Madaket LLC v. Sweet Grace Distilling Company LLC

CourtDistrict Court, District of Columbia
DecidedMay 30, 2024
DocketCivil Action No. 2023-2928
StatusPublished

This text of Madaket LLC v. Sweet Grace Distilling Company LLC (Madaket LLC v. Sweet Grace Distilling Company LLC) is published on Counsel Stack Legal Research, covering District Court, District of Columbia primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Madaket LLC v. Sweet Grace Distilling Company LLC, (D.D.C. 2024).

Opinion

UNITED STATES DISTRICT COURT FOR THE DISTRICT OF COLUMBIA

MADAKET LLC,

Plaintiff, v. Civil Action No. 23-2928 (JEB) SWEET GRACE DISTILLING COMPANY LLC,

Defendant.

MEMORANDUM OPINION

The settlement negotiations in this trademark case — which one might call a tale of two

Surfsides — were, to borrow from Dickens, the best of times until they were the worst of times.

For sixteen years, Plaintiff Madaket LLC has owned and operated Mexican restaurants here in

Washington (and more recently on Nantucket) called Surfside. Defendant Sweet Grace

Distilling Company LLC launched a line of canned cocktails (ask Generation Z) in 2021 that go

by the same name. In an attempt to secure its beachfront intellectual property, Madaket filed

suit.

The parties first pursued a settlement agreement centered on Defendant’s changing the

font of its logo and then, seeing a possibility for a fruitful business relationship, shifted to

negotiating a sponsorship deal that would obviate the need for that original route to settlement.

Then it all came crumbling down, and Plaintiff retreated to a litigation posture. Sweet Grace has

now moved to enforce the terms of the first agreement — the font-change settlement — that the

parties allegedly reached. Madaket, conversely, contends that no meeting of the minds ever took

place. Having reviewed the relevant communications, the Court concludes that there was never

1 any such enforceable agreement, let alone one that persists today. It will thus deny the Motion to

Enforce the Settlement.

I. Background

The parties agree about many of the facts underlying this dispute. The background that

follows takes those points of agreement as given and supplements the picture using the exhibits

and declarations submitted.

Madaket owns U.S. Trademark Registration No. 4897005 for the SURFSIDE mark used

in connection with restaurant and bar services. See ECF Nos. 33 (Pl. Opp.) at 2; 33-1

(Declaration of Robert Blair), ¶ 5. The mark was issued in 2016. See Blair Decl., ¶ 5. Its font

(as will soon become relevant) is depicted below:

ECF No. 23-11 (Draft Settlement Agreement) at 2.

Some five years later, Sweet Grace applied for its own SURFSIDE mark for use in

selling distilled spirits, which it then deployed in the branding of its new line of canned cocktails.

See ECF No. 23-20 (Declaration of Clement Pappas), ¶¶ 5–6; 23-5 (Font-Change Agreement

Emails) at 11. The font is below:

2 Draft Settlement Agreement at 2.

Upon learning of this, Plaintiff sent a cease-and-desist letter, see ECF No 23-17 (Cease &

Desist), but Defendant responded that it believed that the marks could coexist without creating

any consumer confusion. See ECF No 23-18 (Resp. to Cease & Desist). Disagreeing with that

assessment, Madaket filed suit in October 2023. See ECF No. 1 (Compl.).

At the outset of the litigation, settlement appeared a likely outcome. The parties initially

converged on the idea that their marks could coexist as long as Sweet Grace modified the font

used in its logo, the businesses agreed not to challenge the other’s trademark validity, and each

promised not to encroach on the other’s business space. See Font-Change Agreement Emails at

15–20. By early December, Madaket had proposed ten key terms along those lines via email,

and Sweet Grace had responded with revisions. The resulting set of terms included Sweet

Grace’s pledge “not to open bars or restaurants,” to either withdraw or amend its outstanding

trademark applications with the updated font, and to “never challenge Madaket’s . . . SURFSIDE

trademark.” Id. at 15–17.

As for the font change at the heart of the agreement, the emails memorialized that

Plaintiff “want[ed] to review and consent to Sweet Grace’s revised design as part of the

settlement,” and that “[o]nce it [was] ready (which should be soon), [Defendant would] present

Madaket with the proposed new font redesign for review and discussion.” Id. at 16. Separately,

Plaintiff conditioned its consent to Sweet Grace’s refiling its trademark application on “the

parties com[ing] to a mutual agreement finding the revised design . . . [not] similar to

Madaket’s.” Id. at 16–17. In the cover email sending its revisions, Defendant wrote, “Assuming

we are on the same page, the next step would be to discuss the font redesign.” Id. at 15. After

the parties ironed out the meaning of one term and Madaket proposed and then abandoned an

3 additional term, id. at 6–14, Plaintiff wrote on December 18, “I think we are in full agreement on

all terms.” Id. at 6. Sweet Grace responded that same day: “Outstanding. We will start putting

together an agreement and will get you the proposed font ASAP.” ECF No. 23-3 (Font-Change

Agreement Emails Cont.) at 2.

On December 19, with Defendant not yet having provided the new design, Madaket

inquired “if” Sweet Grace “plan[ned] to provide images of the revised logo,” and it received a

response with an initial font-change proposal the next day. See ECF No. 23-6 (Font Proposal

Emails) at 5. Plaintiff, however, rejected the mock-up out of hand, noting that it hardly looked

different at all and questioning whether it was “a joke.” Id. at 4. Defendant’s counsel responded

with a different design proposal on December 21, but with the caveat that he “still need[ed] [his

client’s] buy-in on this” second graphic. Id. at 3.

Rather than respond to the latest font-change offer, Madaket switched gears entirely and

set up a meeting with Sweet Grace to discuss a different business arrangement as the backbone

for a broader settlement. See ECF No. 23-7 (December Meeting Emails) at 4–5. On December

26, the parties met and discussed a potential sponsorship deal

. See Pappas Decl., ¶¶ 12–14; ECF

No. 23-12 (Draft Sponsorship Agreement). As they subsequently traded offers back and forth,

Sweet Grace sent a draft agreement contemplating this alternative approach to settlement that

included almost all of the terms already discussed in connection with the earlier font-change

arrangement. See ECF No. 23-10 (Business Deal Emails) at 20. In its cover email attaching the

draft, it noted that the font-change term itself had been removed “given the business deal.” Id.;

see also ECF No. 23-11 (Draft Settlement Agreement).

4 The business dealings, however, did not go down as smoothly as anticipated. By January

24, the parties had not yet found . Disappointed with the course of

negotiations, Madaket wrote on that date that it would “prefer to decline entering into a

sponsorship arrangement, and aim to resolve the ongoing matter by agreeing to Sweet Grace

revising its logo to the previously agreed font.” Business Deal Emails at 17. Immediately

below, it included a picture of the second font proposal sent by Defendant on December 21.

Compare Font Proposal Email at 3 with ECF No. 23-8 (Business Deal Emails Cont.) at 2. But

Sweet Grace was not deterred from pursuing the sponsorship route. It expressed a willingness to

continue negotiating, which brought Plaintiff back to the table. See Business Deal Emails at 14,

16. Ultimately, on February 7, Madaket made a sponsorship-deal offer that Sweet Grace

accepted in writing. Id. at 10–11.

As surely as the tide goes in and out, though, the parties changed their tune yet again.

This time, Madaket pulled out of negotiations entirely on February 15, citing Sweet Grace’s

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Madaket LLC v. Sweet Grace Distilling Company LLC, Counsel Stack Legal Research, https://law.counselstack.com/opinion/madaket-llc-v-sweet-grace-distilling-company-llc-dcd-2024.