Hillstone Restaurant Group Incorporated v. Houston's Hot Chicken Incorporated

District Court, D. Arizona·Decided January 5, 2023·No. 2:22-cv-02004·Unknown

Opinion

WO

Hillstone Restaurant Group Incorporated, No. CV-22-02004-PHX-MTL

Plaintiff, ORDER

v.

Houston's Hot Chicken Incorporated, et al.,

Defendants. Before the Court is Plaintiff Hillstone Restaurant Group Inc.’s (“Hillstone”) Motion for Contempt and Preliminary Injunction. (Doc. 26.) For the following reasons, the Court denies Plaintiff’s Motion for Contempt and grants Plaintiff’s Motion for Preliminary Injunction. A. Procedural History Plaintiff filed a Complaint alleging that Defendants materially breached a trademark settlement agreement (the “Agreement”) between the parties and knowingly and willfully infringed Plaintiff’s trademarks. (Doc. 1, ¶ 1.) Plaintiff then filed a Motion for a Temporary Restraining Order (“TRO”) and Preliminary Injunction on the same facts. (Doc. 2.) At a status conference on November 30, 2022, the Court granted Plaintiff’s Motion for TRO and a TRO was entered to extend through January 5, 2023. (Docs. 19, 21.) The Court denied Plaintiff’s Motion for Preliminary Injunction without prejudice for refiling if necessary. (Doc. 19.) The parties filed a Joint Status Report on Plaintiff’s need for a preliminary injunction (Doc. 22). Plaintiff then filed a Motion for Contempt and Preliminary Injunction. (Doc. 26.) The Motion has been fully briefed and the Court held oral argument on January 4, 2023. B. Factual Background The Court makes the following factual findings based on Plaintiff’s Complaint, the parties’ briefing, and the arguments presented at the January 4, 2023 hearing. Hillstone owns and operates restaurants across the United States, including under the HOUSTON’S service marks. (Doc. 26-1 at 5.) Hillstone has used the HOUSTON’S Mark since 1977, and the United States Patent and Trademark Office (“USPTO”) issued Hillstone federal registrations for the HOUSTON’S Mark and related marks in 1979. (Id.) Defendant Houston Crosta founded Houston’s Hot Chicken Inc. and its related entities. (Id.) Defendants currently have five United States locations, including some that are operated by franchisees. (Id.) Defendants and their franchisees have a notable social media presence and have announced that additional restaurant locations will be opened in the near future. (Id.) Defendants filed an intent-to-use application to register the HOUSTON’S HOT CHICKEN Mark in connection with restaurant services. (Id.) The USPTO rejected Defendants’ application, citing a likelihood of confusion with Hillstone’s HOUSTON’S Marks. (Id.) Defendants abandoned their application on May 18, 2022. (Id.) On May 6, 2022, Hillstone sent Defendants a cease-and-desist letter regarding Defendants’ use of HOUSTON’S HOT CHICKEN Marks. On July 25, 2022, Defendants filed an action in Nevada against Hillstone seeking declaratory relief. On September 28, 2022, Plaintiff filed a lawsuit in this Court against one of Defendants’ franchisees for trademark infringement. Between August 1 and October 7, 2022, the parties engaged in settlement negotiations. The parties entered into the Agreement on October 7, 2022, requiring that Defendants cease use of the HOUSTON’S HOT CHICKEN Mark in connection with their restaurants by November 10, 2022. On October 13, 2022, both the Nevada and Arizona lawsuits were voluntarily dismissed. At some time after November 10, 2022, Plaintiff sent Defendants a notice of breach of the Agreement and provided Defendants 10 days to cure their breach. Plaintiff then filed this action on November 23, 2022. “A preliminary injunction is ‘an extraordinary and drastic remedy, one that should not be granted unless the movant, by a clear showing, carries the burden of persuasion.’” Lopez v. Brewer, 680 F.3d 1068, 1072 (9th Cir. 2012) (quoting Mazurek v. Armstrong, 520 U.S. 968, 972 (1997) (per curiam)) (emphasis