HAYHURST V. KELLER WILIAMS REALTY, INC.

CourtDistrict Court, M.D. North Carolina
DecidedJuly 22, 2020
Docket1:19-cv-00657
StatusUnknown

This text of HAYHURST V. KELLER WILIAMS REALTY, INC. (HAYHURST V. KELLER WILIAMS REALTY, INC.) is published on Counsel Stack Legal Research, covering District Court, M.D. North Carolina primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
HAYHURST V. KELLER WILIAMS REALTY, INC., (M.D.N.C. 2020).

Opinion

IN THE UNITED STATES DISTRICT COURT FOR THE MIDDLE DISTRICT OF NORTH CAROLINA

BRIAN HAYHURST, individually on ) behalf of all others similarly ) situated, ) ) Plaintiffs, ) ) 1:19CV657 v. ) ) KELLER WILLIAMS REALTY, INC., a ) Texas corporation, ) ) Defendant. )

MEMORANDUM OPINION AND ORDER This matter is before the Court on Defendant Keller Williams Realty, Inc.’s Motion to Dismiss Plaintiff’s Amended Complaint [Doc. #13]. Plaintiff Brian Hayhurst, on behalf of himself and purported class members, alleges that Keller Williams Realty, Inc. (“Keller Williams”) violated the Telephone Consumer Protection Act (“TCPA”) when it or its agents called Hayhurst and others without prior express written consent using a pre-recorded voice and automated telephone dialing systems all while his and others’ telephone numbers were registered on the national do-not-call registry. (See generally Am. Compl. [Doc. #11].) Keller Williams argues that Hayhurst has failed to state a claim for which relief can be granted because he cannot pursue direct liability, he has not sufficiently alleged vicarious liability, and, even had he done so, he has not sufficiently alleged that he received a call from an automated telephone dialing system. (See generally Def.’s Mem. of Law in Supp. of its Mot. to Dismiss Pl.’s Am. Compl. (“Def.’s Mem. in Supp.”) [Doc. #14].) For the reasons explained below, the motion is denied. I.

Keller Williams is one of the largest real estate franchises in the world and is recognized “’as the world’s #1 training organization across all industries.’” (Am. Compl. ¶¶ 2, 3.) [A] key component of Keller Williams’ marketing plan for realtors instilled through its award winning training and coaching programs has been for realtors to purchase lists of potential leads for real estate listings from lead provider companies . . . that generate personal phone numbers associated with expired listings on the multiple listing service (MLS) . . . and which provide[] a web-hosted autodialer for realtors to make marketing calls en masse to those numbers without the recipients’ consent.

(Id. ¶ 4; see also id. ¶ 11 (alleging that Keller Williams “directs realtors to use certain prescribed practices to market [the company’s] realty services, including unsolicited, prerecorded and autodialed calls”), ¶ 12 (asserting that “Keller Williams encourages realtors to call property owners generated from expired listings on the MLS”).) As part of this marketing, Keller Williams “promotes specific scripts” for realtors to use when calling individuals. (Id. ¶ 13 (citing Expired Listings (2004 Keller Williams Realty Inc.), Ex. 1 to Am. Compl.).) For example, there are scripts promoting Keller Williams as the number one agent in properties sold and a script inquiring if the home owner is still interested in selling his or her home if the realtor had a buyer. (Ex. 1, Expired Listings.) Particularly relevant here, one script reads in part, “Hello, this is _________ with the _________ group, and I noticed that your property has expired on the MLS. Are you still interested in selling your home? . . .” (Id.) There are tips throughout the various scripts such as, “The key to

prospecting for Expireds is to overcome their disappointment and position yourself as the knowledgeable, dependable, trustworthy, results-oriented professional they are looking for.” (Id.) In addition, Keller Williams provides training videos through KWconnect.com, some of which teach agents how to call expired listings. (Am. Compl. ¶ 14.)

