Greene v. Clean Rite Centers, LLC

CourtDistrict Court, E.D. New York
DecidedJanuary 29, 2024
Docket1:22-cv-01750
StatusUnknown

This text of Greene v. Clean Rite Centers, LLC (Greene v. Clean Rite Centers, LLC) is published on Counsel Stack Legal Research, covering District Court, E.D. New York primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Greene v. Clean Rite Centers, LLC, (E.D.N.Y. 2024).

Opinion

UNITED STATES DISTRICT COURT EASTERN DISTRICT OF NEW YORK -------------------------------------------------------x

BERTHA GREENE, individually and on behalf of all others similarly situated, MEMORANDUM & ORDER Plaintiff, 22-CV-1750 (PKC) (RML)

- against -

CLEAN RITE CENTERS, LLC and LAUNDROMAX NEW ENGLAND, LLC, Defendants. -------------------------------------------------------x PAMELA K. CHEN, United States District Judge: Plaintiff Bertha Greene (“Plaintiff”) brings this action on behalf of herself and similarly situated individuals who possess reloadable cash cards (“Laundry Cards”) provided by Defendants Clean Rite Centers, LLC and LaundroMax New England, LLC (collectively, “Defendants”) for use in laundry machines in laundromats operated by Defendants. Plaintiff alleges that Defendants’ policies concerning the Laundry Cards are deceptive and asserts claims against Defendants for violations of Massachusetts’s and New York’s respective consumer deception statutes, as well as for unjust enrichment. Defendants move to dismiss Plaintiff’s First Amended Complaint (“FAC”) under Federal Rule of Civil Procedure 12(b)(6) for failure to state a claim upon which relief can be granted. For the reasons set forth below, Defendants’ motion is granted as to Plaintiff’s New York law and unjust enrichment claims; however, Plaintiff’s unfairness claim under Massachusetts law may proceed, provided that Plaintiff sufficiently alleges subject matter jurisdiction under the Class Action Fairness Act (“CAFA”), 28 U.S.C. § 1332(d), in her Second Amended Complaint. BACKGROUND I. Factual Allegations1 A. The Parties Defendant Clean Rite Centers, LLC (“Clean Rite”) is a New York limited liability company with its principal place of business in New York that operates laundromats throughout

the United States. (FAC, Dkt. 11, ¶ 33.) Clean Rite is the parent company of Defendant LaundroMax New England, LLC (“LaundroMax New England”), a Massachusetts limited liability company with its principal place of business in New York. (Id. ¶ 34.) Defendants sell Laundry Cards that are designed to be used in laundry machines that are provided and serviced by Defendants at Defendants’ laundromats. (Id. ¶ 1.) Plaintiff Bertha Greene is a citizen of Massachusetts. (Id. ¶ 32.) Plaintiff has an unusable Laundry Card that contains a balance of less than $5 that is inaccessible and not refundable due to Defendants’ policies. (Id.) Plaintiff seeks to represent a class defined as all persons in the United States who possess Laundry Cards provided by Defendants (the “Class”). (Id. ¶ 39.) Plaintiff also seeks to represent a subclass of all Class members who reside in Massachusetts (the

“Massachusetts Subclass”). (Id. ¶ 40.) B. The Alleged Deceptive Scheme Defendants operate laundromats around the country. (Id. ¶¶ 1, 33.) Customers must pay to use Defendants’ washers and dryers in amounts that vary depending on the size of the machine. (Id. ¶ 9.) Prices are currently set at $5.59, $7.59, $11.49, and $16.99 per load, but “are subject to change at Defendants’ whim.” (Id.)

