OPINION2
BY: KEVIN J. CAREY, UNITED STATES BANKRUPTCY JUDGE
BACKGROUND
Currently before the Court is the Debtors’ Motion for Partial Summary Judgment Pursuant to Fed.R.Civ.P. 56 (Made Applicable by Fed. R. Bankr.P. 7056 and 9014) with Respect to Their Objection to Claim Number 1868 Filed by Fairway Group Central Services LLC (the “SJ Motion,” D.I. 2626) to determine whether that portion of proof of claim 18683 seeking recovery for alleged “Additional Freight & Upcharges Stemming From Emergency Purchases,” “Lost Profits Due to Service Level Breach,” and “Los[t] Deals Due to Termination of the Buy and Hold Program,” must be disallowed due to the waiver of any claims for consequential and/or incidental damages in the parties’ Vendor Supply Agreement (the “Supply Agreement,” D.I. 2627 Ex. B). (Supply Agreement § 33.) For the reasons that follow, the SJ Motion will be granted, in part, and denied, in part.
Procedural Background
On September 9, 2014, the Debtors commenced a voluntary chapter 11 bankruptcy proceeding in this Court. On February 6, 2015, Fairway Group Central Services LLC (“Fairway”) timely filed a proof of claim, indexed as number 1868 by the Debtors’ claims agent, asserting a claim against one of the Debtors, WR Liquidation, Inc. f/k/a White Rose, Inc. (“White Rose”) in the total amount of $1,290,779.66, of which $919,514.75 was designated as an administrative priority claim under § 507(a)(2) of the Bankruptcy Code (“POC 1868”). (D.I. 2627 Ex. A.)
On August 17, 2015, the Debtors filed their Objection to Claim Number 1868 (the “Debtors’ 1868 Objection”). (D.I.2435.) On October 20, 2015, along with Fairway’s response to the objection (“Fairway’s 1868 Response,” D.I. 2435), Fairway filed the Declaration of Pat Sheils in Support of its response (the “First Sheils Decl.,” D.I, 2435-1). On November 30, 2015, the Debtors amended their objection (the “Amended 1868 Objection”). (D.I.2547.)
On December 11, 2015, a scheduling hearing was held, during which I granted the Debtors’ request to provide for filing of the present motion (12/14/15 Tr. 17:13-18:16, D.I. 2589), and on December 22, 2015, I entered the scheduling order. (D.I.2604.) On January 4, 2016, the Debtors filed the SJ Motion, along with the Debtors’ Opening Brief in Support of its Motion for Partial Summary Judgment (the “Debtors’ Opening Brief’). (D.I. 2627.) On January 25, 2016, Fairway filed its Answering Brief in Opposition to Debtors’ Motion for Partial Summary Judgment (“Fairway’s Answering Br.,” D.I. 2671), along with a Declaration of Pat Sheils in Support of [its] Answering Brief that was nearly identical to the previous Sheils Decl. but significantly altered in certain paragraphs and footnotes (the “Revised Sheils Decl.”). (D.I. 2671-1.), On February 8, 2016, the Debtors filed the Debtors’ Reply in Support of its Motion for Partial Summary Judgment (the “Debtors’ Reply”). (D.I.2965.) On June [427]*4276, 2016, oral argument was held regarding the SJ Motion. (6/6/16 Tr., D.I.2009.)
The Debtors argue that there is no genuine dispute as to material facts, and that they are entitled to summary judgment as a matter of law with respect to categorizing the damages in question without first proceeding to discovery.4
FACTS
Fairway, a Delaware limited liability company, and debtor White Rose were parties to a Supply Agreement dated March 28, 2014. The Supply Agreement provided that Fairway would “purchase from White Rose substantially all ‘Primary Products’ (defined in Schedule A)5 required by Fairway to stock the current Fairway Stores.” (Supply Agreement § 1.1.) The contract also provided that, “Notwithstanding anything to the contrary herein, the parties acknowledge and agree that Fairway may engage a third party supplier, without restriction or penalty, for its requirement of any Primary Products that are not, at the time of purchase, available from White Rose.” (Id.) By order dated December 16, 2014, the Supply Agreement was rejected by the Debtor effective November 26, 2014 (the “Rejection Date”). (D.I.1198.)
