Hartless v. Clorox Co.

273 F.R.D. 630, 2011 U.S. Dist. LEXIS 5427, 2011 WL 197542
CourtDistrict Court, S.D. California
DecidedJanuary 20, 2011
DocketCivil No. 06cv2705-CAB
StatusPublished
Cited by18 cases

This text of 273 F.R.D. 630 (Hartless v. Clorox Co.) is published on Counsel Stack Legal Research, covering District Court, S.D. California primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Hartless v. Clorox Co., 273 F.R.D. 630, 2011 U.S. Dist. LEXIS 5427, 2011 WL 197542 (S.D. Cal. 2011).

Opinion

ORDER GRANTING: (1) CLASS CERTIFICATION; (2) FINAL APPROVAL OF CLASS ACTION SETTLEMENT; AND (3) MOTION FOR ATTORNEYS’ FEES AND COSTS AND CLASS REPRESENTATIVE SERVICE PAYMENT

CATHY ANN BENCIVENGO, United States Magistrate Judge.

Currently before the Court are the parties’ Joint Motion for Final Approval of Class Action Settlement and Certification of Settlement Class (Doc. No. 81) and plaintiffs Application for Attorney Fees and Costs and Plaintiff Service Awards (Doc. No. 88) filed on November 22, 2010 and heard on December 29, 2010 at 1:30 p.m. before the Honorable Cathy Ann Bencivengo. Timothy G. Blood, Patricia Syverson, Elaine Ryan and Leslie Hurst appeared for plaintiff. Sabrina Strong, Adam Levine, and Katherine Edsall appeared for defendant. Janine Menhennet appeared for third party objector Sonia Newman. The Court has considered the documents filed by the respective parties in connection with the proposed class settlement, the presentations of counsel, as well as the comments and materials received from the parties interested in the settlement, and for the reasons set forth below, the Court GRANTS the motions.

I. BACKGROUND

A. Procedural Background

Plaintiff filed this suit on December 13, 2006 alleging violations of the Consumer Legal Remedies Act, California Civil Code section 1750 et seq.; California’s Unfair Competition Law, California Business & Professions Code section 17200 et seq.; and for breach of the implied warranty of merchantability. (Docket No. 1.) Defendant filed a Motion to Dismiss on March 19, 2007. (Doc. No. 6.) The Motion to Dismiss was granted in part and denied in part on November 2, 2007. (Doc. No. 11.) Plaintiff then filed a First [635]*635Amended Complaint for violation of California’s Unfair Competition Law and the Consumer Legal Remedies Act on November 28, 2007. (Docket No. 16.) Plaintiff alleges that chemicals from the Clorox Automatic Toilet Bowl Cleaner with Bleach (“CATBC”) tablets cause damage to the flush mechanism’s flapper and the statement on the CATBC label that the tablet “Does not harm plumbing” is false, misleading and likely to deceive the public. (Docket No. 1 at pp. 2-6.)

On December 17, 2007, Clorox answered the First Amended Complaint. (Doc. No. 17.) The Court then held an Early Neutral Evaluation Conference on February 7, 2008. (Doc. No. 24.) Defendant filed a motion to stay pending resolution of an appeal in a related ease on March 24, 2008 which was denied on November 6, 2008. (Doe. No. 25.) The parties received discovery and pre-trial deadlines on December 5, 2008. (Doc. No. 47.) The parties then began to engage in extensive discovery. (See Doc. Nos. 50 and 55.) On October 27, 2009, the parties participated in mediation before the Honorable Gary L. Taylor (Ret.) and reached a settlement in principle. (See Doc. No. 63.) The parties continued to finalize the settlement and ultimately filed a stipulation of settlement and a joint motion for preliminary approval of the settlement on May 21, 2010. (Doc. Nos. 77 and 78.)

