Helman v. Marriott International, Inc.

CourtDistrict Court, Virgin Islands
DecidedAugust 5, 2020
Docket3:19-cv-00036
StatusUnknown

This text of Helman v. Marriott International, Inc. (Helman v. Marriott International, Inc.) is published on Counsel Stack Legal Research, covering District Court, Virgin Islands primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Helman v. Marriott International, Inc., (vid 2020).

Opinion

IN THE DISTRICT COURT OF THE VIRGIN ISLANDS DIVISION OF ST. THOMAS AND ST. JOHN

ALAN HELMAN, et al., ) ) Plaintiffs, ) ) v. ) Civil No. 2019-36 ) MARRIOTT INTL., INC., et al., ) ) Defendants. ) _____________________________ )

MEMORANDUM OPINION AND ORDER

Before the Court is “The Marriott Defendants’ Motion to Dismiss Plaintiffs’ First Amended Complaint.”1 [ECFs 14-18]. I. BACKGROUND2 Plaintiffs purport to represent a class of approximately 1,000 purchasers of fractional condominium interests (“fractionals”) at the Ritz-Carlton Destination Club (“RCDC”) on St. Thomas, U.S. Virgin Islands (“Ritz-Carlton Great Bay”). Plaintiffs’ fractionals, a type of time- sharing property ownership, were purchased between 2002 and 2009, and entitled them to three weeks of exclusive access to the Ritz-Carlton Great Bay and other RCDC locations worldwide. Defendants are entities and their affiliates and subsidiaries that were engaged in various aspects of timeshare property development, marketing and management, some under the RCDC umbrella, and others associated with other, less expensive Marriott products, such as the Marriott Vacation

1 Although defendants’ motion refers to “Plaintiffs’ First Amended Complaint,” on November 8, 2019, the plaintiffs filed the Second Amended Class Action Complaint [ECF 86] (“SAC” or “the Complaint”). The parties stipulated [ECF 84] that the motion to dismiss filed June 28, 2019, would apply to the SAC and could be resolved on the existing briefing.

2 These background facts are derived from the allegations in the SAC.

Club (“MVC”).3 This matter arises from a merger of the two product lines, which plaintiffs claim caused damage to the value of their holdings. The seeds of the current dispute were planted over forty years ago. Beginning in the 1980s, Marriott International, Inc. (“MII”) established MORI to run the MVC timeshares. In 1999, MORI introduced the RCDC as a luxury alternative to the MVC timeshares. Unlike traditional timeshares, the RCDC fractionals were separately deeded property interests marketed as second homes available for extended periods at premium prices. In 2002, RC Hotels VI, a wholly owned subsidiary of MII, established the Ritz-Carlton Great Bay, which consisted of 105 condominiums.4 RC Hotels VI simultaneously recorded a condominium declaration that provided for the formation of the Great Bay Condominium Owners

Association, Inc. (“the Association”). The Association then entered into a “Management Agreement” with RC Hotels VI. That agreement gave RC Hotels VI the authority to exercise all the powers and duties of the Association’s Board of Directors (the “Board”). RC Hotels VI, in turn, entered into a Sub-Management Agreement with RC Management,5 which gave RC Management the authority to manage the daily affairs of the Ritz-Carlton Great Bay, as well as the authority to exercise all the powers and duties of the Association’s Board.

3 Plaintiffs sort the defendants into two groups. The “MII Defendants” are Marriott International, Inc. (“MII”); RC Hotels (Virgin Islands), Inc. (“RC Hotels VI”); and The Ritz-Carlton Hotel Co., LLC., (“RC Hotel Co.”). The “MVW Defendants”, who are alleged to be alter egos of one another due to interlocking or overlapping directors and officers, are Marriott Vacations Worldwide Corp. (“MVW”); Marriott Ownership Resorts, Inc. (“MORI”); The Ritz-Carlton Development Co., Inc. (“RC Development”); The Ritz-Carlton Club, St. Thomas, Inc. (“RC Club STT”); The Ritz-Carlton Management Co., LLC (“RC Management”); The Cobalt Travel Co., LLC (“Cobalt”); The Lion & Crown Travel Co., LLC (“Lion & Crown”); Marriott Resorts, Travel Co., Inc. dba MVC Exchange Co. (“MRTC”); RC St. Thomas, LLC; and First American Trust, FSB (solely as Trustee of Land Trust) (“First American”).

