Singh, J.
After sustaining water damage to their condominium unit and learning that they had a $15,000.00 gap in insurance coverage, unit owners Robert and Muriel Long (“the Longs”) brought suit against their condominium management company, The Niles Company, Inc. (“Niles”) .2 At trial, a jury found Niles to be negligent in failing to inform the Longs of an increase in the insurance coverage deductible for water damage, and awarded the Longs damages in the amount of $15,000.00. Niles now appeals both the jury’s verdict and the trial court’s denial of its motion for directed verdict and a new trial.
On the evidence at trial, the jury could have found the following facts. As of August 1, 2002, Niles became the property manager for the Spinnaker Island and Yacht Club Association (“Spinnaker”), a condominium complex in Hull. At that time, Spinnaker’s master insurance policy had a $10,000.00 deductible for water damage. Niles employee Paul Tallen (“Tallen”) sent notices to the unit owners if he became aware of a change in the master insurance policy. He understood that it was important for unit owners to be apprised of any such changes so that they could adjust their individual policies in order to be fully covered. On November 14, 2002, Tallen received a facsimile transmission (“fax”) from Spinnaker’s insurance agent proposing a $25,000.00 water damage deductible for the coming year. On November 21, 2002, the new policy went into effect and the deductible increased from $10,000.00 to $25,000.00. Tallen did not send a notice to the unit owners regarding the increased deductible at that time.
A year later, on November 12, 2003, Spinnaker’s insurance agent met with Spinnaker’s board of managers and Tallen to review the insurance renewal. Having learned that the unit owners had not been notified of the increased deductible, the insurance agent advised the board and Tallen that a notice should be sent. The board directed Tallen to issue a notice as soon as possible. Although Tallen stated that he would take care of it, he did not send the notice. In January, 2004, the insurance agent learned that a notice had still not been sent. As a result, on January 6 and 7,2004, the insurance agent sentTallen electronic mail messages (“e-mails”) providing him with a draft notice that he could send out to unit owners. Tallen did not send the notice to the unit owners.
On the evening of January 9, 2004, Mrs. Long arrived at her condominium unit, after several weeks away, to find an alarm sounding from the unit. When she entered the unit, she found that all the pipes had burst and water had frozen in the sinks and [45]*45toilets. The repairs cost $36,000.00, including $22,000.00 for the plumbing work alone. On January 12, 2004, the Longs learned that insurance would cover the damage only after they paid a $25,000.00 deductible for water loss. The Longs had purchased their second unit after the deductible had been increased. Although they had their own insurance agent and access to all condominium insurance documents, they relied on Niles to apprise them of the need for appropriate insurance coverage. On January 23, 2004, Niles issued a notice to the unit owners advising them to purchase additional insurance to eliminate the $25,000.00 deductible for water damage. Niles indicated that the additional insurance would cost unit owners approximately $20.00 per year.
Niles contends that the trial judge erred in denying its motion for a directed verdict based on the theory that it owed no duty of care to the Longs. Niles specifically argued that there could be no duty of care because there was no physical harm alleged, only economic injury. “The standard applied to a motion for a directed verdict is identical to that applied to a motion for summary judgment for most purposes.” Donaldson v. Farrakhan, 436 Mass. 94, 96 (2002). “The judge must determine, on viewing the evidence in the light most favorable to the nonmoving party, whether a reasonable inference could be drawn in favor of the nonmoving party, or if the moving party is entitled to a judgment as a matter of law.” Id To prevail on their negligence claim, the Longs were required to prove that Niles owed them a duty of reasonable care, that Niles committed a breach of that duty, that damage resulted, and that there was a causal relation between the breach of duty and the damage. See Leaveitt v. Brockton Hosp., Inc., 454 Mass. 37, 39 (2009). Whether a duty exists is a question of law. Id. at 40.
After it had been established that Niles had no contractual duty to provide the Longs with notice of insurance coverage deductible increases,3 the Longs pursued the theory that Niles had voluntarily assumed this duty. “Massachusetts recognizes that ‘a duty voluntarily assumed must be performed with due care,’ and [the Supreme Judicial Court has] approved the principles pertaining to voluntary assumption of a duty as set forth in the RESTATEMENT (SECOND) OF TORTS §323 (1965).” Cottam v. CVS Pharmacy, 436 Mass. 316, 323 (2002), quoting Mullins v. Pine Manor College, 389 Mass. 47, 52 (1983). Section 323 provides:
One who undertakes, gratuitously or for consideration, to render services to another which he should recognize as necessary for the protection of the other’s person or things, is subject to liability to the other for phyácal harm resulting from his failure to exercise reasonable care to perform his undertaking, if (a) his failure to exercise such care increases the risk of such harm, or (b) the harm is suffered because of the other’s reliance upon the undertaking (emphasis added).
