Metromedia, Inc. v. Taxation Division Director

3 N.J. Tax 397
CourtNew Jersey Tax Court
DecidedOctober 27, 1981
StatusPublished
Cited by5 cases

This text of 3 N.J. Tax 397 (Metromedia, Inc. v. Taxation Division Director) is published on Counsel Stack Legal Research, covering New Jersey Tax Court primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Metromedia, Inc. v. Taxation Division Director, 3 N.J. Tax 397 (N.J. Super. Ct. 1981).

Opinion

ANDREW, J. T. C.

In this proceeding Metromedia, Inc., seeks a review of a decision of the Director, Division of Taxation, revising its business allocation factor for purposes of the Corporation Business Tax Act (N.J.S.A. 54:10A-1 et seq.) for the tax years 1972 through 1975.

The New Jersey Corporation Business Tax Act imposes a franchise tax on all nonexempt foreign and domestic corporations “for the privilege of having or exercising its corporate [399]*399franchise in this State, or for the privilege of doing business, employing or owning capital or property, or maintaining an office, in this State.” N.J.S.A. 54:10A-2. The tax is computed by adding together prescribed percentages of a net worth tax base and a net income tax base. N.J.S.A. 54:10A — 5. In the case of a taxpayer corporation maintaining a regular place of business outside this State (other than a statutory office), an allocation factor is first applied to its net worth and net income tax bases so that only that portion of the taxpayer’s net worth and net income attributable to its corporate activity in New Jersey is utilized in the computation of its tax. N.J.S.A. 54:10A-6. In this case the court must determine whether defendant Director, Division of Taxation, was correct in adjusting the allocation factor reported by plaintiff Metromedia, Inc., to reflect the New Jersey portion of the viewing and listening audiences of plaintiff’s radio and television stations. The tax years of 1972 through 1975 are at issue.

Plaintiff is a Delaware corporation engaged primarily in the ownership and operation of television and radio broadcasting stations. Plaintiff’s other business activities include outdoor and transit advertising, the production and distribution of television programs, the presentation of touring ice shows, the operation of indoor ice skating rinks and a recreational park, the operation of a direct mail advertising business and the publication of street address directories.

During the years in question plaintiff owned and operated five very high frequency (VHF) television stations, one ultra high frequency (UHF) television station, five AM radio stations and seven FM radio stations in the United States. Five of these stations serviced the New York and Philadelphia metropolitan areas. These were television station WNEW and radio stations WNEW-AM and WNEW-FM, located in New York City, and radio stations WIP-AM and WMMR-FM, located in Philadelphia. These stations generated revenue for plaintiff by selling television and radio air time to network, national and local advertisers. Advertising rates were based primarily on the size of the listening or viewing audience in the area served by the station, [400]*400and the ability of the station to attract an audience as reflected in surveys made by independent rating services.

The sale of air time on the stations was achieved by salespeople employed by the individual stations. Each station operated independently of every other station and had its own management, staff and sales personnel. The stations were in competition with each other in their efforts to attract a share of the advertising business in the broadcast area. The salespeople worked through advertising agencies rather than with the advertisers directly. The advertising agencies earned a percentage of the advertising revenues as a commission for the successful solicitation of advertisers. The remaining portion of the advertising revenues became plaintiff’s receipts. It is the treatment of the receipts of plaintiff’s five New York and Philadelphia stations that is the subject of this controversy.

During the years in question no part of the sales force employed by any of the five stations was located or operated in New Jersey. There were no salespeople located in New Jersey, no sales offices located in New Jersey, and no monies were collected in New Jersey. The majority of the advertising agencies with which the salespeople dealt were located in New York City. None were located in New Jersey. All sales contracts were approved in New York, and all commercials were aired at the location of the station, either in New York or Philadelphia.

During the taxable years in issue only WNEW-AM and WIP-AM maintained any property in the State of New Jersey.1 WNEW-AM operated a transmitter facility in Carlstadt, New Jersey, and a similar facility was operated by WIP-AM in Bellmawr, New Jersey. The Carlstadt property contained a one-story concrete block building housing a transmitter and emergency generator, and four broadcast towers. The Bellmawr property also contained a one-story concrete block building housing a transmitter and emergency generator, and two [401]*401broadcast towers. During the relevant period plaintiff employed three full-time shift employees at the Carlstadt site who rendered engineering and maintenance services. No employees were based at the Bellmawr facility. Philadelphia based employees performed part-time maintenance services at that site averaging 16 to 24 hours a week.

Each of plaintiff’s New York and Philadelphia radio and television stations transmitted a signal that reached a specified geographical area known as a “primary coverage area.” All five of the stations had a primary coverage area that included areas within New Jersey. For the tax years in question approximately 30% of the total listening and viewing audience in the primary coverage areas for WNEW-TV, WNEW-AM and WNEW-FM, and approximately 21% of the total listening audience in the primary coverage areas for WIP-AM and WMMRFM, was located in New Jersey. Although there was no specific proof in this regard, it can logically be assumed that the stations’ advertisers most likely considered the entire geographical makeup of the stations’ audiences in their decision to purchase advertising time.

The stations’ programming consisted primarily of entertainment events directed at the entire listening and viewing community. Each station also broadcast news and public affairs events of interest to its audience and which concerned the geographic area within the confines of its signal. In addition, regulations of the Federal Communications Commission (FCC) required the stations to air public service programming directed to the viewing and listening community.

Plaintiff filed corporation business tax returns for each of the years 1972 through 1975.2 Since plaintiff’s regular place of business was located outside New Jersey, it prepared its returns in accordance with N.J.S.A. 54:10A-6, which provides that for [402]*402such corporations the portion of its net worth and net income to be used as a measure of its tax liability shall be determined by multiplying such net worth and net income

... by an allocation factor which shall be the average of the fractions computed in (A), (B) and (C) below, or of so many of them as may be applicable, that is:
(A) The average value of the taxpayer’s real and tangible personal property within the State during the period covered by its report divided by the average value of all the taxpayer’s real and tangible personal property wherever situated during such period;
(B) The receipts of the taxpayer, computed on the cash or accrual basis according to the method of accounting used in the computation of its net income for Federal tax purposes, arising during such period from

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20 N.J. Tax 499 (New Jersey Tax Court, 2002)
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Metromedia, Inc. v. Director, Division of Taxation
478 A.2d 742 (Supreme Court of New Jersey, 1984)
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455 A.2d 561 (New Jersey Superior Court App Division, 1983)

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Bluebook (online)
3 N.J. Tax 397, Counsel Stack Legal Research, https://law.counselstack.com/opinion/metromedia-inc-v-taxation-division-director-njtaxct-1981.