L-7 Designs, Inc. v. Old Navy, LLC

964 F. Supp. 2d 299, 2013 WL 4569979, 2013 U.S. Dist. LEXIS 124085
CourtDistrict Court, S.D. New York
DecidedAugust 29, 2013
DocketNo. 09 Civ. 1432(DC)
StatusPublished
Cited by10 cases

This text of 964 F. Supp. 2d 299 (L-7 Designs, Inc. v. Old Navy, LLC) is published on Counsel Stack Legal Research, covering District Court, S.D. New York primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
L-7 Designs, Inc. v. Old Navy, LLC, 964 F. Supp. 2d 299, 2013 WL 4569979, 2013 U.S. Dist. LEXIS 124085 (S.D.N.Y. 2013).

Opinion

OPINION

CHIN, Circuit Judge.

In this case, plaintiff L-7 Designs, Inc. (“L-7”) and defendant Old Navy, LLC (“Old Navy”) entered into a Creative Services Agreement (the “CSA”) whereby L-7 was to provide Old Navy with creative design services, including “input” on “creative positioning, creative vision and creative strategy.” Old Navy moved for judgment on the pleadings. I granted the motion and dismissed the action. L-7 Designs, Inc. v. Old Navy, LLC, No. 09 Civ. 1432CDC), 2010 WL 157494 (S.D.N.Y. Jan. 21, 2010) (“L-7 Designs I ”). On appeal, the Second Circuit affirmed in part and vacated in part, and remanded two claims for further proceedings. L-7 Designs, Inc. v. Old Navy, LLC, 647 F.3d 419 (2d Cir.2011) (“L-7 Designs II”).

On remand, the parties completed discovery. Old Navy now moves for summary judgment on the remaining two claims. For the reasons that follow, the motion is granted in part and denied in part, as set forth below.

BACKGROUND

A. The Facts

On a motion for summary judgment, the Court construes the evidence in the light most favorable to the non-moving party. The following facts are drawn from the deposition transcripts, affidavits, declarations, and exhibits submitted by the parties. Any conflicts in the evidence have been resolved in favor of L-7, the party opposing summary judgment.

1. The Parties

L-7’s principal, Todd Oldham, is an artist, designer, and television personality. (Oldham Deck ¶¶ 1-12). He formed L-7 in 1989 to manage his design services and intellectual property rights. (Id. ¶¶ 2-3). Over the years, Oldham and L-7 marketed merchandise under the brand “TODD OLDHAM.” (Comph ¶¶8, 9, 13). L-7 owns certain federal registrations for the mark “TODD OLDHAM.” (Id. ¶ 19).

Old Navy, a subsidiary of Gap Inc., operates a chain of retail apparel stores, with more than a thousand stores throughout the United States and Canada. (Id. ¶ 20). In the spring of 2007, L-7 approached Old Navy to discuss the possibility of entering into a relationship with L-7, and Old Navy eventually agreed to engage the services of [303]*303Oldham and L-7. (Oldham Decl. ¶¶ 14, 16-18).

2. The CSA

On September 21, 2007, Old Navy and L-7 entered into the CSA. (Weinberger Decl. Ex. 6).1 The CSA provided that L-7 would perform certain “Services” and provide certain “Deliverables” for Old Navy, as set forth in a “Scope of Work” (the “SOW”) attached to the CSA. (Id., CSA ¶1).

Pursuant to the SOW, Oldham was to provide services for Old Navy as “Design Creative Director,” and L-7 was to be paid an annual consulting fee for three years (running through September 30, 2010) as well as certain bonuses. (Id., SOW ¶¶ 1-2). The CSA provided that the fees to be paid pursuant to the SOW covered all “Services and Deliverables” and “all ownership rights, assignments, licenses and transfers by [L-7] set forth herein.” (Id., CSA ¶ 2(a)). The CSA gave Old Navy, for example, the limited right to use the TODD OLDHAM marks in connection with the parties’ “relationship” with each other. (Id., CSA ¶ 3(c)). The CSA provided, however, that the fees were “not intended to cover payment for ownership rights, assignments, licenses and transfers related to the Todd Oldham branded line of products described in the SOW.” (Id., CSA ¶ 2(a)).

