Ho v. Flotek Industries, Inc.

248 F. Supp. 3d 847, 2017 U.S. Dist. LEXIS 169827
CourtDistrict Court, S.D. Texas
DecidedMarch 30, 2017
DocketCIVIL ACTION NO. 4:15-CV-3327
StatusPublished

This text of 248 F. Supp. 3d 847 (Ho v. Flotek Industries, Inc.) is published on Counsel Stack Legal Research, covering District Court, S.D. Texas primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Ho v. Flotek Industries, Inc., 248 F. Supp. 3d 847, 2017 U.S. Dist. LEXIS 169827 (S.D. Tex. 2017).

Opinion

ORDER

The Honorable Alfred H. Bennett, United States District Judge

Before the Court is Defendants’ Motion to Dismiss (Doc. # 47), Plaintiffs’ Response (Doc. # 48), Defendants’ Reply (Doc. # 51), Defendants’ Notice of Supplemental Authority in Support of Defendants’ Motion to Dismiss (Doc. # 53), Plaintiffs’ Response to Defendants’ Notice of Supplemental Authority (Doc. #54), and Defendants’ Reply to Plaintiffs’ Response (Doc. # 55). The Court also heard oral argument regarding the Motion to Dismiss on February 10, 2017. Having considered the arguments and the applicable [852]*852law, the Court grants Defendants’ Motion to Dismiss.

I. Background

As alleged, this case is a securities class action on behalf of purchasers of Flotek common stock between October 23, 2014 and November 9, 2015, against Flotek Industries, Inc. (“Flotek”), its President and Chief Executive Officer (“CEO”) John W. Chisholm (“Chisholm”), and its Chief Financial Officers (“CFO”) Robert M. Schmitz (“Schmitz”) and H. Richard Walton (“Walton”), for violating § 10(b) and § 20(a) of the Securities Exchange Act of 1934 (the “Exchange Act”) and SEC Rule 10b-5 promulgated thereunder. Doc. # 42, ¶ 1. Plaintiffs pled the following facts to support their claim. As required, this Court accepts all well pleaded facts as true.

Flotek is a public company that develops and markets environmentally-friendly chemistries designed to maximize production in oil and gas wells. Doc. #42, ¶2. Flotek’s “hallmark” product line is its patented customized chemistries known as Complex nano-Fluid (“CnF”) technologies. CnFs are additives that purportedly increase the recovery and flow of hydrocarbons of wells, therefore, increasing well profitability. Doc. # 42, ¶¶ 2-3. In order to substantiate the usefulness of CnFs (i.e. provide evidence to consumers that CnFs increased well profitability), Flotek developed a software application called Frac-Max—a proprietary software application for the specific purpose of marketing and selling CnF products. Doc. # 42, ¶ 30. Flo-tek introduced FracMax to investors at a June 14, 2014 investor’s day conference. Doc. #42, ¶ 2-3.

Defendants explained to investors that FracMax used production data that exploration and production companies (“E&P companies”) self-reported to state agencies, like the Texas Railroad Commission (“TRC”), to prove the impact of CnFs on oil and gas production. Doc. #42, ¶¶ 38, 124. Defendants maintained throughout the alleged class period that FracMax data “accurately represents production data as reported by the well operator” and is “unadjusted.” Doc. # 42, ¶¶ 125, 132. Defendants further maintained that Frac-Max’s data was “not [Flotek’s] data . [njobody can say [Flotek] made [the data] up or ... tinkered or tailored [it] ... it is raw data.” Doc. # 42, ¶ 127. In fact, Flo-tek’s CEO described how FracMax works in the following way: “[v]ery simply, using data from FracFocus1 and various state production databases, we take E&P companies’ self-reported data and compare well production in the aggregate, by basin, from wells that use Flotek’s CnF chemistry and those that [do not].” Doc. # 42, ¶¶ 36, 124. Accordingly, FracMax’s ability to use E&P companies’ self-reported production data to perform side-by-side comparisons of wells that used CnF with wells that did not use CnF was one of Frac-Max’s key features, and the main feature that demonstrated CnF’s efficacy.

