Moonscoop SAS v. American Greetings Corporation

489 F. App'x 95
CourtCourt of Appeals for the Sixth Circuit
DecidedJuly 16, 2012
Docket10-3668, 10-3693
StatusUnpublished
Cited by1 cases

This text of 489 F. App'x 95 (Moonscoop SAS v. American Greetings Corporation) is published on Counsel Stack Legal Research, covering Court of Appeals for the Sixth Circuit primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Moonscoop SAS v. American Greetings Corporation, 489 F. App'x 95 (6th Cir. 2012).

Opinions

BOGGS, Circuit Judge.

This case deals with contract interpretation; specifically, whether a “drag-along” provision in a licensing contract would take effect automatically. The district court held that it did, as a matter of law. We hold that the contract provision was ambiguous on this point, and that the question of whether it would take effect automatically presents a genuine issue of material fact. We therefore reverse that part of the district court’s judgment.

I

American Greetings is the largest publicly traded greeting-card company in the world. MoonScoop is a French international entertainment and distribution company. The two parties entered into a sales contract under which MoonScoop was to purchase Strawberry Shortcake and The Care Bears, two of the most valuable properties of American Greetings. American Greetings was interested in selling, in part, to free itself from a costly licensing contract it had with The Cookie Jar Company, a Canadian entertainment and animation company. That licensing deal is the starting point of the current appeal.

In October 2001, American Greetings entered into a long-term contract with DIC Entertainment Corporation. The contract allowed DIC to act as a licensing agent for American Greetings’s intellectual property rights in Strawberry Shortcake.1 DIC could market and distribute certain video, TV, and products involving Straw[97]*97berry Shortcake, making it the primary domestic and partial international licensing agent for most non-toy marketing segments.

In 2008, DIC transferred its rights in Strawberry Shortcake to Cookie Jar. American Greetings sued both DIC and Cookie Jar regarding this deal. The parties settled. As part of the settlement, American Greetings and Cookie Jar entered . into three interrelated binding agreements, including, most importantly for this case, the 2008 Letter Agreement.

Under the 2008 Letter Agreement, Cookie Jar agreed, subject to certain conditions, to buy the Strawberry Shortcake and Care Bear properties owned by American Greetings and its affiliates for $195 million. Cookie Jar was required to secure necessary financing and close the transaction by September 30, 2008. If it failed to do so, American Greetings could shop one hundred percent of the properties, including all of the rights held by Cookie Jar, to other purchasers for six months. If American Greetings received an offer during that period, Cookie Jar was to have a five-day right to match it. If Cookie Jar failed to close on the match, then American Greetings could sell to the third party.

The 2008 Letter Agreement contained a “drag-along” provision. The drag-along provision stated:

[I]f, during the Shop Period, A[merican] Greetings] receives a Binding Term Sheet from a non-affiliate and subsequently closes such transaction within 75 days following receipt of the Binding Term Sheet, A[merican] Greetings] shall have the option to cause C[ookie] J[ar] to consummate the transactions set forth in the Binding Term Sheet during such 75-day period (a “drag along”), which right shall run with the properties .... In the case of any drag along ... C[ookie] J[ar] shall provide reasonable cooperation .... If AG ... exercises any of such drag along ... rights, C[ookie] J[ar] shall receive 20% ... of the gross proceeds.... All payments to C[ookie] J[ar] must be in cash and paid in full at the closing....

(emphasis added). The drag-along thus allowed American Greetings to “cause” Cookie Jar to participate in the sale to a third party. The drag-along stated that Cookie Jar “shall provide reasonable cooperation” in the process. American Greetings had the option to invoke the drag-along for seventy-five days following Cookie Jar’s receipt of a Binding Term Sheet, representing a sales contract between American Greetings and a buyer. If the drag-along was exercised, Cookie Jar was to receive 20% of the gross proceeds of the sale of the properties, and this amount had to be in cash and paid in full at the closing.

Cookie Jar failed to meet its obligation to purchase Strawberry Shortcake and the Care Bears for $195 million by September 30, 2008. After Cookie Jar’s default, American Greetings began soliciting bids from other potential buyers as was allowed by the six-month shopping period in the 2008 Letter Agreement.

On March 24, 2009, American Greetings and MoonScoop signed a $95-million contract (the “Binding Term Sheet”) for sale of “the Properties,” which consisted not only of Strawberry Shortcake and the Care Bears, but also “all rights in those properties held by Cookie Jar Entertainment, Inc. and all its affiliates.” The properties were to be transferred to Moon-Scoop “at the closing, free and clear of all liens, claims, and security interests, except for the interests held by Hasbro and by existing licensees in the normal course.” The Binding Term Sheet stated that the closing would occur within 75 days of its signing.

[98]*98On March 30, Cookie Jar stated its intent to match the MoonScoop sale price. On April 30, though, it notified American Greetings that it could not secure financing. In the April 30th letter, Cookie Jar also stated that American Greetings had given MoonScoop unequal terms (namely a longer timeframe to obtain financing) and had thus dishonored Cookie Jar’s matching right. Cookie Jar repudiated any obligation it had to cooperate with the sale, stating that “we believe that AG has no legal right to ‘drag along1 Cookie Jar’s rights ... given the circumstances and the terms of the offer made by MoonScoop” and that American Greetings was “attempting to enforce the ‘drag along’ where it has no right to do so.”

In response, American Greetings sued Cookie Jar, seeking declaratory relief and specific performance relating to Cookie Jar’s obligation to relinquish its rights in Strawberry Shortcake pursuant to the drag-along provision. In a separate suit filed the same day, Cookie Jar sued American Greetings and MoonScoop, seeking a declaration that American Greetings could not drag Cookie Jar along.

On May 27, representatives of Moon-Scoop and its financing partners, Classic Media and GTCR Golder Rauner LLC, met at the headquarters of American Greetings to discuss the deal. MoonScoop alleged that the meeting was largely to get assurances that American Greetings would deliver Cookie Jar, and that American Greetings provided these assurances.

On June 1, financing partner GTCR sent a request to American Greetings, asking that the June 7 closing date be tolled until the resolution of the Cookie Jar claims. American Greetings refused, but suggested closing on or before June 7 into escrow. MoonScoop and GTCR declined.

On June 2, the president of American Greetings sent an email to Cookie Jar’s CEO, stating that in light of Cookie Jar’s unambiguous statements that it would not comply with the drag-along, American Greetings “concluded that judicial intervention was necessary to force a sale of those rights.”

On June 5, 2009, American Greetings’s general counsel sent a letter to Cookie Jar, warning that its refusal to comply with the drag-along would “defeat American Greetings’s ability to close on the transaction with MoonScoop,” indicated that it was invoking the drag-along rights, and asked Cookie Jar to indicate in writing that day whether it intended to comply.

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489 F. App'x 95, Counsel Stack Legal Research, https://law.counselstack.com/opinion/moonscoop-sas-v-american-greetings-corporation-ca6-2012.