4 Between 2002 and 2011, defendants sold 1181 of the 1260 available Ritz-Carlton Great Bay fractionals, for an average price of over $150,000 each.

5 Years later, RC Management entered into a “Sub-Agency Agreement” with RC Hotel Co.

In October 2008, the Association notified all Ritz-Carlton Great Bay fractional owners that a special assessment was being imposed in order to cover maintenance dues owed by delinquent owners. Citing the financial crisis, the Association told owners that there was a shortage of $1 million in unpaid dues, partly from owners who had not paid their dues in 2008, and partly from previous years.6 The majority of the delinquent owners had also defaulted on their mortgages, which they had obtained through RC Development or another defendant. By 2010, sales of RCDC fractionals had substantially slowed. At around the same time, MII and its subsidiaries began converting ownership of MVC timeshares to a points-based system whereby participants bought interests in the MVC Trust. Under the new system, participants could stay at various resorts for a short period of time instead of staying at a specific resort for one week.

Access to the MVC timeshares under the new system was much less expensive than access to the RCDC.7 In this same time period, as more owners became delinquent on their dues and defaulted on their mortgages, RC Development and the other lending entities failed to expeditiously pursue foreclosure of those owners’ interests. As a result, in mid-2011, in connection with one mortgage foreclosure action in the Superior Court of the Virgin Islands,8 the Association claimed that defendants violated their fiduciary duties by delaying the filing of the foreclosure action for seven months after the default, which caused the Association to accrue unpaid maintenance fees. By this time, the Association was owed increasingly large amounts in delinquent fees.

6 By the end of 2010, the Association had accrued over $3 million in unpaid maintenance fees.

7 Initial access to the MVC required a purchase of just 1,500 points. At the inception of the program in 2010, the cost of entry was approximately $13,800 ($9.20 per point) whereas on average, the 3,200 owners of RCDC fractionals paid more than $200,000 for each.

8 RC Hotels (Virgin Islands), Inc. v. B&T Cook Family Partners, Ltd. and Great Bay Condominium Owners Association, ST-10-CV-543 (“B&T Cook”).

Later in the year, a group of senior MII executives began planning a re-engineering of the RCDC. Ultimately, the group decided to transfer unsold RCDC fractionals (about 20% of RCDC inventory) to the MVC Trust and then merge the RCDC with the MVC. The purpose of the re- engineering campaign was to give more than 400,000 MVC members access to RCDC properties. At approximately the same time, MII spun off certain MVW-related entities as a separately traded public company. MII agreed to permit MVW and its subsidiaries to use the “Marriott” and “Ritz- Carlton” brand tradenames, trademarks, and service marks, in exchange for the payment to MII of $50 million annually plus 2% of annual sales. In the middle of 2012, Cobalt, an MVW subsidiary and RCDC program manager, sent all RCDC fractional owners a letter describing RCDC’s new affiliation with MVC. Several months

later, the Board of the Association of Ritz-Carlton Great Bay fractional owners notified plaintiffs that it was evaluating the Cobalt letter and the impact of the proposed merger on the value of their fractionals. In the meantime, MVW senior executives assured RCDC owners in a conference call of MVW’s ongoing commitment to the Ritz-Carlton brand. In addition, owners were told that apart from the fact that two specific properties were no longer affiliated with RCDC, all other original membership benefits remained the same.9 In December 2012, the Association threatened to sue if MVW and its various affiliates did not stop promoting use of the Ritz-Carlton Great Bay fractionals to MVC members. The Association also requested that MVW not establish a program at Ritz-Carlton Great Bay to

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Helman v. Marriott International, Inc., Counsel Stack Legal Research, https://law.counselstack.com/opinion/helman-v-marriott-international-inc-vid-2020.