Laguardia v. Designer Brands Inc.

CourtDistrict Court, S.D. Ohio
DecidedOctober 27, 2020
Docket2:20-cv-02311
StatusUnknown

This text of Laguardia v. Designer Brands Inc. (Laguardia v. Designer Brands Inc.) is published on Counsel Stack Legal Research, covering District Court, S.D. Ohio primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Laguardia v. Designer Brands Inc., (S.D. Ohio 2020).

Opinion

IN THE UNITED STATES DISTRICT COURT FOR THE SOUTHERN DISTRICT OF OHIO EASTERN DIVISION

Eric LaGuardia, et al.,

Plaintiffs, : Case No. 2:20-cv-2311

- vs - Judge Sarah D. Morrison Magistrate Judge Vascura Designer Brands Inc., et al., : Defendants. OPINION & ORDER

“Americans passionately disagree about many things. But they are largely united in their disdain for robocalls.” Barr v. Am. Ass’n of Political Consultants, 140 S. Ct. 2335, 2343 (2020). That derision extends to commercial text messages sent to cellular telephones. Plaintiffs Eric LaGuardia, Sophia Wingate, Lindsey Rucker and Nicole Austin allege that Defendants Designer Brands, Inc. and DSW Shoe Warehouse, Inc. (collectively “DSW”) violated the Telephone Consumer Protection Act, 47 U.S.C. § 227, et seq. (“TCPA”) by sending them such texts without their consent. Plaintiffs filed this putative class action under the TCPA to get DSW to stop contacting them in this manner. DSW, on the other hand, wants this case to stop. But its efforts to achieve that result are premature. For that reason, the Court GRANTS in part and DENIES in part Plaintiffs’ Motion to Strike (ECF No. 60), DENIES Defendants’ Motion for Judgment on the Pleadings (ECF No. 45), and DENIES Defendants’ Motion to Stay (ECF No. 74). The Court further determines that oral argument is unnecessary. I. BACKGROUND Plaintiffs are California residents. (ECF No. 22 ¶ ¶ 7-11.) DSW Shoe Warehouse, Inc. sells footwear and is a wholly owned subsidiary of Designer Brands, Inc. (ECF No. 44 ¶ ¶ 2, 12.) DSW Shoe Warehouse is a Missouri corporation headquartered in Columbus, Ohio. Id. ¶ 12. Designer Brands is an Ohio corporation with headquarters in Columbus. Plaintiffs allege that DSW sent them spam texts advertising DSW’s products without

their consent in July and August 2019. (ECF No. 22 ¶ ¶ 31-45.) LaGuardia and Austin further assert that DSW continued to send the solicitations even though they told DSW to stop, and even though they were on the National Do Not Call Registry. Id. ¶ ¶ 34, 41, 47, 50-51. Plaintiffs allege DSW’s texts harmed them through the costs, slower cell phone service, reduction in cell phone memory and depletion of cell phone battery life associated with receiving the texts. Id. ¶ ¶ 4, 26, 27, 68, 69. Plaintiffs additionally allege the texts “invaded [their] privacy, intruded upon their seclusion and solitude, constituted a nuisance, and wasted their time by requiring them to interact with the messages.” Id. ¶ 67. Plaintiffs allege DSW sent the texts through a program that has the capacity to: (1) store telephone numbers; (2) generate sequential numbers; (3) dial numbers in sequential order; (4)

dial numbers from a list of numbers; (5) dial numbers without human intervention; and (6) schedule the time and date for future transmission of text messages without human involvement. Id. ¶ ¶ 61-66. Plaintiffs thus allege that DSW’s program is an automated telephone dialing system (“ATDS”) as defined in the TCPA. Id. ¶ 59. Count 1 alleges that DSW violated § 227 (b)(1)(A)(iii) of the TCPA by willfully and/or knowingly contacting Plaintiffs on their cellular telephones using an ATDS. Id. ¶ ¶ 82-87. Count 2 asserts that DSW violated § 227(c) of the TCPA by sending the texts to LaGuardia and Austin despite the fact that they were on the Do Not Call Registry and by continuing to send the texts after they told DSW to stop. Id. ¶ ¶ 88-91. Plaintiffs seek certification under Fed. R. Civ. P. 23 of the following classes: No Consent Class: All persons within the United States who, within the four years prior to the filing of this action, were sent a text message by Defendants or anyone on Defendants’ behalf, to said person’s cellular telephone number, using the same equipment used to text message Plaintiffs’ cellular telephones, for the purpose of advertising Defendants’ goods or services.