A “Statement of Damages Incurred by Fairway Due to White Rose’s Breach of the Parties’ Supply Agreement” (the “Statement of Damages”) was attached to POC 1868. The statement consisted of a spreadsheet with six separate headings describing different types or categories of damages incurred both, (1) pre-petition, and (2) post-petition through October 29, 2014. (Id.) Each heading in the Statement of Damages had an accompanying footnote that further explained Fairway’s theory behind each category of damages. (Id.) Each column of the Statement of Damages specified either that the Debtor was liable for the damages or from whom the emergency purchases were made (including “Supervalu,” “J & J,” “UNFI,” and “KeHE,”). (Id.) The different categories of damages alleged in POC 1868 were as follows: (1) “Additional Freight & Up-charges Stemming from Emergency Purchases” (the “Freight & Upcharges”); (2) “Increased Product Cost Stemming from Emergency Purchases”; (3) “Lost Profits due to Service Level Breach” (the “Lost Profits”); (4) “Los[t] Deals due to the Termination of the Buy and Hold Pro[428]*428gram” (the “Lost Deals”); (5) “Reclamation Amounts Owed”; and (6) “Volume Rebates Owed.” (Id.) No receipts or shipping manifests were attached to POC 1868.
STANDARDS
A. Summary Judgment
Rule 56 of the Federal Rules of Civil Procedure, made applicable by Federal Rule of Bankruptcy Procedure 7056 and 9014(c), provides that “[t]he court shall grant summary judgment if the movant shows that there is ho genuine dispute as to any material fact and the movant is entitled to judgment as a matter of law.”6 At the summary judgment stage, the court’s function is not to weigh the evidence and determine the truth of the matter, but to determine whether there is a genuine issue for trial.7
The moving party bears the burden of establishing the absence of a genuine dispute as to a material fact.8 When the nonmoving party bears the burden of persuasion at trial, the moving party “may meet its burden ... by showing that the nonmoving party’s evidence is insufficient to carry that burden.”9
Once the moving party has carried its initial burden, the opposing party “must do more than simply show that there is some metaphysical doubt as to the material facts.”10 Summary judgment cannot be avoided by introducing only “a mere scintilla of evidence,”11 or by relying on “con-clusory allegations, improbable inferences and unsupported speculation.”12 “Brash conjecture coupled with earnest hope that something concrete will materialize, is insufficient to block summary judgment.”13
Substantive law determines which facts are material; only disputes over facts that might affect the outcome of the suit will preclude summary judgment.14 Moreover, a dispute over a material fact is genuine “if the evidence is such that a reasonable jury could return a verdict for the nonmoving party.”15 The Court must resolve all doubts and consider the evidence in the light most favorable to the nonmoving party.16
[429]*429B. Objection to a Proof of Claim
A claim that is properly filed under Rule 3001 and Bankruptcy Code § 501 is deemed allowed unless a party in interest objects.17 When a claim objection is filed in a bankruptcy case, the burden of proof as to the validity of the claim “rests on different parties at different times.”18 The Court of Appeals for the Third Circuit described the burden shifting as follows:
Initially, the claimant must allege facts sufficient to support the claim. If the averments in his filed claim meet this standard of sufficiency, it is “prima fa-cie ” valid. In other words, a claim that alleges facts sufficient to support a legal liability to. the claimant satisfies the claimant’s initial obligation to go forward. The burden of going forward then shifts to the objector to produce evidence sufficient to negate the 'prima facie validity of the filed claim. It is often said that the objector must produce evidence equal in force to the pri-ma fade case. In practice, the objector must produce evidence which, if believed, would refute at least one of the allegations that is essential to the claim’s legal sufficiency. If the objector produces sufficient evidence to negate one or more of the sworn facts in the proof of claim, the burden reverts to the claimant to prove the validity of the claim by a preponderance of the evidence .... The burden of persuasion is always on the claimant.19
C. Governing Law
Section 26 of the Supply Agreement provides that:
This Agreement shall be deemed made in the State of New York and shall be construed in accordance with the laws of the State of New York applicable to contracts entirely made and performed therein, without regard to the principles of conflicts of law thereof.
DISCUSSION
A. Interpretation of the Supply Agreement
The Debtors’ primary contention is that certain of Fairway’s claims must be disallowed due to the waiver of any claims for consequential and/or incidental damages in the parties’ Vendor Supply Agreement. (Supply Agreement § 33.) Fairway claims, despite the plain language of the contract, either that there was no waiver because a separate provision required that the Debtors’ indemnify and defend Fairway against all losses (Supply Agreement § 22.1) or that the existence of the indemnification provision renders the contract ambiguous and there must be discovery to determine the intent of the parties. I conclude that the contract is not ambiguous, and that the waiver of consequential and incidental damages is valid.
