MEMORANDUM OPINION
ELLIS, District Judge.
Plaintiff, who, with his wife, purchased a house from defendants, asserts a Lanham Act claim and several state law claims against defendants, based on defendants’ alleged misrepresentations regarding the nature of building materials used in the construction of the house. Defendants’ motion to dismiss presents two threshold jurisdictional issues: (i) whether plaintiff, as a consumer, may seek relief for false advertising pursuant to the Lanham Act, 15 U.S.C. § 1125, and thus claim federal question jurisdiction pursuant to 28 U.S.C. § 1331, and if not, (ii) whether complete diversity exists between plaintiff and defendants, thereby furnishing a basis for the exercise of federal jurisdiction over plaintiffs remaining state claims.
I.
Plaintiff James Maday, a citizen of Virginia, claims that defendants Toll Brothers, Inc., (“Toll Brothers”) and Hunter Mill Limited Partnership (“Hunter Mill”) misrepresented the nature of certain building materials used in constructing the house he and his wife purchased from defendants. Toll Brothers is a Delaware corporation with its principal place of business in Pennsylvania, while Hunter Mill is a Virginia limited partnership with two partners, both of which are corporations: Toll VA GP Corp. (“Toll VA”) is the general partner, and Toll Bros., Inc., (“Toll Bros.”) is the limited partner. Both of these entities are formally distinct from defendant Toll Brothers.
According to the complaint,
plaintiff initially approached Toll Brothers based on the company’s reputation as a home builder and seller, and reviewed several brochures describing houses built by Toll Brothers. Among the models he examined was the “Sterling Provincial,” a house the brochure described as having “stucco detailing,” and that Toll Brothers representatives described as a “stucco home.” Plaintiff and his wife preferred, stucco, and defendants’ representatives assured them that a stucco exterior would not require any additional maintenance as compared with other house exteriors. Apparently encouraged by the company’s statements and brochures and the prospects of owning a newly constructed stucco home, plaintiff and his wife decided to purchase a Sterling Provincial, to be built in the Hunter Mill Estates subdivision, located in Vienna, Virginia.
As it turned out, the home’s facade was not constructed with stucco,
as plaintiff had been led to believe, but rather with the External Insulation Finish System (“EIFS”), a synthetic substitute. More
over, defendants were aware of plaintiffs mistake of fact, yet failed to correct him. Specifically, defendants’ agents sat silent while plaintiff indicated what color of stucco he preferred, gave plaintiff an information packet that described methods of maintaining stucco, and referred to the house’s “stucco” exterior during plaintiffs final inspection.
According to the complaint, defendants’ misrepresentations were not harmless, as the decision to use EIFS had significant structural and maintenance ramifications. First, houses built with an EIFS exterior apparently have a tendency to trap more moisture than other homes, making EIFS houses more vulnerable to wood rot, a fact plaintiff claims is known generally in the construction industry. Second, defendants allegedly compounded the damage by misapplying the EIFS exterior, apparently ignoring the EIFS manufacturer’s instructions. In short, plaintiff claims he suffered significant damages as a result of defendants’ misrepresentations concerning the house’s exterior and then their misapplication of the EIFS exterior.
Plaintiff seeks relief from Toll Brothers and Hunter Mill
under a variety of theo-. ries, including one federal false advertising claim pursuant to the Lanham Act, 15 U.S.C. § 1125, and several state statutory and common law claims, such as breach of warranty and violation of the Virginia Consumer Protection Act, Va.Code § 59.1-196
et seq.
In a threshold Rule 12 motion, defendants seek dismissal of the complaint, claiming that plaintiff, as a consumer, lacks standing to sue for false advertising under the Lanham Act, and that the remaining state claims must also be dismissed because complete diversity between plaintiff and defendants is lacking. The matter has been fully briefed and is ripe for disposition.
II.
Plaintiff first asserts federal question jurisdiction pursuant to 28 U.S.C. § 1831 based on his single federal claim brought pursuant to the Lanham Act, 15 U.S.C. § 1125(a).
Specifically, he claims that defendants’ misrepresentations concerning the use of stucco in the construction of the house he purchased constitute false advertising actionable under § 1125. Defendants respond that § 1125 provides a remedy for commercial injuries only; it provides no remedy or cause of action for the consumer injury alleged by plaintiff. Consequently, plaintiff cannot rely on § 1125 as a basis for relief or jurisdiction.
