Lucid Group USA v. Johnston

Court of Appeals for the Fifth Circuit·Decided September 4, 2026·No. 25-50319·Published

Opinion

United States Court of Appeals for the Fifth Circuit

____________ United States Court of Appeals Fifth Circuit

FILED

No. 25-50319

September 4, 2026

Lyle W. Cayce

Lucid Group USA, Incorporated, Clerk

Plaintiff—Appellant,

versus

Monique Johnston, in her official capacity as Director of the Motor Vehicle Division of the Texas Department of Motor Vehicles; Daniel Avitia, in his official capacity as Executive Director of the Texas Department of Motor Vehicles; Corrie Thompson, in her official capacity as the Director of the Enforcement Division of the Texas Department of Motor Vehicles,

Defendants—Appellees,

Texas Automobile Dealers Association,

Intervenor—Appellee.

Appeal from the United States District Court for the Western District of Texas USDC No. 1:22-CV-1116

Before Elrod, Chief Judge, and Higginbotham and Graves, Circuit Judges. Patrick E. Higginbotham, Circuit Judge:

Lucid Group challenges a Texas law barring manufacturers from selling vehicles directly to consumers. The district court found the

No. 25-50319

prohibition withstands scrutiny under the Fourteenth Amendment’s Equal Protection and Due Process Clauses, and we AFFIRM.

I

Lucid USA, Inc., manufactures electric vehicles. Its affiliate, Lucid Group USA, Inc., sells the vehicles online and at retail centers called “studios.” 1 In Texas, Lucid owns a studio in Plano and a warranty-andservice center in Houston. It has no independently franchised dealers.

Texas law bars motor-vehicle manufacturers and their affiliates from owning, operating, controlling, or acting on behalf of a franchised dealer for the same type of car the manufacturer produces (“the prohibition”). 2 Only independent dealers, acting as manufacturers’ franchisees, may sell vehicles directly to Texas consumers. 3 In 2021, the Texas Department of Motor Vehicles (DMV) notified Lucid that it cannot sell its vehicles at the Plano studio because of the

1 Atieva, Inc., is the parent company of Lucid USA and Lucid Group USA. We refer to these entities collectively as “Lucid,” as Tex. Occ. Code § 2301.476(a)(1) defines manufacturer to include the manufacturer’s affiliates.

2 Tex. Occ. Code § 2301.476(c) (previously codified at Tex. Rev. Civ.

Stat. Ann. art. 4413(36) § 5.02C(c) (West)). Seventeen states have adopted similar provisions. See Kristy Hartman & Laura Shields, State Laws on Direct Sales, Nat’l Conf. of State Legislatures (2021), https://www.wispolitics.com/wpcontent /uploads/2021/08/State-Laws-on-Direct-Sales.pdf. Some states except electric- vehicle and/or non-franchising manufacturers from their direct-sales bans. Id.; see, e.g., Colo. Rev. Stat. § 44-20-126 (permitting manufacturer to own, operate, or control a dealership if the manufacturer makes only electric vehicles and has no franchised dealers for the same line-make); Cal. Veh. Code § 11713.3 (prohibiting manufacturers from opening a retail store selling the same line-make within a particular market area).

3 See Int’l Truck & Engine Corp. v. Bray, 372 F.3d 717, 719 (5th Cir. 2004), opinion corrected on denial of reh’g, 380 F.3d 231 (5th Cir. 2004).

No. 25-50319

prohibition. 4 In response, Lucid sued DMV officials Monique Johnston, Daniel Avitia, and Corrie Thompson in their official capacities under 42 U.S.C. § 1983. Texas Automobile Dealers Association (TADA) intervened as a defendant. Lucid brings as-applied challenges to the prohibition under the Equal Protection and Due Process Clauses of the Fourteenth Amendment. The district court held Lucid’s claims fail as a matter of law upon review of cross-motions for summary judgment, and Lucid timely appealed.

II

The district court had subject-matter jurisdiction under 28 U.S.C.