1. Relevant Provisions
The two relevant provisions of the Supply Agreement are sections 22.1 and 33. Section 22.1, under “Indemnification & Product Guaranty,” states, in whole: [430]*430White Rose hereby agrees to indemnify, defend, and hold harmless Fairway, together with its employees, agents and authorized representatives, from and against any and all losses, suits, actions, legal or administrative proceedings, claims, demands, damages, liabilities, interest, legal fees, costs and expenses of whatsoever kind or nature arising from White Rose’s Products or services supplied hereunder and in any manner directly or indirectly caused, occasioned or contributed to in whole or in part, by reason of any fault or negligence whether active or passive of White Rose, or of anyone acting under its direction or control or on its behalf in connection with or incidental to the performance of this Agreement. White Rose’s aforesaid indemnity and hold harmless obligations, or portions or applications thereof shall apply to the fullest extent permitted by law and shall survive the termination of this agreement. Upon notification of a claim, White Rose shall assume Fairway’s defense with counsel reasonably acceptable to Fairway’s legal department and shall keep Fairway appraised throughout the handling of the claim. Supply Agreement § 33, titled “No Consequential Damages” states, in whole: Neither party shall be liable to the other for any indirect, special, incidental, punitive, or consequential damages arising out of the breach of this Agreement.
2. Existence of Waiver
The plain meaning of a contract controls its interpretation. “[I]f the language of [a written] agreement is free from ambiguity, its meaning may be determined as a matter of law on the basis of the writing alone without resort to extrinsic evidence.”20 “Interpretation of an unambiguous contract provision is a function for the court, and matters extrinsic to the agreement may not be considered when the intent of the parties can be gleaned from the face of the instrument.”21 The initial question is “whether the agreement on its face is reasonably susceptible of more than one interpretation.”22
Section 22.1 clearly and unambiguously required the Debtors to defend Fairway against third party claims; it is a standard indemnification provision found in countless contracts. There is neither overlap between sections 22.1 and 33 nor ambiguity as to the meaning of either provision. To interpret section 22,1 as Fairway does, to say that the Debtors must defend Fairway against claims by the Debtors, or when, as here, Fairway is pressing claims against the Debtors, is illogical. Section 33, under the heading “No Consequential Damages,” clearly and unambiguously waives consequential and incidental damages between the parties.
3. Validity of Waiver
In Metropolitan Life Ins. Co. v. Noble Lowndes Int'l, Inc., the Court of Appeals of New York turned to Corbin on Contracts to assess the validity of a limitation on damages between parties:
[W]ith certain exceptions, the courts see no harm in express agreements limiting the damages to be recovered for breach [431]*431of contract. Public policy may forbid the enforcement of penalties against a defendant; but it does not forbid the enforcement of a limitation in his favor. Parties sometimes make agreements and expressly provide that they shall not be enforceable at all, by any remedy legal or equitable. They may later regret their assumption of the risks of non-performance in this manner; but the courts let them lie on the bed they made. Where a contract provides that damages for breach shall not be recoverable beyond a specified sum, it is obvious that the risk of loss beyond that sum is being assumed by the promisee. If the law allows him to assume the whole risk, with no remedy whatever, it is obvious that it -will allow him to assume a part less than the whole.23
The exceptions are contracts of adhesion or when the breach is also tortious.24
Here, there are no allegations that the Supply Agreement is a contract of adhesion or that the breach at the time of rejection was tortious. The waiver is therefore valid.25
B. Lost Profits Due to Service Level Breach
The Debtors contend that Fairway’s claim for Lost Profits is barred by the section 33 waiver of consequential damages. Fairway responds that the Lost Profits are the “direct and immediate fruits of the contract,” and thus direct damages under the Court of Appeals of New York’s decision in Biotronik A.G. v. Conor Medsystems Ireland, Ltd.26 As presented in the POC 1868 Statement of Damages, the claim is for “Lost Profits Due to Service Level Breach.” As to pre-petition: “Due to White Rose’s severe product shortages discussed in footnote 1, which was a direct breach of the service level commitment se[ ]t forth in Section 9 of the Agreement, Fairway lost .out on customer sales of more than $385,000 resulting in lost profits of $127,993.58.” (Statement of Damages 1 n.3.) As to post-petition: “Due to White Rose’s severe product shortage discussed above, which again was a direct breach of the service level commitment se[ ]t forth in Section 9 of the Agreement, Fairway lost out on almost $900,000 worth of customer sales, resulting in lost profits of $300,232.46.” (Statement of Damages 2 n.10.)