The CSA also established that the agreement would terminate after three years. (Id., CSA ¶ 5). In addition, within the three-year term, the CSA provided that “either party may terminate this Agreement, effective immediately upon notice thereof, in the event of a material breach of this Agreement that remains uncured after thirty (30) days written notice of the breach to the other party.” (Id.).

3. The Licensing Agreement and Related Negotiations

Section 5 of the SOW was entitled “Todd Oldham Branded Line,” and it provided as follows:

a. In September 2007, the parties will announce publicly that Todd 01dham/[L-7] shall be serving as Design Creative Director of Old Navy and that it is the intent of the parties to develop and launch a line of products that will bear TODD OLDHAM Marks to be sold exclusively at Old Navy stores at a future time.
b. [L-7] and Old Navy acknowledge and agree that the specific terms and conditions related to this proposed line of products bearing TODD OLDHAM Marks are to be negotiated and agreed upon by the parties in a separate agreement. The parties plan to enter into a separate agreement related to these products by October 1, 2008.
c. The parties agree that this separate agreement will contain at least the following: (1) royalty fees paid to [L-7] of 5% of Old Navy’s retail sales for this particular line only (not all Old Navy products) and (2) agreement and final approval by both Old Navy and [L-7] as to the collections and products to be sold by Old Navy.

(Id., SOW ¶ 5). By these provisions, the parties entered into a binding preliminary agreement, that is, “a mutual commitment to negotiate together in good faith in an effort to reach final agreement.” L-7 Designs II, 647 F.3d at 430 (quoting Teachers [304]*304Ins. & Annuity Ass’n of Am. v. Tribune Co., 670 F.Supp. 491, 498 (S.D.N.Y.1987)).

On September 21, 2007, Old Navy issued a press release announcing that it was going to launch a “TODD OLDHAM” branded line of products. (Oldham Decl. Ex. 6). Thereafter, L-7 and Oldham performed their obligations under the CSA, and Old Navy executives gave positive feedback. (Oldham Decl. ¶¶ 31-32).

In April 2008, L-7 and Old Navy began negotiations to finalize the numerous open terms of the license agreement for the “TODD OLDHAM” branded line of merchandise, as required under Section 5 of the SOW. (Id. ¶¶24, 33; Vayness Decl. ¶ 16). On April 2, 2008, L-7 provided Old Navy with its standard form license agreement and a term sheet, which proposed: a three-year initial term; a general launch and distribution plan for the “TODD OLD-HAM” branded products; plans for subsequent expansion; the previously agreed upon royalty rate of 5%; and unspecified annual guaranteed minimum royalties. (Vayness Decl. ¶ 16, Ex. 7). Thereafter, representatives of L-7 and Old Navy communicated back and forth about the proposed licensing agreement. (Id. ¶¶ 17-20, 22, Exs. 8-15). On June 12, 2008, L-7 told Old Navy in an email that, although the parties had not yet finalized an agreement on a license, “things are proceeding in the right direction in connection with the branded line.” (Van Auken Decl. Ex. 80).

By September 2008, however, in part because business had been weaker than expected, L-7 was aware that Old Navy wanted to postpone the deadline for reaching a licensing agreement. (Weinberger Decl. Ex. 33). At this point, five months after L-7’s initial April 2 offer, Old Navy had not yet responded with a counterproposal in writing.

Then, on September 30, 2008, Old Navy advised L-7 in a telephone call for the first time that it wished to postpone the signing of a license for the “TODD OLDHAM” marks indefinitely. (Vayness Decl. ¶ 19, Ex. 14; Oldham Decl. ¶ 40).

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Bluebook (online)
964 F. Supp. 2d 299, 2013 WL 4569979, 2013 U.S. Dist. LEXIS 124085, Counsel Stack Legal Research, https://law.counselstack.com/opinion/l-7-designs-inc-v-old-navy-llc-nysd-2013.