Motta & Motta LLC v. Lawyers 777, LLC

CourtDistrict Court, N.D. Illinois
DecidedMarch 24, 2020
Docket1:18-cv-05811
StatusUnknown

This text of Motta & Motta LLC v. Lawyers 777, LLC (Motta & Motta LLC v. Lawyers 777, LLC) is published on Counsel Stack Legal Research, covering District Court, N.D. Illinois primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Motta & Motta LLC v. Lawyers 777, LLC, (N.D. Ill. 2020).

Opinion

IN THE UNITED STATES DISTRICT COURT FOR THE NORTHERN DISTRICT OF ILLINOIS EASTERN DIVISION

MOTTA & MOTTA LLC, et al., ) ) Plaintiff, ) Case No. 18-cv-5811 ) v. ) Judge Robert M. Dow, Jr. ) LAWYERS 777, LLC, et al., ) ) Defendants. )

MEMORANDUM OPINION AND ORDER Plaintiffs Motta & Motta LLC and Alison and Robert Motta (collectively, “Plaintiffs”) bring suit against Defendants Lawyers 777, Patrick Weiland, and Dominick Dolci (collectively, “Defendants”) under various state and federal theories. Before the Court is Defendants’ motion to dismiss [45] Plaintiffs’ amended complaint [42]. For the reasons set forth below, Defendant’s motion to dismiss [45] is granted in part and denied in part. Plaintiffs are given until April 17, 2020 to respond to the rule to show cause explained below; failure to do so may result in dismissal with prejudice of some of their state law claims. The case is set for further status on April 28, 2020 at 9;00 a.m. Counsel are directed to file a joint status report, including a discovery plan, no later than April 24, 2020. I. Background1 Plaintiffs Alison Motta and Robert Motta are the owners of the law firm Plaintiff Motta & Motta. [42, ¶ 4.] Defendants Dominick Dolci (“Dolci”) and Patrick Weiland (“Weiland”) are the

1 For purposes of the motion to dismiss, the Court accepts as true all of Plaintiffs’ well-pleaded factual allegations and draws all reasonable inferences in Plaintiffs’ favor. Killingsworth v. HSBC Bank Nev., N.A., 507 F.3d 614, 618 (7th Cir. 2007). named partners of the law firm Dolci & Weiland, which is in turn operated by Defendant Lawyers 777. [Id., ¶ 5.] Dolci is the owner of Lawyers 777. [Id.] The two firms’ paths crossed when one of Plaintiffs’ employees retained Dolci to advise on employment negotiations in 2015. [Id., ¶ 13.] In connection with these negotiations, Dolci had access to information regarding Plaintiffs’ business records. [Id., ¶ 14.] He apparently liked what

he saw, because he allegedly hatched a convoluted and multi-pronged plot to undermine Plaintiffs’ business and redirect existing and future clients to his own firm. [Id.] In March 2016, Plaintiffs allege, Defendants recruited “one or more of” Plaintiffs’ employees to screen intake calls. [Id., ¶ 36.] This insider, rather than directing the call within Motta & Motta redirected some clients to Defendants. [Id., ¶¶ 36–37.] Around this time, Weiland and Dolci began to research Plaintiffs’ web traffic (as compared to their own). [Id., ¶ 39.] It’s not entirely clear how, but as part of this Defendants got access to Plaintiffs’ internal data for purposes of this comparison. [Id., ¶¶ 39–40.] On April 4, 2016, Dolci announced his intentions to his firm’s staff. [Id., ¶ 41.] On April 12, 2016, somebody, presumably Dolci or Weiland, compared the web

traffic to Plaintiffs’ and Defendants’ respective websites. [Id., ¶ 42.] In May 2016, Defendants went after Plaintiffs’ carefully curated web presence. According to Plaintiffs, they had an extremely popular website that would frequently pop up as one of the first results for Google searches related to attorneys in the Chicagoland area. See [id., ¶¶ 20–23.] Plaintiffs attribute this success to national media coverage, painstaking web-content development, and a “deliberate and aggressive organic SEO strategy.” [Id., ¶¶ 28–30.] Plaintiffs averaged almost 5,000 monthly visitors to its site, whereas Defendants’ site was much less popular, with no more than 84 visitors over a two-month span. [Id., ¶ 56.] Defendants started by creating a separate website that included verbatim copies of Plaintiffs’ web content. [Id., ¶ 43–44.] Defendants then got one of Plaintiffs’ employees to place “canonical tags” onto Plaintiffs’ website on May 11, 2016. [Id., ¶¶ 43, 47–49.] Plaintiffs include a lot of background about canonical tags, but for present purposes it suffices to say that these pieces of code tell search engines which of several similar, related website to promote in its search results.

