Marketing Design Source, Inc. v. Pranda North America, Inc.

799 A.2d 267, 2002 R.I. LEXIS 154, 2002 WL 1358732
CourtSupreme Court of Rhode Island
DecidedJune 12, 2002
Docket2001-32-Appeal
StatusPublished
Cited by24 cases

This text of 799 A.2d 267 (Marketing Design Source, Inc. v. Pranda North America, Inc.) is published on Counsel Stack Legal Research, covering Supreme Court of Rhode Island primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Marketing Design Source, Inc. v. Pranda North America, Inc., 799 A.2d 267, 2002 R.I. LEXIS 154, 2002 WL 1358732 (R.I. 2002).

Opinion

OPINION

BOURCIER, Justice.

Although it remains true that people, when contracting, contemplate performance and not breach, it is equally true that in most contracts the parties “take the risk of events over which they have imperfect or no control.” 1 In this breach of contract action, Pranda North America, Inc. (Pranda), appeals from the entry of a Superior Court final judgment in favor of Marketing Design Source, Inc. (MDS), for $123,845.78, and from the entry of judgment as a matter of law in favor of MDS on Pranda’s counterclaims.

I

Facts/Procedural History

Pranda is a jewelry manufacturer. MDS was a corporation that provided marketing and advertising services to its corporate clients. 2 In 1992, a representative of Pranda approached the owner of MDS, Margaret Cook (Ms. Cook), to engage MDS to provide a series of marketing and advertising services to Pranda.

After some negotiation, Pranda and MDS entered into a contract dated April 30, 1992, but not formally executed until May 18, 1992. The contract included reference to a plan that the parties also had negotiated, and it provided that “[a] 50 % kill fee will be applied to all specific elements started and stopped by Pranda Group of North America on the plan outlined and dated 4.30.92.” In addition, it provided that should Pranda “modify, reject or stop any and all plans, schedules or work in process[,]” Pranda would assume MDS’s liabilities “for all expenses incurred or resulting from uncancellable commitments.”

The first project that MDS undertook for Pranda was entitled the “Premier Project.” MDS and Pranda agreed to an initial budget of $60,000. That figure later was adjusted to $75,000 with Pranda’s consent. The purpose of the Premier Project was to launch a new jewelry product line on the market that included preparing for a trade show presentation and producing “sophisticated” brochure and direct mail offerings to prospective buyers. Before it was completed, Pranda stopped the project. Pursuant to the “kill fee” provision in the contract, MDS billed Pranda for 50 percent of the contract fee; namely, $37,930. 3 Pranda paid MDS only $22,000 leaving an outstanding balance of $15,930 on the invoiced “kill fee.”

*270 Meanwhile, MDS began working on a second project for Pranda. This project was known as the “Retail Flyer Program” (the Flyer Program). The Flyer Program involved the creation of brochures to reflect Pranda’s jewelry products, and it was to be supported by television and radio advertising. Pranda required samples of the finished flyers to be available for a trade show scheduled to take place in New York on January 27,1993.

After initial discussions about the retail flyer program were held in late July to early August, a baseline budget for that program was estimated to be $92,825. However, as the program gradually became more detailed, there was a concomitant increase in its projected budget. With each projected increase in the budget, MDS sought and received prior approval from Pranda to continue with the program. Meanwhile, concerned with the budget increases, Pranda decided on October 19, 1992, to put the Flyer Program on hold. It later gave MDS permission to resume the program on November 18, 1992.

On January 21,1993, Ms. Cook met with officials from Pranda to review samples of the final prints of the flyers and to discuss the final budget. Both Ms. Cook and the officials from Pranda expressed concern over the quality of the flyers. The president of Pranda, Kit Catanzaro, suggested that MDS print only 500 flyers for the January 27, 1993 New York trade show deadline rather than the 3,000 required by the contract. Ms. Cook suggested that if Pranda was dissatisfied, then perhaps it might want to cancel the project; otherwise, MDS would go forward. Mr. Catan-zaro then gave MDS permission to proceed with the project and approved the final budget.

On January 27,1993, Ms. Cook delivered 300 flyers to Pranda. Pranda’s vice president, Paul Oristaglio, expressed dissatisfaction with the flyers and refused to pay MDS. He then refused to give the flyers back to Ms. Cook, saying that he wanted to show them to the-company’s salespeople at the trade show in New York to determine whether they could be used. Apparently, the flyers were shown to the salespeople at the New York trade show and were not used by Pranda thereafter. Sometime later, Pranda contracted with another company to produce alternative flyers.

Meanwhile, MDS filed a civil action for breach of contract in the Superior Court. Count 1 in its complaint sought payment from Pranda for the outstanding balance remaining on the Flyer Program. Count 2 sought payment of the balance due on the 50 percent “kill’fee” for the Premier Project. Pranda answered the complaint by denying liability to MDS, and filed its own two-count counterclaim demanding a trial by jury. In count 1 of its counterclaim, Pranda asserted that the work performed by MDS on the Flyer Program was both defective and untimely. Count 2 contended that the flyer that MDS had produced for the program, “was not merchantable, not fit for the purpose intended and otherwise in breach of the warranties of the plaintiff.”

The case later was reached for trial before a Superior Court trial justice and jury. After the parties had completed the presentation of their respective cases, MDS moved for entry of judgment as a matter of law on Pranda’s counterclaims. It contended that Pranda had failed to show that the flyers were not usable. The trial justice agreed and granted the motion. In reaching his decision, the trial justice observed that Mr. Oristaglio, Pran-da’s vice president, had agreed to leave the ultimate decision about whether the flyers were usable to the opinions of Pranda’s *271 salespeople at the New York trade show. He then determined that the complete absence of testimony from those salespeople was “critical” to Pranda’s counterclaims and, absent that evidence, its counterclaims were unsupported.

Meanwhile, Pranda renewed a previous motion for judgment as a matter of law on count 2 of MDS’s complaint. It contended that because the 50 percent “kill fee” was based upon a plan that MDS did not present at trial, MDS had failed to prove any damages that it may have incurred. The trial justice denied Pranda’s motion, finding that damages was a credibility matter for the jury because conflicting testimony on that issue had been introduced at trial. He then submitted the case to the trial jury. It later returned a verdict in favor of MDS, finding that the Flyer Program contract had been modified by the parties and that Pranda had breached the modified contract. It additionally found that the Premier Project contract also had been breached by Pranda. The jury awarded MDS $60,942.80 in damages. 4 Pranda timely appealed.

II

Analysis

Pranda contends that the trial justice erred in granting MDS’s motion for judgment as a matter of law on both counts of its counterclaim and in faffing to grant its own motion for judgment as a matter of law on count 2 of MDS’s complaint.

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Bluebook (online)
799 A.2d 267, 2002 R.I. LEXIS 154, 2002 WL 1358732, Counsel Stack Legal Research, https://law.counselstack.com/opinion/marketing-design-source-inc-v-pranda-north-america-inc-ri-2002.