Health and Body Store v. Justbrand Limited

480 F. App'x 136
CourtCourt of Appeals for the Third Circuit
DecidedMay 11, 2012
Docket11-2008
StatusUnpublished
Cited by3 cases

This text of 480 F. App'x 136 (Health and Body Store v. Justbrand Limited) is published on Counsel Stack Legal Research, covering Court of Appeals for the Third Circuit primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Health and Body Store v. Justbrand Limited, 480 F. App'x 136 (3d Cir. 2012).

Opinion

OPINION OF THE COURT

JORDAN, Circuit Judge.

Hotheadz International, Inc. (“Hoth-eadz”) 1 and Health, and Body Store, LLC (“HBS”) (collectively, “Appellants”) appeal an order of the United States District Court for the Eastern District of Pennsylvania denying their motion for a preliminary injunction. The motion sought to preclude Appellees Justin Silverman and Brandon Singer from independently operating two websites (the “Websites”) that the parties had used together to conduct an Internet business. For the reasons that follow, we will vacate the District Court’s order and remand the matter for proceedings consistent with this opinion.

I. Background

Hotheadz is in the business of manufacturing and selling products, including hats and other apparel, designed for use in cold weather. Its distribution channels include flea markets, kiosk retailers, television shopping channel retailers, and hardware stores. In January 2005, Hotheadz hired *138 Silverman and Singer as sales trainees. Eventually they became involved in marketing to Hotheadz’s kiosk customers.

A. The Websites

In 2007, while employed by Hotheadz, and with Hotheadz’s permission, Silverman and Singer began to independently operate an Internet business selling winter apparel and health products. A majority of the items Silverman and Singer sold were ones they had purchased from Hotheadz. They operated the Internet business through the Websites, which were established when Silverman registered the domain names www.healthandbodystore.com and www. thewarmingstore.com (collectively, the “Domain Names”) in January and September 2007, respectively. After the Domain Names were registered, Silverman and Singer put substantial effort into developing the Websites. They created all of the content on the Websites and paid all advertising costs, which included Internet advertising services. Eventually, as a result of their efforts, the Websites earned approximately $55,000.00 to 60,000.00 in gross revenue in 2007, $150,000.00 in 2008, and $170,000.00 2 in 2009. 3

B. The Parties Discuss a Joint Venture

In late 2008, Hotheadz’s Chief Executive Officer, Jeff Zelenko became concerned that Silverman and Singer were devoting too much of their time at work to improving their Internet business. When he approached them to discuss the issue, Zelen-ko informed them that “they [had] a choice” to either “contribute the ... [Websites] into ... [Hotheadz’s] business” and they could “work out some sort of a deal” with Hotheadz, or, they could “leave [Hotheadz]” and continue to run their business independently. (App. at 549.) Zelen-ko also claimed that he offered Silverman and Singer the opportunity to create a joint venture with Hotheadz. According to Zelenko, Hotheadz proposed: (1) that it would own a 75% interest in the joint venture and that Silverman and Singer would collectively own a 25% interest; (2) that it would provide “complete financial support for ... the growth of the [new] business”; and (8) that it would “offer its infrastructure to manage the [new] business day in and day out.” (Id.)

When Zelenko explained his proposal to Silverman and Singer, he did not expressly ask them to transfer ownership of the Websites to Hotheadz, and there is no written documentation containing such an agreement. 4 Nevertheless, although Sil-verman and Singer did not explicitly agree to the terms Zelenko proposed for a joint venture, they did begin to operate the Websites with Hotheadz in the latter part of 2009.

Before September 11, 2009, and sometime after the first discussion of a possible business arrangement, Zelenko sent Sil-verman and Singer two versions of a “Letter of intent to form [a] Partnership for Internet Division Between [Hotheadz] and *139 Brandon Singer and Justin Silverman” (collectively, the “Letters of Intent” or the “Letters”). (App. at 198, 200.) The Letters of Intent acknowledged that the Websites were “currently owned by Brandon Singer and Justin Silverman,” and the Letters included a provision stating that the Websites “would be transferred to [Hoth-eadz] as of [August/September] 2009” for “no financial consideration.” (App. at 198, 200.) Silverman testified that he refused to sign the Letters of Intent because they were “very incomplete” and “didn’t have a lot of what [he] felt should be in a contract,” including provisions governing revenue sharing (App. at 856), and Singer testified that he refused to sign for the reasons that Silverman explained.

From August 2009 until January 2010, Silverman and Singer continued to operate the Websites to support Hotheadz’s business. During that period, Hotheadz purchased the inventory sold on the Websites and paid a large portion of the out-of-pocket expenses Silverman and Singer incurred in operating the Websites. Between September and December of 2009, the Websites generated approximately $75,000.00 in gross revenue.

C. The Formation and Operation of HBS

On January 14, 2010, Hotheadz formed HBS as a limited liability company. The new entity had no employees, and every individual who performed services for it, including Silverman and Singer, was employed by Hotheadz. Although the record does not contain a certificate of ownership interest, subsequent documents filed by the parties, as well as Silverman’s testimony during the preliminary injunction hearing, indicate that the only members of HBS were Hotheadz 5 and Justbrand Ltd. (“Justbrand”), 6 a Pennsylvania LLC owned and operated by Silverman and Singer.

Between January 2010 and October 2011, Silverman and Singer continued to operate the Websites with Hotheadz’s support. According to Charles Donato, Hoth-eadz’s Chief Financial Officer, Hotheadz provided HBS the following logistical and administrative support during that period:

(a) [Hotheadz] paid Silverman and Singer their salaries....;
(b) [Hotheadz] sold HBS the majority of the goods sold on the Websites at [Hoth-eadz’s] cost....;
(c) [Hotheadz] ... provided ... all of HBS’s warehousing, shipping, accounting, informational technology, customer services, and all of its management services and controls ...;
(d) [Hotheadz] ... routinely infused capital into HBS to cover any budgetary shortfalls;
*140 (e) [Hotheadz] .., carried] large receivables from HBS for inventory sales; and
(f) .... [Hotheadz bore] [a]ll costs of operating the websites....

(App.

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Bluebook (online)
480 F. App'x 136, Counsel Stack Legal Research, https://law.counselstack.com/opinion/health-and-body-store-v-justbrand-limited-ca3-2012.