J.J v. Ashlynn Marketing Group, Inc.

CourtDistrict Court, S.D. California
DecidedSeptember 20, 2024
Docket3:24-cv-00311
StatusUnknown

This text of J.J v. Ashlynn Marketing Group, Inc. (J.J v. Ashlynn Marketing Group, Inc.) is published on Counsel Stack Legal Research, covering District Court, S.D. California primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
J.J v. Ashlynn Marketing Group, Inc., (S.D. Cal. 2024).

Opinion

1 2 3 4 5 6 7 8 UNITED STATES DISTRICT COURT 9 SOUTHERN DISTRICT OF CALIFORNIA 10 11 J.J. and C.D., on behalf of themselves and Case No.: 24-CV-0311-GPC-MSB all others similarly situated 12 ORDER GRANTING DEFENDANT’S Plaintiffs, 13 MOTION TO DISMISS IN PART v. AND DENYING DEFENDANT’S 14 MOTION TO DISMISS IN PART ASHLYNN MARKETING GROUP, 15 INC., [ECF No. 17] 16 Defendant. 17

18 On April 2, 2024, Plaintiffs J.J. and C.D. filed their First Amended Complaint 19 (“FAC”), individually and on behalf of three putative classes. ECF No. 7. Before the 20 Court is Defendant’s motion to dismiss the FAC pursuant to Federal Rules of Civil 21 Procedure 9(b) and 12(b)(6). ECF No. 17. Plaintiffs filed an opposition on June 14, 22 2024. ECF No. 21. Defendant filed a reply on June 28, 2024. ECF No. 22. The Court 23 has considered the papers filed in support of and in opposition to the motion to dismiss 24 and deem this motion appropriate for resolution without oral argument. See L.R. 25 7.1(d)(1). For the below reasons, the Court GRANTS Defendant’s motion to dismiss in 26 part and DENIES Defendant’s motion to dismiss in part. 27 1 FACTUAL BACKGROUND 2 Plaintiffs bring a putative “class action against Defendant Ashlynn Marketing 3 Group, Inc. for false, misleading, deceptive, and negligent sales practices regarding its 4 kratom powder, capsule, and liquid extract products” (“kratom products”). FAC ¶ 1. 5 Kratom is a drug derived from the kratom plant, which is indigenous to Southeast Asia. 6 FAC ¶ 15. “[K]ratom works on the exact same opioid receptors in the human brain as 7 morphine and its analogs, has similar effects as such, and critically, has similar risks of 8 physical addiction and dependency, with similar withdrawal symptoms.” FAC ¶ 2. 9 Defendant is “a kratom product manufacturer and distributor.” FAC ¶ 63. Plaintiffs 10 essentially allege that Defendant failed to disclose kratom’s addictiveness to its 11 customers before they purchased Defendant’s kratom products. FAC ¶ 4. As a result, 12 Plaintiffs allege that kratom “has sunk its hooks into tens of thousands of unsuspecting 13 customers and caused them serious physical, psychological, and financial harm.” FAC ¶ 14 3. 15 Kratom “has been used in herbal medicine” in Southeast Asia “since at least the 16 early 19th Century.” FAC ¶ 15. Kratom’s alkaloids—the chemicals which produce 17 psychoactive effects—interact with the brain’s mu-opioid receptor when ingested. FAC 18 ¶¶ 19, 24. The mu-opioid receptor produces “habit-forming effects.” FAC ¶ 26. 19 “Kratom is therefore considered by health professionals to be similar to an ‘opioid’ and a 20 ‘quasi-opiate.’” FAC ¶ 28. In fact, Plaintiffs allege that “[t]he addictiveness of kratom 21 has been well-documented for decades and is an established fact in medical literature,” 22 FAC ¶ 54, and that “[i]t has been known for decades in the English-speaking world that 23 kratom is highly addictive and has the potential to cause physical and psychological 24 dependence in regular users,” FAC ¶ 55. The symptoms of kratom withdrawal include: 25 “irritability, anxiety, difficulty concentrating, depression, sleep disturbance including 26 restless legs, tearing up, runny nose, muscle and bone pain, muscle spasms, diarrhea, 27 1 decreased appetite, chills, inability to control temperature, and extreme dysphoria and 2 malaise.” FAC ¶ 33. 3 “Kratom use in the United States has exploded in popularity over the past decade.” 4 FAC ¶ 36. Kratom is often marketed as “a substitute for coffee, a pain reliever, a 5 treatment for opioid withdrawal, an antidepressant, [and] an anti-anxiety supplement.” 