1 The factual allegations are drawn from Plaintiff’s FAC and, for the purposes of this motion, the Court assumes their truth. See Ashcroft v. Iqbal, 556 U.S. 662, 678 (2009). Customers must purchase a refillable Laundry Card in order to use Defendants’ laundry machines. (Id. ¶ 1). A new Laundry Card can be purchased for $3 at LaundroMax Card Stations (“Card Stations”), and customers can refill their Laundry Card thereafter using either cash or credit, but not coins. (Id. ¶¶ 3, 5–6.) Customers paying with a credit card can add money only in

increments of $10, and the maximum amount of money permitted on one Laundry Card is $80. (Id. ¶¶ 7–8.) All funds added to Laundry Cards are non-refundable, but this fact is not revealed to customers until after they purchase the card, if at all. (Id. ¶¶ 12–13.) Plaintiff alleges that she possesses an unusable Laundry Card with a balance of less than $5 that is inaccessible and non-refundable due to Defendants’ policies. (Id. ¶ 32.) The costs of using Defendants’ machines combined with the possible Laundry Card refill amounts do not allow customers to fully utilize the money they add to their cards. (Id. ¶ 11.) In other words, Plaintiff alleges Defendants intentionally set the possible refill amounts and costs of using the machines at rates that guarantee customers’ Laundry Cards will never reach a balance of zero. (Id. ¶¶ 11, 14.) Any remaining balance on the Laundry Card is non-refundable, and because that policy is not

revealed until after purchase (if ever), the remaining balances function as “hidden fees” that are not disclosed to customers. (Id. ¶¶ 12–18.) As such, Plaintiff was not aware that she would be unable to use or otherwise access the entirety of her balance when she purchased her Laundry Card. (Id. ¶ 32.) Plaintiff alleges Defendants have distributed millions of Laundry Cards throughout the country and, as a result of their deceptive policies, have acquired millions of dollars in revenue to which they are not entitled. (Id. ¶ 30.) The FAC incorporates two postings from the website “Yelp.com” which show Defendants’ customers complaining about being similarly deceived by the Laundry Card policies. (Id. ¶¶ 28–29). For its part, LaundroMax’s website states that “Laundromax has completely transformed the laundry experience for discerning customers looking for efficiency, savings and superior customer service.” (Id. ¶ 27.) The website also states that “[a]ny claim relating to [the] Company’s web site shall be governed by the laws of the State of New York without regard to its conflict of law provisions.” (Id. ¶ 77).2

C. Jurisdiction and Venue Plaintiff asserts that this Court has subject matter jurisdiction over this action pursuant to CAFA, 28 U.S.C. § 1332(d), “because there are more than 100 class members and the aggregate amount in controversy exceeds $5,000,000.00, exclusive of interest, fees, and costs, and at least one Class member (Plaintiff) is a citizen of a state different from Defendants” (FAC ¶ 36).3 Plaintiff maintains that the Court has personal jurisdiction over Defendants because Defendants’ principal place of business is within this District (id. ¶ 38), and that venue is proper pursuant to 28 U.S.C. § 1391 for the same reason the Court has personal jurisdiction and because a “substantial portion of the events that gave rise to this cause of action occurred here” (id. ¶ 37).

II. Procedural History On March 29, 2022, Plaintiff filed a complaint against Defendants seeking individual and class-based relief. (Complaint, Dkt. 1, ¶ 27.) On June 1, 2022, Defendants requested a pre-motion conference (“PMC”) regarding an anticipated motion to dismiss for lack of subject matter

2 As discussed in more detail below, see infra at 18–19, there are no allegations that Plaintiff visited the website prior to purchasing a Laundry Card or that she purchased a Laundry Card through the website. Accordingly, the Court finds that the choice of law provision is inapplicable to Plaintiff’s claims. See id. 3 The Court sua sponte questions whether this action, as limited to Plaintiff’s claim under Massachusetts law, meets the threshold amount in controversy. Accordingly, the Court orders additional briefing on whether subject matter jurisdiction still exists. See infra at 25. jurisdiction and for failure to state a claim upon which relief could be granted. (Dkt.

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Bluebook (online)
Greene v. Clean Rite Centers, LLC, Counsel Stack Legal Research, https://law.counselstack.com/opinion/greene-v-clean-rite-centers-llc-nyed-2024.