INMAR BRAND SOLUTIONS, INC. V. INFINITY SALES GROUP, LLC

CourtDistrict Court, M.D. North Carolina
DecidedOctober 30, 2019
Docket1:18-cv-00761
StatusUnknown

This text of INMAR BRAND SOLUTIONS, INC. V. INFINITY SALES GROUP, LLC (INMAR BRAND SOLUTIONS, INC. V. INFINITY SALES GROUP, LLC) is published on Counsel Stack Legal Research, covering District Court, M.D. North Carolina primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
INMAR BRAND SOLUTIONS, INC. V. INFINITY SALES GROUP, LLC, (M.D.N.C. 2019).

Opinion

IN THE UNITED STATES DISTRICT COURT FOR THE MIDDLE DISTRICT OF NORTH CAROLINA

INMAR BRAND SOLUTIONS, INC., ) ) Plaintiff, ) ) v. ) 1:18-CV-761 ) INFINITY SALES GROUP, LLC, ) ) Defendant. )

MEMORANDUM OPINION AND ORDER Catherine C. Eagles, District Judge. Plaintiff Inmar Brand Solutions, Inc. and defendant Infinity Sales Group, LLC entered into a contract whereby Inmar arranged for ads for Infinity’s client to be printed on customer receipts issued for purchases at Dollar General Stores, and Infinity was to pay Inmar based on the number of ads printed. While there are disputed questions of material fact as to whether Infinity breached the contract at the end of March 2018, the facts viewed in the light most favorable to Infinity establish that Infinity breached the contract at the end of April 2018, when it failed to timely pay for ads printed in earlier months. Infinity has not offered evidence sufficient to support its defense that Inmar breached the contract before Infinity. Therefore, Inmar’s motion for summary judgment on its breach of contract claim will be granted in part and denied in part. Other issues raised by the parties’ summary judgment motions will be discussed in turn. I. FACTS The facts are stated in the light most favorable to Infinity, the non-moving party in relevant part.1 They are largely taken from emails between the parties and from the

testimony of Laresa McIntyre, Infinity’s co-president and CFO, who was the person at Infinity involved in the matters at issue.2 In December 2017, Inmar’s predecessor3 and defendant Infinity entered into a contract. Doc. 65-5. In the contract, which the parties called an “insertion order,” Inmar agreed to arrange to print ads for Infinity’s customer, Dish, on receipts for purchases at

Dollar General Stores. See id. Infinity had to provide the artwork for the ads to Inmar, id.; Doc. 65-2 at 13 [100–101],4 and Inmar would then arrange with Dollar General for the ads to be printed on the receipts. Doc. 65-4 at ¶ 4. The parties agreed to a minimum

1 On the attorneys’ fees issue discussed infra, there are cross-motions for summary judgment. On that issue, the facts concern one letter sent by Inmar to Infinity, and its contents are undisputed. See discussion infra at 18–19. Infinity also moves for summary judgment on Inmar’s quantum meruit claim, which Inmar agrees should be dismissed. In line with Infinity’s motion, Doc. 76, and the Court’s Order, Doc. 78, the Court has not considered any material which has been redacted from Infinity’s original sealed response at Doc. 69.

2 Infinity has objected to the evidence about the negotiations leading up to this contract proffered by Inmar in support of its motion. Doc. 77 at 23. While some of those facts may or may not have potential relevance at trial, the Court has not considered them in connection with the pending motion.

3 Carolina Manufacturing Services was a wholly-owned subsidiary of Inmar, Inc. and the original named plaintiff in this case. Doc. 13 at ¶ 1. On December 31, 2018, CMS merged with Collective Bias, Inc. to form Inmar Brand Solutions, Inc. Doc. 30-1. Inmar moved to amend the case caption in this case to reflect this merger, Doc. 30, and the Magistrate Judge granted the motion. Doc. 31.

4 For clarity, citations to condensed deposition transcripts will cite the page number appended by the CM-ECF system, followed by the internal deposition page number in brackets. number of printed ads per month, and Infinity agreed to pay Inmar a specific per- thousand-receipts rate. Doc. 65-5 at 2. The contract was to run for eleven months beginning January 26, 2018, but Infinity could cancel on sixty days’ notice after six

months if it met the stated minimum number of prints. Id. There was no provision for early cancellation based on poor sales results. Inmar would bill Infinity monthly on the 15th for the previous month’s ads, and Infinity would pay within 30 days. Id. Infinity was dissatisfied with the low number of sales inquiries it was receiving as a result of these ads, Doc. 77-2 at 5 [67], and Ms. McIntyre raised the issue of a price

reduction with Inmar’s Director of Print Receipts, John von Uffel, Doc. 65-4 at ¶ 1, as early as February 28. Doc. 77-4 at 17 [148]. At some point, she became concerned that the Dish ads were not being printed on the Dollar General receipts in the numbers Inmar had promised. Doc. 77-2 at 5 [67], 7 [102]. Ms. McIntyre called Mr. von Uffel to discuss these issues. Doc. 77-4 at 18 [151]. According to Mr. von Uffel’s uncontradicted

testimony, Ms. McIntyre said the program wasn’t performing to her expectations; that Infinity “couldn’t continue;” that she would cancel if there was no price break; and that she had told her art department not to provide Inmar with any finished art. Id. Mr. von Uffel did not understand her to cancel the contract at that time, but she threatened to do so unless there were price concessions. Id. at 18 [152].