These videos are entitled, “Does Cold Calling Expired Listings Even Work? (The Truth)”, “LIVE Cold Call (+Expired Listing Appointment Set)”, “Expired Listing Lead Generation & Prospecting”, “FSBO’s and Expired Listings – Newscast”, “FSBO and Expired Listings Extreme Training Camp with Kevin Ward”, “Real Estate Training / Scripts for FSBO and Expired Listings / Real Estate Training”, “Expired Listings 101 with Rachel Adams Lee”, and “Expired Listings: Go Pro”. (Id. ¶¶ 15-

20.1) Keller Williams also maintains a program of Approved Vendors, including those that mine consumer data from expired MLS listings for agents, to whom it gives a “’trusted’” seal of approval and “’[a]ccess to more than 150,000 Keller Williams associates and more than 750 franchises throughout the United States

and Canada.’” (Id. ¶ 21.) Landvoice is one of Keller Williams’ primary approved

1 Hayhurst details some of the contents of many of these videos in the Amended Complaint. (See Am. Compl. ¶¶ 15-17, 19-20.) vendors, and it “sells agents lists of real estate leads, researches telephone numbers associated with the leads, and provides agents with an online automatic telephone dialing system which allows them to load the lists of leads using a

sequential number generator and then dial them.” (Id.; see also id. ¶ 35 (illustrating Landvoice as a “Keller Williams Approved Vendor”).) Landvoice “’deliver[s] the highest quality and quantity of owner contact information including cell phone numbers’ . . . for each lead to ensure that the agent calling has the best chance of reaching the client.” (Id. ¶ 29.)

Its “service includes the automatic loading of the Landvoice-generated leads list, using a sequential number generator, into a ‘Power Dialer,’ an automatic telephone dialing system that ‘dial[s] leads’ at a rate of 80 to 300 per hour and delivers a pre-recorded message if calls are not answered”. (Id. ¶ 30 (illustrating an integrated system in which “leads are automatically pushed into the dialer” and “other leads” are “[s]imply import[ed]” with “a CSV file”).)

Landvoice regularly participates and presents at Keller Williams Family Reunion, “a yearly event with over 10,000 attendees, which features Keller Williams executives and master faculty leading education sessions covering sales skills, leadership skills, and technology training”, where Keller Williams trainers instruct agents “to purchase lead lists and call them using an autodialer” such as

Landvoice, Mojo Dialer, and archagent PowerDialer. (Id. ¶¶ 32, 33; see also id. ¶ 31 (illustrating Landvoice’s announcements, “We are excited to announce . . . Landvoice has teamed with Keller Williams” and “Complete the registration to begin receiving Special KW prices”).) The CEO of KW MAPS Coaching developed a training program “centered around obtaining Landvoice generated leads and autodialing them”, and agents who enroll in the training program are given a free

trial account with Landvoice. (Id. ¶ 35.) A similar vendor that Keller Williams promotes through its KW University and KW MAPS coaching programs is RedX, which identifies “property listings from the MLS, locate[s] the property owners of those listings, and generate[s] personal phone numbers of those property owners who [sic] they sell to real estate agents

along with access to a dialer to call those agents [sic], many of which are registered on the Do Not Call registry.” (Id. ¶¶ 22, 23.) At the Keller Williams Family Reunion, KW Maps coaches “instruct realtors to use RedX and provide scripts for cold calling expired leads.” (Id. ¶ 24 (citing PowerPoint presentation by KW MAPS coaches Craig and Annmarie Reger, Ex. 2 to Am. Compl.).) And, at another KW Maps program, Keller Williams coaches “instruct realtors to ‘Get a

system for phone numbers such as REDX’ and a ‘Mojo Dialer’ or ‘triple dialer.’” (Id. ¶ 26 (citing Mastermind presentation notes (Aug. 2015), Ex. 3 to Am. Compl.).) Not only has Keller Williams trained its realtors on the importance of RedX, but in Keller Williams’ magazine “Outfront”, it credits RedX for Keller Williams realtors’ success, “’With so many outbound calls made daily, they use RedX and Mojo to

power-dial and auto-dial so that they can decrease their downtime and increase their productivity.’” (Id.

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