Gulf Oil Corp. v. Mays

164 A.2d 656, 401 Pa. 413
CourtSupreme Court of Pennsylvania
DecidedOctober 10, 1960
DocketAppeal, 157
StatusPublished
Cited by22 cases

This text of 164 A.2d 656 (Gulf Oil Corp. v. Mays) is published on Counsel Stack Legal Research, covering Supreme Court of Pennsylvania primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Gulf Oil Corp. v. Mays, 164 A.2d 656, 401 Pa. 413 (Pa. 1960).

Opinions

Opinion by

Me. Justice Cohen,

On September 15, 1955, Claude E. Mays purchased a gasoline service station in Berks County and began trading as Mays Gulf Service (Mays). On the same date Mays and Gulf Oil Corporation (Gulf) entered into a sales agreement whereby Mays agreed to purchase from Gulf all his requirements of “Gulf motor fuels” for resale at his gasoline station but not “less than 90,000 gallons of such motor fuels per annum.” The contract was to extend fifteen years.

Prom the time the sales agreement was entered into until the time of hearing in the court below, Mays purchased more than the minimum required gallonage of Gulf motor fuels each year.

When Mays and Gulf entered into the sales agreement, Gulf had no Fair Trade agreements with any of its retail dealers. On January 12, 1959, Gulf, act[415]*415ing pursuant to the Pennsylvania Fair Trade Act,1 entered into Fair Trade agreements with its retail dealers establishing minimum retail prices for the sale of Gulf motor fuels.2 Mays did not sign an agreement with Gulf. Each nonsigning retail dealer, including Mays, was duly notified that Gulf had entered into these agreements with other dealers and advised of the terms thereof. All Gulf’s retail dealers, including those who had not signed agreements, with the exception of Mays, observed and complied with the stipulated prices.

Despite warnings by Gulf, Mays continued to sell such fuels at prices one cent less than the stipulated prices.

On March 26, 1959 Gulf filed an equity action against Mays in the Court of Common Pleas of Berks County seeking to enjoin him from continuing to sell Gulf motor fuels at less than the stipulated prices. After a hearing, a preliminary injunction was denied. The matter then went to final hearing and, on December 30, 1959, a final injunction decree was entered by a divided court. This decree permanently enjoined Mays from selling Gulf motor fuels at less than the stipulated prices and is the basis of this appeal.

Mays’ contentions are three-fold: (1) by reason of the sales agreement of 1955, etc., Mays became a dealer in a “captive” status and hence not within the Fair Trade Act provision; (2) in the absence of proof of any specific damage caused by Mays’ sales of Gulf motor fuels at less than the stipulated prices, Gulf is not entitled to injunctive relief; (3) the chancellor erred in his refusal to permit Mays to show that in [416]*4161958 — prior to Gulf’s Fair Trade agreements — when lie sold Gulf motor fuels at Gulf’s then recommended prices, he suffered a loss of business.

The accepted purpose of a fair trade act “is to prevent predatory price-cutting and cutthroat competition, and to protect owners and public alike against unfair practices in the distribution of articles of standard quality under a distinguished brand or mark.” Sinclair Refining Company v. Schwartz, 398 Pa. 60, 63, 157 A. 2d 63 (1959). Such legislation has withstood the challenge of transgressing the “due process” and “equal protection” clauses of the 14th Amendment on the ground that it is an appropriate exercise of the state police power reasonably calculated to prevent price-cutting and “loss-leader” practices which debase the good-will of a product known by its brand or trademark, injuring both the distributor and public in general. Old Dearborn Distributing Co. v. Seagram-Distillers Corp., 299 U. S. 183, 57 S. Ct. 139, 81 L. ed. 109 (1936).

Under the Pennsylvania Fair Trade Act, both “signers” and “non-signers”3 alike are bound to observe the minimum resale price set by a fair-trade distributor when a valid fair-trade contract has been entered into within the Commonwealth. Legitimization of such contracts, however, is completely dependent upon strict compliance with the Pennsylvania Fair Trade Act, and, where interstate commerce is affected, there must also be compliance with the federal fair-trade legislation, since both at common law and under the Sherman Anti-Trust Act minimum resale price maintenance contracts were held to be illegal per se as unreasonable restraints of trade. Dr. Miles Medical Co. v. John D. Park & Sons Co., 220 U. S. 373, 31 S. Ct. 376, 55 L. ed. 502 (1911); Schwegmann Bros. v. [417]*417Calvert Distillers Corp., 341 U. S. 384, 71 S. Ct. 745, 95 L. ed. 1035 (1951).