After this conversation, Ms. McIntyre sent Mr. von Uffel an email that said: As a follow up to our conversation today, please find below the performance of the Dollar General campaign for 2017 when we were with [a previous company that provided the same services Inmar was now providing] and the subsequent performance once Inmar took over. Since all of the parameters under Infinity’s control are the same, and the same stores are involved, the only logical conclusion we can come to is that there is a problem with Inmar’s execution. Infinity cannot continue to shoulder significant financial losses. Infinity is willing to continue with the program until July 26th if Inmar is willing to make pricing concessions and offer us a rate of 50% of what we are currently paying (CPM = $1.40). Otherwise, we will have to cancel this campaign effective immediately. Please let me know how you would like to proceed by the end of the week.

Doc. 51 at 2. Ms. McIntyre knew that Infinity was obligated to pay for at least six months and that the contract did not have a provision for early cancellation based on poor sales results. Doc. 65-2 at 15 [163–64]. Mr. von Uffel responded by email on Friday, March 30, 2018, that “[w]e are reviewing your pricing request,” that Inmar was considering some “program enhancements,” that he would get back to her on Thursday, and that “[u]ntil then, starting Sunday, 4/1, the program stop that you put in place with your team will obviously remain in place. Please confirm that this can work.” Doc. 65-11 at 2. Around this time, in late March 2018, Inmar sent invoices to Infinity for the January (pro rata), February, and March 2018 ads. Doc. 65-6; Doc. 65-7. As Ms. McIntyre promised, Infinity stopped providing artwork for the ads to Inmar, and Inmar could not run ads on the receipts without the approved artwork. E.g., Doc. 65-2 at 16 [171–73]; Doc. 65-4 at ¶ 6. Before the telephone conversation and March 28 email, Infinity had sent artwork for early April, Doc. 77-6; Doc. 77-7, but no ads were printed on any Dollar General receipts in April. Doc. 77-4 at 29 [208]. On April 19, Ms. McIntyre and Jason Hazlewood from Infinity met in person with Mr. von Uffel and Roy Simrell of Inmar in Florida. Doc. 77-2 at 7–8 [105–106]. Mr.

von Uffel told Ms. McIntyre that they found no “systems issues” related to the campaign. Doc. 65-2 at 19 [184], and that Inmar did not agree to the price reduction Ms. McIntyre had proposed in the March 28 email. Id. at 21 [190–91]. The parties discussed tests that Inmar could run to figure out why the campaign was not performing as expected. Doc.

77-2 at 17 [185]. However, Ms. McIntyre needed to discuss the matter with Infinity ownership and could not immediately agree. Id. at 18 [186]. The parties did not meet again in person, id. at 20 [196], but they continued to discuss testing by email. Doc. 65-9; Doc. 65-12. On April 27, Mr. von Uffel reminded Ms.

Free access — add to your briefcase to read the full text and ask questions with AI

Related

Lujan v. Defenders of Wildlife
504 U.S. 555 (Supreme Court, 1992)
Davis Lake Community Ass'n v. Feldmann
530 S.E.2d 865 (Court of Appeals of North Carolina, 2000)
Millis Construction Co. v. Fairfield Sapphire Valley, Inc.
358 S.E.2d 566 (Court of Appeals of North Carolina, 1987)
Lambe-Young, Inc. v. Cook
320 S.E.2d 699 (Court of Appeals of North Carolina, 1984)
Stillwell Enterprises, Inc. v. Interstate Equipment Co.
266 S.E.2d 812 (Supreme Court of North Carolina, 1980)
Coleman v. Shirlen
281 S.E.2d 431 (Court of Appeals of North Carolina, 1981)
Bryan Builders Supply v. Midyette
162 S.E.2d 507 (Supreme Court of North Carolina, 1968)
Federal Land Bank of Columbia v. Lieben
357 S.E.2d 700 (Court of Appeals of North Carolina, 1987)
Lake Mary Ltd. Partnership v. Johnston
551 S.E.2d 546 (Court of Appeals of North Carolina, 2001)
United States v. P. Browne & Associates, Inc.
751 F. Supp. 2d 813 (M.D. North Carolina, 2010)
D.G. II, LLC v. Nix
712 S.E.2d 335 (Court of Appeals of North Carolina, 2011)
Philips Electronics North America Corp. v. Hope
631 F. Supp. 2d 705 (M.D. North Carolina, 2009)
CT Chemicals (U.S.A.) Inc. v. Vinmar Impex, Inc.
613 N.E.2d 159 (New York Court of Appeals, 1993)
Magic Valley Foods, Inc. v. Sun Valley Potatoes, Inc.
10 P.3d 734 (Idaho Supreme Court, 2000)
Morris v. Scenera Research, LLC
788 S.E.2d 154 (Supreme Court of North Carolina, 2016)
United States v. Andracos Marshall
872 F.3d 213 (Fourth Circuit, 2017)
Wells Fargo Ins. Servs. United States, Inc. v. Link
827 S.E.2d 458 (Supreme Court of North Carolina, 2019)
Cherwell-Ralli, Inc. v. Rytman Grain Co.
433 A.2d 984 (Supreme Court of Connecticut, 1980)

Cite This Page — Counsel Stack

Bluebook (online)
INMAR BRAND SOLUTIONS, INC. V. INFINITY SALES GROUP, LLC, Counsel Stack Legal Research, https://law.counselstack.com/opinion/inmar-brand-solutions-inc-v-infinity-sales-group-llc-ncmd-2019.