ITG Brands, Inc. v. Reynolds American, Inc.

Court of Chancery of Delaware·Decided November 30, 2017·No. CA 2017-0129-AGB·Published

Opinion

IN THE COURT OF CHANCERY OF THE STATE OF DELAWARE

)

ITG BRANDS, LLC, )

Plaintiff, )

)

v. )

) C.A. No. 2017-0129-AGB REYNOLDS AMERICAN, INC. and ) R.J. REYNOLDS TOBACCO ) COMPANY, )

)

)

Defendants. )

MEMORANDUM OPINION

Date Submitted: September 11, 2017 Date Decided: November 30, 2017

Stephen C. Norman, Matthew F. Davis, and Matthew R. Dreyfuss, POTTER ANDERSON & CORROON LLP, Wilmington, Delaware; Robert J. Brookhiser and Elizabeth B. McCallum, BAKER & HOSTETLER LLP, Washington, DC; Attorneys for Plaintiff.

Gregory P. Williams, Rudolf Koch, Robert L. Burns, and Matthew D. Perri, RICHARDS, LAYTON & FINGER, P.A., Wilmington, Delaware; Peter J. Biersteker and C. Kevin Marshall, JONES DAY, Washington, DC; Attorneys for Defendants.

BOUCHARD, C.

In the late 1990’s, several major tobacco manufacturers in the United States entered into agreements with each of the fifty states in response to claims concerning the health risks of smoking. They first entered into separate agreements with four states (Florida, Minnesota, Mississippi, and Texas) before entering into a Master Settlement Agreement governing the remaining forty-six states. Under each of these agreements, the tobacco manufacturers are required to make annual payments based on their volume of tobacco product sales in the United States in the year to which the payment relates.

The Master Settlement Agreement prohibits a party from transferring any of its cigarette products unless the transferee agrees to assume that party’s obligations under the Master Settlement Agreement before the transfer occurs. The agreements with the other four states (the “Previously Settled States” or “PSS”) that were entered into earlier do not contain a similar transfer provision.

In July 2014, ITG Brands, LLC entered into an Asset Purchase Agreement to acquire for approximately $7.1 billion four cigarette brands owned by R.J. Reynolds Tobacco Company (“Reynolds Tobacco”), a wholly-owned subsidiary of Reynolds American, Inc. (“Reynolds American”) (together, “Reynolds”). To ensure that ITG Brands would assume Reynolds Tobacco’s obligations to the Previously Settled States as of the closing, in particular its annual payment obligations, the Asset Purchase Agreement requires that ITG Brands “use its reasonable best efforts” to

reach agreements with those states with respect to the four cigarette brands that ITG Brands contracted to acquire, as follows:

[ITG Brands] shall use its reasonable best efforts to reach agreements with each of the Previously Settled States, by which [ITG Brands] will assume, as of the Closing, the obligations of a Settling Defendant under the PSS Agreement with each such State, with respect to the Acquired Tobacco Cigarette Brands, on the same basis as the Settling Defendants prior to the Closing.1

The ITG Brands-Reynolds transaction closed on June 12, 2015 (the “Closing”). As of the Closing, however, ITG Brands had not reached an agreement to assume Reynolds Tobacco’s obligations under its settlement agreement with Florida. Reynolds Tobacco and ITG Brands are now embroiled in litigation in Florida state court where Florida is seeking to hold both Reynolds Tobacco and ITG Brands accountable for annual payments of approximately $30 million associated with post-Closing sales of the four cigarette brands that ITG Brands purchased. ITG Brands responded by suing Reynolds in this Court, invoking the Delaware exclusive forum provision in the Asset Purchase Agreement.

The parties have filed cross-motions for partial judgment on the pleadings over whether ITG Brands’ obligation to use its reasonable best efforts to reach an agreement with Florida terminated at the Closing. The resolution of this question

1 Compl. (Dkt. 1) Ex. 1 (Asset Purchase Agreement) F-2 § 2.2.

turns on the meaning of the last four words of the provision quoted above: “prior to the Closing.”