B. The Proposed Settlement

Pursuant to the settlement, the class members include any person or entity in the United States who purchased, used, or suffered any property damage from the use of Clorox Automatic Toilet Bowl Cleaner (“CATBC”) from December 13, 2002 to September 15, 2010. (Doc. No. 77 at p. 2.) Clorox agreed to stop using the language “Does not harm plumbing” or substantially similar language on future CATBC labels, packages, promotional materials and/or advertisement. (Doc. No. 77 at p. 8.) Clorox also agreed to create a settlement fund of at least $7 million (and up to $8 million) to provide payment to class members for reimbursement of the purchase price of CATBC or other property damage attributable to the use of CATBC.1 (Id. at p. 8.)

The settlement requires Clorox to pay out of the claim fund as follows: 1) $750,000 as payment of costs incurred by Claim Administrator (fees in excess of $750,000 will be paid separately by Clorox); 2) distributions to class members who submit approved claims and for class representative service awards; 3) expenses associated with maintaining the class fund (e.g. taxes); 4) distribution of remainder to non-profit approved by court and parties. If the claims exceed $7 million, Clorox will fund an additional $1 million to pay class member claims. If the claims exceed $8 million, the approved claims will be reduced pro rata. (Doc. No. 77 at pp. 8-9.)

Class members must fill out and return a claim form to obtain a cash payment. For individuals seeking $30 or less in damage, they only need to return a form providing their name and address, the amount of the claim, and an affirmation that they purchased CATBC during the class period. (Doc. No. 77, Ex. A.) For class members seeking between $30 and $175 in property damage, they must complete a more detailed claim form that includes the nature of the damage, affirm that the damage occurred during or after use of CATBC, and provide documentation if available. (Id.) For class members seeking more than $175 in damages, they must provide documentation of the damage sustained (e.g. repair bills, cancelled check or statement from a plumber, contractor or witness). Pursuant to the settlement, all class members will receive a cash payment for 100 percent of the damage claimed. (Id. at pp. 8-10.) The amount remaining in the claim fund will be paid through cy pres distributions to appropriate organizations. (Id. at p. 9.)

Clorox agreed to not oppose Class Counsel’s request for an award of costs and attorneys’ fees not to exceed $2,250,000. (Id. at p. 16.) Class Counsel agreed to allocate and distribute the award amongst themselves. (Id.) Clorox also agreed to exercise reasonable means to inform class members of the settlement. (Id. at p. 13.) Beginning 105 days before the final approval hearing, Clo[636]*636rox caused the Publication Notice to be published and an opportunity to be excluded from the settlement class. (Id. at 13-14.) Class members had 45 days to file objections, notices of intent to attend hearing, or exclusion requests. (Id.)

In exchange for the above, each final settlement class member will release Clorox from all claims arising out of the Clorox Lawsuits that were or reasonably could have been asserted in the Clorox Lawsuits by the releasing parties. (Doc. No. 77 at p. 10-11.) Additionally, Co-Lead Counsel in related Case No. 37-2009-93810-CU-BT-CTL in San Diego Superior Court and plaintiff’s counsel in related Case No. 09cvl38 in the Southern District of California agreed to dismiss those actions upon final approval and time for appeal in this matter. (Doc. No. 77 at p. 14-15.)

C. Preliminary Approval of the Settlement

On August 13, 2010, the Court preliminarily certified the class for settlement purposes, appointed class counsel, granted preliminary approval of the settlement, and ordered Plaintiff to disseminate notice of the settlement to class members. (Doe. No. 81.) From September 15, 2010 to October 14, 2010, over 155 million impressions of the Publication Notice appeared on internet banner advertising on several websites. (Doc. No. 86 at p. 10.) The Publication Notice also ran in 1,200 newspapers throughout the United States with a circulation of over 64 million and 3 different magazines with a circulation of over 4 million from September 19, 2010 to October 12, 2010. (Id. at pp.

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273 F.R.D. 630, 2011 U.S. Dist. LEXIS 5427, 2011 WL 197542, Counsel Stack Legal Research, https://law.counselstack.com/opinion/hartless-v-clorox-co-casd-2011.