John Paul Mitchell Systems v. Pete-N-Larry's Inc.

862 F. Supp. 1020, 32 U.S.P.Q. 2d (BNA) 1594, 1994 U.S. Dist. LEXIS 14191, 1994 WL 540745
CourtDistrict Court, W.D. New York
DecidedOctober 3, 1994
Docket93-CV-0360E(H)
StatusPublished
Cited by19 cases

This text of 862 F. Supp. 1020 (John Paul Mitchell Systems v. Pete-N-Larry's Inc.) is published on Counsel Stack Legal Research, covering District Court, W.D. New York primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
John Paul Mitchell Systems v. Pete-N-Larry's Inc., 862 F. Supp. 1020, 32 U.S.P.Q. 2d (BNA) 1594, 1994 U.S. Dist. LEXIS 14191, 1994 WL 540745 (W.D.N.Y. 1994).

Opinion

MEMORANDUM and ORDER

ELFVIN, District Judge.

John Paul Mitchell Systems (“JPMS”), the manufacturer of the “Paul Mitchell” brand of hair care products (“Paul Mitchell Products”), and G.A. Kayser & Sons, Inc. (“Kayser”), JPMS’s authorized distributor in the central and western areas of New York, brought this action against various retailers — Pete-N-Larry’s, Inc. (“Pete-N-Larry’s”), Tops Markets, Inc. and Tops, Inc. d/b/a VIX Deep Discount (collectively “Tops”), F.W. Woolworth Co., Inc. d/b/a The Rx Place (“Rx Place”) and Pharmhouse Corp. (“Pharmhouse”) 1 — alleging inter alia that the- defendants’ unauthorized sales of Paul Mitchell Products constitute violátions of the Trademark Act of 1946, 15 U.S.C. § 1051 et seq., (“the Lanham Act”), unfair competition under the laws of New York, tortious interference with the contracts' and fraud. 2 Presently before this Court are motions by the remaining defendants (Pete-N-Larry’s, Tops, Rx Place and Pharmhouse) to dismiss and for summary judgment. 3 Such motions will be granted in part and denied in part.

The Complaint alleges that Paul Mitchell Products “are designed and intended to be sold only in and to professional hair salons and professional hairstylists” .and “specifically are not authorized to be sold in retail stores” such as those of the defendant retailers. Further, “JPMS does not authorize the •sale of Paul Mitchell Products except where the consumers have the opportunity to consult with or receive the recommendation and advice of trained professional hairstylists.” Such restrictions on the channels of distribution, it is claimed, are necessary to insure the quality of Paul Mitchell Products. In this regard, JPMS’s authorized sellers, including the hairstylists and salons, are contractually bound not to sell those products “to any person they know or have reason to suspect intends to sell the products to someone else.” The plaintiffs allege that the defendant retailers, who are not authorized distributors of Paul Mitchell Products, have diverted such products from JPMS’s exclusive distribution network, in contravention of the restrictions imposed by JPMS. The plaintiffs also allege that the defendant retailers are selling these products at their stores to general customers without offering any opportunity for the professional consultation required by JPMS. They further allege that “[djefendants, acting in concert with numerous, diverse and unknown others, from time to time, in order to conceal the identity of the intermediate sellers, obliterate the batch codes on [Ptpl Mitchell Products],” which codes not only are required by federal and state laws but “are the only effective way to identify specific products for quality control purposes in the event that a recall of products is necessary.” Moreover, the Complaint quotes a legend which is included on each Paul Mitchell Products container, which states that JPMS does not guarantee the quality of Paul Mitchell Products unless they are sold within the authorized distribution network. It is alleged that the defendants fail to “conspicuously” notify their customers of such lack of guarantee.

The first cause of action alleges (after incorporating all preceding paragraphs as summarized above) that, “[b]ecause the circumstances of defendants’ sale of Paul Mitchell Products carries the potential for customer deceit and confusion, and interferes with *1023 plaintiffs’ ability to control the quality of their product, defendants’ conduct violates The Trademark Act of 1946, 15 U.S.C. § 1501 et seq. (1988), otherwise known as the Lanham Act.” 4 While the Complaint does not specifically cite the sections of the Lanham Act under which this claim is raised, the plaintiffs’ memorandum of law filed in response to the present motions points to two of its provisions — viz., section 32(1), 15 U.S.C. § 1114(1), for trademark infringement and section 43(a), 15 U.S.C. § 1125(a), for false designation of origin or affiliation. Under either section, the touchstone of liability is the same — namely, a likelihood of consumer confusion as to the source of the goods. See, e.g., Bandag, Inc. v. Al Bolser’s Tire Stores, 750 F.2d 903, 911 (Fed.Cir.1984); Ballet Makers v. United States Shoe Corp., 633 F.Supp. 1328, 1331 (S.D.N.Y.1986) (“where * * * plaintiffs claims for infringement and unfair competition are based upon virtually the same behavior, i.e., the alleged improper use of the [mark], the evidence needed to prove confusion is also the same”). The defendants argue that there exists no possibility of any such confusion because what they are selling are the authentic products of a quality identical to those sold in JPMS’s authorized venues. In other words, it is their contention that the products retailed at their stores are “genuine” goods, the sale of which, even unauthorized, can not give rise to a Lanham Act violation.

Before assessing the merits and the particulars of such argument, it is helpful at this point to note the different approaches courts may take in this area of jurisprudence, differences that can often create a certain quantum of semantic confusion and can as well have potential substantive implications. The root of such potential confusion is the oft-repeated maxim that “[a]s a general rule, trademark law does not reach the sale of genuine goods bearing a true mark even though the sale is not authorized by the mark owner,” Polymer Technology Corp. v. Mimran, 975 F.2d 58. 61 (2d Cir.1992). See, e.g., Matrix Essentials v. Emporium Drug Mart, 988 F.2d 587, 590 (5th Cir.1993); Shell Oil Co. v. Commercial Petroleum, Inc., 928 F.2d 104 (4th Cir.1991); NEC Electronics v. Cal Circuit ABCO, 810 F.2d 1506, 1509 (9th Cir.), cert. denied, 484 U.S. 851, 108 S.Ct. 152, 98 L.Ed.2d 108 (1987). This, at least at first, appears to be a simple truism which plainly observes that, for a cause of action for trademark infringement to exist, the sale of marked goods must likely cause confusion, in addition to being without consent — see Franchised Stores of New York, Inc. v. Winter, 394 F.2d 664, 668 (2d Cir.1968) (infringement exists when an individual uses a trademark without consent in connection with the sale of covered goods where such use is likely to cause confusion or to deceive purchasers). Of course, the mere fact that the sale is unauthorized — that is, without consent — does not give rise to an infringement claim when the marked goods are genuine. See H.L. Hayden Co. of N.Y. v. Siemens Medical Systems,

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862 F. Supp. 1020, 32 U.S.P.Q. 2d (BNA) 1594, 1994 U.S. Dist. LEXIS 14191, 1994 WL 540745, Counsel Stack Legal Research, https://law.counselstack.com/opinion/john-paul-mitchell-systems-v-pete-n-larrys-inc-nywd-1994.