ITG Brands contends that this phrase defines the temporal scope of its obligation to use its reasonable best efforts to reach an agreement with Florida to assume Reynolds Tobacco’s obligations, and that this obligation terminated when the ITG Brands-Reynolds transaction closed in June 2015. Thus, according to ITG Brands, it is off the hook for making payments to Florida for post-Closing sales of the four cigarette brands it acquired even though it received (and continues to receive) the benefit of the sales to which those payments relate.

Reynolds contends that “prior to the Closing” as used in the foregoing provision defines the nature of the obligations that ITG Brands agreed to assume, i.e., the same obligations Reynolds Tobacco owed to Florida “prior to the Closing.” Thus, according to Reynolds, ITG Brands’ obligation to use its reasonable best efforts did not terminate at the Closing and continues until ITG Brands actually has made reasonable best efforts to assume the annual payment obligations for post- Closing sales of the four cigarette brands it acquired from Reynolds.

For the reasons explained below, I find that Reynolds’ interpretation is supported by the plain language of the Asset Purchase Agreement and that ITG Brands’ interpretation is not. Accordingly, Reynolds’ motion for partial judgment on the pleadings is granted, and ITG Brands’ cross-motion is denied.

I. BACKGROUND Unless noted otherwise, the facts in this opinion are drawn from the allegations in the Verified Complaint that are admitted in defendants’ Answer and Verified Counterclaims and documents incorporated therein.2 Any additional facts are either not subject to reasonable dispute or subject to judicial notice.

A. Reynolds Tobacco and Other Tobacco Manufacturers Enter into Settlement Agreements with the States In the mid-1990s, a number of states sued Reynolds Tobacco, Lorillard

Tobacco Company, and other large tobacco manufacturers for publicly misrepresenting the addictiveness and health risks of smoking. In 1997 and 1998, Reynolds Tobacco, Lorillard Tobacco Company, and other manufacturers (the “Settling Defendants”) entered into separate settlement agreements with four states: Florida, Minnesota, Mississippi, and Texas (as defined above, the “Previously Settled States” or “PSS”). Reynolds Tobacco’s 1997 settlement agreement with Florida is referred to hereafter as the “Florida Settlement Agreement.” In November 1998, Reynolds Tobacco and other tobacco manufacturers entered into a Master

2 See OSI Sys., Inc. v. Instrumentarium Corp., 892 A.2d 1086, 1090 (Del. Ch. 2006) (“When there are cross-motions for judgment on the pleadings, the court . . . may consider the unambiguous terms of exhibits attached to the pleadings, including those incorporated by reference.”).

Settlement Agreement (the “Master Settlement Agreement”) governing the remaining forty-six states.

In the Florida Settlement Agreement, the Settling Defendants collectively agreed to pay Florida an initial amount of $750 million, followed by annual payments.3 Each Settling Defendant’s annual payments are calculated from a base amount “pro rata in proportion equal to its respective Market Share” for that year.4 The Florida Settlement Agreement and the other PSS settlement agreements have no provisions requiring the assumption of settlement payment obligations upon the transfer of cigarette brands, nor is there any mechanism for a transferee to join those agreements.

Like the PSS settlement agreements, the Master Settlement Agreement requires that the manufacturers make annual payments based on their volume of sales in the year to which the payment relates.5 Unlike the PSS settlement agreements, the Master Settlement Agreement provides in Section XVIII(c) that a party may not transfer any of its products covered by the agreement to a nonparty, unless the nonparty assumes the party’s obligations under the Master Settlement Agreement before the transfer occurs:

3 Compl. (Dkt. 1) Ex. 4. §§ II.B.1-3.

4 Compl. (Dkt. 1) Ex. 4 § II.B.3; 1998 Amend. § 7.

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