From June 2014 to November 2015, Defendants advertised FracMax as an integral component of Flotek’s sales strategy and key to “materially broadening] the reach of Flotek’s marketing efforts” for its CnF products, as well as “fueling” its sales. Doc. # 42, ¶¶ 5, 33, 81. During this period, Flotek’s CEO, one of FracMax’s inventors, touted FracMax as “the most compelling sales and value validation tool I have experienced in my three decades in this industry.” Doc. # 42, ¶ 39. Defendants also told investors that the FracMax software could “conclusively” validate the benefits of Flotek’s CnF products, including [853]*853their effectiveness and ability to create millions of .dollars in economic value for Flotek’s customers. Doc. #42, ¶¶40, 52, 64, 71, 80, 94, 118, 124. Based on Frac-Max’s database,2 Flotek’s CEO claimed that Flotek’s sales force could demonstrate to potential customers that using Flotek’s CnF chemistries added at least an estimated $8 billion in aggregate value to operators who used CnF products when compared to operators that did not. Doc. # 42, ¶ 40. There is little dispute that as advertised, FracMax would have a huge effect on sales of Flotek’s key product line, CnF.

In fact, Defendants themselves praised FracMax for being instrumental in accelerating adoption of Flotek’s CnF chemistries and significantly increasing CnF sales. Doc. # 42, ¶¶ 42-48. By the third financial quarter of 2015 (“3Q 2015”), CnF sales volumes had increased by 34% compared to 2Q 2015, and 59% compared to year-over-year sales. Doc. #42, ¶48. Defendants further praised FracMax and its impact on CnF sales as allowing “Flotek [to remain] relatively insulated from energy commodity price volatility.” Doc. # 42, ¶ 51. In short, FracMax allegedly allowed Flotek to prove to their customers that its CnF products created value by increasing well profitability by a higher margin than the cost of using CnFs. Accordingly, Flo-tek’s position was—no matter the energy commodity price—if using CnFs increased profits by a higher margin than CnFs cost, customers would continue purchasing its CnF products. FracMax allowed Flotek to visually demonstrate this assertion as fact.

On November 9, 2015, Bronte Capital, a short seller of Flotek stock, published a report identifying errors in production data generated by FracMax for three non-CnF wells. Doc. # 42, ¶ 142. This incorrect data was presented to investors as part of a 183-slide presentation on September 11, 2015. Id.’, Doc. #47, Ex. 18. This presentation covered numerous aspects of Flo-tek’s business, including the three slides of FracMax generated production data later identified as incorrect. Id. Following the publication of the report by Bronte Capital, Flotek immediately denied the allegations that FracMax contained, or that Flo-tek presented, incorrect data. Doc. #42, ¶ 147. However, the following morning, November 10, 2015, Flotek issued a press release admitting that the Bronte Capital report was correct. Id. The press release also explained the discrepancy; Flotek claimed the incorrect data was caused by analytical processing errors in FracMax’s software and/or erroneous data generated by a third-party provider, Drillinginfo. Id. Defendants claimed that data provided by Drillinginfo caused FracMax to identify the three non-CnF wells as part of multiple well units (as opposed to single well units), which caused FracMax to incorrectly apply an allocation algorithm to the production of these wells, thereby causing the identified errors. Doc. # 42, ¶ 148. Flo-tek’s CEO also stated that Flotek “should have had ... quality control in place that could have validated [the Drillinginfo data], [but] it wasn’t, and it is now.” Doc. # 42, ¶ 149.

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Bluebook (online)
248 F. Supp. 3d 847, 2017 U.S. Dist. LEXIS 169827, Counsel Stack Legal Research, https://law.counselstack.com/opinion/ho-v-flotek-industries-inc-txsd-2017.