The question presented, therefore, is whether § 1125 grants plaintiff standing to sue for the consumer injury he alleges. Well-reasoned authority compels the conclusion that the Lanham Act does not confer standing on plaintiff for this purpose. Every circuit that has confronted this issue has reached this result, concluding that the Lanham Act provides a remedy only for a commercial injury.
And although the Fourth Circuit has not squarely decided this issue, at least one district court in this circuit has. agreed with this authority, noting that the Fourth Circuit has “implicitly approved restriction of standing under the Lanham Act to commercial interests.”
The statutory construction that compels this result was clearly set forth by the Ninth Circuit in
Halicki v. United Artists Communications, Inc.,
812 F.2d 1213, 1214 (9th Cir.1987).
There, the Ninth Circuit noted that even though § 1125’s plain language would seem to allow “any person” to bring a suit under the Lanham Act, Congress, in an “unusual, and extraordinarily helpful”
passage, made clear that the Act’s purpose was limited to protecting “persons
engaged in
...
commerce against unfair competition.”
15 U.S.C. § 1127
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MEMORANDUM OPINION
ELLIS, District Judge.
Plaintiff, who, with his wife, purchased a house from defendants, asserts a Lanham Act claim and several state law claims against defendants, based on defendants’ alleged misrepresentations regarding the nature of building materials used in the construction of the house. Defendants’ motion to dismiss presents two threshold jurisdictional issues: (i) whether plaintiff, as a consumer, may seek relief for false advertising pursuant to the Lanham Act, 15 U.S.C. § 1125, and thus claim federal question jurisdiction pursuant to 28 U.S.C. § 1331, and if not, (ii) whether complete diversity exists between plaintiff and defendants, thereby furnishing a basis for the exercise of federal jurisdiction over plaintiffs remaining state claims.
I.
Plaintiff James Maday, a citizen of Virginia, claims that defendants Toll Brothers, Inc., (“Toll Brothers”) and Hunter Mill Limited Partnership (“Hunter Mill”) misrepresented the nature of certain building materials used in constructing the house he and his wife purchased from defendants. Toll Brothers is a Delaware corporation with its principal place of business in Pennsylvania, while Hunter Mill is a Virginia limited partnership with two partners, both of which are corporations: Toll VA GP Corp. (“Toll VA”) is the general partner, and Toll Bros., Inc., (“Toll Bros.”) is the limited partner. Both of these entities are formally distinct from defendant Toll Brothers.
According to the complaint,
plaintiff initially approached Toll Brothers based on the company’s reputation as a home builder and seller, and reviewed several brochures describing houses built by Toll Brothers. Among the models he examined was the “Sterling Provincial,” a house the brochure described as having “stucco detailing,” and that Toll Brothers representatives described as a “stucco home.” Plaintiff and his wife preferred, stucco, and defendants’ representatives assured them that a stucco exterior would not require any additional maintenance as compared with other house exteriors. Apparently encouraged by the company’s statements and brochures and the prospects of owning a newly constructed stucco home, plaintiff and his wife decided to purchase a Sterling Provincial, to be built in the Hunter Mill Estates subdivision, located in Vienna, Virginia.
As it turned out, the home’s facade was not constructed with stucco,
as plaintiff had been led to believe, but rather with the External Insulation Finish System (“EIFS”), a synthetic substitute. More
over, defendants were aware of plaintiffs mistake of fact, yet failed to correct him. Specifically, defendants’ agents sat silent while plaintiff indicated what color of stucco he preferred, gave plaintiff an information packet that described methods of maintaining stucco, and referred to the house’s “stucco” exterior during plaintiffs final inspection.
According to the complaint, defendants’ misrepresentations were not harmless, as the decision to use EIFS had significant structural and maintenance ramifications. First, houses built with an EIFS exterior apparently have a tendency to trap more moisture than other homes, making EIFS houses more vulnerable to wood rot, a fact plaintiff claims is known generally in the construction industry. Second, defendants allegedly compounded the damage by misapplying the EIFS exterior, apparently ignoring the EIFS manufacturer’s instructions. In short, plaintiff claims he suffered significant damages as a result of defendants’ misrepresentations concerning the house’s exterior and then their misapplication of the EIFS exterior.
Plaintiff seeks relief from Toll Brothers and Hunter Mill
under a variety of theo-. ries, including one federal false advertising claim pursuant to the Lanham Act, 15 U.S.C. § 1125, and several state statutory and common law claims, such as breach of warranty and violation of the Virginia Consumer Protection Act, Va.Code § 59.1-196
et seq.