1. Supply Agreement § 9
Throughout its Statement of Damages and Answering Brief, Fairway repeatedly refers to “direct breaches] of the service level commitment se[ ]t forth in Section 9 of the Agreement.” (Statement of Damages 1 n. 2-3.) Section 9 of the Supply Agreement (“Service Levels”) provided that the parties would compare Fairway’s orders to White Rose’s deliveries, and that, if White Rose did not fulfill a set minimum [432]*432percentage of the orders, such failure, if not cured within thirty days after written notice, could provide grounds for termination of the Supply Agreement.
Section 9 provides no independent basis for assessing damages or for recharacter-izing damages in any way. The only remedy — a separate grounds for termination of the contract — is clearly spelled out. Fairway’s repeated invocation of a provision that clearly does not apply has no effect upon the analysis.
2. Consequential Damages
Under the New York Uniform Commercial Code:
§ 2-713 Buyer’s Damages for Non-delivery or Repudiation
(1) Subject to the provisions of this Article with respect to proof of market price (Section 2-723), the measure of damages for non-delivery or repudiation by the seller is the difference between the market price at the time when the buyer learned of the breach and the contract price together with any incidental and consequential damages provided in this Article (Section 2-715), but less expenses saved in consequence of the seller’s breach.
(2) Market price is to be determined as of the place for tender or, in cases of rejection after arrival or revocation of acceptance, as of the place of arrival.27
§ 2-715 Buyer’s Consequential Damages
(2) Consequential damages resulting from the seller’s breach include
(a) Any loss resulting from general or particular requirements and needs of which the seller at the time of contracting had reason to know and which could not reasonably be prevented by cover or otherwise....28
Consequential damages occur when the non-breaching party “suffers loss of profits on collateral business arrangements,” 29 and seeks “to recover lost profits from lost sales to third-parties that [were] not governed” by the contract.30 Unlike direct damages, which are the “value of the very performance promised,”31 and “flow[ ] as a natural and probable consequence of the breach,”32 consequential damages are “one step removed from the naked performance promised by the defendant.” 33 Put as simply as possible, direct damages emanate from what comprises the “contract price” as evidenced by the plain language of the contract.
3. Biotronik
In Biotronik, the Court of Appeals of New York held that lost profits are direct rather than consequential damages when the plaintiff pays the defendant for a product at a price calculated as a percentage of the plaintiff’s net sales of the product.34 [433]*433The court found it dispositive that the “plaintiffs resale price [was] a benchmark for the transfer price.”35 “The contract clearly contemplated that plaintiff would resell defendant’s stents.”36 The “profits flow directly from the pricing formula.”37 Both “defendant and plaintiff depended on the product’s resale for their respective payments.”38 The court distinguished this as a “quasi-joint venture” and “not a simple resale contract, where one party buys a product at a set price to sell at whatever the market may bear.”39 The court further compared the relationship between the parties to the explicit joint venture from Am. List Corp.40
Here, the contract makes clear that there was no direct relationship between White Rose’s sales to Fairway and Fairway’s subsequent sales to third parties. First, section 19 of the Supply Agreement is titled “Not Joint Venturers,” and reads, in full: “Nothing contained herein shall be construed to constitute the parties hereto as partners or as joint venturers and White Rose shall have no power to obligate or bind Fairway in any manner whatsoever or to act or purport to act for Fairway in any respect.”41 This provision negates one of the essential elements of a relationship that could turn lost profits that would otherwise be consequential into direct damages.
Second, the price paid by Fairway plainly was not dynamically linked to a measure of its profits. Contrary to Fairway’s argument, the link between price and profit must be far more substantial than section 10.1(a) of the Supply Agreement using “Aggregate Retail Price” to determine refunds for damaged products under the Reclamation Program, (Fairway’s Answering Br. 29.) Aggregate Retail Price is defined in Schedule A as the “total retail cost of any Product sold to Fairway hereunder as determined by using the average price charged by the Fairway Broadway store for such Product over the immediately preceding 12 (twelve) month period.” This metric does not at all resemble the detailed pricing formula in Biotronik, which used “resale price as a benchmark for the transfer price” with percentages specified -within the contract.42
Fairway’s argument that resale was a necessary component of the Supply Agreement based on certain sections of the Supply Agreement that apparently only deter[434]*434mine the relationship between these two parties (sections 9 and 12) is overly broad and simplistic, and would turn nearly all consequential damages for lost profits into direct damages. The two missing elements, a relationship as at least quasi-joint venturers and dynamic pricing tied directly to profits, conclusively establish that the Supply Agreement, though negotiated by highly sophisticated parties, is a “simple resale contract,” and Fairway’s sales to its customers and profits derived therefrom were “one step removed from the naked performance promised” by the Debtors. Fairway’s profits from sales to its customers were not included in the “contract price.”
