Last Brand, Inc. v. Deckers Outdoor Corporation

District Court, N.D. California·Decided August 27, 2026·No. 5:26-cv-01540·Unknown

Opinion

LAST BRAND, INC., Case No. 26-cv-01540-SVK

Plaintiff, ORDER ON MOTION TO DISMISS v. Re: Dkt. No. 19

Defendant.

Plaintiff Last Brand, Inc., d/b/a Quince (“Quince”) is an online retailer. Dkt. 1 ¶ 22. Defendant Deckers Outdoor Corporation (“Deckers”) owns the UGG brand and distributes UGG-branded products globally, including sheepskin and shearling-lined boots and other footwear of various designs. Id. ¶¶ 23, 144-145. Quince alleges that it “competes directly with Deckers in the Sheepskin Casual Footwear Market by offering quality sheepskin and shearling-lined casual footwear to U.S. consumers at value-oriented price points.” Id. ¶ 22. Quince’s complaint in this case asserts a claim for attempted monopolization under section 2 of the Sherman Act based on Deckers’ alleged use of “hundreds of sham trade dress lawsuits asserting unprotectable, unregistered product-design trade dresses as an exclusionary weapon to block competitors and maintain its dominance” in the Sheepskin Casual Footwear Market in the United States. Id. ¶ 1; see also id. ¶¶ 167-175. All Parties have consented to the jurisdiction of a magistrate judge. Dkt. 9, 18. Now before the Court is Deckers’ motion to dismiss. Dkt. 19. The Court has evaluated the Parties’ briefs as well as the case file and relevant law and determines that the motion may be resolved without oral argument. Civ. L.R. 7-1(b). For the reasons that follow, Deckers’ motion to dismiss is GRANTED and the complaint is DISMISSED WITH LEAVE TO AMEND. I. BACKGROUND The complaint alleges that “Deckers uses the decades-old ‘Classic’ boot as the brand’s anchor and carries that reputation into lawsuits about different, later-released products.” Dkt. 1 ¶ 27. The complaint discusses litigation from 2008-2010 regarding Deckers’ “foundational boot designs,” which Quince alleges “set up the later shift to Bailey Button as a repeatable enforcement asset.” Id. ¶¶ 46-50. The complaint divides the subsequent Deckers intellectual property “enforcement playbook” as to the “Bailey Button campaign” into “three distinct phases” (id. ¶ 51): - Phase 1 (2010-2013): Quince alleges that during this time period, Deckers filed at least 21 enforcement actions concerning its Bailey Boot designs, which asserted only claims for infringement of Deckers’ design patents. Id. ¶¶ 52-56, 105. Quince alleges that Deckers pivoted away from this patent-only strategy shortly after December 23, 2013, when a court denied Deckers’ motion to dismiss a counterclaim seeking a declaratory judgment that two Deckers design patents were invalid in Deckers v. Rue Services Corp., C.D. Cal. Case No. 2:13- cv-06303-JVS. Id. ¶¶ 57-60. The complaint refers to this at the “Rue21” ruling. - Phase 2 (December 2013 to October 2014): Quince alleges that Deckers filed its first Bailey Button trade dress complaint on January 8, 2014. Id. ¶ 59. The complaint does not explain the October 2014 end date of the alleged “Phase 2.” See id.¶¶ 57-60. - Phase 3 (2014-present): Quince alleges that within weeks of the Rue21 patent ruling and the filing of the first Bailey Button trade dress action, Deckers filed “ten additional complaints using identical Bailey Button trade dress language.” Id. ¶ 61. Quince further alleges that “[w]ithin five years of the Rue21 denial, Deckers rolled out a standardized template across approximately 100 lawsuits as to the Bailey Button design alone.” Id. ¶ 62. The complaint alleges that “Deckers filed new trade dress claims for Bailey Button as recently as May 2025.” Id. ¶ 65. Elsewhere, the complaint alleges that in the three-year period dress. Id. ¶ 105. The complaint also alleges enforcement efforts beyond the “three distinct phases” of the Bailey Button campaign, which covered other time periods and products. Id. ¶¶ 66-73. Among the many Deckers lawsuits mentioned in the complaint is one filed in this District, Deckers v. Last Brand, Inc., N.D. Cal. Case. No. 23-cv-04850-AMO. See id. ¶ 9. The complaint refers to this as the “Quince Action,” and this Order will refer to it as Deckers v. Quince. The complaint places significant emphasis on the October 2, 2025, order in Deckers v. Quince that “held, on Quince’s motion for partial summary judgment, that the asserted Tasman Trade Dress and Classic Ultra Mini Trade Dress are generic and unprotectable.” Id. ¶ 98; see also id. ¶¶ 9, 10, 42, 73, 115, 117, 118.1 Quince alleges that after that ruling, “Deckers filed new actions asserting the exact five-feature Tasman definition the [Deckers v. Quince] Action held generic and unprotectable and sought injunctive relief on that basis” and that “Deckers has filed at least forty such pleadings.” Id. ¶ 73. On February 20, 2026, Quince filed the complaint in this case, which contains a single cause of action for attempted monopolization in violation of the Sherman Antitrust Act, 15 U.S.C. § 2. Dkt. 1. II. REQUESTS FOR JUDICIAL NOTICE In support of the motion to dismiss, Deckers filed a request for judicial notice asking the Court to take notice of court records from other federal lawsuits. Dkt. 20 (“Deckers RJN”). Together with Quince’s opposition to the motion to dismiss, Quince also filed a request for judicial notice asking the Court to take judicial notice of court records, as well as excerpts from the Trademark Status & Document Retrieval (“TSDR”) database maintained by the United States Patent and Trademark Office (“USPTO”). Dkt. 27 (“Quince RJN”). Federal Rule of Evidence 201(b) allows a court to “judicially notice a fact that is not

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