J.J v. Ashlynn Marketing Group, Inc.

District Court, S.D. California·Decided September 20, 2024·No. 3:24-cv-00311·Unknown

Opinion

J.J. and C.D., on behalf of themselves and Case No.: 24-CV-0311-GPC-MSB all others similarly situated ORDER GRANTING DEFENDANT’S Plaintiffs, MOTION TO DISMISS IN PART v. AND DENYING DEFENDANT’S MOTION TO DISMISS IN PART ASHLYNN MARKETING GROUP, INC., [ECF No. 17] Defendant.

On April 2, 2024, Plaintiffs J.J. and C.D. filed their First Amended Complaint (“FAC”), individually and on behalf of three putative classes. ECF No. 7. Before the Court is Defendant’s motion to dismiss the FAC pursuant to Federal Rules of Civil Procedure 9(b) and 12(b)(6). ECF No. 17. Plaintiffs filed an opposition on June 14, 2024. ECF No. 21. Defendant filed a reply on June 28, 2024. ECF No. 22. The Court has considered the papers filed in support of and in opposition to the motion to dismiss and deem this motion appropriate for resolution without oral argument. See L.R. 7.1(d)(1). For the below reasons, the Court GRANTS Defendant’s motion to dismiss in part and DENIES Defendant’s motion to dismiss in part. Plaintiffs bring a putative “class action against Defendant Ashlynn Marketing Group, Inc. for false, misleading, deceptive, and negligent sales practices regarding its kratom powder, capsule, and liquid extract products” (“kratom products”). FAC ¶ 1. Kratom is a drug derived from the kratom plant, which is indigenous to Southeast Asia. FAC ¶ 15. “[K]ratom works on the exact same opioid receptors in the human brain as morphine and its analogs, has similar effects as such, and critically, has similar risks of physical addiction and dependency, with similar withdrawal symptoms.” FAC ¶ 2. Defendant is “a kratom product manufacturer and distributor.” FAC ¶ 63. Plaintiffs essentially allege that Defendant failed to disclose kratom’s addictiveness to its customers before they purchased Defendant’s kratom products. FAC ¶ 4. As a result, Plaintiffs allege that kratom “has sunk its hooks into tens of thousands of unsuspecting customers and caused them serious physical, psychological, and financial harm.” FAC ¶ 3. Kratom “has been used in herbal medicine” in Southeast Asia “since at least the early 19th Century.” FAC ¶ 15. Kratom’s alkaloids—the chemicals which produce psychoactive effects—interact with the brain’s mu-opioid receptor when ingested. FAC ¶¶ 19, 24. The mu-opioid receptor produces “habit-forming effects.” FAC ¶ 26. “Kratom is therefore considered by health professionals to be similar to an ‘opioid’ and a ‘quasi-opiate.’” FAC ¶ 28. In fact, Plaintiffs allege that “[t]he addictiveness of kratom has been well-documented for decades and is an established fact in medical literature,” FAC ¶ 54, and that “[i]t has been known for decades in the English-speaking world that kratom is highly addictive and has the potential to cause physical and psychological dependence in regular users,” FAC ¶ 55. The symptoms of kratom withdrawal include: “irritability, anxiety, difficulty concentrating, depression, sleep disturbance including restless legs, tearing up, runny nose, muscle and bone pain, muscle spasms, diarrhea, decreased appetite, chills, inability to control temperature, and extreme dysphoria and malaise.” FAC ¶ 33. “Kratom use in the United States has exploded in popularity over the past decade.” FAC ¶ 36. Kratom is often marketed as “a substitute for coffee, a pain reliever, a treatment for opioid withdrawal, an antidepressant, [and] an anti-anxiety supplement.” FAC ¶ 40. Because it “does not produce a debilitating ‘high’ like cocaine or heroin, it is very easy for users to take the drug every day without feeling as though they are developing a drug addiction.” FAC ¶ 41. Thus, “addiction can sneak up on unsuspecting users,” id., and because “manufacturers and advertisers do not disclose the addictive potential of this drug, many users have found themselves blindsided when they wake up one morning in the throes of withdrawal after having stopped using what they thought was an innocuous supplement.” FAC ¶ 