The claims for Lost Profits are therefore consequential and, as such, waived by section 33 of the Supply Agreement. The SJ Motion will be granted with respect to Lost Profits and such portion of POC 1868 is disallowed.
C. Lost Deals due to Termination of the Buy and Hold Program
In the Statement of Damages attached to POC 1868, Lost Deals damages are described thusly:-
As of July 24, 2014, White Rose terminated Fairway’s' forward buying rights established pursuant to Section 6 of the Agreement. As a result, Fairway was unable to take advantage of a number of promotional deals that it otherwise would have if the Buy and Hold program had not been eliminated by White Rose.
(Statement of Reasons 1, n. 4; see also id at 2 n.ll.)
Section 6,1 of the Supply Agreement, under the heading “Buy and Hold Program,” provides that, “White Rose agrees to purchase and store selected Products in bulk for Fairway .., in order to provide Fairway with promotional pricing on such Products for time periods beyond the applicable customary promotional cycle.”
1. Lost Deals as Characterized in POC 1868 are Consequential Damages
Fairway’s damages incurred as a result of the termination of the Buy and Hold Program are clearly consequential. The Debtors accurately describe the Lost Deals as follows:
Fairway’s proof of claim asserts a claim of damages for breach of the Buy and Hold Program as a form of lost profits, as Fairway hoped to benefit from locking in a current low price on an item and then re-selling it later for a higher price if market conditions warranted. This is a quintessential lost profit, and as such is a consequential damage expressly waived by the parties through operation of section 33 of the Supply Agreement, There is no language in the Supply Agreement referencing or giving any indication that Fairway’s subsequent resale of products is relevant to the Buy [and] Hold Program, let alone that it was bargained for in connection with the Supply Agreement.
(Debtors’ Reply 14.)- As characterized in POC 1868, the Lost Deals concern “loss of profits on collateral business arrangements,” and are consequential damages barred by section 33 of the Supply Agreement.
For these reasons, the SJ Motion will be granted with respect to Lost Deals.
2. Subsequent Recharacterizations
Subsequent to filing POC 1868 and the attached Statement of Damages, Fairway has sought — both at oral argument and in its answering brief — to significantly recharacterize portions of its claim without seeking leave to amend, principally [435]*435with respect to the Lost Deals category. Compare the above reproduced explanation of Lost Deals from the POC 1868 Statement of Damages and that from Fairway’s 1868 Response and the First Sheils Declaration with that from Fairway’s Answering Brief and the Revised Sheils Declaration. Received on October 20, 2015, the explanations in Fairway’s 1868 and the First Sheils Declaration are substantially similar:
In or around July, 2014, White Rose terminated Fairway’s forward buying rights established under the Buy and Hold Program because of liquidity constraints. At that time, White Rose requested that Fairway “re-purchase” certain of the Fairway Products (that were sold to and held by White Rose under the Buy and Hold Program) as soon as possible....
(First Sheils Decl. ¶ 13(a) n.6.) In the First Sheils Declaration (“Sheils Decl.”), Sheils stated several times that White Rose can-celled the Buy and Hold Program outright: as above, “terminated Fairway’s forward buying rights” (Id. ¶ 13(a) n,6); “the Buy and Hold Program terminated by the Debtors in July, 2014 (the ‘Lost Deals’)” (Id. ¶ 19); “Lost Deals due to White Rose’s termination of the Buy and Hold Program” (Id. ¶ 39).
