IN RE APPLE INC. SECURITIES LITIGATION

CourtDistrict Court, N.D. California
DecidedNovember 4, 2020
Docket4:19-cv-02033
StatusUnknown

This text of IN RE APPLE INC. SECURITIES LITIGATION (IN RE APPLE INC. SECURITIES LITIGATION) is published on Counsel Stack Legal Research, covering District Court, N.D. California primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
IN RE APPLE INC. SECURITIES LITIGATION, (N.D. Cal. 2020).

Opinion

1 2 3 UNITED STATES DISTRICT COURT 4 NORTHERN DISTRICT OF CALIFORNIA 5 6 IN RE APPLE INC. SECURITIES LITIGATION CASE NO. 19-cv-02033-YGR

7 ORDER GRANTING IN PART AND DENYING 8 IN PART DEFENDANTS’ MOTION TO DISMISS THE REVISED CONSOLIDATED 9 CLASS ACTION COMPLAINT 10 Re: Dkt. No. 118

11 12 Lead plaintiff Norfolk County Council as Administering Authority of the Norfolk Pension 13 Fund (“Norfolk”) brings this securities class action litigation alleging false and misleading 14 statements and omissions between November 2, 2018 and January 2, 2019 (the “Class Period”), 15 against defendants Apple Inc. (“Apple” or the “Company”), Timothy D. Cook (Chief Executive 16 Officer, or “CEO,” of Apple), and Luca Maestri (Chief Financial Officer, or “CFO,” of Apple). 17 Specifically, plaintiff raises two causes of action: (1) violation of Section 10(b) of the Securities 18 Exchange Act (“Exchange Act”) and Rule 10b-5 promulgated thereunder by all defendants, and 19 (2) violation of Section 20(a) of the Exchange Act by the individual defendants. 20 Defendants move to dismiss pursuant to Federal Rule of Civil Procedure 12(b)(6) and the 21 Private Securities Litigation Reform Act of 1995 (“PSLRA”). Defendants argue that none of the 22 challenged statements are false or misleading, and plaintiff fails to plead facts to establish a strong 23 inference of scienter. Defendants further move to dismiss plaintiff’s Section 20(a) claim for lack 24 of a primary violation of Section 10(b), as well as failure to plead that Maestri exercised power or 25 control over any alleged primary violator. 26 Having considered the papers submitted and the pleadings in this action, and for the 27 reasons below, the Court hereby GRANTS IN PART and DENIES IN PART the motion to dismiss. 1 I. BACKGROUND 2 A. Factual Allegations 3 Plaintiffs allege the following facts in the Revised Consolidated Class Action Complaint 4 for Violation of the Federal Securities Laws. (Dkt. No. 114 (“CCAC”).) 5 Apple is a multinational technology company that sells, among other things, the well- 6 known iPhone smartphone. (Id. ¶ 5.) Apple has a significant presence in China. (Id. ¶ 8.) China 7 began experiencing slowing economic growth in 2018, which reportedly led consumers to reduce 8 their consumption beginning in mid-2018. (Id. ¶¶ 12-13.) Compounding the problem, the Trump 9 Administration imposed tariffs on Chinese goods in April, July, and September 2018, while 10 threatening to impose more. (Id. ¶ 11.) 11 In September 2018, Apple released two new expensive iPhones, the iPhone XS (priced up 12 to $1349) and iPhone XS Max (priced up to $1449), as well as one slightly less expensive iPhone, 13 the iPhone XR (priced up to $899). (Id. ¶ 14.) The iPhone launches were “staggered,” meaning 14 that the iPhone XSs launched on September 14 and 21 and the iPhone XR on October 26. (Id.) 15 Analysts questioned whether these iPhones would sell well in the economic climate. (Id. ¶ 16.) 16 Nevertheless, on November 1, Apple released its revenue guidance for 1Q19 at “a new all-time 17 record” of $89 billion to $93 billion. (Id. ¶ 17.) 18 Later that day, on November 1, Apple held a conference call with analysts and investors. 19 (Id. ¶ 18.) After short statements, an analyst asked Cook about emerging markets:

20 Tim, there has been some real deceleration in some of these emerging markets, partly driven by some concerns around some of the rules the 21 administration is contemplating and partly driven by things more specific to China, for instance, like some of the regulations around 22 gaming. So can you talk about how you see the trajectory there for the business and what you think of the initiatives of some companies 23 like Netflix and Fortnite trying to bypass the App Store around subscriptions? 24 25 (Id.; Dkt. No. 119-1 (“Shareholder/Analyst Call Tr.”) at 11.1) Cook answered, in relevant part:

27 1 For the reasons explained below, the Court finds it appropriate to take judicial notice of Starting with emerging markets. The emerging markets that we’re 1 seeing pressure in are markets like Turkey, India, Brazil, Russia, these are markets where currencies have weakened over the recent period. 2 In some cases, that resulted in us raising prices, and those markets are not growing the way we would like to see. To give you a perspective 3 in – at some detail, our business at India in Q4 was flat. Obviously, we would like to see that be a huge growth. Brazil was down 4 somewhat compared to the previous year. And so I think – or at least the way that I see these is each one of the emerging markets has a bit 5 of a different story. And I don't see it as some sort of issue that is common between those for the most part. 6 In relation to China specifically, I would not put China in that 7 category. Our business in China was very strong last quarter. We grew 16%, which we're very happy with. iPhone, in particular, was very 8 strong double-digit growth there. Our other products category was also stronger, in fact, a bit stronger than even the company – overall 9 company number.

10 (CCAC ¶ 56; Shareholder/Analyst Call Tr. at 11.) 11 Analysts also asked about the new iPhone line-up: 12 With the staggered iPhone launch, were you able to discern any 13 impact on the Xs and Xs Max from buyers potentially waiting for the XR? And what, if anything, can we take away from the December 14 quarter guidance related to what you’re seeing for early demand on the XR. 15 (CCAC ¶ 57; Shareholder/Analyst Call Tr. at 12.) Cook answered: 16 The Xs and Xs Max got off to a really great start, and we’ve only been 17 selling for a few weeks. The XR, we’ve only got out there for, I guess, 5 – 5 days or so at this point and so that it’s – we have very, very little 18 data there. Usually, there is some amount of wait until a product shows – another product shows up in look, but in – that – in looking 19 at the data, on the sales data for Xs and Xs Max, there’s no obvious evidence of that in the data as I see it. 20 (CCAC ¶ 57; Shareholder/Analyst Call Tr. at 12.) 21 Four days after the call, Nikkei Asian Review reported that Apple cancelled its “production 22 boost” for the iPhone XR, which indicated a 20-25% reduction in expected sales. (CCAC ¶ 27.) 23 Then, on November 12, Wells Fargo issued a report estimating that Apple had reduced iPhone 24 production by “as much as . . . 30%.” (Id. ¶ 29.) Finally, on December 4, Bloomberg published 25 an article reporting that “in October, about a month after the iPhone XS went on sale and in the 26 days around the launch of the iPhone XR,” Apple moved marketing staff to sales, according to an 27 anonymous source. (Id. ¶ 31.) Bloomberg’s source interpreted the action as a “fire drill” and a 1 “possible admission that the devices may have been selling below some expectations.” (Id.) 2 On January 2, 2019, Cook sent a letter to investors announcing that Apple will miss its 3 earnings guidance by up to $9 billion. (Id. ¶ 33.) The letter explained that “[w]hile we anticipated 4 some challenges in key emerging markers, we did not foresee the magnitude of the economic 5 declaration, particularly in Greater China.” (Id. ¶ 35.) As the letter noted, “China’s economy 6 began to slow in the second half of 2018,” and the economic environment in China “has been 7 further impacted by rising trade tension with the United States.” (Id.) This economic deceleration 8 accounted for “most of our revenue shortfall” and “over 100 percent of our year-over-year 9 worldwide revenue decline.” (Id.) Moreover, “[l]ower than anticipated iPhone, primarily in 10 Greater China, accounts for all of our revenue shortfall to out guidance and for much more than 11 our entire year-over-year revenue decline.” (Id.) 12 Cook confirmed the facts stated in the letter in a CNBC interview, where he explained:

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IN RE APPLE INC. SECURITIES LITIGATION, Counsel Stack Legal Research, https://law.counselstack.com/opinion/in-re-apple-inc-securities-litigation-cand-2020.