§ 1331, and we have jurisdiction under 28 U.S.C. § 1291. “We review a district court’s grant of summary judgment de novo.” 5 “On cross-motions for summary judgment, we review each party’s motion independently, viewing the evidence and inferences in the light most favorable to the nonmoving party.” 6

III

The district court held the prohibition does not violate the Equal Protection and Due Process Clauses because it is rationally related to a legitimate governmental interest. Faithful to this court’s precedent evaluating the constitutionality of direct-sales bans on automobile manufacturers, 7 we leave the judgment of the district court undisturbed. We begin by revisiting the guiding precedent, then we apply it to Lucid’s claims.

4 See id. at 718–19 (5th Cir. 2004) (DMV enforces the prohibition). Lucid opened the Plano studio in November 2022 with limited operations.

5 DeVoss v. Sw. Airlines Co., 903 F.3d 487, 490 (5th Cir. 2018) (internal quotation marks and citation omitted).

6 Ford Motor Co. v. Tex. Dep’t of Transp., 264 F.3d 493, 498 (5th Cir. 2001).

7 See id. at 503, 510–11; Int’l Truck, 372 F.3d at 723–24, 728–29; Tesla, Inc. v. La.

Auto. Dealers Ass’n, 113 F.4th 511, 530–31 (5th Cir. 2024), cert. denied, 145 S. Ct. 2813

No. 25-50319

A

First came Ford in 2001. Ford challenged Texas’s direct-sales ban, which barred Ford from selling its vehicles to consumers through an online showroom. 8 We held the prohibition does not deny manufacturers equal protection under the law, as it does not treat Ford differently from similarly situated manufacturers and “bears a reasonable relationship to the State’s legitimate purpose in controlling the [automobile] retail market,” 9 thereby “prevent[ing] vertically integrated companies from taking advantage of their incongruous market position” and perpetuating fraud and unfair practices against citizens. 10 International Truck followed in 2004. The manufacturer there argued Texas’s direct-sales ban “did not bar manufacturers from controlling dealers of used vehicles.” 11 We held the prohibition applied to new and used vehicles alike and survives rational basis review, albeit by the metric of the dormant Commerce Clause, for the reasons articulated in Ford. 12 Subsequent decades witnessed a proliferation of electric vehicles.

Then came Tesla in 2024. Tesla challenged a similar prohibition under

(2025). Ford and International Truck reviewed challenges to the same provision Lucid challenges here. Tesla dealt with a challenge to Louisiana’s direct-sales ban, which mirrors Texas’s direct-sales ban in relevant part for the purposes of this appeal.

8 Ford, 264 F.3d at 498.

9 Id. at 510–11 (quoting Exxon Corp. v. Maryland, 437 U.S. 117, 125 (1978)).

10 Id. at 503 (citing Lewis v. BT Inv. Managers, Inc., 447 U.S. 27, 43 (1980)).

Although this reasoning unfolds in the analysis of Ford’s dormant Commerce Clause claim, the opinion references and adopts it when addressing Ford’s equal protection claim. Id. at 510.

11 Int’l Truck, 372 F.3d at 720.

12 Id. at 723–24, 728–29.

No. 25-50319

Louisiana law as violative of the Equal Protection Clause. 13 Given the likeness between Texas’s direct-sales ban and the challenged law in Tesla, we found Ford controlling. 14 We further held Ford applies to the automobile industry at large, not simply manufacturers who utilize the franchise model, so Tesla’s equal protection claim failed. 15 Lucid contends Ford, International Truck, and Tesla are not controlling because they involved facial challenges and Lucid brings only as-applied claims. The relevant inquiry, however, is whether Lucid’s as-applied claims are legally and factually distinct from the arguments we considered in those cases. 16 We turn now to that inquiry, addressing Lucid’s equal protection and substantive due process claims.

B

A legislative classification that implicates neither a suspect class nor a fundamental right “must be upheld . . . if there is any reasonably conceivable state of facts that could provide a rational basis for the classification.” 17 To prevail on its equal protection claim, Lucid “must first show that two or more classifications of similarly situated persons were treated differently under the

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