Id. Thus, tort liability for a voluntarily assumed duty is limited to physical harm. “Physical harm” is the “physical impairment of the human body, ... or of land or chattels.” See Payton v. Abbott Labs, 386 Mass. 540, 545 n.4 (1982), quoting [46]*46RESTATEMENT (SECOND) OF TORTS §7 (3) (1965). As the harm suffered by the Longs, a gap in insurance coverage, was not physical, it was not the type of harm for which recovery may be had under a theory of breach of a voluntarily assumed duty."4
In requiring reasonable care in gratuitous undertakings, tort law enforces performance in the absence of available contract remedies. D.B. DOBBS, TORTS §320, at 368 (2000). However, this backup enforcement operates only where the defendant’s breach results in physical harm. Id. As a matter of policy, where the “promise is one about safety of persons and property, not about an economic exchange ..., [t]he moral understanding and expectation of the community would require its performance and reasonable people would perform it.” Id. The limitation against recovery for undertakings where the expectancy is economic protection, as it was in this case, prevents the majority of classic contract cases from being litigated as torts. See id Thus, the law seeks to enforce gratuitous undertakings only where absolutely necessary, so as not to punish (and therefore discourage) those who do good deeds without any obligation to do so. Indeed, §323, which seeks to limit liability for those who voluntarily assume a duty, is often referred to as the “good Samaritan doctrine.” See Thorson v. Mandell, 402 Mass. 744, 748 (1988).5
The bar on recovery for economic losses from breaches of voluntarily assumed duties is also consistent with the economic loss doctrine. See generally Cumis Ins. Soc’y, Inc. v. BJ's Wholesale Club, Inc.,
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Singh, J.
After sustaining water damage to their condominium unit and learning that they had a $15,000.00 gap in insurance coverage, unit owners Robert and Muriel Long (“the Longs”) brought suit against their condominium management company, The Niles Company, Inc. (“Niles”) .2 At trial, a jury found Niles to be negligent in failing to inform the Longs of an increase in the insurance coverage deductible for water damage, and awarded the Longs damages in the amount of $15,000.00. Niles now appeals both the jury’s verdict and the trial court’s denial of its motion for directed verdict and a new trial.
On the evidence at trial, the jury could have found the following facts. As of August 1, 2002, Niles became the property manager for the Spinnaker Island and Yacht Club Association (“Spinnaker”), a condominium complex in Hull. At that time, Spinnaker’s master insurance policy had a $10,000.00 deductible for water damage. Niles employee Paul Tallen (“Tallen”) sent notices to the unit owners if he became aware of a change in the master insurance policy. He understood that it was important for unit owners to be apprised of any such changes so that they could adjust their individual policies in order to be fully covered. On November 14, 2002, Tallen received a facsimile transmission (“fax”) from Spinnaker’s insurance agent proposing a $25,000.00 water damage deductible for the coming year. On November 21, 2002, the new policy went into effect and the deductible increased from $10,000.00 to $25,000.00. Tallen did not send a notice to the unit owners regarding the increased deductible at that time.
A year later, on November 12, 2003, Spinnaker’s insurance agent met with Spinnaker’s board of managers and Tallen to review the insurance renewal. Having learned that the unit owners had not been notified of the increased deductible, the insurance agent advised the board and Tallen that a notice should be sent. The board directed Tallen to issue a notice as soon as possible. Although Tallen stated that he would take care of it, he did not send the notice. In January, 2004, the insurance agent learned that a notice had still not been sent. As a result, on January 6 and 7,2004, the insurance agent sentTallen electronic mail messages (“e-mails”) providing him with a draft notice that he could send out to unit owners. Tallen did not send the notice to the unit owners.
On the evening of January 9, 2004, Mrs. Long arrived at her condominium unit, after several weeks away, to find an alarm sounding from the unit. When she entered the unit, she found that all the pipes had burst and water had frozen in the sinks and [45]*45toilets. The repairs cost $36,000.00, including $22,000.00 for the plumbing work alone. On January 12, 2004, the Longs learned that insurance would cover the damage only after they paid a $25,000.00 deductible for water loss. The Longs had purchased their second unit after the deductible had been increased. Although they had their own insurance agent and access to all condominium insurance documents, they relied on Niles to apprise them of the need for appropriate insurance coverage. On January 23, 2004, Niles issued a notice to the unit owners advising them to purchase additional insurance to eliminate the $25,000.00 deductible for water damage. Niles indicated that the additional insurance would cost unit owners approximately $20.00 per year.