On January 25, 2016, Fairway filed their answering brief and what appeared to be another copy of the First Sheils Declaration. Fairway gave no indication of the alterations contained within the newly filed declaration, stating only that it was “filed contemporaneously herewith.” (Fairway Answering Br. 3.) Upon closer inspection, several footnotes and arguments were altered, most significantly those relating to the Lost Deals category:
In or around July, 2014, White Rose terminated Fairway’s forward buying rights in connection mth certain private label (“PL”) Products it purchased and warehoused for Fairway under the Buy and Hold Program because of liquidity constraints. White Rose continued to purchase and warehouse other Products on behalf of Fairway under the Buy and Hold Program. Note the underlined text herein is meant to qualify the representation made in my previous Declaration submitted in support of Fairway’s response to the objection filed by the Debtors to its proof of claim [D.I. 2435], to clarify that any termination of Fairway’s forward buying rights under the Buy and Hold Program was solely as to the PL Products, and not a complete termination of the Buy and Hold Program itself,
(Revised Sheils Decl. ¶ 16(a) n.6.) The purported notice is less convincing when buried in a footnote in an accompanying document. Compare further to the main document:
White Rose terminated Fairway’s forward buying rights in connection with certain private label (“PL ”) Products it purchased and warehoused for Fairway under the Buy and Hold Program because of liquidity constraints. Notwithstanding White Rose’s discontinuance of the Buy and Hold Program for the PL Products, White Rose continued to warehouse other Products on behalf of Fairway. [Altered] Sheils Declaration, ¶ 16(a), n.6.
(Fairway’s Answering Br. 15 n.15.) The remainder of the declaration is likewise altered to remove references to the Buy and Hold Program’s cancellation, and the section on Lost Deals is entirely recontex-tualized to make out a new and separate claim for a “COGS Reconciliation Payment” under section 12.2 of the Supply Agreement.
Fairway first introduced the concept of this separate claim at the December 11, [436]*4362015, hearing, attempting to tie it to the claimed Lost Deals:
[U]pon further investigation into the categories that were in — the amounts in this category, it incorporates not only the costs incurred by Fairway due to White Rose’s inability to honor Fairway’s forward buying rates that are established pursuant to section 6 of the Agreement, but it also includes the difference between a maximum COGS rate that the parties bargained for and the actual COGS rate that Fairway was charged by White Rose for the purchases it actually purchased from White Rose in the post-petition period.
(12/11/15 Tr. 6:9-20.) This recharacterization was unremarked upon at the time, but then was developed further in Fairway’s Answering Brief and the Revised Sheils Declaration — wherein the grounds for damages were almost entirely unmoored from the Buy and Hold Program and connected to “Vendor Funding” instead. (Revised Sheils Decl ¶89 & n. 10; see also Fairway’s Answering Br. 12-13, 21.) At oral argument, the decoupling of Lost Deals from “due to Termination of the Buy and Hold Program” was completed, when Fairway argued: “There is no damages under the Lost Deals category relating to the termination of the Buy and Hold. It’s just with respect to the COGS rate.” (6/6/2016 Tr. 29:20-22; see generally 6/6/2016 Tr. 26:12-28:6.) The recharacteri-zation is not legitimized by its gradual introduction.
Finally, the amount allegedly owed under what is now the COGS Reconciliation Fee has risen to roughly $30,000 more than in the original claim for Lost Deals in POC 1868. Fairway explains that this is because it has now, a year after the General Bar Date of February 6, 2015, chosen to include amounts it wishes to claim through the November 26, 2014, rejection date. (Fairway’s Answering Br. 16 n.16.) Fairway further advises that it:
reserves the right to amend its Claim to include all amounts incurred through the Rejection Date either at such time when the parties’ begin the actual reconciliation of the Claim amounts asserted to reach a resolution on the-Debtor’s objection to its Claim or, in the absence of such efforts, in advance of any final evi-dentiary hearing on the Claim.
(Fairway’s Answering Br. 13 n.13.)
The Debtors, in their Reply, describe this as a “complete overhaul of the description of the Lost Deals Claim,” and assert that it is an entirely new claim and therefore time barred. (Debtors’ Reply 14.) The Debtors allege that Fairway is trying to “completely alter the nature of its Lost Deals Claim now, to avoid the effects of its prior voluntary waiver of consequential damages.” (Id. at 15.) Most seriously, the Debtor charges that Fairway, “finding no legitimate basis to overcome” the section 33 waiver of consequential and incidental damages, “has apparently resigned itself to obfuscation, deception and misrepresentation.” (Id. at 19.)
I agree with the Debtors. There was no mention whatsoever of a COGS Reconciliation Payment in the POC 1868 Statement of Damages,43 nor has there been a motion to amend the proof of claim. There appears to be no good excuse for the departure Fairway has made from the original explanations attached to their claim or for [437]*437the manner in which those arguments have been advanced.
