Goldsholle v. Internet Brands CA2/2

CourtCalifornia Court of Appeal
DecidedMarch 3, 2016
DocketB256896
StatusUnpublished

This text of Goldsholle v. Internet Brands CA2/2 (Goldsholle v. Internet Brands CA2/2) is published on Counsel Stack Legal Research, covering California Court of Appeal primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Goldsholle v. Internet Brands CA2/2, (Cal. Ct. App. 2016).

Opinion

Filed 3/3/16 Goldsholle v. Internet Brands CA2/2 NOT TO BE PUBLISHED IN THE OFFICIAL REPORTS California Rules of Court, rule 8.1115(a), prohibits courts and parties from citing or relying on opinions not certified for publication or ordered published, except as specified by rule 8.1115(b). This opinion has not been certified for publication or ordered published for purposes of rule 8.1115.

IN THE COURT OF APPEAL OF THE STATE OF CALIFORNIA

SECOND APPELLATE DISTRICT

DIVISION TWO

M. DAVID GOLDSHOLLE et al. B256896 c/w B257755

Plaintiffs and Appellants, (Los Angeles County Super. Ct. No. YC063849) v.

INTERNET BRANDS, INC.,

Defendant and Appellant.

APPEAL from a judgment of the Superior Court of Los Angeles County. Stuart Rice, Judge. Affirmed.

Advocate Law Group, Inc., Michael R. Hambly and Robert K. Scott, for Plaintiffs and Appellants M. David Goldsholle et al.

iGeneral Counsel, Wendy E. Giberti; and Leonard, Dicker & Schreiber LLP, Steven A. Schuman, for Defendant and Appellant Internet Brands, Inc.

* * * Plaintiffs sold their Internet website company to defendant for an upfront cash payment and a potential for further payouts if the website met certain performance benchmarks. When it did not meet the benchmarks triggering the largest payouts, plaintiffs sued defendant for not operating the website in “good faith” and for miscalculating the smaller payout that was due. The trial court, after a month-long bench trial, rejected the good faith claim but concluded the smaller payout was too small. Plaintiffs challenge the sufficiency of the evidence supporting the court’s ruling. Defendant argues that plaintiffs waived their right to appeal and, in a cross-appeal, challenges the trial court’s imposition of prejudgment interest on the amount of the underpayment. We deny the motion to dismiss the appeal and affirm the court’s judgment because the appeal and cross-appeal lack merit. FACTS AND PROCEDURAL BACKGROUND I. Facts Because this appeal raises a sufficiency of the evidence challenge, we have summarized the facts in the light most favorable to the trial court’s ruling. (King v. State of California (2015) 242 Cal.App.4th 265, 278 (King).) A. DoItYourself.com website DoItYourself.com (“the website”) is an Internet website that contains articles about home improvement for “do-it-yourselfers.” Because the website sells no goods or services, it makes money by charging vendors for advertisements that are placed next to the articles. Internet users typically visit the website after they type a subject into a search engine—of which Google is the most important—and the website comes up as one of the first websites listed. The website was started in 1995. By 2006, the website contained articles written specifically for the website as well as articles written for other purposes but syndicated for use on the website. All of the articles were aimed at maximizing the website’s placement in response to Google searches. Indeed, the website had an average of 1,774,902 unique visitors each month from January through October 2006. In the first 11 months of 2006, the website had gross revenues of approximately $914,000.

2 In 2006, the website was owned by DoItYourself.com, Inc. (the corporation). At that time, the corporation had four shareholders—plaintiffs M. David Goldsholle (David), Lenore L. Goldsholle, Gerry H. Goldsholle (Gerry), and Advice Company (collectively, shareholders). B. Sale of website Defendant Internet Brands, Inc. (Internet Brands) owns and operates a diverse portfolio of websites on a number of subjects ranging from home to travel/leisure to automotive. In 2006, its chief executive officer was Robert N. Brisco (Brisco). In December 2006, Internet Brands signed a contract with the corporation’s 1 majority shareholders—David and Gerry —to acquire the website as well as affiliated websites; the parties and trial court recognized that the website was the primary asset. Internet Brands agreed to make payments to the corporation’s shareholders of $8.5 million in cash and, if the website performed well, up to an additional $7 million in “earn-out” payments. The contract contained four possible earn-out payments. The first three were based on the website’s “traffic”—that is, the average monthly number of unique visitors to the website. The contract defined three time periods: (1) April 2007 through December 2007; (2) calendar year 2008; and (3) calendar year 2009; for each, it set minimum and maximum “visitor targets” as well as a “maximum earn-out payment.” Thus, if the website’s traffic fell below the 2 million “minimum” target for 2007, the 2.5 million “minimum” target for 2008, or the 3 million “minimum” target for 2009, the four shareholders would receive nothing. If the website’s traffic exceeded the 2.75 million “maximum” target for 2007, the 3.35 million “maximum” target for 2008, or the 4 million “maximum” target for 2009, the shareholders would receive the “maximum earn-out payment” of $2.5 million for 2007, $2.5 million for