Niles contends that the trial judge erred in denying its motion for a directed verdict based on the theory that it owed no duty of care to the Longs. Niles specifically argued that there could be no duty of care because there was no physical harm alleged, only economic injury. “The standard applied to a motion for a directed verdict is identical to that applied to a motion for summary judgment for most purposes.” Donaldson v. Farrakhan, 436 Mass. 94, 96 (2002). “The judge must determine, on viewing the evidence in the light most favorable to the nonmoving party, whether a reasonable inference could be drawn in favor of the nonmoving party, or if the moving party is entitled to a judgment as a matter of law.” Id To prevail on their negligence claim, the Longs were required to prove that Niles owed them a duty of reasonable care, that Niles committed a breach of that duty, that damage resulted, and that there was a causal relation between the breach of duty and the damage. See Leaveitt v. Brockton Hosp., Inc., 454 Mass. 37, 39 (2009). Whether a duty exists is a question of law. Id. at 40.
After it had been established that Niles had no contractual duty to provide the Longs with notice of insurance coverage deductible increases,3 the Longs pursued the theory that Niles had voluntarily assumed this duty. “Massachusetts recognizes that ‘a duty voluntarily assumed must be performed with due care,’ and [the Supreme Judicial Court has] approved the principles pertaining to voluntary assumption of a duty as set forth in the RESTATEMENT (SECOND) OF TORTS §323 (1965).” Cottam v. CVS Pharmacy, 436 Mass. 316, 323 (2002), quoting Mullins v. Pine Manor College, 389 Mass. 47, 52 (1983). Section 323 provides:
One who undertakes, gratuitously or for consideration, to render services to another which he should recognize as necessary for the protection of the other’s person or things, is subject to liability to the other for phyácal harm resulting from his failure to exercise reasonable care to perform his undertaking, if (a) his failure to exercise such care increases the risk of such harm, or (b) the harm is suffered because of the other’s reliance upon the undertaking (emphasis added).
Id. Thus, tort liability for a voluntarily assumed duty is limited to physical harm. “Physical harm” is the “physical impairment of the human body, ... or of land or chattels.” See Payton v. Abbott Labs, 386 Mass. 540, 545 n.4 (1982), quoting [46]*46RESTATEMENT (SECOND) OF TORTS §7 (3) (1965). As the harm suffered by the Longs, a gap in insurance coverage, was not physical, it was not the type of harm for which recovery may be had under a theory of breach of a voluntarily assumed duty."4
In requiring reasonable care in gratuitous undertakings, tort law enforces performance in the absence of available contract remedies. D.B. DOBBS, TORTS §320, at 368 (2000). However, this backup enforcement operates only where the defendant’s breach results in physical harm. Id. As a matter of policy, where the “promise is one about safety of persons and property, not about an economic exchange ..., [t]he moral understanding and expectation of the community would require its performance and reasonable people would perform it.” Id. The limitation against recovery for undertakings where the expectancy is economic protection, as it was in this case, prevents the majority of classic contract cases from being litigated as torts. See id Thus, the law seeks to enforce gratuitous undertakings only where absolutely necessary, so as not to punish (and therefore discourage) those who do good deeds without any obligation to do so. Indeed, §323, which seeks to limit liability for those who voluntarily assume a duty, is often referred to as the “good Samaritan doctrine.” See Thorson v. Mandell, 402 Mass. 744, 748 (1988).5
The bar on recovery for economic losses from breaches of voluntarily assumed duties is also consistent with the economic loss doctrine. See generally Cumis Ins. Soc’y, Inc. v. BJ's Wholesale Club, Inc., 455 Mass. 458, 469-470 (2009). While the economic loss doctrine generally bars the recovery of purely economic losses resulting from negligence in Massachusetts, see FMR Corp. v. Boston Edison Co., 415 Mass. 393, 395 (1993), several exceptions have been carved out. See Aldrich v. ADD Inc., 437 Mass. 213, 222 (2002), citing Priority Finishing Corp. v. LAL Constr. Co., 40 Mass. App. Ct. 719, 721 (1996) (allowing recovery for economic losses resulting from physical damage to property caused by defendant’s negligence); Clark v. Rowe, 428 Mass. 339, 342-343 (1998) (economic loss doctrine not applied to negligence of fiduciary); Nota Constr. Corp. v. Keyes Assocs., Inc., 45 Mass. App. Ct. 15, 20 (1998) (allowing recovery for economic losses resulting from misrepresentation). The exceptions to the economic loss doctrine do not apply here. Niles’ failure to inform the Longs about the deductible increase caused no physical damage to the Longs’ property. There was also no fiduciary relationship between Niles and the Longs. Finally, Niles [48]*48made no misrepresentation to the Longs.6
In sum, none of the exceptions to the economic loss doctrine apply in this case. Instead, this case falls squarely within the limitation on recovery of damages for economic harm resulting from negligent performance of a gratuitously assumed duty. Niles’ motion for a directed verdict on the Longs’ negligence claim should have been allowed.7
Judgment for the plaintiffs is vacated, the denial of the defendant’s motion for a directed verdict is reversed, and judgment shall be entered for the defendant.
So ordered.