6 FAC ¶ 40. Because it “does not produce a debilitating ‘high’ like cocaine or heroin, it is 7 very easy for users to take the drug every day without feeling as though they are 8 developing a drug addiction.” FAC ¶ 41. Thus, “addiction can sneak up on unsuspecting 9 users,” id., and because “manufacturers and advertisers do not disclose the addictive 10 potential of this drug, many users have found themselves blindsided when they wake up 11 one morning in the throes of withdrawal after having stopped using what they thought 12 was an innocuous supplement.” FAC ¶ 42. 13 “Defendant has received numerous user reports about the addictive potential of 14 kratom in the United States.” FAC ¶ 51. Further, Defendant states on its website that 15 “scientists are still conducting comprehensive studies to determine whether abusing 16 Kratom causes addiction, death, and withdrawal symptoms”. ECF No. 7 at 13. On 17 information and belief, Plaintiffs also allege that “Defendant has interacted with growers 18 and distributors in Southeast Asia who have disclosed the addictive nature of kratom to 19 it.” FAC ¶ 50. Thus, Plaintiffs allege that Defendant “knew or should have known that 20 the Products it was selling were highly addictive.” FAC ¶ 52. Defendant, however, has 21 not “disclose[d] the addictive potential of kratom on its website or on its Products’ 22 packaging.” FAC ¶ 53. The packaging, which Plaintiffs allege is “woefully sparse,” 23 FAC ¶ 59, includes “a bog-standard disclaimer stating that the Products are not regulated 24 or evaluated by the FDA,” FAC ¶ 60. 25 The named Plaintiffs in this action have had their own experiences with kratom. 26 See FAC ¶¶ 68-69. “Plaintiff J.J. first heard about kratom through the internet and saw 27 1 nothing about its addictive potential.” FAC ¶ 68. He began purchasing Defendant’s 2 kratom products in September 2018, and has continued to purchase them in San Marcos, 3 California. Id. He reviewed the packaging and labels before purchasing the products, 4 “but there were no disclosures on the bottle that would have corrected his misimpression” 5 that kratom was not addictive. Id. When he tried to stop using kratom, “he was wracked 6 by intense physical and psychological withdrawal symptoms that were substantially 7 similar to traditional opiates.” Id. “J.J. realized he was addicted to kratom in July 2022.” 8 Id. When he has attempted to quit, he has experienced “intense months of physical and 9 psychological withdrawals, with symptoms including: lethargy, nausea, extreme anxiety, 10 extreme depression, sweating, body aches, restless legs, extreme cravings, extreme 11 restlessness, and minor psychosis.” Id. 12 “Plaintiff C.D. first heard about kratom from a friend who espoused the benefits of 13 the drug without talking about its addictiveness.” FAC ¶ 69. He began purchasing 14 Defendant’s products in 2020 in South Lake Tahoe, California. Id. Like J.J., C.D. did 15 not know kratom was addictive, reviewed the package and labels before purchasing the 16 products, and saw no disclosures about kratom’s addictiveness. Id. “C.D. realized he 17 was addicted to kratom in late February 2021,” after he experienced similar withdrawals 18 to those that J.J. experienced. Id. “C.D. has been unable to quit using kratom.” Id. 19 Plaintiffs allege that had they known about kratom’s addictiveness, they “would have 20 never purchased Defendant’s Products,” FAC ¶¶ 68-69, or “would have paid less than 21 they did for them,” FAC ¶ 47. 22 Plaintiffs bring a putative class action on behalf of the following three classes: 23 All persons nationwide who, within the applicable statute of limitations period, up to and including the date of final 24 judgement in this action, purchased Krave Botanicals kratom 25 products (the “Class”); 26 27 1 All persons nationwide who, within the applicable statute of limitations period, up to and including the date of final 2 judgment in this action, purchased Krave Botanicals kratom 3 products from “www.kravekratom.com” (the “Online Class”); 4 All Class members in California who, within the applicable 5 statute of limitations period, up to and including the date of final judgment in this action, purchased Krave Botanicals 6 kratom products (the “California Class”) 7 FAC ¶ 70.

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J.J v. Ashlynn Marketing Group, Inc., Counsel Stack Legal Research, https://law.counselstack.com/opinion/jj-v-ashlynn-marketing-group-inc-casd-2024.