1 We use these parties’ first names to avoid confusion arising from their same last names. We mean no disrespect.

3 2008, and $2 million for 2009. If the traffic fell between the minimum and maximum targets, the shareholders would receive a prorated amount of the maximum payment. The final earn-out payment was based on the website’s “revenue,” and was triggered if the shareholders received less than a total of $5 million from the traffic-based earn-out payments. If the website’s “revenue” for 2008 and 2009 together was less than $3.5 million, the shareholders received nothing more; if it exceeded $7 million, the shareholders would receive another $5 million (less any payments made under the traffic- based earn-outs); and if it was in between, the shareholders would receive a prorated amount of the maximum payment. The contract defined “revenue” as “all revenues earned, calculated in accordance with generally accepted accounting principles, consistently applied, from the Websites during the period commencing January 1, 2008 and ending on December 31, 2009, net of third-party commissions, partner revenue shares, costs of goods sold, bad debt, credits and returns.” Section 3.4 of the contract provided: “During the Earn-Out Years [Internet Brands] will operate the websites and their related businesses in good faith, and will endeavor to commit resources to the Websites and their related businesses no different than those that [Internet Brands] would have committed had the obligation of [Internet Brands] to make Earn-Out Payments not existed.” C. Internet Brand’s efforts and the website’s performance in 2007, 2008 and 2009 After acquiring the website in January 2007, Internet Brands declared the website to be one of its “priority” or “tier one” websites. Toward that end, Internet Brands reinvested 60 percent of the website’s earnings back into the site, which was far higher than the 15 to 20 percent reinvestment rate for the other websites it owns. Internet Brands also took actions to increase the traffic to the website, including (1) trying to optimize the website’s placement in Google search responses (so-called “search engine optimization”)—a task that inevitably entails “guesswork” because Google keeps secret the ever-changing search algorithm that drives its search engine—by looking at competitors’ websites, looking at what keywords yield the best results, and integrating

Free access — add to your briefcase to read the full text and ask questions with AI

Related

Schubert v. Reich
223 P.2d 242 (California Supreme Court, 1950)
Leff v. Gunter
658 P.2d 740 (California Supreme Court, 1983)
In Re Marriage of Fonstein
552 P.2d 1169 (California Supreme Court, 1976)
Lamden v. La Jolla Shores Clubdominium Homeowners Ass'n
980 P.2d 940 (California Supreme Court, 1999)
Polster, Inc. v. Swing
164 Cal. App. 3d 427 (California Court of Appeal, 1985)
Al J. Vela & Associates, Inc. v. Glendora Unified School District
129 Cal. App. 3d 766 (California Court of Appeal, 1982)
Exclusive Florists, Inc. v. Kahn
17 Cal. App. 3d 711 (California Court of Appeal, 1971)
Vanguard Recording Society, Inc. v. Fantasy Records, Inc.
24 Cal. App. 3d 410 (California Court of Appeal, 1972)
Chesapeake Industries, Inc. v. Togova Entreprises, Inc.
149 Cal. App. 3d 901 (California Court of Appeal, 1983)
In Re Marriage of Brockman
194 Cal. App. 3d 1035 (California Court of Appeal, 1987)
Trollope v. Jeffries
55 Cal. App. 3d 816 (California Court of Appeal, 1976)
In Re Marriage of Horowitz
159 Cal. App. 3d 377 (California Court of Appeal, 1984)
H. D. Arnaiz Ltd. v. County of San Joaquin
118 Cal. Rptr. 2d 71 (California Court of Appeal, 2002)
Heacock v. Ivorette-Texas, Inc.
20 Cal. App. 4th 1665 (California Court of Appeal, 1993)
Cassinos v. Union Oil Co.
14 Cal. App. 4th 1770 (California Court of Appeal, 1993)
Roddenberry v. Roddenberry
44 Cal. App. 4th 634 (California Court of Appeal, 1996)
Kuhns v. State of California
8 Cal. App. 4th 982 (California Court of Appeal, 1992)
In Re Marriage of Tharp
188 Cal. App. 4th 1295 (California Court of Appeal, 2010)
People v. Brown
326 P.3d 188 (California Supreme Court, 2014)

Cite This Page — Counsel Stack

Bluebook (online)
Goldsholle v. Internet Brands CA2/2, Counsel Stack Legal Research, https://law.counselstack.com/opinion/goldsholle-v-internet-brands-ca22-calctapp-2016.