Revocation Class: All persons who from four years prior to the filing of this action were sent a text message to their cellular phone number by Defendants or on Defendants’ behalf, using the same equipment used to send the text messages to Plaintiffs, for the purpose of advertising Defendants’ goods or services, after making a request to Defendants to not receive future text messages.

Id. ¶ 71. LaGuardia and Austin seek certification of the following sub-class of individuals who received the texts while being on the National Do Not Call Registry: Do Not Call Registry Class: All persons in the United States who from four years prior to the filing of this action were sent a text message by or on behalf of Defendants, more than one time within any 12-month period, where the person’s telephone number had been listed on the National Do Not Call Registry for at least thirty days, for the purpose of selling Defendants’ products and/or services.

Id. ¶ 72.

In addition to class certification, Plaintiffs seek compensatory, statutory and punitive damages, attorney’s fees, costs, and an injunction requiring DSW to cease all text “spam” activities. Id. ¶ 6, Prayer for Relief ¶ ¶ 1-6. DSW’s Answer denies sending the texts to Plaintiffs. (ECF No. 44 at introduction and ¶ 1.) Its narrative and detailed denials also relevantly plead in the alterative that: Plaintiffs were all customers of DSW during the relevant time period. Any text messages to Plaintiffs would have been sent using Oracle Responsys to a list of DSW’s existing customers who provided their cellular telephone numbers to DSW and their prior express consent to receive text messages. In addition, Plaintiffs all elected to become members of DSW’s optional customer loyalty rewards program, known as the DSW VIP Club, and provided their cellular telephone numbers to DSW in connection with their memberships. A key benefit of joining the DSW VIP Club was to receive exclusive promotional offers from DSW. DSW denies that there were any “unsolicited and auto- dialed ‘spam’ text message calls to [Plaintiffs’] cellular phones.” As a threshold matter, no “automatic telephone dialing system” (ATDS) was used in connection with the alleged texts to Plaintiffs. Oracle Responsys offers a web-based application as a cross- channel tool to communicate and track customer communications. It does not have the capacity to generate random or sequential telephone numbers and then dial them. It cannot generate any telephone numbers. Rather, the platform will initiate texts solely from lists of designated telephone numbers created and provided by companies like DSW. See Oracle Responsys Mobile SMS 101, attached hereto as Ex. A (“In Oracle Responsys, you set up mobile SMS messages in Program. This allows you to build a program that ties together a series of messages targeted to specific recipients.” (emphasis added)); Ex. B (describing SMS campaign settings as including “[t]he list for the campaign” (emphasis added)); Ex. C (“If you are creating a marketer-initiated message, the outbound message is the message that you are sending to your subscriber list.” (emphasis added)); Ex. D (“Program allows you to build cross-channel programs that tie together a series of sequenced SMS messages or a sequence of email and SMS messages, targeted to specific recipients.” (emphasis added)). Oracle Responsys is not an ATDS under the Telephone Consumer Protection Act (“TCPA”). Thus, any text messages sent to Plaintiffs by or on behalf of DSW are outside the reach of the TCPA.

Id. ¶ ¶ 1, 25 (italicized emphasis added).1 The referenced exhibits are attached to the Answer and consist of unauthenticated print-outs dated June 2020 purportedly from https://docs.oracle.com. Oracle is not a party to this action.

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Laguardia v. Designer Brands Inc., Counsel Stack Legal Research, https://law.counselstack.com/opinion/laguardia-v-designer-brands-inc-ohsd-2020.