Jackson v. LinkedIn Corporation

District Court, N.D. California·Decided January 3, 2025·No. 5:24-cv-00812·Unknown

Opinion

JACQUELINE JACKSON, Case No. 5:24-cv-00812-PCP

Plaintiff, ORDER GRANTING MOTION TO v. DISMISS

LINKEDIN CORPORATION, Re: Dkt. No. 60 Defendant.

Plaintiff Jacqueline Jackson brings this putative class action against defendant LinkedIn Corporation, alleging that LinkedIn used its Insight Tag to unlawfully obtain and use personal information from LinkedIn users visiting the California Department of Motor Vehicles website. LinkedIn moves to dismiss Jackson’s claim under the federal Drivers’ Privacy Protection Act (DPPA) for failure to state a claim, and argues that, if the Court dismisses that claim, it should decline to exercise supplemental jurisdiction over her state law claims. For the following reasons, the Court grants LinkedIn’s motion to dismiss the DPPA claim with prejudice and orders the parties to show cause why Jackson’s state law claims should or should not be dismissed without prejudice in the absence of any remaining federal question. Jackson is a California resident who has been a registered LinkedIn user for at least 10 years.1 Jackson has an online account with the DMV, called a “MyDMV” account. Jackson submitted personal information, including her name, phone number, and email address, to the DMV in order to create her MyDMV account. Jackson has had a disability parking placard issued by the DMV since approximately 2009. In 2023, Jackson used her mobile phone to renew her placard through the DMV’s website, which required that she provide her first and last name, date of birth, disability information, and email address. She was signed into her MyDMV account throughout the process of renewing her placard. She alleges that in January 2024, she discovered that LinkedIn was using its Insight Tag to obtain her personal information from her MyDMV account and to learn the contents of her communications with the DMV in connection with her placard renewal. LinkedIn’s Insight Tag is used to gather information across websites to support marketing services that LinkedIn offers to its customers, including targeted advertising. Customers like the DMV can install the Insight Tag on their own webpages to track a user’s actions on their website. Jackson alleges that personal information and private communications are transmitted to LinkedIn, incorporated into the user’s LinkedIn profile, and employed for targeted advertising. Jackson alleges that LinkedIn used the information it received from the DMV “to generate substantial revenue from advertising and marketing services.” In her original complaint, Jackson alleged that LinkedIn’s conduct violates the DPPA and the California Invasion of Privacy Act (CIPA), Cal. Pen. Code § 630. LinkedIn moved to dismiss the case, arguing under Rule 12(b)(7) that the complaint failed to join the DMV as a necessary party and under Rule 12(b)(6) that Jackson failed to state a valid claim. On August 13, 2024, the Court granted LinkedIn’s motion to dismiss in part. The Court denied the 12(b)(7) motion and denied the 12(b)(6) motion as to the CIPA claim but granted it as to the DPPA claim. The Court concluded that Jackson had failed to plausibly allege that the personal information LinkedIn purportedly obtained through the Insight Tag came from a motor vehicle record. On September 3, 2024, Jackson filed a first amended complaint asserting the same claims. Federal Rule of Civil Procedure 8(a)(2) requires a complaint to include a “short and plain statement of the claim showing that the pleader is entitled to relief.” If the complaint does not do so, the defendant may move to dismiss the complaint under Federal Rule of Civil Procedure reasonable inference that the defendant is liable for the misconduct alleged.” Ashcroft v. Iqbal, 556 U.S. 662, 678 (2009). “Dismissal under Rule 12(b)(6) is appropriate only where the complaint lacks a cognizable legal theory or sufficient facts to support a cognizable legal theory.” Mendiondo v. Centinela Hosp. Med. Ctr., 521 F.3d 1097, 1104 (9th Cir. 2008). To survive a Rule 12(b)(6) motion, a plaintiff need only plead “enough facts to state a claim to relief that is plausible on its face.” Bell Atl. Corp. v. Twombly, 550 U.S. 544, 570 (2007). In considering a Rule 12(b)(6) motion, the Court must “accept all factual allegations in the complaint as true and construe the pleadings in the light most favorable” to the non-moving party. Rowe v. Educ. Credit Mgmt. Corp., 559 F.3d 1028, 1029–30 (9th Cir. 2009). While legal conclusions “can provide the [complaint’s] framework,” the Court will not assume they are correct unless adequately “supported by factual allegations.” Iqbal, 556 U.S. at 679. Courts do not “accept as true allegations that are merely conclusory, unwarranted deductions of fact, or unreasonable inferences.” In re Gilead Scis. Secs. Litig., 536 F.3d 1049, 1055 (9th Cir. 2008) (quoting Sprewell v. Golden State Warriors, 266 F.3d 979, 988 (9th Cir. 2001)). I. Jackson fails to state a claim under the DPPA. To establish a potential violation of the DPPA, a plaintiff must plausibly allege that the defendant: (1) knowingly took some affirmative action to obtain, disclose, or use personal information (2) from a motor vehicle record (3) for an impermissible purpose. 18 U.S.C. § 2721; Andrews v. Sirius XM Radio Inc., 932 F.3d 1253, 1259 (9th Cir. 2019). Personal information is information that “identifies an individual, including an individual’s photograph, social security number, driver identification number, name, address (but not the 5-digit zip code), telephone number, and medical or disability information.” 18 U.S.C. § 2725(3). A motor vehicle record is a record maintained by the DMV pertaining to a driver’s operating permit, title, registration, or identification card. 18 U.S.C. § 2725(1). Accordingly, in order to state a DPPA claim, Jackson must allege that the information transmitted to LinkedIn via the Insight Tag was personal information, as defined by 18 U.S.C. § Insight Tag transmitted personal information to LinkedIn, she does not allege facts sufficient to show that the information came from a motor vehicle record. A. Personal information Much of the information that the Insight Tag purportedly transmits from the California DMV website to LinkedIn is not personal information within the meaning of 18 U.S.C. § 2725(3). Jackson alleges the Insight Tag transmits URLs, the fact that a particular button has been clicked, and browser cookies that match website user interactions with LinkedIn members. Most URLs and buttons do not contain personal information, which is defined as information that identifies an individual. Jackson alleges, for example, that when a MyDMV user changes their phone number, the Insight Tag transmits to LinkedIn the

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Jackson v. LinkedIn Corporation, (N.D. Cal. 2025).

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