Jackson v. Home Depot U.S.A., Inc.

Supreme Court of North Carolina·Decided August 22, 2025·No. 334A23·Published

Opinion

IN THE SUPREME COURT OF NORTH CAROLINA No. 334A23

Filed 22 August 2025

GEORGE W. JACKSON, on behalf of himself and others similarly situated

v.

HOME DEPOT U.S.A., INC., CAROLINA WATER SYSTEMS, INC., and JOHN BLUM

Appeal pursuant to N.C.G.S. § 7A-27(a)(4) from an order granting plaintiff’s motion for class certification entered on 4 October 2023 by Judge Edwin Wilson in Superior Court, Mecklenburg County. Heard in the Supreme Court on 23 April 2025.

Milberg Coleman Bryson Phillips Grossman, PLLC, by Daniel K. Bryson, Lucy N. Inman, and J. Hunter Bryson; and Varnell & Warwick, P.A., by Brian W.

Warwick and Janet R. Varnell; and Blossom Law PLLC, by Rashad Blossom, for plaintiff-appellee.

Taibi Law Group, PLLC, by Anthony D. Taibi, for defendant-appellants Carolina Water Systems, Inc. and John Blum.

Maynard Nexsen PC, by Lex M. Erwin; and King & Spalding LLP, by S.

Stewart Haskins II, J. Andrew Pratt, and Elliott Foote, for defendant-appellant Home Depot U.S.A., Inc.

DIETZ, Justice.

Plaintiff George Jackson purchased a home water treatment system from defendants. He later filed this putative class action lawsuit, alleging that defendants used an illegal sales promotion in violation of the North Carolina “referral statute” found in N.C.G.S. § 25A-37. The referral statute prohibits sales promotions that offer discounts or other benefits to buyers in exchange for referring prospective customers.

JACKSON v. HOME DEPOT U.S.A., INC.

Opinion of the Court

In this putative class action, Jackson seeks to certify a class of all people who bought a home water treatment system while defendants’ sales promotion was in effect. Defendants oppose class certification on a number of grounds, including arguments that common issues of law or fact do not predominate.

As explained below, we reject defendants’ central argument—that the referral statute requires buyers to prove the illegal sales promotion induced them to buy the product. We acknowledge—and Jackson concedes—that in this case an inducement requirement would create individualized fact questions and prevent class certification. But we agree with Jackson that inducement is not an element of our state’s referral statute.

Inducement is, however, an element of South Carolina’s referral statute. We therefore agree with defendants that the trial court erred by certifying a class including South Carolina residents whose claims are governed by the South Carolina referral statute. We therefore vacate the trial court’s class certification order and, subject to our additional discussion below, remand for further proceedings.

Facts and Procedural History In 2014, George Jackson bought a RainSoft home water treatment system from Carolina Water Systems, an authorized service provider for Home Depot in parts of North Carolina and South Carolina. Under its business deal with Home Depot, Carolina Water Systems received leads on prospective buyers and used the Home Depot brand name in connection with those sales, with the two businesses splitting

JACKSON v. HOME DEPOT U.S.A., INC.

Opinion of the Court

revenue.

When Jackson bought his RainSoft system, Carolina Water Systems was participating in a RainSoft promotion that rewarded referrals from satisfied customers. Anyone who made a RainSoft purchase could get money back for referring another potential customer to a company sales agent. A customer who provided enough referrals could receive a full refund of their RainSoft system.

When Jackson bought his RainSoft water system in 2014, he used a Citibank credit card. Two years later, Citibank brought a debt-collection action against Jackson for failure to make payments on the roughly $12,000 balance on that credit card.

In response, Jackson asserted that the debt he owed for the RainSoft system was void under a North Carolina law that prohibits certain types of so-called “referral sales.” See N.C.G.S. § 25A-37 (2023). The parties call this statute the “referral statute.” Jackson also brought third-party claims against defendants. Citibank later dismissed its debt-collection claims against Jackson. As a result, all that remained in the case was Jackson’s putative class action claims against defendants.

Defendants removed the case to federal court where it worked its way to the Supreme Court of the United States before ultimately being remanded to state court. Home Depot U.S.A., Inc. v. Jackson, 587 U.S. 435 (2019). A couple years later, the Court of Appeals rejected Home Depot’s argument that Jackson’s claims were subject to arbitration. Jackson v. Home Depot, U.S.A., Inc., 276 N.C. App. 349, 365 (2021).

JACKSON v. HOME DEPOT U.S.A., INC.

Opinion of the Court

With these preliminary issues resolved, Jackson moved to certify a class of all persons who bought a RainSoft home water treatment system from defendants between November 2012 and November 2016. Jackson’s putative class action complaint asserted (1) a claim for a declaratory judgment that class members’ obligations under their sale contracts were “void and a nullity” for violation of the referral statute; (2) a claim for return of “all consideration paid” by class members for their RainSoft systems as provided by the referral statute; and (3) a claim for unfair and deceptive trade practices.

The trial court granted Jackson’s motion and certified the class, finding that the putative class met all the legal requirements of class certification and that the class action format is the superior method of adjudicating this dispute.

Defendants appealed the class certification order directly to this Court pursuant to N.C.G.S. § 7A-27(a)(4), raising a lengthy set of arguments addressing virtually every portion of the trial court’s class certification ruling.

Analysis

I. Class certification criteria We begin our analysis by outlining the criteria for class certification. See Surgeon v. TKO Shelby, LLC, 385 N.C. 772, 776–77 (2024). As a threshold matter, the party seeking class certification bears the burden to show that a proper class exists, meaning “the named and unnamed members each have an interest in either the same issue of law or of fact, and that issue predominates over issues affecting

JACKSON v. HOME DEPOT U.S.A., INC.

Opinion of the Court

only individual class members.” Id. at 777.

“Beyond this threshold requirement, the party seeking class certification also must satisfy a number of other certification criteria, including: (1) that the class representatives have the ability to fairly and adequately represent the interest of all class members; (2) that there are no conflicts of interest between the class representatives and the unnamed class members; (3) that the class representatives have a genuine personal interest in the outcome of the suit; and (4) that the class representatives have the ability to adequately represent class members outside of the jurisdiction; (5) that the proposed class members are so numerous that it is impractical to bring them all before the court; and (6) that it is possible to provide sufficient notice to all putative class members.” Id.

“Once these legal prerequisites are met, the trial court may, in its discretion, certify a class.” Id. “In evaluating whether class certification is appropriate, the trial court should consider whether a class action is superior to other available methods to adjudicate the controversy and whether the class action is likely to serve useful purposes such as preventing a multiplicity of suits or inconsistent results.” Id. (cleaned up). “The court also should balance the potential benefits of class certification against inefficiency or other drawbacks to class certification.” Id. (cleaned up). This inefficiency includes the possibility that “the costs of administering a class action” exceed the value to class members of a judgment in their favor. Id.

“This Court reviews a trial court’s class certification order for abuse of

JACKSON v. HOME DEPOT U.S.A., INC.

Opinion of the Court

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