Maday v. Toll Bros. Inc.

72 F. Supp. 2d 599, 52 U.S.P.Q. 2d (BNA) 1676, 1999 U.S. Dist. LEXIS 16279, 1999 WL 961254
CourtDistrict Court, E.D. Virginia
DecidedOctober 18, 1999
DocketCiv.A. 99-1120-A
StatusPublished
Cited by1 cases

This text of 72 F. Supp. 2d 599 (Maday v. Toll Bros. Inc.) is published on Counsel Stack Legal Research, covering District Court, E.D. Virginia primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Maday v. Toll Bros. Inc., 72 F. Supp. 2d 599, 52 U.S.P.Q. 2d (BNA) 1676, 1999 U.S. Dist. LEXIS 16279, 1999 WL 961254 (E.D. Va. 1999).

Opinion

MEMORANDUM OPINION

ELLIS, District Judge.

Plaintiff, who, with his wife, purchased a house from defendants, asserts a Lanham Act claim and several state law claims against defendants, based on defendants’ alleged misrepresentations regarding the nature of building materials used in the construction of the house. Defendants’ motion to dismiss presents two threshold jurisdictional issues: (i) whether plaintiff, as a consumer, may seek relief for false advertising pursuant to the Lanham Act, 15 U.S.C. § 1125, and thus claim federal question jurisdiction pursuant to 28 U.S.C. § 1331, and if not, (ii) whether complete diversity exists between plaintiff and defendants, thereby furnishing a basis for the exercise of federal jurisdiction over plaintiffs remaining state claims.

I. 1

Plaintiff James Maday, a citizen of Virginia, claims that defendants Toll Brothers, Inc., (“Toll Brothers”) and Hunter Mill Limited Partnership (“Hunter Mill”) misrepresented the nature of certain building materials used in constructing the house he and his wife purchased from defendants. Toll Brothers is a Delaware corporation with its principal place of business in Pennsylvania, while Hunter Mill is a Virginia limited partnership with two partners, both of which are corporations: Toll VA GP Corp. (“Toll VA”) is the general partner, and Toll Bros., Inc., (“Toll Bros.”) is the limited partner. Both of these entities are formally distinct from defendant Toll Brothers.

According to the complaint, 2 plaintiff initially approached Toll Brothers based on the company’s reputation as a home builder and seller, and reviewed several brochures describing houses built by Toll Brothers. Among the models he examined was the “Sterling Provincial,” a house the brochure described as having “stucco detailing,” and that Toll Brothers representatives described as a “stucco home.” Plaintiff and his wife preferred, stucco, and defendants’ representatives assured them that a stucco exterior would not require any additional maintenance as compared with other house exteriors. Apparently encouraged by the company’s statements and brochures and the prospects of owning a newly constructed stucco home, plaintiff and his wife decided to purchase a Sterling Provincial, to be built in the Hunter Mill Estates subdivision, located in Vienna, Virginia.

As it turned out, the home’s facade was not constructed with stucco, 3 as plaintiff had been led to believe, but rather with the External Insulation Finish System (“EIFS”), a synthetic substitute. More *601 over, defendants were aware of plaintiffs mistake of fact, yet failed to correct him. Specifically, defendants’ agents sat silent while plaintiff indicated what color of stucco he preferred, gave plaintiff an information packet that described methods of maintaining stucco, and referred to the house’s “stucco” exterior during plaintiffs final inspection.

According to the complaint, defendants’ misrepresentations were not harmless, as the decision to use EIFS had significant structural and maintenance ramifications. First, houses built with an EIFS exterior apparently have a tendency to trap more moisture than other homes, making EIFS houses more vulnerable to wood rot, a fact plaintiff claims is known generally in the construction industry. Second, defendants allegedly compounded the damage by misapplying the EIFS exterior, apparently ignoring the EIFS manufacturer’s instructions. In short, plaintiff claims he suffered significant damages as a result of defendants’ misrepresentations concerning the house’s exterior and then their misapplication of the EIFS exterior.

Plaintiff seeks relief from Toll Brothers and Hunter Mill 4 under a variety of theo-. ries, including one federal false advertising claim pursuant to the Lanham Act, 15 U.S.C. § 1125, and several state statutory and common law claims, such as breach of warranty and violation of the Virginia Consumer Protection Act, Va.Code § 59.1-196 et seq. In a threshold Rule 12 motion, defendants seek dismissal of the complaint, claiming that plaintiff, as a consumer, lacks standing to sue for false advertising under the Lanham Act, and that the remaining state claims must also be dismissed because complete diversity between plaintiff and defendants is lacking. The matter has been fully briefed and is ripe for disposition.

II.

Plaintiff first asserts federal question jurisdiction pursuant to 28 U.S.C. § 1831 based on his single federal claim brought pursuant to the Lanham Act, 15 U.S.C. § 1125(a). 5 Specifically, he claims that defendants’ misrepresentations concerning the use of stucco in the construction of the house he purchased constitute false advertising actionable under § 1125. Defendants respond that § 1125 provides a remedy for commercial injuries only; it provides no remedy or cause of action for the consumer injury alleged by plaintiff. Consequently, plaintiff cannot rely on § 1125 as a basis for relief or jurisdiction.

The question presented, therefore, is whether § 1125 grants plaintiff standing to sue for the consumer injury he alleges. Well-reasoned authority compels the conclusion that the Lanham Act does not confer standing on plaintiff for this purpose. Every circuit that has confronted this issue has reached this result, concluding that the Lanham Act provides a remedy only for a commercial injury. 6 *602 And although the Fourth Circuit has not squarely decided this issue, at least one district court in this circuit has. agreed with this authority, noting that the Fourth Circuit has “implicitly approved restriction of standing under the Lanham Act to commercial interests.” 7 The statutory construction that compels this result was clearly set forth by the Ninth Circuit in Halicki v. United Artists Communications, Inc., 812 F.2d 1213, 1214 (9th Cir.1987). 8 There, the Ninth Circuit noted that even though § 1125’s plain language would seem to allow “any person” to bring a suit under the Lanham Act, Congress, in an “unusual, and extraordinarily helpful” 9 passage, made clear that the Act’s purpose was limited to protecting “persons engaged in ... commerce against unfair competition.” 15 U.S.C. § 1127

Free access — add to your briefcase to read the full text and ask questions with AI

Related

Cite This Page — Counsel Stack

Bluebook (online)
72 F. Supp. 2d 599, 52 U.S.P.Q. 2d (BNA) 1676, 1999 U.S. Dist. LEXIS 16279, 1999 WL 961254, Counsel Stack Legal Research, https://law.counselstack.com/opinion/maday-v-toll-bros-inc-vaed-1999.