42. “Defendant has received numerous user reports about the addictive potential of kratom in the United States.” FAC ¶ 51. Further, Defendant states on its website that “scientists are still conducting comprehensive studies to determine whether abusing Kratom causes addiction, death, and withdrawal symptoms”. ECF No. 7 at 13. On information and belief, Plaintiffs also allege that “Defendant has interacted with growers and distributors in Southeast Asia who have disclosed the addictive nature of kratom to it.” FAC ¶ 50. Thus, Plaintiffs allege that Defendant “knew or should have known that the Products it was selling were highly addictive.” FAC ¶ 52. Defendant, however, has not “disclose[d] the addictive potential of kratom on its website or on its Products’ packaging.” FAC ¶ 53. The packaging, which Plaintiffs allege is “woefully sparse,” FAC ¶ 59, includes “a bog-standard disclaimer stating that the Products are not regulated or evaluated by the FDA,” FAC ¶ 60. The named Plaintiffs in this action have had their own experiences with kratom. See FAC ¶¶ 68-69. “Plaintiff J.J. first heard about kratom through the internet and saw nothing about its addictive potential.” FAC ¶ 68. He began purchasing Defendant’s kratom products in September 2018, and has continued to purchase them in San Marcos, California. Id. He reviewed the packaging and labels before purchasing the products, “but there were no disclosures on the bottle that would have corrected his misimpression” that kratom was not addictive. Id. When he tried to stop using kratom, “he was wracked by intense physical and psychological withdrawal symptoms that were substantially similar to traditional opiates.” Id. “J.J. realized he was addicted to kratom in July 2022.” Id. When he has attempted to quit, he has experienced “intense months of physical and psychological withdrawals, with symptoms including: lethargy, nausea, extreme anxiety, extreme depression, sweating, body aches, restless legs, extreme cravings, extreme restlessness, and minor psychosis.” Id. “Plaintiff C.D. first heard about kratom from a friend who espoused the benefits of the drug without talking about its addictiveness.” FAC ¶ 69. He began purchasing Defendant’s products in 2020 in South Lake Tahoe, California. Id. Like J.J., C.D. did not know kratom was addictive, reviewed the package and labels before purchasing the products, and saw no disclosures about kratom’s addictiveness. Id. “C.D. realized he was addicted to kratom in late February 2021,” after he experienced similar withdrawals to those that J.J. experienced. Id. “C.D. has been unable to quit using kratom.” Id. Plaintiffs allege that had they known about kratom’s addictiveness, they “would have never purchased Defendant’s Products,” FAC ¶¶ 68-69, or “would have paid less than they did for them,” FAC ¶ 47. Plaintiffs bring a putative class action on behalf of the following three classes: All persons nationwide who, within the applicable statute of limitations period, up to and including the date of final judgement in this action, purchased Krave Botanicals kratom products (the “Class”); All persons nationwide who, within the applicable statute of limitations period, up to and including the date of final judgment in this action, purchased Krave Botanicals kratom products from “www.kravekratom.com” (the “Online Class”); All Class members in California who, within the applicable statute of limitations period, up to and including the date of final judgment in this action, purchased Krave Botanicals kratom products (the “California Class”) FAC ¶ 70. Plaintiffs bring six causes of action, including for (1) violations of California’s Unfair Competition Law (“UCL”) (Cal. Bus. & Prof. Code § 17200), (2) violations of California’s Consumer Legal Remedies Act (“CLRA”) (Cal. Civ. Code §

J.J v. Ashlynn Marketing Group, Inc., (S.D. Cal. 2024).

J.J v. Ashlynn Marketing Group, Inc. (J.J v. Ashlynn Marketing Group, Inc.) — published by Counsel Stack Legal Research, free access to 12M+ legal documents.

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