Therefore, I hold that Fairway, absent proper amendment of its claims, is bound to its original characterization of damages as set forth in the POC 1868 Statement of Damages.
The SJ Motion will be granted with respect to Lost Deals.
D. Additional Freight & Upcharges Stemming from Emergency Purchases
In the Statement of Damages attached to POC 1868, Freight & Upcharge damages are described thusly:
Due to the severe product shortages White Rose Inc. (“White Rose ”) began experiencing in July 2014, [Fairway] was forced to source and/or warehouse the products’ it normally purchased through White Rose, as required by the attached [Supply Agreement], from other distri-but[o]rs on a short term, emergency basis. This ... resulted in Fairway having to pay significantly higher upcharge ■and fuel surcharge fees than it would have if Fairway had been able to purchase these products from White Rose (see, respectively, Sections 3.1 and 11.1 of the [Supply Agreement] setting forth upcharge and fuel surcharge fees considerably below what can be obtained] on [an] ad hoc basis in the open market).
(Statement of Reasons 1 n.l; see also id. at 2 n.8.)
Section 3.1(a) of the Supply Agreement provides that Fairway pay White Rose additional set upcharge fees “based upon the underlying Primary Product category.” The four product categories with set up-charge rates were “Dairy,” “Grocery,” “Frozen Food,” and “Ice Cream.” (Id.) Section 3.1(a) also included a method for setting the upcharge amounts based upon percentages of the “Manufacturer’s List Price”44 or the “Manufacturer’s Cost to White Rose” as defined in Schedule A to the Supply Agreement.
Section 3.1(c) of the Supply Agreement provides that, “Subject to the provisions of ¶ 11 [fuel and water surcharges] and ¶ 3.4(b) [cart surcharges]; there are no separate delivery charges for standard deliveries to [Fairway].”
Section 11.1 of the Supply Agreement provides that White Rose would “add a fuel surcharge to Fairway’s invoices in the event that the average monthly price of diesel per gallon exceeds certain thresholds as set forth in the Fuel Surcharge Table — ” Section 11.1 additionally provides a method for setting the surcharge amount based upon the government’s Central Atlantic Diesel Index. (Id.)
1. Incidental Damages and Cover
The New York Uniform Commercial Code provides, in relevant part:
§ 2-711 Buyer’s Remedies in General
(1) Where the seller fails to make delivery or repudiates or the buyer rightfully rejects or justifiably revokes acceptance then with respect to any goods involved, and with respect to the whole if the breach goes to the whole contract (Section 2-612), the buyer may cancel and whether or not he has done so may in addition to recovering so much of the price as has been paid
(a) “cover” and have damages under the next section as to all the goods affected whether or not they have been identified to the contract; or
[438]*438(b) recover damages for non-delivery as provided in this Article (Section 2-713).45
§ 2-713 Buyer’s Damages for Non-delivery or Repudiation
(1) Subject to the provisions of this Article with respect to proof of market price (Section 2-723), the measure of damages for non-delivery or repudiation by the seller is the difference between the market price at the time when the buyer learned of the breach and the contract price together with any incidental and consequential damages provided in this Article (Section 2-715), but less expenses saved in consequence of the seller’s breach.
(2) Market price is to be determined as of the place for tender or, in cases of rejection after arrival or revocation of acceptance, as of the place of arrival.46 § 2-712 “Cover”; Buyer’s Procurement of Substitute Goods
(1) After a breach within the preceding section the buyer may “cover” by making in good faith and without unreasonable delay any reasonable purchase of or contract to purchase goods in substitution for those due from the seller.
(2) The buyer may recover from the seller as damages the difference between the cost of cover and the contract price together with any incidental or consequential damages as hereinafter defined (Section 2-715), but less expenses saved in consequence of the seller’s breach.
