Esso Standard Oil Company v. Secatore's, Inc.

246 F.2d 17
CourtCourt of Appeals for the First Circuit
DecidedJune 14, 1957
Docket5188_1
StatusPublished
Cited by41 cases

This text of 246 F.2d 17 (Esso Standard Oil Company v. Secatore's, Inc.) is published on Counsel Stack Legal Research, covering Court of Appeals for the First Circuit primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Esso Standard Oil Company v. Secatore's, Inc., 246 F.2d 17 (1st Cir. 1957).

Opinions

WOODBURY, Circuit Judge.

This appeal is from a judgment dismissing a complaint in a suit brought under federal diversity jurisdiction to enjoin a “non-signer” retailer from selling the plaintiff’s Esso and Esse Extra gasolines in Massachusetts for less than the minimum retail prices established therefor in fair-trade agreements entered into by the plaintiff with third party retailers pursuant to the Massachusetts Fair Trade Law, Mass. G.L. c. 93, §§ 14A, 14B, quoted in material part in the margin.1

The plaintiff, Esso Standard Oil Company, is a Delaware corporation engaged in the production, distribution, arid marketing of gasoline and other petroleum products throughout the United States and in foreign countries. In September, 1953, it entered into a three-year contract to take effect on May 1, 1954, with the defendant, Secatore’s, Inc., a Massachusetts corporation operating two large gasoline service stations in East Boston, Massachusetts, whereby it agreed to sell to the defendant and the defendant agreed to buy from the plaintiff, all of the buyer’s requirements of Esso and Esso Extra gasolines at the seller’s posted tank wagon prices “in effect at the time and place from which delivery is made.”

At the time when this contract was made the plaintiff had not entered into any fair trade agreements with anyone in Massachusetts. On August 7 and 8, 1956, however, while its contract with the defendant was in force, the plaintiff negotiated resale price maintenance agreements with several of its retail dealers in Massachusetts fixing minimum retail prices for its Esso and Esso Extra gasolines. The defendant was promptly notified of these agreements and directed to observe the minimum prices therein established. It refused to do so and asserts the right to persist in its refusal unless the court orders it to comply.

It is obvious, and indeed it is freely conceded, that the plaintiff is engaged in interstate commerce. Thus its minimum price fixing agreements with its retailers, even though authorized by state law, are illegal per se under federal antitrust legislation unless exempted therefrom by the Miller-Tydings amendment, 50 Stat. 693 (1937), of § 1 of the Sherman Act and the McGuire amendment, 66 Stat. 632 (1952), of § 5(a) of [19]*19the Federal Trade Commission Act, 15 U.S.C.A. §§ 1, 45(a).2 Schwegmann Bros. v. Calvert Corp., 1951, 341 U.S. 384, 386, 11 S.Ct. 745, 95 L.Ed. 1035; United States v. McKesson & Robbins, Inc., 1956, 351 U.S. 305, 310, 311, 76 S.Ct. 937, 100 L.Ed. 1209, and cases cited. The Miller-Tydings amendment, and in almost identical language the McGuire amendment also, provide in material part that nothing in federal antitrust legislation “shall render illegal, contracts or agreements prescribing minimum prices for the resale of a commodity which bears, or the label or container of which bears, the trade mark, brand, or name of the producer or distributor of such commodity and which is in free and open competition with commodities of the same general class produced or distributed by others, when contracts or agreements of that description are lawful as applied to intrastate transactions” under local law. But both amendatory acts provide that the grant of immunity from federal condemnation “shall not make lawful any contract or agreement, providing for the establishment or maintenance of minimum resale prices on any commodity herein involved, between manufacturers, or between producers, or between wholesalers, or between brokers, or between factors, or between retailers, or between persons, firms, or corporations in competition with each other.”

The critical, and as we see it the controlling, question before the court below and before us is whether the plaintiff and defendant are “corporations in competition with each other.”

With its complaint the plaintiff filed a motion for a temporary injunction and the court below held a hearing on the motion. At that hearing the defendant stipulated that practically all of the allegations of fact in the complaint could be accepted as true and made three points in defense. It asserted, first, that the plaintiff’s contract with the defendant barred the relief sought, second, that the plaintiff was “in competition” with the defendant and its other retailers, and, third, that the plaintiff had been lax in requiring its other retailers to observe its fair trade agreements. On the basis of the evidence introduced at this hearing the court in a carefully prepared opinion rejected all of these defenses and granted the plaintiff the temporary relief for which it asked.

Later on, however, after a hearing on the merits, the court below found on the basis of further evidence that the plaintiff was “in competition” with the defendant and its other retailers. Thus it concluded that the plaintiff’s price maintenance agreements were not within the exemption of the Miller-Tydings and McGuire amendments and so were illegal under federal antitrust legislation. Wherefore it vacated forthwith the temporary injunction it had granted and entered the judgment dismissing the plaintiff’s complaint which is before us on this appeal.

The plaintiff-appellant not only supplies its gasolines to its retail dealers who in turn sell to ultimate consumers at their filling stations, but it also sells direct to some ultimate customers. It has several hundred so-called “commercial accounts” in Massachusetts, all of whom use a substantial quantity of gasoline per year. These for the most part are operators of fleets of trucks or taxicabs, although some of them also use gasoline for lift-trucks and other off-the-road vehicles. In many cases the plaintiff at its own expense provides, installs and maintains underground tanks and pumps on the respective premises of these customers and it delivers gasoline to them from its bulk plants by tank truck in quantities never less than 300 gallons except in emergency. It charges them one cent per gallon above its posted [20]*20tank wagon price. There is no set minimum annual consumption required to qualify for a commercial account, but the plaintiff will sell to any such account on which it thinks it can make a profit. Some of these accounts use less than 5,-000 gallons annually, but most of them use much more. It actively solicits this type of business and in 1955, the last year for which complete figures were available, it amounted in Massachusetts to over $3,000,000 per year, or about 10% of the appellant’s gross local business.

The defendant-appellee also does a substantial annual business at its filling stations with operators of fleets of motor vehicles. There is no evidence of the dollar volume of this business but in 1955 it had 45 accounts using over 5,000 gallons per year, so it clearly is not inconsiderable. It services these accounts at its filling stations in the customary way that filling stations generally service their customers. That is to say, the fleet operators’ trucks or taxicabs are driven to the defendant’s station and there the defendant’s employees fill the vehicles’ tanks and perform the incidental services ordinarily performed by filling station attendants.

Thus, as the District Court found, there is most certainly an area in which the plaintiff and the defendant are in competition with each other.

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Bluebook (online)
246 F.2d 17, Counsel Stack Legal Research, https://law.counselstack.com/opinion/esso-standard-oil-company-v-secatores-inc-ca1-1957.