Since the appellee is engaged in interstate commerce its fair trade program must first be exempted from federal condemnation by the Miller-Tydings Amendment of §1 of the Sherman Act4 and the McGuire Amendment of §5(a) of the Federal Trade Commission Act,5 in order that the Pennsylvania Fair Trade Act may validly apply, United States v. McKesson & Robbins, Inc., 351 U. S. 305, 310-311, 76 S. Ct. 937, 100 L. ed. 1209 (1956); Schwegmann Bros. v. Calvert Distillers Corp., supra; Esso Standard Oil Company v. Secatore’s, Inc., 246 F. 2d 17 (1st Cir.) cert. denied, 355 U. S. 834, 78 S. Ct. 54, 2 L. ed. 2nd 46 (1957), as well as comply with the Pennsylvania statute. Cf. Burche Co. v. General Electric Company, 382 Pa. 370, 115 A. 2d 361 (1955).

The Miller-Tydings Amendment, and in almost identical language the McGuire Amendment, provides, in relevant part, that the federal antitrust legislation shall not “render illegal, contracts or agreements prescribing minimum prices for the resale of a commodity which bears, or the label or container of which bears, the trade mark, brand, or name of the producer or distributor of such commodity and which is in free and open competition with commodities of the same general class produced or distributed by others, when contracts or agreements of that description are lawful as applied to intrastate transactions, under” the applicable state law. But both amendatory acts provide that the grant of immunity from federal proscription “shall not make lawful any contract or agreement, providing for the establishment or maintenance of minimum resale prices on any commodity herein involved . . . be[418]*418tween persons, firms or corporations in competition with each other" The Pennsylvania Act provides: “No contract relating to the sale or resale of a commodity which bears, or the label or content of which bears, or the vending equipment from which said commodity is sold to the consumer bears the trademark, brand or the name of the producer or owner of such commodity, and which is in fair and open competition with commodities of the same general class produced by others, shall be deemed in violation of any law of the State of Pennsylvania. . . .” (Emphasis supplied).

Free access — add to your briefcase to read the full text and ask questions with AI

Related

Buckingham Corp. v. Vesolowski
307 N.E.2d 699 (Appellate Court of Illinois, 1973)
Heublein, Inc. v. Foremost Sales Promotions, Inc.
302 N.E.2d 233 (Appellate Court of Illinois, 1973)
Sun Drug Co. v. West Penn Realty Co.
268 A.2d 781 (Supreme Court of Pennsylvania, 1970)
Janel Sales Corp. v. Lanvin Parfums, Inc.
396 F.2d 398 (Second Circuit, 1968)
House of Seagram, Inc. v. Assam Drug Co.
159 N.W.2d 210 (South Dakota Supreme Court, 1968)
Graham v. Triangle Publications, Inc.
344 F.2d 775 (Third Circuit, 1965)
Olin Mathieson Chemical Corp. v. White Cross Stores, Inc.
414 Pa. 95 (Supreme Court of Pennsylvania, 1964)
Mead Johnson & Co. v. Breggar
189 A.2d 866 (Supreme Court of Pennsylvania, 1963)
Shuman v. Bernie's Drug Concessions
187 A.2d 660 (Supreme Court of Pennsylvania, 1963)
Texas Co. v. DiGaetano
187 A.2d 721 (Supreme Court of New Jersey, 1963)
Schering Corp. v. Martin Wholesale Distributors, Inc.
212 F. Supp. 325 (E.D. Pennsylvania, 1962)
Olin Mathieson Chemical Corp. v. West Chester Discount Health & Vitamin Center, Inc.
31 Pa. D. & C.2d 780 (Chester County Court of Common Pleas, 1962)
Gillette Co. v. White Cross Discount Centers
29 Pa. D. & C.2d 759 (Alleghany County Court of Common Pleas, 1962)
Gillette Co. v. Master
182 A.2d 734 (Supreme Court of Pennsylvania, 1962)
Fiumara v. Texaco, Inc.
204 F. Supp. 544 (E.D. Pennsylvania, 1962)
Texas Co. v. Di Gaetano
177 A.2d 273 (New Jersey Superior Court App Division, 1962)
Rothy's Quality Drugs, Inc. v. Tower's Marts, Inc.
25 Pa. D. & C.2d 726 (Lackawanna County Court of Common Pleas, 1961)

Cite This Page — Counsel Stack

Bluebook (online)
164 A.2d 656, 401 Pa. 413, Counsel Stack Legal Research, https://law.counselstack.com/opinion/gulf-oil-corp-v-mays-pa-1960.