See [id., ¶¶ 24–27, 49–51]. For example, a clothing retailer may want people who search for “cocktail dresses” to be directed to their splash page for cocktail dresses, as opposed to one random dress in their collection. The retailer can place canonical tags on the subordinate webpages, telling search engines to instead direct searchers to the splash page. See [id., ¶ 27.] Plaintiffs allege that Defendants placed canonical tags on Plaintiffs’ website, effectively telling search engines that Defendants’ mirrored duplicate site was not only related to Plaintiffs’ site, but also the most important one that should be displayed in search results. [Id., ¶ 48–50.] Immediately following this switch, Plaintiffs’ web traffic dropped precipitously to about 1,200 monthly visitors, and Defendants’ traffic spiked to over 5,000 a month (which was almost exactly Plaintiffs’ traffic

before the tags were placed). [Id., ¶ 57.] Clients also began calling Defendants’ firm instead of Plaintiffs’. [Id., ¶ 59].2 Plaintiffs describe this sudden shift in May 2016 as “unmistakable and shocking.” [Id.] Defendants’ scheme worked so well that even searches for “Motta” or specific Motta & Motta attorneys only yielded results for Defendants’ firm. [Id., ¶¶ 122–23.] To top it all off, someone contacted all of Plaintiffs’ existing clients in September 2016 and told them that Plaintiffs’ phone number and address had changed—to Defendants’. [Id., ¶ 54.]

2 According to Plaintiffs, Defendants’ wholesale copy-and-paste of their web content initially undercut the scheme, as the copied text directed potential clients to call Plaintiffs’ firm. Defendant quickly updated this text, however, to include Defendants’ phone number. [Id., ¶ 52.] Plaintiffs, recognizing this drop, published themselves in more professional directories and hired a marketing firm to provide SEO counseling. [Id., ¶ 60.] By September of 2016, Plaintiffs confronted Defendants and told them that “the evidence” suggested that they were cyber-spying. [Id., ¶ 62.] Plaintiffs did not file suit, however, until August 2018. See generally [1]. Plaintiffs admitted that their initial complaint did not abide by Rule 8, [31 at 2], and were given leave to file

an amended complaint. See generally [37]. Plaintiff submitted an amended complaint, [42], which alleges a bevy of state law torts along with three federal causes of action: copyright infringement (Count II) [42, ¶¶ 98–109]; violations of the Computer Fraud and Abuse Act, 18 U.S.C. § 1030 (“CFAA”) (Count VII) [42, ¶¶ 139–49]; and violations of the Electronic Communications Privacy Act, 18 U.S.C. § 2510, et seq. (“ECPA”) and Stored Communications Act, 18 U.S.C. § 2701, et seq. (“SCA”) (Count VIII) [42, ¶¶ 150–54]. Defendants moved to dismiss [45] the entire amended complaint. Plaintiffs responded [51] substantively—but in the same document also moved for default judgment [51], which the Court denied as “patently frivolous.” [56 at 2.] The Court further admonished Plaintiffs “to get their act together, as further violations of the rules, missed court

appearances, late filings, or frivolous arguments may result in formal sanctions, up to and including dismissal of this case.” [Id.] After all that, Defendants timely replied. [57.] Before the Court is Defendants’ motion to dismiss for failure to state a claim [45]. II. Legal Standard “In order to survive a motion to dismiss under Rule 12(b)(6), a complaint must ‘state a claim to relief that is plausible on its face.’” See, e.g., Lodholtz v. York Risk Serv.

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Motta & Motta LLC v. Lawyers 777, LLC, Counsel Stack Legal Research, https://law.counselstack.com/opinion/motta-motta-llc-v-lawyers-777-llc-ilnd-2020.