished

This text of Mule-Hide Products Co., Inc. v. Midlantic Builders VA, LLC (Mule-Hide Products Co., Inc. v. Midlantic Builders VA, LLC) is published on Counsel Stack Legal Research, covering Court of Appeals of Virginia primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Mule-Hide Products Co., Inc. v. Midlantic Builders VA, LLC, (Va. Ct. App. 2026).

Opinion

COURT OF APPEALS OF VIRGINIA

Present: Judges Malveaux, Bernhard and Senior Judge Humphreys PUBLISHED

Argued at Virginia Beach, Virginia

MULE-HIDE PRODUCTS CO., INC., ET AL.

v. Record No. 1693-24-1

MIDLANTIC BUILDERS VA, LLC, ET AL. OPINION BY JUDGE DAVID BERNHARD JANUARY 6, 2026 MIDLANTIC BUILDERS VA, LLC, ET AL.

v. Record No. 1825-24-1

FROM THE CIRCUIT COURT OF THE CITY OF PORTSMOUTH Johnny E. Morrison, Judge

Jonathan R. Mook; Chad E. Kurtz (Ogletree, Deakins, Nash, Smoak & Stewart, P.C.; Cozen O’Connor, on briefs), for Mule-Hide Products Co., Inc. and American Builders & Contractors Supply Co., Inc.

George H. Bowles (Williams Mullen, on briefs), for Midlantic Builders VA, LLC, CWB-Academy, LLC and MAC Churchland, LLC.

These consolidated appeals arise from a contract for installation of a silicone coating product

on the roof of the Academy Crossing Shopping Center in Portsmouth, Virginia (the “Shopping

Center”). Midlantic Builders, VA, LLC, CWB-Academy, LLC, and MAC Churchland, LLC

(collectively referred to as “Midlantic”) contracted with Subconsciously Precise Construction, LLC

(“SPC”) and Nigel Miles to coat the Shopping Center’s roof with the silicone coating product sold

by Mule-Hide Products Co., Inc. (“Mule-Hide”) and distributed by American Builders &

Contractors Supply Co., Inc. (“ABCS”). Midlantic alleged that Miles and employees of SPC, Mule-Hide, and ABCS fraudulently induced Midlantic to enter into the contract by, in part, falsely

stating Miles was trained and certified to install the coating product. After a six-day bench trial, the

circuit court granted judgment in favor of Midlantic in the amount of $149,674.03 and later awarded

$445,000 in attorney fees. On appeal, Midlantic challenges the damages award and Mule-Hide and

ABCS challenge the circuit court’s finding of reliance and the award of attorney fees.

This Court affirms the circuit court’s finding of actual reliance, concluding that credible

evidence supports its determination that Midlantic’s principal withheld his final decision to hire

Miles until after Mule-Hide’s representative vouched for Miles’s training. The documentary

evidence cited by Mule-Hide and ABCS does not render that testimony inherently incredible or

conclusively negate his subjective reliance.

This Court further holds that the circuit court erred in its damages analysis and in

awarding attorney fees. The proportional “half-replacement-cost” methodology the court used to

award $114,928 in benefit-of-the-bargain damages is not a recognized measure of fraud damages

under Virginia law. Because the court awarded only legal damages and granted no equitable

relief, it also lacked authority to award attorney fees, and that award must be reversed.

Accordingly, the judgment of the circuit court is affirmed in part, reversed in part, and

remanded for recalculation of compensatory damages consistent with the guidance in this

opinion.

BACKGROUND

In the early 2000s, Midlantic purchased the Shopping Center. Midlantic Builders VA,

LLC, owned and managed by James Bickford, held an 80% interest in the property.1 Bickford

made all the management decisions for the Shopping Center, including those that would

1 CWB-Academy, LLC, and MAC Churchland, LLC each maintained a 10% interest in the Shopping Center property. -2- contractually bind Midlantic. Roof leaks were present at the time of purchase, and tenants

reported additional leaks over the years. Bickford fixed them as they arose.

