Hark’n Technologies, Inc. v. Orange Whip Fitness X, LLC

District Court, D. Utah·Decided March 25, 2026·No. 1:21-cv-00054·Unknown

Opinion

IN THE UNITED STATES DISTRICT COURT FOR THE DISTRICT OF UTAH, NORTHERN DIVISION HARK’N TECHNOLOGIES, INC., M E M O R A N D U M DECISION AND ORDER DENYING [312] PLAINTIFF’S Plaintiff, MOTION FOR ATTORNEY FEES v. Case No. 1:21-cv-00054-CMR ORANGE WHIP FITNESS X, LLC, C h i e f M a g i s t r a t e J u d g e Cecilia M. Romero Defendant. Before the court is Plaintiff Hark’n Technologies, Inc.’s (Hark’n) Motion for Award of Attorney Fees (Motion) (ECF 312). The court also considered the Declarations of Alan C. Bradshaw and Steven Bean in support of the Motion (ECF 309 and 310), Defendant Orange Whip Fitness X, LLC’s (Orange Whip) Opposition (ECF 336), Hark’n’s Reply (ECF 352), and the Supplemental Declarations submitted with Hark’n’s Reply (ECF 353, 354, 355 and 419). Having carefully considered the relevant filings, the court finds that oral argument is not necessary and

will decide this matter on the materials presented in the written memoranda. See DUCivR 7-1(g). For the reasons herein, the court DENIES Hark’n’s Motion. I. BACKGROUND Following a weeklong trial, a jury ruled in favor of Hark’n on three claims (ECF 300).1 The jury found Orange Whip willfully infringed Hark’n’s trade dress and engaged in unfair competition (id.). It also determined that Orange Whip’s profits from infringement and unfair

1 Given the parties’ familiarity with the facts and procedural history of this dispute, the court will reiterate only the facts and procedural history relevant to the instant motion. A more fulsome description is included in previous court orders (see, e.g., ECF 160 & ECF 251 (memorandum decisions ruling on the motions for summary judgment)). competition totaled $978,024.00 (id.). For unjust enrichment, Hark’n was awarded $37,500.00 in damages (id.). Hark’n brings the current Motion, arguing it is entitled to costs, non-taxable costs, and attorney fees. Specifically, Hark’n initially sought an award of $776,560.00 in attorney fees, which

was later increased to $988,458.50 (ECF 309 and 419 at 27), $13,904.49 in taxable costs (ECF 309), and $43,633.92 in non-taxable costs (ECF 309). With regard to the claim for attorney fees, Hark’n argues that fees must be awarded because the two Lanham Act criteria are met: it is the prevailing party, and this is an exceptional case. Hark’n asserts that it is the prevailing party “due to the jury’s unanimous verdict in Plaintiff’s favor on all claims before it” (ECF 312 at 24). Hark’n argues this is an “exceptional case” due to its strong litigation position and Orange Whip’s repeated use of unreasonable, bad faith, vexatious, and abusive gamesmanship tactics throughout the litigation (id. at 10–21; 26–28). Orange Whip responds that Hark’n’s Motion is untimely as it was filed before “the entry of a final judgment” (ECF 336 at 6 (citing DUCivR 54-1(2)(A)).2 Orange Whip further asserts that

although the jury found in favor of Hark’n, Hark’n is not the “prevailing party” because its Complaint claimed ten causes of action but only three of the ten claims succeeded (id. at 7–8, 13– 17). Orange Whip argues that when the entire litigation is considered, it was the prevailing party because it successfully dismissed “over 80%” of Hark’n’s claims and obtained several other wins during the case (id.). It also asserts that its conduct in litigation was not “extraordinary;” rather, Hark’n engaged in “extraordinary” conduct by filing the suit in bad faith and pursuing the case in a vexatious, oppressive, and bad-faith manner (id. at 8–13).

2 The court’s judgment in favor of Hark’n has since been entered (ECF 410), making this argument moot. II. DISCUSSION A. Attorney Fees Hark’n argues it is entitled to attorney fees under the Lanham Act because this case is exceptional. Under the Lanham Act, “[t]he court in exceptional cases may award reasonable

attorney fees to the prevailing party.” 15 U.S.C. § 1117(a). Thus, a party seeking the attorney fees must establish both “that (1) it is a ‘prevailing party’ and (2) the case is ‘exceptional.’” Xlear, Inc. v. Focus Nutrition, LLC, 893 F.3d 1227, 1236 (10th Cir. 2018). The court will address whether Hark’n has proven that the case is exceptional. 1. Exceptional Requirement An “exceptional” case “is simply one that stands out from others with respect to the substantive strength of a party’s litigating position (considering both the governing law and the facts of the case) or the unreasonable manner in which the case was litigated.” Octane Fitness, LLC v. ICON Health & Fitness, Inc., 572 U.S. 545, 554 (2014).3 While there are not any specific controlling factors the court must consider, district courts may consider the factors enumerated in

the King case: “(1) [the case’s] lack of any foundation, (2) the plaintiff’s bad faith in bringing the suit, (3) the unusually vexatious and oppressive manner in which it is prosecuted, or (4) perhaps for other reasons as well.” King v. PA Consulting Grp., Inc., 485 F.3d 577, 592 (10th Cir. 2007); accord Derma Pen, LLC v. 4EverYoung Ltd., 999 F.3d 1240, 1246 (10th Cir. 2021) (finding that the King factors “remain useful inquires for identifying exceptional cases under the Octane standard”). However, “no one factor is determinative.” Derma Pen, 999 F.3d at 1244 (quoting

3 Although the Octane court analyzed the attorney fee provision of the Patent Act, 35 U.S.C. § 285, the Tenth Circuit has determined that the same standard also governs attorney fees under § 1117(a) of the Lanham Act. See Derma Pen, LLC v. 4EverYoung Ltd., 999 F.3d 1240, 1245 (10th Cir. 2021) (holding that the Octane standard applies to fee awards for exceptional cases under the Lanham Act). Nat’l Ass’n of Pro. Baseball Leagues, Inc. v. Very Minor Leagues, Inc., 223 F.3d 1143, 1147 (10th Cir. 2000)). Ultimately, “there is no precise rule or formula for making these determinations,” Octane Fitness, 572 U.S. at 554 (quoting Fogerty v. Fantasy, Inc., 510 U.S. 517, 534 (1994)). District

courts are instructed “to determine whether a case is ‘exceptional’ in the case-by-case exercise of their discretion, considering the totality of the circumstances.” Id. (citing Fogerty, 510 U.S. at 534). The Tenth Circuit has also recognized that district courts are well-equipped to decide exceptionality, given the district court’s singular familiarity with the case. Derma Pen, 999 F.3d at 1245 (explaining the deferential standard of review for a district court’s finding of exceptionality given its “singular [] familiarity” with the case). Here, the court has overseen this contentious litigation for nearly five years and, after considering the totality of the circumstances, concludes that this case is not exceptional for the following reasons.4 a. Substantive Strength of Hark’n’s Litigation Position

The court first determines whether the substantive strength of Hark’n’s litigation position weighs in favor of exceptionality. See Derma Pen, 999 F.3d at 1246 (10th Cir. 2021) (courts must evaluate reasonableness of positions “based on the strength of the litigant’s case under the governing law and the facts”).

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Hark’n Technologies, Inc. v. Orange Whip Fitness X, LLC, (D. Utah 2026).

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