In a threshold Rule 12 motion, defendants seek dismissal of the complaint, claiming that plaintiff, as a consumer, lacks standing to sue for false advertising under the Lanham Act, and that the remaining state claims must also be dismissed because complete diversity between plaintiff and defendants is lacking. The matter has been fully briefed and is ripe for disposition.
II.
Plaintiff first asserts federal question jurisdiction pursuant to 28 U.S.C. § 1831 based on his single federal claim brought pursuant to the Lanham Act, 15 U.S.C. § 1125(a).
Specifically, he claims that defendants’ misrepresentations concerning the use of stucco in the construction of the house he purchased constitute false advertising actionable under § 1125. Defendants respond that § 1125 provides a remedy for commercial injuries only; it provides no remedy or cause of action for the consumer injury alleged by plaintiff. Consequently, plaintiff cannot rely on § 1125 as a basis for relief or jurisdiction.
The question presented, therefore, is whether § 1125 grants plaintiff standing to sue for the consumer injury he alleges. Well-reasoned authority compels the conclusion that the Lanham Act does not confer standing on plaintiff for this purpose. Every circuit that has confronted this issue has reached this result, concluding that the Lanham Act provides a remedy only for a commercial injury.
And although the Fourth Circuit has not squarely decided this issue, at least one district court in this circuit has. agreed with this authority, noting that the Fourth Circuit has “implicitly approved restriction of standing under the Lanham Act to commercial interests.”
The statutory construction that compels this result was clearly set forth by the Ninth Circuit in
Halicki v. United Artists Communications, Inc.,
812 F.2d 1213, 1214 (9th Cir.1987).
There, the Ninth Circuit noted that even though § 1125’s plain language would seem to allow “any person” to bring a suit under the Lanham Act, Congress, in an “unusual, and extraordinarily helpful”
passage, made clear that the Act’s purpose was limited to protecting “persons
engaged in
...
commerce against unfair competition.”
15 U.S.C. § 1127 (emphasis added).
Thus, the Ninth Circuit concluded, the Lanham Act does not provide a cause of action for every person who suffers in some way because of false advertising, but only for those who allege a competitive injury.
Halicki,
812 F.2d at 1214. One must be the victim of unfair competition, in other words, and not simply a customer-victim of a company’s unfair sales techniques. The Second Circuit, the first court to decide this issue, noted that allowing a claim such as plaintiffs would create a federal consumer protection cause of action, preempting existing state remedies in an area traditionally governed by state law.
Concluding that it was within Congress’s power to create such a cause of action, the Second Circuit correctly observed that “had Congress contemplated so revolutionary a departure [from the role of state law in this field] ..., its intention could and would have been clearly expressed.”
Colligan,
442 F.2d at 694.
In sum, plaintiffs argument focuses too narrowly on the language of § 1125 alone; that language must be construed, and its scope determined, by reference to Congress’s purpose in enacting the Act as a whole, which purpose is plainly set forth in § 1127. As § 1127 makes clear, § 1125 is a remedy only for commercial injuries. And, although there may be some ambiguity as to the total universe of such injuries,
that ambiguity need not be parsed in this case as plaintiffs injury is clearly not based on a commercial interest. De
fendants’ allegedly false advertising did not disparage a product or a service offered by the plaintiff, nor did it render competition between defendant and plaintiff unfair based on inflated or misleading claims about defendants’ own products or services. Instead, defendants’ allegedly false statements induced plaintiff to purchase a home he would not otherwise have purchased, and whatever injury arose from that purchase can only be construed as a consumer injury. In this circumstance, the Lanham Act affords plaintiff no personal remedy.
Ill
Because plaintiff cannot state a claim under the Lanham Act, there is no basis for federal question jurisdiction. Accordingly, the next question is whether there is any basis to exercise federal jurisdiction over plaintiffs remaining state claims. As the sole federal claim has been dismissed well in advance of trial, it would be imprudent to exercise supplemental jurisdiction over the remaining state claims.
See
28 U.S.C. § 1367.
Thus, the only remaining possible basis for federal jurisdiction over plaintiffs state law claims is diversity jurisdiction.
See
28 U.S.C. § 1332. Yet, a review of the record as a whole compels the conclusion that diversity does not exist, as Hunter Mill is not diverse from plaintiff because Hunter Mill’s general partner, Toll VA, like plaintiff, is a citizen of Virginia.