in original); see also Winter v. Nat. Res. Def. Council, Inc., 555 U.S. 7, 24 (2008) (citation omitted) (“[a] preliminary injunction is an extraordinary remedy never awarded as of right.”). A plaintiff seeking a preliminary injunction must show that (1) he is likely to succeed on the merits, (2) he is likely to suffer irreparable harm without an injunction, (3) the balance of equities tips in his favor, and (4) an injunction is in the public interest. Winter, 555 U.S. at 20. “But if a plaintiff can only show that there are ‘serious questions going to the merits’—a lesser showing than likelihood of success on the merits—then a preliminary injunction may still issue if the ‘balance of hardships tips sharply in the plaintiff’s favor,’ and the other two Winter factors are satisfied.” Shell Offshore, Inc. v. Greenpeace, Inc., 709 F.3d 1281, 1291 (9th Cir. 2013) (quoting All. for the Wild Rockies v. Cottrell, 632 F.3d 1127, 1135 (9th Cir. 2011)) (emphasis in Shell Offshore). Under this “serious questions” variant of the Winter test, “[t]he elements . . . must be balanced, so that a stronger showing of one element may offset a weaker showing of another.” Lopez, 680 F.3d at 1072. Regardless of which standard applies, the movant “has the burden of proof on each element of [the] test.” See Envtl. Council of Sacramento v. Slater, 184 F. Supp. 2d 1016, 1027 (E.D. Cal. 2000). A. Likelihood of Success on the Merits Plaintiff’s Complaint alleges that Defendants materially breached the Agreement, engaged in unfair competition, and infringed Plaintiff’s trademark rights by failing to comply with several material terms in the Agreement related to the Defendants’ promise to stop using the HOUSTON’S HOT CHICKEN Marks. (Doc. 1, ¶¶ 73-108.) Plaintiff seeks a favorable judgment, monetary damages, and injunctive relief. (Id. at 18-20.) For a preliminary injunction to issue, Plaintiff must show that it has a likelihood of succeeding on its claim for breach of contract. “It is well established that, in an action based on breach of contract, the plaintiff has the burden of proving the existence of a contract, breach of the contract, and resulting damages.” Chartone, Inc. v. Bernini, 83 P.3d 1103, 1111 (Ariz. Ct. App. 2004). Plaintiff asserts that the Agreement is valid and binding because “it was fully negotiated between represented parties and is signed by authorized representatives.” (Doc. 26 at 13.) Defendants do not appear to dispute that there is a valid, binding contract in place. (See Doc. 26-1 at 5.) Regarding breach of contract, Plaintiff alleges that Defendants are in breach of at least Sections 1(c) and 1(f) of the Agreement by continuing to use the HOUSTON’S HOT CHICKEN Marks on social media, interior signage, wall art, displays and uniforms in the Cerritos, California store, and paper products, including wax paper tray liners, cups, bags, and to-go boxes, at all its locations. (Doc. 26 at 13.) Plaintiff also alleges that Defendants failed to notify their franchisees of the TRO and Agreement. (Id.) Plaintiff cites to evidence of Defendants’ breach in the form of photographs of signage from the Cerritos store, screen grabs from Defendants’ social media pages, and Defendants’ purported notices to franchisees that Plaintiff considers inadequate under the terms of the Agreement. (Doc. 26 at 6-8; Doc. 30 at 9). Plaintiff also asserts, as part of its arguments on irreparable harm, that Defendants’ alleged breach of the Agreement has caused Plaintiff damages, including that customers will be misled “into believing Defendants’ restaurants are operated by, associated or affiliated with, or sponsored or endorsed by Hillstone” and will “cause Hillstone to lose its ability to control the g

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Hillstone Restaurant Group Incorporated v. Houston's Hot Chicken Incorporated, (D. Ariz. 2023).

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