Long v. Provide Commerce, Inc.

245 Cal. App. 4th 855, 200 Cal. Rptr. 3d 117, 2016 Cal. App. LEXIS 199
California Court of Appeal·Decided March 17, 2016·No. B257910·Published·Cited by 58 cases

Opinion

Opinion

JONES, J. *

INTRODUCTION

Defendant Provide Commerce, Inc. (Provide), appeals from an order denying its petition to compel arbitration of certain consumer fraud claims brought by plaintiff Brett Long (Plaintiff) on behalf of himself and a putative class of California consumers who purchased flower arrangements through Provide’s Web site, ProFlowers.com. Provide sought to compel arbitration based on a provision contained in the company’s “Terms of Use,” which were viewable via a hyperlink displayed at the bottom of each page on the ProFlowers.com Web site.

The Terms of Use on ProFlowers.com fall into a category of Internet contracts commonly referred to as “browsewrap” agreements. Unlike the other common form of Internet contract — known as “clickwrap” agreements — browsewrap agreements do not require users to affirmatively click a button to confirm their assent to the agreement’s terms; instead, a user’s assent is inferred from his or her use of the Web site. Because assent must be inferred, the determination of whether a binding browsewrap agreement has been formed depends on whether the user had actual or constructive knowledge of the Web site’s terms and conditions.

Plaintiff opposed the petition to compel arbitration on the ground that he was never prompted to assent to the Terms of Use, nor did he actually read them, prior to placing his order on ProFlowers.com. The trial court concluded the Terms of Use hyperlinks were too inconspicuous to impose constructive knowledge on Plaintiff, and denied the petition as such. We likewise find the hyperlinks and the overall design of the ProFlowers.com Web site would not have put a reasonably prudent Internet user on notice of Provide’s Terms of *859 Use, and Plaintiff therefore did not unambiguously assent to the subject arbitration provision simply by placing an order on ProFlowers.com. We affirm. 1

FACTS AND PROCEDURAL BACKGROUND

There is no material dispute about the underlying facts. Provide is an online retailer that owns and operates several Web sites, including ProFlowers.com. Through ProFlowers.com, Provide advertises and sells a variety of floral products, which are shipped to order from the grower to the online customer.

Plaintiff alleges he purchased a floral arrangement on ProFlowers.com, which had been depicted and advertised on the Web site as a “completed assembled product,” but which was delivered as a “do-it yourself kit in a box requiring assembly by the recipient.” 2 Based on this allegation, Plaintiff sued Provide in the superior court, asserting claims for violations of the Consumers Legal Remedies Act (Civ. Code, § 1750 et seq.) and unfair competition law (Bus. & Prof. Code, § 17200 et seq.) on behalf of himself and a putative class of California consumers who purchased similarly advertised floral arrangements on ProFlowers.com.

Provide moved to compel arbitration pursuant to the Federal Arbitration Act (9 U.S.C. § 1 et seq.), arguing Plaintiff was bound by the Terms of Use for ProFlowers.com, including the dispute resolution provision contained therein. Provide’s evidence, consisting of a series of screenshots from the ProFlowers.com Web site, showed that at the time Plaintiff placed his order, the Terms of Use were available via a capitalized and underlined hyperlink titled “TERMS OF USE” located at the bottom of each Web page. The hyperlink was displayed in what appears to have been a light green typeface on the Web site’s lime green background, and was situated among 14 other capitalized and underlined hyperlinks of the same color, font and size.

Provide’s evidence also showed that, to complete his order, Plaintiff was required to input information and click through a multi-Web-page “checkout flow.” The checkout flow screenshots show the customer information fields and click-through buttons displayed in a bright white box set against the Web site’s lime green background. At the bottom of the white box was a notice indicating, “Your order is safe and secure,” displayed next to a “VeriSign *860 Secured” logo. Below the white box was a dark green bar with a hyperlink titled “SITE FEEDBACK” displayed in light green typeface. Finally, below the dark green bar, at the bottom of each checkout flow page, were two hyperlinks titled “PRIVACY POLICY” and “TERMS OF USE,” displayed in •the same light green typeface on the Web site’s lime green background.

After Plaintiff placed his order on ProFlowers.com, Provide sent him an e-mail confirming the order. The e-mail, beginning from the top, displayed the ProFlowers logo alongside the title “order confirmation.” This was followed by a dark green bar with several hyperlinks to apparent product offerings titled “Birthday,” “Anniversary,” “Get Well,” “Roses,” “Plants,” and “Gourmet Gifts.” Next, the e-mail displayed a light green bar thanking Plaintiff for his order, followed by order summary information, including the order number, shipping address, delivery date, the product ordered, and a billing breakdown for the product, delivery charge, tax, and total charge. The order details were followed by two banner advertisements, then a notification regarding online account management services, with four hyperlinks to account management pages on ProFlowers.com. Another dark green bar with the text “Our Family of Brands” followed the account management hyperlinks, then six brand logos for “ProFlowers,” ‘VcJenvelope,” “ProPlants,” “Shari’s Berries,” “Cherry Moon Farms,” and “personalcreations.com.” Next, the e-mail included a paragraph listing customer service contact information in small grey typeface. Then, in the same grey typeface, were two hyperlinks titled “Privacy Policy” and “Terms.” Finally, the e-mail listed Provide’s corporate address, again in the same grey typeface.

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Long v. Provide Commerce, Inc., 245 Cal. App. 4th 855, 200 Cal. Rptr. 3d 117, 2016 Cal. App. LEXIS 199 (Cal. Ct. App. 2016).

245 Cal. App. 4th 855 (Long v. Provide Commerce, Inc.) — published by Counsel Stack Legal Research, free access to 12M+ legal documents.

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