It is axiomatic that diversity jurisdiction exists only where the parties are completely diverse, meaning that while defendants may share common citizenship, plaintiffs citizenship must be different from that of all defendants.
See Straw-bridge v. Curtiss,
7 U.S. (3 Cranch) 267, 2 L.Ed. 435 (1806);
Athena Automotive, Inc., v. DiGregorio,
166 F.3d 288, 289 (4th Cir.1999). Here, the parties agree that plaintiff is a Virginia citizen, and that defendant Toll Brothers is a citizen of Delaware, its state of incorporation, and Pennsylvania, the location of its principal place of business.
See
28 U.S.C. § 1332. Thus, the only issue is whether defendant Hunter Mill
is a citizen of Virginia.
As a limited partnership, the citizenship of Hunter Mill is determined by reference to the citizenship of each of its partners.
See Carden v. Arkoma Associates,
494 U.S. 185, 192-93, 110 S.Ct. 1015, 108 L.Ed.2d 157 (1990). The fact that Hunter Mill was formed under the laws of Virginia is irrelevant to diversity analysis, as “[t]here is no such thing as ‘a [Virginia] limited partnership’ for purposes of the diversity jurisdiction. There are only partners, each of which has one or more citizenships.”
Guaranty Nat. Title Co., Inc., v. J.E.G. Associates,
101 F.3d 57, 59 (7th Cir.1996).
Similarly, the fact that Hunter Mill was formed to operate exclusively in Virginia is of no consequence, if the partners are not themselves citizens of Virginia.
Hunter Mill’s citizenship is de
termined entirely and exclusively by reference to the citizenship of its partners. And because the limited partner, Toll Bros, (a corporate entity distinct from Toll Brothers), is not a citizen of Virginia,
the only remaining question is whether the corporation Toll VA, the general partner, is a citizen of Virginia.
As discussed above, a corporation is a citizen of the state in which it is incorporated, as well as the state in which it has its principal place of business.
See
28 U.S.C. § 1332(c)(1). Toll VA is incorporated under the laws of Delaware, but defendants assert that its principal place of business is in Virginia. Because defendant has challenged the factual basis of plaintiffs jurisdictional claim, plaintiff bears the burden of producing evidence establishing that Toll VA’s principal place of business is not in fact in Virginia.
See Sligh v. Doe,
596 F.2d 1169, 1170 (4th Cir.1979) (quoting
McNutt v. General Motors Acceptance Corp.,
298 U.S. 178, 189, 56 S.Ct. 780, 80 L.Ed. 1135 (1936)). Plaintiff in this case cannot meet this burden, as the evidence overwhelmingly indicates that Toll VA’s principal place of business is in, Virginia.
The determination of a corporation’s principal place of business must be based on a factual inquiry into the corporation’s operations at the time of filing.
See Athena Automotive,
166 F.3d at 291. The Fourth Circuit recognizes two tests for determining a corporation’s principal place of business, the “nerve center” test and the “place of operations” test.
See id.
at 290. The “nerve center” test considers the location of the corporation’s “home office,” that is, the place from which its operations are directed and controlled, whereas the “place of operations” test considers the locus of the bulk of a corporation’s productive activity and daily operations.
See id.; Arbee Mechanical Contractors, Inc.,
683 F.Supp. 144, 146 (E.D.Va.1988). The Fourth Circuit has concluded that the nerve center test should be limited to corporations that “engage[ ] primarily in the ownership and management of geographically diverse investment assets,” a situation plainly not present here.
Athena Automotive,
166 F.3d at 290. Toll VA’s principal and only business is the development and sale of Virginia real estate,
and thus the place of operations test is the applicable analysis here.
Under the place of operations test, the factual record compels the conclusion that Toll VA’s principal place of business is Virginia. Specifically, Toll VA operates exclusively in Virginia, pays state taxes exclusively in Virginia, and owns more than $5 million in assets, primarily in the form of Virginia real estate through its 5% interest in the various Virginia limited partnerships of which Toll VA is a general partner.
Moreover, Toll VA has appointed over 160 officers, including the project managers for each limited partnership, most of whom operate on behalf of the
corporation exclusively in Virginia. These officers are authorized to enter into agreements that bind Toll VA and, in turn, the relevant limited partnership, which in this case is Hunter Mill. Although Toll VA does not have its own offices, some of its officers operate out of Toll Brothers’ regional office in Dulles, Virginia, while many work on location at the various development sites in Virginia, where they conduct the partnerships’ daily business. These facts point persuasively to the conclusion that Toll VA’s principal place of business is in Virginia, and the fact that certain management decisions are made in Pennsylvania does not outweigh this conclusion.