In 2016, Bickford considered replacing the entire roof of the Shopping Center, which he

deemed “obviously mature.” The property retained the original roof, which by then was

approximately 35 to 40 years old. Bickford testified he performed “[no] major work” on the

roof, only repairs. Around the same time, Bickford planned to refinance the Shopping Center’s

loan before its expiration in 2017. He depended on the refinance proceeds to afford the roof

renovations.

From August 2016 to March 2017, Bickford obtained at least eight roofing proposals.

Four were for full roof-replacement, ranging from $212,475 (for only a section of the roof) to

over $300,000, but he rejected these as too costly. Of the remaining silicone-coating proposals,2

two came from a company named A Step in Time. Miles worked for A Step in Time during its

inspection of the Shopping Center roof, though Bickford and Miles did not formally meet.3 On

February 3, 2017, Bickford called A Step in Time, admittedly, looking for Miles. He then called

and spoke with Miles directly for five minutes. The record established that Bickford and Miles

had several brief telephone conversations4 leading up to Miles’s March 17, 2017 email

2 Silicone coating serves to extend the life of an aged roof by protecting it from certain elements, such as UV degradation and continued deterioration, and provides a cheaper option compared to wholesale roof replacement. 3 The record established Miles was fired from A Step in Time; soon after, he launched his own (now-terminated) company, Subconsciously Precise Construction, LLC. 4 Defendants’ D-223 and D-224 exhibits represent a log of calls between Bickford and Miles leading up to the March 17, 2017 proposal. On February 27, 2017, Bickford called Miles, and the call lasted one minute. Miles called and spoke with Bickford the next day, February 28, 2017, for nearly four minutes. On March 12, 2017, Bickford conversed with Miles for about two minutes. On March 17, 2017, Bickford called Miles four times, with the calls lasting three minutes, one minute, one minute, and six minutes, respectively. -3- containing his proposal.5 The proposal provided Miles would “coat [the] roof with (mule hide)

50 yr. system plus coating.”

On May 9, 2017, Bickford received a letter approving Midlantic’s requested loan for the

Shopping Center, with a stated purpose of creating a $215,000 repair maintenance reserve.

According to the attached estimated closing statement, Bickford lowered the figure to $150,000.

Later that day, Bickford called Miles to tell him the lender had approved the refinance; the call

lasted about four minutes.

On May 16, 2017, Miles called the national representative of Mule-Hide products, Jim

Lessig, to share Bickford had hired him. Lessig described Miles as “[g]iddy, extremely happy,

felt as though his business was going to take off.” As soon as the call ended, Miles sent a text

message to ABCS representative Joey Gargaro. Lessig also texted Gargaro: “Just spoke with

Miles. How about the shopping center? Pretty exciting Ha.” Lessig added: “Looks like he’s

going to get a big church silicone job as well.” After these exchanges, Miles called and spoke

with Bickford for three minutes. Later that same day, Carol Aubuchon, the property manager of

the Shopping Center, emailed Bickford about the water leaks and asked if he still planned to

replace the roof “after [the] refinance [was] completed.” Bickford answered, “Yes. We plan [to

replace] the roof cover.”

The refinance closing occurred on June 28, 2017. The settlement statement allocated

$100,000 to replacement reserves, which Bickford testified were for Miles’s contract.6 Bickford

5 Bickford maintained he did not see Miles’s or SPC’s proposal until the meeting at the Shopping Center on July 18, 2017. Specifically, he indicated he did not know of the $100,000 contract price. 6 In an August 2017 email to his attorney, Bickford confirmed the closing set aside exactly $100,000 to complete Miles’s roof work.

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Mule-Hide Products Co., Inc. v. Midlantic Builders VA, LLC, Counsel Stack Legal Research, https://law.counselstack.com/opinion/mule-hide-products-co-inc-v-midlantic-builders-va-llc-vactapp-2026.