(3) Failure of the buyer to effect cover within this Section does not bar him from any other remedy.47
§ 2-715 Buyer’s Incidental Damages
(1) Incidental damages resulting from the seller’s breach include expenses reasonably incurred in inspection, receipt, transportation and care and custody of goods rightfully rejected, any commercially reasonable charges, expenses or commissions in connection with effecting cover and any other reasonable expense incident to the delay or other breach.48
2. The “Contract Price”
An injured party may recover the difference between the contract price and the cost of cover plus consequential and incidental damages.49 The Debtors concede that the separate damages under the category of “Increased Product Cost Stemming from Emergency Purchases” are direct damages under the contract, but they argue that the Freight & Upcharges are covered by the waiver of incidental damages. The different treatment follows from what is or is not considered the “contract price.” The Debtors’ argue that the Freight & Upcharges are “charges, expenses or commissions in connection with effecting cover” or “any other reasonable expense incident to the delay or other breach,” and that, although § 2-712(2) on “cover” adds “together with any incidental or consequential damages,” that does not alter the characterization of the damages as incidental or the effect of the waiver. Fairway argues that the Freight & Up-charges were specifically negotiated as part of the contract, that such Upcharge Rates and Fuel Surcharges are customary in the industry, and that the rates in the Supply Agreement are lower than they would be without having been bargained for (as well as, presumably, far below the [439]*439“emergency rates” they had to pay in these instances). Due to these circumstances, none of which are disputed by the Debtors, Fairway argues that the Freight & Upcharges are included in the “contract price” and therefore the costs to cover them are direct rather than damages incidental to cover.
“Costs of cover are generally considered to be direct damages.”50 I agree with the Debtors that damages incidental to obtaining the cover are still barred, but that does not change what incidental means: incidental to the central bargained for provisions of the contract. Just as parties can waive incidental damages, parties can, as here, agree to make what would otherwise be incidental damages into direct damages via inclusion in the contract, whether for freight, as here, or for warehousing and commissions traditionally considered'incidental.51 If it is in the contract, it is in the contract price, but a claim is not self-activating: the burden to “allege facts sufficient to support the claim” is on the claimant.52
Fairway is partially correct. I agree that, in this instance and under these facts, the Upcharge Rates and Fuel Surcharges as defined in the POC 1868 Statement of Damages (those in sections 3.1 and 11.1 of the Supply Agreement) were bargained for, and are included in the contract price. Therefore, amounts spent on higher Up-charge Rates and Fuel Surcharges as a result of the Debtors’ non-delivery with respect to the same products which are also the subject of the Increased Product Cost category would be direct damages to the extent they are proven.
However, a later explanation by Fairway states that it arrived at the final number for Freight & Upcharges by “taking the total Upcharge Fees, Freight and fuel and/or water surcharge fees actually charged by the Emergency Vendors and then subtracting the [amounts] that would have been charged by White Rose under the rates provided for in the Supply' Agreement.” (Revised Sheils Decl. ¶42.) Water Surcharges (addressed at section 11.2 of the Supply Agreement) were not specified as a source of the Freight & Upcharges in POC 1868. (Statement of Damages 1 n.l, 2 n.8.) Any Water Surcharge amounts included in the Freight & Upcharges will therefore be disallowed, and more information and documentation will be required from Fairway to establish the damages specifically due to covering Upcharge Rates and Fuel Surcharges.53
Most significantly, perhaps, the Supply Agreement provides that, “Subject to the provisions of ¶ 11 [fuel and water surcharges] and ¶ 3.4(b) [cart surcharges], there are no separate delivery charges for standard deliveries to [Fairway].” (Supply Agreement § 3.1(c) (emphasis added).) Emergency freight fees incurred in effecting cover due to non-delivery are customarily incidental damages and would otherwise be barred by section 33 of the Supply [440]*440Agreement.54 Here, to the contrary, Freight was bargained for and included in the contract, and so is included in the contract price.55
The Statement of Damages alleges that Fairway was forced “to source and/or warehouse” products from other suppliers. Any costs of warehousing or costs incurred while seeking alternate sources of products are incidental damages barred by section 33 as “expenses ... in connection with effecting cover” or “expensefs] incident to the delay or other breach.” Another set of barred incidental damages in this context would be any finder’s fees and travel fees Fairway incurred while negotiating replacement Upeharge Rates or Fuel Surcharges, as they would constitute “expenses or commissions in connection with effecting cover.”
At present, there is not enough information or documentation provided to parse the character of the different costs Fairway included under the Freight & Up-charges category. For this reason, the SJ Motion must be denied with respect to the Freight & Upcharges category.
CONCLUSION
For the reasons set forth above, the SJ Motion is granted with respect to the “Lost Profits Due to Service Level Breach” and “Los[t] Deals Due to Termination of the Buy and Hold Programs,” and denied with respect to “Additional Freight & Upcharges Stemming From Emergency Purchases.”
An appropriate order will follow.
APPENDIX A
[441]*441[[Image here]]
[442]*442[[Image here]]
[443]*443[[Image here]]