Plaintiffs primary challenge rests on his assertion that there is no difference between Toll VA and Toll Brothers, that Toll VA is simply a “conduit” for Toll Brothers’ activity in Virginia, and therefore that Toll Brothers’ citizenship should be attributed to Toll VA. In support of this allegation, plaintiff notes that Toll Brothers has 79 wholly-owned subsidiaries and 179 wholly-owned partnerships throughout the country, including Toll VA and Hunter Mill, and that Toll Brothers directs the operations of each of these affiliates.
Moreover, plaintiff indicates that Toll VA and Toll Brothers are both incorporated in Delaware, that both corporations describe their principal place of business in various documents and certificates as the same address in Pennsylvania,
and that the two corporations share certain officers and directors.
In addition, a Toll Brothers audit addressed the financial position of all of its subsidiaries, including Toll VA, and Toll VA’s records are maintained at the Toll Brothers principal place of business in Pennsylvania. All of this, plaintiff concludes, demonstrates that Toll Brothers and Toll VA are not actually separate entities, and thus Toll VA cannot be said to have a principal place of business distinct from Toll Brothers.
Plaintiffs argument, distilled to its essence, is that the formal parent-subsidiary
relationship in this instance should be ignored, and Toll VA should be treated as simply an agent of Toll Brothers, rather than as a separate corporation with a separate citizenship. This is incorrect. It is hornbook law that a parent and its subsidiary are treated as having separate citizen-ships, “even though the parent corporation exerts a high degree of control through ownership or otherwise.” 15 Moore’s Federal Practice § 102.56[7][a] (3d ed.1999).
This is true even assuming Toll Brothers makes corporate policy and major management decisions for its many subsidiaries.
The only question is whether the subsidiary and the parent maintained formal separation,
i.e.,
whether the subsidiary is a sham. Plaintiff has adduced no evidence tending to suggest that Toll VA is a sham corporation, or that corporate formalities were not observed.
Without such evidence, “the fact that a parent corporation exercises the control which is necessarily incident to the full ownership of its subsidiary is insufficient, without more, to justify ignoring the separate corporate entities.”
Topp v. CompAir, Inc.,
814 F.2d 830, 837 (1st Cir.1987). Moreover, even were such evidence to exist, it is doubtful that Toll VA’s corporate form should be disregarded here, as courts considering alter ego theories in other contexts typically require more; they require a plaintiff to identify “an element of injustice or fundamental unfairness” that justifies disregarding the corporate form.
No such evidence exists here.
In any event, even if plaintiffs alter ego argument were convincing, it is not clear that plaintiff could use such a theory to exclude consideration of Toll VA’s principal place of business in a diversity analysis. First, even to the extent that the alter ego theory of corporate jurisdiction ever had any life,
it has long since become moribund.
And significantly,
courts that have acknowledged the alter ego theory in the diversity context have specifically restricted its use to the expansion of corporate citizenship,
and thus the restriction of diversity jurisdiction, and have rejected its application in the converse context,
i.e.,
the expansion of diversity jurisdiction by contracting citizenship.
Thus, even if the subsidiary were simply the parent’s alter ego, that fact alone would not require a federal court to impute the parent’s principal place of business to the subsidiary while ignoring the subsidiary’s principal place of business, unless perhaps there were evidence that the corporate structure existed specifically to avoid diversity jurisdiction.
This record merely reflects that defendants have a complex way of doing business that relies on a vast network of affiliated partnerships and corporations. While there may be many reasons for this structure, there is no evidence that this structure was designed to avoid diversity jurisdiction. Barring such evidence, plaintiffs alter ego theory cannot succeed.
The result reached here is consistent with the purpose of diversity jurisdiction, which is to create a federal forum for strangers to a jurisdiction so that they may avoid whatever local prejudice might exist in a state forum. Plaintiff, however, is not a stranger to Virginia, nor are the alleged strangers apparently worried about prejudice in the state courts as they have vigorously opposed federal jurisdiction. In short, this case belongs in a Virginia court. Plaintiff is a Virginia domiciliary who bought a house in Virginia. When he became disappointed with that transaction, he brought several claims under Virginia law against two defendants, including a partnership formed in part by a corporation that operates entirely within Virginia to sell Virginia real estate. Accordingly, this matter must be dismissed for want of subject matter jurisdiction and thus without prejudice to the merits of the asserted claims.