Harley's Hope Foundation v. Harley's Dream

District Court, D. Colorado·Decided April 19, 2022·No. 1:22-cv-00136·Unknown

Opinion

IN THE UNITED STATES DISTRICT COURT FOR THE DISTRICT OF COLORADO Judge William J. Martínez Civil Action No. 22-cv-0136-WJM-STV HARLEY’S HOPE FOUNDATION, a Colorado nonprofit corporation, Plaintiff, v. HARLEY’S DREAM, a Colorado nonprofit corporation, Defendant.

ORDER DENYING THAT PORTION OF PLAINTIFF’S MOTION SEEKING A PRELIMINARY INJUNCTION Before the Court is Plaintiff Harley’s Hope Foundation’s Motion for Temporary Restraining Order (“TRO”) and for Preliminary Injunction (“PI”) (“Motion”). (ECF No. 19.) The Court denied that portion of the Motion that sought a TRO on March 18, 2022 and set up a briefing schedule on the remainder of the Motion. (ECF No. 23.) Defendant Harley’s Dream responded to the Motion on March 23, 2022 (ECF No. 27), and Plaintiff replied on March 25, 2022 (ECF No. 28). Thereafter, the Court ordered supplemental briefing (ECF No. 29), which the parties filed on April 7, 2022 (ECF Nos.

30, 31). Having now reviewed the parties’ briefing, the Court concludes finds that an evidentiary hearing is not necessary to resolve the Motion. For the reasons set forth below, the Court denies that portion of the Motion seeking a PI. I. BACKGROUND1 Since 2010, Plaintiff has been a charitable foundation focused on providing services in support of pets and pet owners, including financial assistance for veterinary care, pet food assistance, and other pet assistance programs. (ECF No. 19 at 2.) Plaintiff is the owner of valid and subsisting United States Service Mark Registration No.

6,360,028 on the Principal Register in the United States Patent and Trademark Office for the service mark “HARLEY’S HOPE FOUNDATION,” a non-stylized mark for “Charitable foundation services, namely, providing financial support to pet parents for veterinary assistance and programs” (“Harley’s Mark”). (Id. at 2.) Harley’s Mark was issued by the United States Patent and Trademark Office on May 25, 2021. (Id. at 2–3.) Plaintiff has also filed and protected the mark in Colorado, and it is the owner of Colorado Trademark ID Number 20121551227, effective October 1, 2012, for the service mark “HARLEY’S HOPE FOUNDATION.” (Id. at 3.) Since November 2016, Defendant began using the names “HARLEY’S HOUSE

OF HOPE” and “HARLEY’S DREAM,” in connection with its charitable organization providing financial services for pets and pet owners and educational services. (Id. at 4.) Defendant advertises and markets its services through online marketing, Facebook, Twitter, Instagram, and Pinterest. (Id.) Since Defendant’s inception, numerous consumers have been confused by the similarities between Plaintiff’s and Defendant’s organization names. (ECF No. 19-3 at 5 ¶ 16.) Plaintiff contends that although it first became aware of consumer confusion in

1 Although the parties have slight differences in their factual accounts, such disputes do not affect the outcome of the Motion. Accordingly, the Court accepts Plaintiff’s allegations as true for purposes of this Order. All citations to docketed materials are to the page number in the CM/ECF header, which sometimes differs from a document’s internal pagination. 2017, it did not learn until March 2019 that it was Defendant’s use of Harley’s Mark that was the source of the confusion. (Id. ¶ 17.) Thereafter, Plaintiff continued to respond to confused consumers from 2019 to 2022. (Id. at 5–6 ¶¶ 17–20; ECF No. 21.) On June 25, 2021, Plaintiff sent a cease-and-desist letter to Defendant, objecting to Defendant’s use of Harley’s Mark. (ECF No. 19 at 4.)

Plaintiff filed this action on January 19, 2022, asserting claims for federal trademark infringement pursuant to sections 32(1) and 43 of the Lanham Act, common law trademark infringement, and common law unjust enrichment. (ECF No. 1.) Thereafter, Plaintiff filed the Motion on March 18, 2022. (ECF No. 19.) II. LEGAL STANDARDS A preliminary injunction is an extraordinary remedy; accordingly, the right to relief must be clear and unequivocal. See Flood v. ClearOne Commc’ns, Inc., 618 F.3d 1110, 1117 (10th Cir. 2010). A movant must show: (1) a likelihood of success on the merits, (2) a threat of irreparable harm, which (3) outweighs any harm to the non-

moving party, and (4) that the injunction would not adversely affect the public interest. See, e.g., Awad v. Ziriax, 670 F.3d 1111, 1125 (10th Cir. 2012). Among the preliminary injunction elements, “a showing of probable irreparable harm is the single most important prerequisite.” Dominion Video Satellite, Inc. v. Echostar Satellite Corp., 356 F.3d 1256, 1260 (10th Cir. 2004) (internal quotation marks omitted). Moreover, the Tenth Circuit endorses a heightened standard for “[d]isfavored preliminary injunctions,” which do not merely preserve the parties’ relative positions pending trial. Instead, a disfavored injunction may exhibit any of three characteristics: (1) it mandates action (rather than prohibiting it), (2) it changes the status quo, or (3) it grants all the relief that the moving party could expect from a trial win. To get a disfavored injunction, the moving party faces a heavier burden on the likelihood-of-success-on-the-merits and the balance-of-harms factors: []he must make a strong showing that these tilt in [his] favor. Free the Nipple-Fort Collins v. City of Fort Collins, 916 F.3d 792, 797 (10th Cir. 2019) (citations and internal quotation marks omitted). Because the Motion seeks an injunction that changes the status quo, Plaintiff is seeking a disfavored injunction. Therefore, Plaintiff must meet the Tenth Circuit’s heightened standard to obtain the relief it seeks. See id. III. ANALYSIS “A plaintiff suffers irreparable injury when the court would be unable to grant an effective monetary remedy after a full trial because such damages would be inadequate or difficult to ascertain.” Dominion Video Satellite, Inc. v. EchoStar Satellite Corp., 269 F.3d 1149, 1156 (10th Cir. 2001); see also Salt Lake Tribune Publ’g Co., LLC v. AT&T Corp., 320 F.3d 1081, 1105 (10th Cir. 2003) (“Irreparable harm, as the name suggests, is harm that cannot be undone, such as by an award of compensatory damages or otherwise.”). Irreparable harm “must be certain, great, actual and not theoretical.” Heideman v. S. Salt Lake City, 348 F.3d 1182, 1189 (10th Cir. 2003) (internal quotation marks omitted). Moreover, as amended by the Trademark Modernization Act of 2020, 15 U.S.C. § 1116(a) provides that in trademark cases brought under the Lanham Act, [t]he several courts vested with jurisdiction of civil actions arising under this chapter shall have power to grant injunctions, according to the principles of equity and upon such terms as the court may deem reasonable, to prevent the violation of any right of the registrant of a mark registered in the Patent and Trademark Office or to prevent a violation under subsection (a), (c), or (d) of section 1125 of this title.

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Harley's Hope Foundation v. Harley's Dream, (D. Colo. 2022).

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